Abstract:Penelitian ini bertujuan untuk menganalisis strategi marketing mix yang digunakan Toko Beras Felisha dalam meningkatkan volume penjualan di Desa Padang Tepong Kecamatan Ulu Musi Kabupaten Empat Lawang. Penelitian menggunakan…
akan pendekatan kualitatif deskriptif dengan desain studi kasus. Data primer diperoleh dari pemilik toko, karyawan, dan konsumen, sedangkan data sekunder diperoleh dari dokumentasi serta literatur pendukung. Pengumpulan data dilakukan melalui observasi, wawancara tidak terstruktur, dan studi dokumentasi. Analisis data dilakukan melalui pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa Toko Beras Felisha menerapkan strategi marketing mix 4P yang meliputi produk, harga, tempat, dan promosi. Strategi produk menekankan jaminan kualitas, kebersihan, dan penyediaan beberapa jenis beras sesuai kebutuhan konsumen. Strategi harga dilakukan secara kompetitif dengan mempertimbangkan biaya produksi, harga pasar, dan kualitas produk. Strategi tempat didukung oleh lokasi yang strategis di jalan lintas, mudah dijangkau, memiliki lahan parkir, serta tata letak produk yang rapi. Strategi promosi masih dilakukan secara konvensional melalui personal selling dan word of mouth. Volume penjualan meningkat dari 5 ton pada tahun 2023 menjadi 8 ton pada tahun 2024 dan 10 ton pada tahun 2025. Kesimpulan penelitian menunjukkan bahwa penerapan marketing mix 4P berkontribusi terhadap peningkatan volume penjualan. Strategi yang paling efektif adalah produk dan tempat, kemudian harga, sedangkan promosi merupakan strategi yang paling rendah efektivitasnya sehingga masih perlu dikembangkan.
Abstract:This study aims to improve children's singing ability through the use of video-based learning in second-grade students at SDN 6 Kabila, Bone Bolango Regency. The research problem identified was the low singing ability of…
students due to the lack of engaging learning media. Video-based learning was employed to help students understand pitch, rhythm, and lyrics, thereby enhancing their confidence, interest, and singing skills in music education. This study adopted a Classroom Action Research (CAR) design following the Kemmis and McTaggart spiral model, conducted in two cycles (Cycle I with two meetings and Cycle II with one meeting). The subjects were 21 second-grade students (9 males and 12 females). Data collection techniques included observation, tests (performance assessments), interviews, and documentation. Data were analyzed descriptively to determine improvements in students' singing ability across four indicators: pitch accuracy, rhythmic accuracy, lyric mastery, and expression with self-confidence. The results showed that students' initial singing ability was low, with only 28% achieving the minimum mastery criterion (KKM). After implementing video-based learning, students' mastery increased to 43% in Cycle I Meeting I, 62% in Cycle I Meeting II, and 90% in Cycle II Meeting I. Teacher activity improved from 60% (adequate) to 96% (excellent), and student activity increased from 59% (adequate) to 96% (excellent). These findings demonstrate that video-based learning effectively improves children's singing ability, confidence, and active participation in music education at the elementary school level.
Abstract:This study aims to improve children's singing ability through the use of video-based learning in second-grade students at SDN 6 Kabila, Bone Bolango Regency. The research problem identified was the low singing ability of…
students due to the lack of engaging learning media. Video-based learning was employed to help students understand pitch, rhythm, and lyrics, thereby enhancing their confidence, interest, and singing skills in music education. This study adopted a Classroom Action Research (CAR) design following the Kemmis and McTaggart spiral model, conducted in two cycles (Cycle I with two meetings and Cycle II with one meeting). The subjects were 21 second-grade students (9 males and 12 females). Data collection techniques included observation, tests (performance assessments), interviews, and documentation. Data were analyzed descriptively to determine improvements in students' singing ability across four indicators: pitch accuracy, rhythmic accuracy, lyric mastery, and expression with self-confidence. The results showed that students' initial singing ability was low, with only 28% achieving the minimum mastery criterion (KKM). After implementing video-based learning, students' mastery increased to 43% in Cycle I Meeting I, 62% in Cycle I Meeting II, and 90% in Cycle II Meeting I. Teacher activity improved from 60% (adequate) to 96% (excellent), and student activity increased from 59% (adequate) to 96% (excellent). These findings demonstrate that video-based learning effectively improves children's singing ability, confidence, and active participation in music education at the elementary school level.
