Abstract:The rapid growth of local cafes in medium-sized cities has shifted competition from product-based offerings to experience-based value creation. This study examines how service quality and store atmosphere influence customer…
mer loyalty through customer satisfaction at See You Cafe in Pinrang City. The study employed a quantitative associative-causal design involving 160 customers selected through purposive sampling, with criteria including customers aged at least 17 years and having visited See You Cafe at least twice. Data were collected using a structured questionnaire measured on a four-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results show that service quality has a positive and significant effect on customer satisfaction and customer loyalty. Store atmosphere also has a positive and significant effect on customer satisfaction, indicating that physical and sensory elements of the cafe contribute to customers’ positive evaluations. However, store atmosphere does not significantly affect customer loyalty. Customer satisfaction also does not significantly affect loyalty and does not mediate the relationship between service quality and loyalty or between store atmosphere and loyalty. These findings suggest that customer loyalty at See You Cafe is shaped more directly by service quality than by satisfaction or store atmosphere. The study implies that cafe management should prioritize improving service reliability, particularly order-serving timeliness, while maintaining a comfortable atmosphere. In addition, loyalty-building strategies should go beyond customer satisfaction by strengthening service consistency, personalization, and long-term customer engagement
Abstract:This study aims to analyze the product differentiation strategy implemented by Nhanas Donuts Pinrang in facing culinary business competition in the millennial and Gen Z era. The research method used is descriptive qualitative…
ative with data collection techniques through interviews, observation, and documentation. Informants consisted of the owner, production and service employees, as well as millennial and Gen Z consumers. The results showed that the product differentiation strategy applied includes four main aspects: flavor innovation with contemporary variants (matcha cheese, red velvet crumble, cookies and cream), attractive and "instagrammable" visual display, aesthetic and modern packaging design, as well as active digital marketing through Instagram, Facebook, and TikTok. Supporting factors for the success of differentiation include the owner's creativity, understanding of young consumer behavior, strategic location, and digital branding. The implications of this study indicate that product differentiation integrated with digital marketing is able to increase competitiveness and customer loyalty of local culinary Micro, Small, and Medium Enterprises in the digital era.
Abstract:Digital technology has great potential to revolutionize family finance, especially in rural areas such as Watang Kassa Village, Batulappa District, Pinrang Regency. Digital finance provides solutions for families that previously…
eviously relied on manual financial record-keeping and traditional financial information systems. With digital technology, people can record and monitor their family finances through digital financial platforms, making family financial management more efficient. Research Objectives: (1) To analyze the level of digital financial literacy among low-income communities and identify the factors influencing it. (2) To evaluate the role of digital financial platforms in helping low-income families manage their finances effectively. (3) To identify the challenges faced by low-income communities in accessing and utilizing digital financial services. (4) To assess the impact of using digital financial technology on family financial management and the well-being of low-income communities. This study employs a Participatory Action Research (PAR) approach. Participatory Action Research is a research method that involves the active participation of the community or group being studied throughout the research process, from planning, implementation, and reflection to corrective actions. The research findings indicate that the community lacks sufficient education regarding financial literacy in the use of digital tools for managing family finances. This lack of education poses a significant challenge in adopting digital finance for financial management among low-income communities. However, with the financial revolution, low-income communities have begun to understand the use of digitalization in managing family finances.
Abstract:This study aims to (1) examine and analyze partially and simultaneously the influence of the work environment, organizational commitment and compensation on employee performance. This research was conducted at St. Aisyiyah…
ah General Hospital. Khadijah Pinrang District by taking 86 employees as research samples. The results of this study indicate that (1) partially the work environment and organizational commitment variables significantly influence employee performance, while the compensation variable has no influence on employee performance at St. Aisyiyah General Hospital. Khadijah Pinrang District (2) simultaneously the work environment, organizational commitment and compensation significantly influence the performance of employees of St. Aisyiyah General Hospital
Abstract:Nutrition health in early childhood plays an essential role in supporting optimal growth and development. This study aims to determine the nutritional status of children at RA DDI Majennang, Suppa District, Pinrang Regency,…
cy, and the factors influencing it. The research used a descriptive method with observation and interviews involving teachers and parents. The results showed that most children had good nutritional status, although some experienced undernutrition due to unbalanced diets and limited parental knowledge about nutrition. The main factors influencing children’s nutritional status included parents’ knowledge level, family income, and frequent consumption of fast food. These findings highlight the importance of providing nutrition education for parents and fostering cooperation between schools and families to improve the nutritional health of early childhood students at RA DDI Majennang.
