Abstract:This study investigates the critical determinants of export success in the traditional ceramics industry of Plered, using the Dodol Badebah home enterprise as a case study. The research specifically analyzes the effects…
of product quality, marketing strategy, and external institutional support on export performance. A quantitative research design was adopted, utilizing structured questionnaires distributed to 60 consumers of Plered ceramics. The data were analyzed using multiple linear regression to assess the influence and significance of each independent variable on export outcomes. Findings indicate that product quality exerts a significant and positive effect on export success, particularly through attributes such as design innovation, material strength, aesthetic value, and compliance with international standards. Conversely, marketing strategy and external support did not demonstrate statistically significant effects, suggesting the need for strategic realignment and more targeted institutional engagement. These results highlight the dominant role of internal capabilities, especially quality control and product development, over external promotional or governmental interventions in driving export readiness and sustainability. The study contributes to the growing body of literature on micro and small enterprises in developing economies by offering empirical evidence on export determinants in cultural and creative industries. Practically, the findings recommend prioritizing product excellence as a core strategy for global market penetration, while simultaneously improving the effectiveness of marketing channels and policy support mechanisms. Future research should explore digital transformation, international consumer preferences, and long-term impacts of policy shifts on export growth in artisanal sectors.
Abstract:Abstract: Fitri Keramik Shop sells various types of ceramics. In this research, the researcher created a system that can make it easier to predict demand for ceramics in the following month based on the categories in Fitri…
ri Keramik by explaining the correct method for forecasting, one of the methods that can be used is Double Exponential Smoothing (DES) which is a forecasting method using uses a number of new actual demand data to generate forecast values for future demand by finding the average value as a forecast for the future period. The results of predicting demand for ceramics using an alpha value of 0.3 and having the lowest error rate are May 2023, Terraso: 176; Mosaic : 169; Standard Ceramic Floor: 163; Squared : 117.
Keywords: Analysis, Double Exponential Smoothing, Predicting Demand.
Abstrak: Toko Fitri Keramik melakukan penjualan berbagai jenis keramik. Pada penelitian ini, peneliti membuat sistem yang dapat memudahkan dalam meramalkan permintaan keramik pada bulan berikutnya berdasarkan kategori yang ada pada Fitri Keramik dengan memaparkan metode yang tepat dalam peramalan, salah satu metode yang dapat digunakan yaitu Double Exponential Smoothing (DES) yang merupakan metode peramalan dengan menggunakan sejumlah data aktual permintaan yang baru untuk membangkitkan nilai ramalan untuk permintaan dimasa yang akan datang dengan mencari nilai rata-rata tersebut sebagai ramalan untuk periode yang akan datang. Hasilnya dari memprediksi permintaan keramik dengan menggunakan nilai alpa 0,3 dan memiliki nilai tingkat error terendah yaitu Mei 2023, Teraso : 176; Mozaik : 169; Keramik Lantai Standart: 163; Kuadrat : 117.
Kata kunci: Analisis, Double Exponential Smoothing, Memprediksi Permintaan.
Abstract:Abstract: This research is motivated by the problem of building material inventory management at Jaqfar Building Store, which is still done manually and based on subjective estimates. This often results in inaccuracies in…
n determining stock levels, either in the form of overstock or understock, which hinders operational effectiveness. The purpose of this study is to apply the Multiple Linear Regression method to analyze the relationship between incoming stock (X1) and outgoing stock (X2) variables with the ending stock variable (Y) to produce an optimal inventory prediction model. The research methodology used includes collecting historical transaction data for building materials such as cement, ceramics, zinc, plywood, and iron. This web-based prediction system was developed using the PHP programming language and a MySQL database. The analysis results show that the resulting regression model can provide a mathematical picture of future inventory patterns based on historical data. Implementation of this system is expected to assist the management of Jaqfar Building Materials Store in making strategic decisions regarding purchasing and sales in a more measured and efficient manner.
Keyword: building materials; data mining; inventory; multiple linear regression
Abstrak: Penelitian ini dilatarbelakangi oleh permasalahan pengelolaan persediaan bahan bangunan di Toko Bangunan Jaqfar yang masih dilakukan secara manual dan berdasarkan perkiraan subjektif. Hal ini menyebabkan sering terjadinya ketidaktepatan dalam menentukan jumlah stok, baik berupa kelebihan barang (overstock) maupun kekurangan barang (understock) yang menghambat efektivitas operasional. Tujuan dari penelitian ini adalah menerapkan metode Multiple Linear Regression (Regresi Linear Berganda) untuk menganalisis hubungan antara variabel stok masuk (X1) dan stok keluar (X2) terhadap variabel stok akhir (Y) guna menghasilkan model prediksi persediaan yang optimal. Metodologi penelitian yang digunakan mencakup pengumpulan data historis transaksi bahan bangunan seperti semen, keramik, seng, triplek, dan besi. Sistem prediksi ini dikembangkan berbasis web menggunakan bahasa pemrograman PHP dan basis data MySQL. Hasil analisis menunjukkan bahwa model regresi yang dihasilkan mampu memberikan gambaran matematis mengenai pola persediaan di masa mendatang berdasarkan data historis. Implementasi sistem ini diharapkan dapat membantu manajemen Toko Bangunan Jaqfar dalam mengambil keputusan strategis terkait pembelian dan penjualan secara lebih terukur serta efisien.
Kata kunci: bahan bangunan; data mining; persediaan; regresi linear berganda