Abstract:Literasi dan pendekatan sosial merupakan fondasi penting dalam meningkatkan kualitas sumber daya manusia di wilayah pesisir. Program pengabdian masyarakat ini dirancang untuk memperkuat literasi keagamaan anak pesisir sekaligus…
kaligus memetakan dinamika sosial-ekonomi komunitas nelayan lokal di Pulau Untung Jawa, Kepulauan Seribu, DKI Jakarta. Kondisi awal menunjukkan bahwa meskipun sektor pariwisata pulau sangat maju—meraih Juara 2 tingkat nasional dalam ajang Anugerah Desa Wisata Indonesia (ADWI)—sektor primer maritim justru mengalami stagnasi berat. Nelayan lokal menghadapi penurunan hasil tangkapan akibat sampah laut dan kendala cuaca musim angin barat, yang memicu ironi ketergantungan pasokan ikan dari daratan utama. Untuk mengatasi tantangan tersebut, tim menerapkan pendekatan pengabdian partisipatif selama tiga hari (5–7 Juli 2026). Pada hari pertama, dilakukan sesi fun learning interaktif melalui 3 jenis games edukatif dan pembagian Al-Qur'an di Pantai Sakura bersama 15 anak pesisir. Pada hari kedua, kegiatan dilanjutkan di TPQ Majelis Ta'lim Al-Ubadah dengan pembagian 16 mushaf Al-Qur'an. Selain itu, wawancara terstruktur dilakukan bersama Kelompok Nelayan Paguyuban untuk memetakan kendala operasional bahari. Program ini berhasil meningkatkan akses literasi keagamaan, memotivasi anak pesisir, serta menghasilkan evaluasi akademis terkait ketimpangan ekonomi wilayah pesisir.
Abstract:This study examines the development of creative industry-based Micro, Small, and Medium Enterprises (MSMEs) in Ulunoyo District, South Nias Regency, with a focus on four main sectors: culinary, crafts, fashion, and music.…
. The purpose of this study is to describe the condition of creative MSMEs in Ulunoyo, identify the obstacles faced, and analyze the development strategies implemented by business actors to increase competitiveness. The method used is descriptive qualitative with data collection techniques through interviews, field observations, and documentation of 21 MSME actors in five villages. Data analysis was carried out through reduction, presentation, and verification of findings. The results show that the development of creative MSMEs in Ulunoyo is supported by the potential of community creativity, strategic location, and the existence of traditional markets as distribution centers. Development strategies include improving product quality, business diversification, design innovation, and the use of digital technology for promotion and marketing. However, a number of major obstacles are still encountered, including limited business capital, rising raw material prices, low managerial skills, lack of product innovation, limited market access, and high levels of competition. To overcome these obstacles, business actors carry out creative promotions, expand their collaboration networks, and utilize social media to reach a wider consumer base.
Abstract:Penelitian ini bertujuan menganalisis peran digital marketing dalam meningkatkan kunjungan wisatawan ke destinasi Gunung Puntang, Kabupaten Bandung, melalui penerapan RACE Framework (Reach, Act, Convert, Engage). Latar belakang…
elakang penelitian didasarkan pada adanya kesenjangan tingkat kunjungan dibandingkan destinasi unggulan lain di Bandung Selatan, meskipun Gunung Puntang memiliki potensi alam dan nilai historis yang signifikan. Penelitian menggunakan pendekatan kualitatif dengan teknik pengumpulan data berupa wawancara semi-terstruktur, observasi partisipatif, dan studi dokumentasi. Validitas data dijamin melalui triangulasi sumber, metode, dan teori. Analisis data dilakukan menggunakan model interaktif Miles dan Huberman yang mencakup reduksi data, penyajian data, dan penarikan kesimpulan, serta diperkaya dengan analisis SWOT berbasis RACE Framework. Hasil penelitian menunjukkan bahwa tahap Reach efektif dalam memperluas jangkauan promosi melalui optimalisasi media sosial, meskipun masih terkendala pada konsistensi konten dan pemanfaatan SEO. Tahap Act mampu meningkatkan ketertarikan calon wisatawan melalui konten visual dan narasi destinasi, namun belum sepenuhnya mengoptimalkan strategi storytelling. Tahap Convert berkontribusi terhadap peningkatan keputusan kunjungan melalui promosi musiman dan kolaborasi influencer, tetapi belum didukung sistem reservasi digital yang terintegrasi. Tahap Engage menunjukkan potensi dalam membangun loyalitas dan promosi organik, meskipun masih terbatas pada komunitas lokal. Analisis SWOT mengidentifikasi kekuatan pada keunikan lanskap dan sejarah, kelemahan pada keterbatasan SDM digital, peluang dari tren wisata digital, serta ancaman dari kompetitor. Penelitian ini menegaskan pentingnya strategi digital marketing terintegrasi untuk meningkatkan daya saing dan keberlanjutan destinasi.
