Abstract:Penelitian ini bertujuan untuk mengetahui pengaruh Daya Tarik Wisata (X1), Customer Experience (X2), dan Kualitas Layanan (X3) terhadap Minat Berkunjung Kembali (Y) wisatawan di Curug Sanghyang Kenit, baik secara parsial…
maupun simultan. Daya Tarik Wisata berpengaruh positif dan signifikan terhadap Minat Berkunjung Kembali wisatawan di Curug Sanghyang Kenit, dengan koefisien jalur sebesar 0,434 dan hubungan korelasi pada kategori kuat (r = 0,622). Variabel ini memberikan kontribusi pengaruh langsung terbesar di antara ketiga variabel bebas, yang menunjukkan bahwa keindahan alam, keunikan atraksi, aksesibilitas, dan fasilitas pendukung wisata merupakan faktor paling dominan dalam mendorong minat wisatawan untuk berkunjung kembali.Customer Experience berpengaruh positif dan signifikan terhadap Minat Berkunjung Kembali wisatawan di Curug Sanghyang Kenit, dengan koefisien jalur sebesar 0,348 dan hubungan korelasi pada kategori kuat (r = 0,602). Pengalaman sensorik, emosional, kognitif, dan sosial yang dirasakan wisatawan selama berkunjung terbukti turut menentukan besarnya minat mereka untuk berkunjung kembali. Kualitas Layanan berpengaruh positif dan signifikan terhadap Minat Berkunjung Kembali wisatawan di Curug Sanghyang Kenit, dengan koefisien jalur sebesar 0,291 dan hubungan korelasi pada kategori sedang (r = 0,456). Meskipun memberikan kontribusi pengaruh langsung yang relatif paling kecil dibandingkan dua variabel lainnya, kualitas layanan tetap merupakan faktor yang berperan penting, terutama pada dimensi empathy yang masih perlu ditingkatkan. Daya Tarik Wisata, Customer Experience, dan Kualitas Layanan secara simultan berpengaruh positif dan signifikan terhadap Minat Berkunjung Kembali wisatawan di Curug Sanghyang Kenit, dengan koefisien determinasi (R²) sebesar 0,612 atau 61,2%. Nilai ini menunjukkan bahwa ketiga variabel bebas mampu menjelaskan variasi Minat Berkunjung Kembali sebesar 61,2%, sedangkan sisanya sebesar 38,8% dipengaruhi oleh faktor-faktor lain di luar model penelitian ini, seperti harga, promosi, citra destinasi, dan kepuasan wisatawan.
Abstract:The rapid growth of local cafes in medium-sized cities has shifted competition from product-based offerings to experience-based value creation. This study examines how service quality and store atmosphere influence customer…
mer loyalty through customer satisfaction at See You Cafe in Pinrang City. The study employed a quantitative associative-causal design involving 160 customers selected through purposive sampling, with criteria including customers aged at least 17 years and having visited See You Cafe at least twice. Data were collected using a structured questionnaire measured on a four-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results show that service quality has a positive and significant effect on customer satisfaction and customer loyalty. Store atmosphere also has a positive and significant effect on customer satisfaction, indicating that physical and sensory elements of the cafe contribute to customers’ positive evaluations. However, store atmosphere does not significantly affect customer loyalty. Customer satisfaction also does not significantly affect loyalty and does not mediate the relationship between service quality and loyalty or between store atmosphere and loyalty. These findings suggest that customer loyalty at See You Cafe is shaped more directly by service quality than by satisfaction or store atmosphere. The study implies that cafe management should prioritize improving service reliability, particularly order-serving timeliness, while maintaining a comfortable atmosphere. In addition, loyalty-building strategies should go beyond customer satisfaction by strengthening service consistency, personalization, and long-term customer engagement
Abstract:Steamed sponge cake (bolu kukus) is a widely consumed traditional snack in Indonesia; however, its reliance on refined wheat flour limits its micronutrient and dietary fiber density. Incorporating composite flours from indigenous…
ndigenous crops, such as tropical pumpkin (Cucurbita moschata) and green pea (Vigna radiata L.), offers a promising strategy for nutritional fortification and dietary diversification. This study aimed to evaluate the proximate composition, sensory acceptability, statistical differences, and production cost feasibility of steamed sponge cakes formulated with varying proportions of pumpkin and green pea flours as partial replacements for refined wheat flour. An experimental design was applied using three formulations: AF09 (Control: 100% wheat flour), BW91 (10% pumpkin flour, 20% green pea flour), and CB88 (15% pumpkin flour, 15% green pea flour). Proximate testing measured moisture, ash, protein, fat, crude fiber, and total carbohydrates (by difference). Sensory acceptance (color, aroma, taste, and texture) was evaluated by 50 semi-trained panelists using a hedonic scale. Data were analyzed non-parametrically using Kolmogorov-Smirnov, Kruskal-Wallis, and post-hoc Mann-Whitney tests. All formulations complied with the Indonesian National Standard (SNI 01-3840-1995) for moisture (31.69%–33.74%), total ash (0.66%–1.05%), crude protein (5.80%–6.65%), and crude fat (1.64%–2.82%). Formula CB88 achieved the highest crude fiber content (0.69%) and lower total energy density (269.88 kcal/100 g). Kruskal-Wallis testing indicated statistically significant differences (p<0.05) among formulations for color, taste, and texture, while aroma exhibited no significant variation (p=0.672). Formula CB88 emerged as the optimal treatment, receiving superior sensory acceptance ratings for color (90% liked) and crumb softness (88% liked) driven by natural β-carotene and pectin-moisture gelation. Production cost analysis demonstrated high economic feasibility for CB88 at IDR 3,374 per 55 g serving. Partial substitution with 15% pumpkin flour and 15% green pea flour (Formula CB88) yields a nutrient-dense, fiber-enriched, and cost-effective functional snack suitable for targeted school nutrition and dietary diversification programs.
