Abstract:This service responds to the challenges of traditional dodol entrepreneurs in Melaka, Malaysia: weak branding strategies, lack of product innovation, and low competitiveness in the midst of the modern food industry. Using…
g a participatory service learning approach based on qualitative methods (in-depth interviews, field observations, FGDs), students are actively involved in business assistance including packaging design, flavor variant development, improvement of hygiene standards, and the use of digital media for promotion. This program aims to strengthen the Melaka dodol brand identity, encourage product innovation, and increase the capacity of MSME actors. Its contribution lies in the university-community collaboration model that strengthens the local economy while preserving culinary heritage through the documentation of cultural values. The results show an improvement in branding quality, more attractive packaging, the emergence of variant innovations, and an increase in the digital marketing capabilities of business actors. This activity also strengthens student-community social relations and opens up opportunities for community innovation hubs for sustainable collaboration. The findings affirm the effectiveness of service learning as an empowerment strategy that integrates cultural preservation with the strengthening of the local economy, as well as making a theoretical-practical contribution to community-based entrepreneurship.
Abstract:This study investigates the critical determinants of export success in the traditional ceramics industry of Plered, using the Dodol Badebah home enterprise as a case study. The research specifically analyzes the effects…
of product quality, marketing strategy, and external institutional support on export performance. A quantitative research design was adopted, utilizing structured questionnaires distributed to 60 consumers of Plered ceramics. The data were analyzed using multiple linear regression to assess the influence and significance of each independent variable on export outcomes. Findings indicate that product quality exerts a significant and positive effect on export success, particularly through attributes such as design innovation, material strength, aesthetic value, and compliance with international standards. Conversely, marketing strategy and external support did not demonstrate statistically significant effects, suggesting the need for strategic realignment and more targeted institutional engagement. These results highlight the dominant role of internal capabilities, especially quality control and product development, over external promotional or governmental interventions in driving export readiness and sustainability. The study contributes to the growing body of literature on micro and small enterprises in developing economies by offering empirical evidence on export determinants in cultural and creative industries. Practically, the findings recommend prioritizing product excellence as a core strategy for global market penetration, while simultaneously improving the effectiveness of marketing channels and policy support mechanisms. Future research should explore digital transformation, international consumer preferences, and long-term impacts of policy shifts on export growth in artisanal sectors.
Abstract:Utilization of balakka fruit is a typical fruit of North Padang Lawas Regency which can be used for superior preparations such as balakka fruit dodol. So far, balakka fruit has only been used for balakka syrup and juice.…
For this reason, community service was created in innovating balakka fruit by processing balakka fruit into balakka fruit dodol based on smart production. The urgency is expected to be used as an effective and efficient solution to increase people's knowledge and skills in processing balakka fruit. This community service activity aims to carry out dissemination and training on smart production-based balakka fruit dodol processing in the community of Padang Garugur Village, North Padang Lawas Regency, so that the community can be more productive with a technological approach. It is hoped that the results of the research will increase community knowledge and skills in processing balakka fruit into dodol based on smart production so that this service activity directly influences community productivity..
Keywords: Balakka Fruit; Product; Smart Production; IOT
Abstract:Abstract: Dodol is a type of sweet food made from palm sugar that is processed with various flavors and takes a long time to complete. Dodol is also a type of food in great demand by the public due to its elasticity and…
characteristic taste. The manufacture and sale of this lunkhead are produced by UD. Maya Sari is located in the Kisaran area, especially in the Tanjung Alam Village, Dusun 3, Asahan Regency. Forecasting (forecasting) is thinking about a quantity, for example. The number of product requests for the future. Difficulties in forecasting inventory are often experienced by businesses, including UD. Maya Sari is difficult to predict the supply of lunkhead for the future. The research conducted by this author aims to build a system that can predict sales for the future in increasing a business's income. The system is well designed with PHP and UML for system workflow.
Keywords: Dodol sales; Forecasting System; Weighted Moving Average Method
Abstrak: Dodol merupakan salah satu jenis makanan manis berbahan dasar gula aren yang diolah dengan berbagai rasa dan membutuhkan waktu yang lama dalam pembuatannya. Dodol juga merupakan jenis makanan yang banyak diminati oleh masyarakat karena kekenyalan dan rasa yang khas. Pembuatan dan penjualan dodol ini diproduksi oleh UD. Maya Sari yang berada di kawasan Kisaran khususnya di Desa Tanjung Alam Dusun 3 Kabupaten Asahan. Peramalan (forecasting) adalah memikirkan kuantitas. Misalnya Jumlah permintaan produk untuk masa yang akan datang. Kesulitan dalam peramalan persediaan seringkali dialami oleh para pelaku usaha, termasuk UD. Maya Sari sulit memprediksi pasokan dodol untuk masa depan. Penelitian dilakukan. Hal ini bertujuan untuk membangun sebuah sistem yang dapat memprediksi penjualan dimasa yang akan datang guna meningkatkan pendapatan usaha. Sistem ini dirancang dengan baik dengan PHP dan UML untuk alur kerja sistem.
Kata Kunci : Metode Weighted Moving Average; Penjualan dodol; Sistem Peramalan