Abstract:This article discusses the offering dance at Bumi LancangKuning. The purpose of this article is to discuss the aesthetic values that exist in the performance dance itself. The method used in this article uses a descriptive…
criptive qualitative method. In accordance with what has been researched by researchers, the aesthetic value of this performance dance is the movements, costumes, music and also the atmosphere created during the performance. There are many meanings implied in this, such as a form of respect for the guests, then the music that accompanies it also makes the atmosphere more solemn and peaceful when looking at it. And the dancers wear sacrificial dance attire which adds aesthetic value to it, not only that, their graceful movements also add to the aesthetic values of the sacrificial dance.
Abstract:This study examines how core marching band structures can be adapted for Indonesian early childhood education through developmentally appropriate practice and performance theory. The study responds to concerns that preschool…
hool marching band activities may reproduce discipline-oriented rehearsal models designed for older learners. A one-group pre-test and post-test mixed-methods design was used with twenty Indonesian preschool children aged four to five years. Over six weeks, children participated in twelve adapted marching band sessions that combined simplified rhythmic patterns, child-scaled instruments, neat but developmentally adjusted formations, cooperative music-making, visual-motor activities, and responsive teacher facilitation. Quantitative data were collected using a four-point developmental observation rubric covering rhythmic competence, motor coordination, and socio-emotional engagement. Qualitative data were obtained from teacher reflective journals and post-intervention interviews. Paired-sample analysis showed higher post-test scores across the three developmental domains. The largest observed improvement appeared in socio-emotional engagement, followed by rhythmic competence and motor coordination. However, because the study did not include a control group, the findings should be interpreted as developmental changes observed after participation rather than definitive causal effects of the intervention. Qualitative findings indicated that children participated more confidently when teachers simplified rhythmic tasks, used clear and neat formations with reduced technical pressure, provided child-scaled instruments, supported safe movement, and acted as co-players and emotional co-regulators. The study reconceptualizes marching band routines not as rigid disciplinary scripts, but as adaptable performative frames that may support social participation, emotional regulation, rhythmic learning, motor coordination, cooperation, and creative agency when aligned with children’s developmental readiness.
Abstract:Background: Risk of Violent Behavior (RVB) is a common mental health nursing problem among patients with severe mental disorders and may endanger both patients and others. One non-pharmacological intervention to reduce RVB…
VB is Group Activity Therapy using classical music. Objective: This study aimed to analyze the effect of classical music group activity therapy on the risk of violent behavior in RVB patients. Methods: This study employed a pre-experimental design with a one group pretest–posttest approach. The subjects consisted of four RVB patients hospitalized in the Gatotkaca Ward of RSJD dr. Arif Zainuddin, Central Java Province. The intervention involved playing instrumental classical music with a slow tempo for approximately 10–20 minutes. The risk of violent behavior was measured before and after the intervention using the RUFA instrument through behavioral observation. Results: The results showed behavioral improvements in all patients, indicated by enhanced emotional control, reduced agitation, and increased social interaction. Three patients showed improvement in RUFA category, while one patient demonstrated an increased score within the same category. Conclusion: Classical music group activity therapy is effective in reducing the risk of violent behavior and can be recommended as a complementary intervention in mental health nursing care.
Abstract:This study examines the multimodality elements in the film My Annoying Brother by Dinna Jasanti using a digital distribution approach to understand how visual, auditory, and verbal elements interact to form narrative meaning.…
ning. The purpose of this study is to identify the influence of digital distribution on the audience experience and how multimodal elements are delivered through digital platforms. Using a descriptive qualitative analysis method, data were collected through direct observation of the film and analysis of the elements that make up the film. The results show that the film utilizes visual elements such as image composition and color, auditory elements such as music and sound effects, and in-depth dialogue to develop characters and narratives. In addition, digital distribution through streaming platforms gives the audience greater control over the viewing experience, allowing them to engage more deeply with the film. This study provides new insights into the influence of digital distribution on how multimodal elements are received by the audience, as well as its contribution to the study of multimodality in film.