Abstract:Multi-sensory brand experience has emerged as a crucial factor in modern marketing, significantly influencing customer satisfaction, brand perception, and loyalty. Despite its increasing importance, research in this area…
remains fragmented, with theoretical integration and empirical validation gaps. This study employs a Systematic Literature Review (SLR) and bibliometric analysis using the Scopus database to map the evolution of research on multi-sensory brand experiences and their impact on customer satisfaction. From an initial dataset of 203 documents, a rigorous selection process resulted in 41 relevant articles for in-depth analysis. Using VOS viewer, the study visualizes research networks, inter-topic relationships, and emerging trends, revealing a 47% increase in publication volume from 2012 to 2024.
Findings indicate that customer satisfaction, consumer behaviour, and sales are dominant themes, with sentiment analysis and digital technology (AI, AR) gaining traction in recent years. However, significant gaps remain, particularly in experimental studies quantifying the long-term impact of multi-sensory experiences on customer loyalty and cross-industry comparisons of multi-sensory branding effectiveness. The novelty of this study lies in its combined bibliometric and systematic approach, which identifies critical research trends, theoretical gaps, and emerging digital strategies in multi-sensory marketing. This study contributes to the academic discourse by comprehensively synthesizing research trends and proposing future research directions in technology-driven branding strategies and consumer engagement.
Abstract:Perkembangan motorik halus pada anak usia dini merupakan fondasi penting bagi kesiapan belajar dan kemandirian dalam aktivitas akademik maupun kehidupan sehari-hari. Pengalaman sensorik berbasis tekstur dipandang memiliki…
i potensi dalam memperkuat koordinasi otot-otot kecil melalui aktivitas manipulatif yang bermakna. Penelitian ini bertujuan untuk mengeksplorasi bentuk implementasi, proses pelaksanaan, dan dampak penggunaan media sensorik berbasis tekstur dalam menstimulasi motorik halus anak usia empat sampai lima tahun di PAUD Plmboyan 3 Karawang Barat. Penelitian menggunakan pendekatan kualitatif dengan jenis deskriptif-eksploratif. Subjek penelitian adalah anak usia empat sampai lima tahun, dengan informan guru kelas dan kepala sekolah. Teknik pengumpulan data dilakukan melalui observasi partisipatif, wawancara mendalam, dan dokumentasi, kemudian dianalisis menggunakan model interaktif melalui reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa implementasi media tekstur melalui tahap pengenalan, eksplorasi bebas, dan kegiatan terarah secara konsisten meningkatkan koordinasi jari, ketepatan gerak manipulatif, serta keberanian anak dalam mengeksplorasi permukaan yang beragam. Peran guru yang memberikan pendampingan proporsional turut memperkuat efektivitas stimulasi. Implikasi penelitian ini menegaskan bahwa variasi tekstur dapat diposisikan sebagai komponen pedagogis dalam pembelajaran multisensori, sekaligus menjadi rujukan praktis bagi guru PAUD dalam merancang kegiatan yang mendukung perkembangan motorik halus secara sistematis.
Abstract:Penelitian ini menganalisis implementasi Model Pembelajaran ASYIK (Aman, Senang, Yakin, Inovatif, Kreatif) dan Model ATIK (Amati, Tiru, Kerjakan) dalam meningkatkan partisipasi aktif anak usia dini melalui pendekatan kualitatif…
litatif studi literatur. Temuan kajian menunjukkan bahwa Model ASYIK berperan strategis dalam menstimulasi dimensi afektif melalui penciptaan ekosistem belajar yang kondusif, di mana penggunaan instrumen reward dan yel-yel secara efektif memitigasi kecemasan instruksional serta meningkatkan kepercayaan diri anak. Sementara itu, Model ATIK menyediakan kerangka kerja metodologis sistematis yang mengakomodasi kebutuhan eksplorasi sensorik dan motorik anak melalui tahapan belajar berbasis pengalaman (experiential learning). Sinergi antara aspek emosional pada model ASYIK dan struktur kognitif pada model ATIK menghasilkan paradigma pembelajaran holistik yang tidak hanya meningkatkan keterlibatan kinestetik dan literasi numerasi, tetapi juga memperkuat kesiapan mental (school readiness) anak dalam menghadapi jenjang pendidikan selanjutnya. Secara teoretis, integrasi kedua model inovatif ini menegaskan pentingnya reposisi peran pendidik sebagai desainer pengalaman yang mampu menyelaraskan stimulasi pedagogis dengan karakteristik perkembangan alamiah anak pada masa golden age.