Abstract:Penelitian ini bertujuan untuk mengetahui peran pembina dalam membentuk karakter santri kelas VIII MTs Pondok Pesantren Darul Arqam Muhammadiyah Punnia, untuk mengetahui sejauh mana peran pembina dalam membentuk karakter…
santri kelas VIII, serta apa saja faktor pendukung dan penghambat dari proses pembentukan karakter santri. Metode penelitian yang digunakan adalah metode penelitian kualitatif. Hasil penelitian menunjukkan bahwa: Karakter santri kelas VIII MTs Pondok Pesantren Darul Arqam Muhammadiyah Punnia dibimbing melalui metode pembiasaan sehingga santri akan memiliki komitmen yang hebat. Pembiasaan dalam penanaman karakter merupakan tahapan yang paling penting. Adapun faktor pendukung pembinaan karakter santri kelas VIII MTs. Pondok Pesantren Darul Arqam Muhammadiyah Punnia adalah fasilitas yang memadai, kualifikasi pendidik telah memadai serta seluruh tenaga pendidik telah menjadi figur contoh yang baik terhadap pembinaan karakter santri. Selain itu, faktor penghambat pembinaan karakter santri kelas VIII MTs. Pondok Pesantren Darul Arqam Muhammadiyah Punnia adalah beberapa santri tinggal di luar (non-mondok), karakter santri yang berbeda, santri yang mempunyai karakter yang keras dan susah diatur, orang tua wali santri, serta karakter bawaan santri dari rumah yang masih melekat.
Abstract:This research explores the impact of gamification on student engagement and learning outcomes in hybrid classrooms at SMA Negeri 1 Pinrang. The study aims to identify the role of gamified platforms in enhancing student participation…
articipation and to analyze the relationship between student engagement and academic achievement. The research employs a qualitative approach, utilizing purposive and random sampling to select students from hybrid classrooms. Data were collected through gamification-based platforms, student engagement surveys, and academic performance tests. The findings indicate that the use of gamification significantly increases student engagement, motivation, and academic achievement, particularly when integrated into a hybrid learning environment. This study also highlights challenges such as technology access and the need for teacher training to maximize the benefits of gamification. The results provide practical recommendations for educators to implement gamified elements in their teaching strategies and for platform developers to enhance features that support hybrid learning. Future research should investigate the broader impacts of gamification, particularly on diverse learning styles and across different academic subjects.
Abstract:Penelitian ini mengeksplorasi efektivitas model pengajaran hybrid yang menggabungkan metode tradisional dan inovatif dalam pendidikan Islam di SMA Negeri 11 Pinrang. Model pengajaran ini memadukan pendekatan klasik seperti…
ti hafalan Al-Quran dan halaqah dengan teknologi modern, termasuk aplikasi e-learning dan multimedia. Tujuan dari penelitian ini adalah untuk mengidentifikasi dampak integrasi antara tradisi dan inovasi terhadap keterlibatan dan pemahaman siswa. Metodologi yang digunakan meliputi wawancara, observasi, dan kuesioner untuk mengumpulkan data dari siswa dan pendidik. Temuan penelitian menunjukkan bahwa model ini berhasil meningkatkan motivasi siswa, memperkaya pengalaman belajar, dan memperbaiki pemahaman materi ajar. Penerapan teknologi memungkinkan akses yang lebih luas dan interaktif terhadap materi, sedangkan metode tradisional menjaga keaslian ajaran agama. Implikasi penelitian ini bagi pendidik termasuk perlunya pelatihan dalam teknologi dan integrasi metode pengajaran, sementara bagi pembuat kebijakan, diperlukan alokasi anggaran dan kebijakan yang mendukung integrasi teknologi dalam pendidikan Islam. Rekomendasi untuk penelitian lanjutan mencakup studi lebih lanjut mengenai dampak jangka panjang dari model ini dan pengembangan alat evaluasi untuk mengukur efektivitasnya. Penelitian ini menegaskan pentingnya menggabungkan elemen tradisional dengan inovasi untuk menciptakan pengalaman pendidikan yang lebih efektif dan relevan di era digital.