Abstract:This study proposes a linear regression-based intelligent calibration approach to improve the accuracy of water turbidity sensor readings in an Arduino microcontroller-based embedded system. The primary objective of this…
research is to develop a mathematical model capable of converting analog values from the Analog-to-Digital Converter (ADC) into a numerical representation that reflects the actual water turbidity level in Nephelometric Turbidity Units (NTU). The calibration process was performed using a standard Hanna Turbidity Meter with water samples ranging from 0.56 NTU to 500 NTU. Measurement results demonstrated a strong linear relationship between the ADC value (495–686) and NTU, with an average system accuracy level above 90%. Comparison of sensor measurements with the standard instrument showed an error margin below 5%, confirming the reliability of the linear regression model in compensating for optical sensor nonlinearities.
Abstract:Mental disorders are a health problem that remains a major challenge in Indonesia. Auditory hallucinations are a sensory perception disorder that often occurs in patients with schizophrenia. Patients have difficulty distinguishing…
inguishing between real and unreal stimuli, which can lead to risky behaviors such as harming themselves or others. One non-pharmacological intervention that can be applied to address hallucinations is the rebuke technique, which is a firm and directed verbal action to reject perceived hallucinations. The purpose of this study is to describe nursing care for patients with sensory perception disorders: auditory hallucinations with the application of the rebuke technique as the main intervention. This study uses a descriptive case study approach on one patient in the Flamboyan Ward of Dr. RM. Soedjarwadi Klaten Mental Hospital. Data collection was carried out through interviews, observations, and documentation studies, then analyzed based on the stages of the nursing process. The results showed that after the rebuke technique intervention was consistently implemented for three days, there was a decrease in the frequency of hallucinations from 3-4 times to 1-2 times a day. The patient also showed an increase in the ability to recognize and reject hallucinations independently. Furthermore, the patient began to engage in social interactions and participate more actively in daily activities. The conclusion is that the reprimand technique has proven effective as a nursing intervention in addressing auditory hallucinations. This intervention is simple, easy to implement, and can improve the patient's coping skills in dealing with hallucinatory symptoms.
Abstract:Background: Visual hallucinations are sensory perception disturbances in which individuals perceive objects or shadows that do not actually exist, even though they appear vivid and real. Therefore, nursing interventions…
are needed to reduce the occurrence of visual hallucinations in patients, one of which is through dzikir (remembrance of Allah). Linguistically, dzikir comes from the word dzakar, which means remembering. Remembering Allah implies maintaining one’s consciousness toward Him by following specific etiquettes prescribed in the Qur’an and Hadith. The purpose of dzikir is to purify the heart and glorify Allah SWT. Purpose: To determine the implementation of nursing care for patients with sensory perception disturbances: visual hallucinations, with a focus on dzikir practice. Method: This study used a descriptive method in the form of a case study. Results: The case study showed that the patient was able to carry out SP 1–3 with a focus on dzikir practice, as indicated by behavioral changes such as feeling calmer, being able to recite dzikir independently, and experiencing reduced hallucinations. This suggests that dzikir is quite effective. Conclusion: Nursing care for patients with sensory perception disturbances, specifically visual hallucinations, with a focus on dzikir intervention over three days, can help control hallucinations
Abstract:Background : Mental disorders are conditions in which individuals experience disturbances in psychological, social, and biological functions. One of the most common symptoms in patients with schizophrenia is visual hallucination,…
cination, which refers to the perception of seeing something that does not actually exist. This condition affects the patient’s ability to function and interact with their social environment. Appropriate nursing interventions are required to help patients manage their hallucinations. One such intervention is the talking technique, a distraction strategy that redirects the patient’s attention from hallucinations to real-life interaction. Objective : This study aims to determine the process of mental nursing care for patients with sensory perception disorders: visual hallucinations with a focus on conversation interventions at Dr. Soedjarwadi Klaten Regional Hospital. Method : The design of this study uses a case study method consisting of stages of assessment, determination of nursing diagnosis, planning, implementation, and evaluation. The subject in this study was Mr. P, a patient at the Dr. RM Soedjarwadi Klaten Regional Mental Hospital. Results : The results of the study showed that consistent implementation of conversational strategies during treatment can reduce the intensity of hallucinations, increase awareness of reality, and rebuild patients' social interaction abilities. Counclusion : Conversation intervention is an effective approach in treating visual hallucinations in mental disorders patients.