Abstract:This study examines the influence of price perception and online promotion on brand awareness and its implication for purchase decision for KaiaMuslimWear kurta products. The issue addressed in this study is the need for…
KaiaMuslimWear to strengthen its competitive position in the Muslim fashion market, particularly in the men’s kurta category, where consumers are exposed to various product alternatives, competitive prices, and intensive digital promotion. This study used a quantitative approach with a descriptive and verificative design. Data were collected through an online questionnaire distributed to 200 KaiaMuslimWear consumers and analyzed using SPSS 27 and LISREL 8.80 with Structural Equation Modeling. The results show that price perception and online promotion have positive and significant effects on brand awareness and purchase decision. Brand awareness also has a positive and significant effect on purchase decision. Furthermore, brand awareness significantly mediates the effect of price perception and online promotion on purchase decision. These findings indicate that purchase decision is shaped through an integrated process involving perceived price fairness, online promotional effectiveness, and consumer awareness of the brand.
Abstract:Perkembangan teknologi digital mendorong perubahan perilaku konsumen dalam melakukan pembelian produk fashion, khususnya melalui platform e-commerce seperti Shopee. Persaingan bisnis fashion online yang semakin ketat membuat…
buat kualitas produk dan citra merek menjadi faktor penting yang memengaruhi keputusan pembelian konsumen. Middlehigh Clothes sebagai brand lokal berbasis streetwear menghadapi tantangan dalam memperkuat citra merek serta memastikan konsistensi kualitas produknya agar mampu bersaing dengan kompetitor.
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan citra merek terhadap keputusan pembelian pelanggan pada Shopee Middlehigh Clothes, baik secara parsial maupun simultan. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif dan verifikatif. Data primer diperoleh melalui penyebaran kuesioner kepada 97 responden yang merupakan pelanggan Shopee Middlehigh Clothes. Analisis data menggunakan regresi linear berganda dengan uji t, uji F, serta koefisien determinasi.
Hasil penelitian menunjukkan bahwa secara parsial kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian. Citra merek juga berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan, kualitas produk dan citra merek berpengaruh signifikan terhadap keputusan pembelian pelanggan.
Dengan demikian, dapat disimpulkan bahwa kualitas produk yang konsisten serta citra merek yang positif merupakan faktor utama yang mampu meningkatkan keputusan pembelian konsumen pada Shopee Middlehigh Clothes.
Abstract:This article discusses the offering dance at Bumi LancangKuning. The purpose of this article is to discuss the aesthetic values that exist in the performance dance itself. The method used in this article uses a descriptive…
criptive qualitative method. In accordance with what has been researched by researchers, the aesthetic value of this performance dance is the movements, costumes, music and also the atmosphere created during the performance. There are many meanings implied in this, such as a form of respect for the guests, then the music that accompanies it also makes the atmosphere more solemn and peaceful when looking at it. And the dancers wear sacrificial dance attire which adds aesthetic value to it, not only that, their graceful movements also add to the aesthetic values of the sacrificial dance.
Abstract:The delivery of the first harvest by the people of Kolimasang Village to the King of Sagu in Adonara represents a symbol of agrarian relations rich in cultural and spiritual meaning. In Lamaholot tradition, the king is not…
ot only a political–traditional leader but is also regarded as a representation of cosmic power that must be respected. In this perspective, the delivery of the first harvest becomes a kind of “rite of passage” from the profane world (the field) to the sacred world (the palace). Within Lamaholot tradition, this relationship is known as the 4A: Atadiken (Human), God, Nature, and Ancestral Spirits.
The findings show that the procession of delivering the first harvest has been practiced for generations since the establishment of the Adonara Kingdom. The procession is carried out for two consecutive days, Tuesday and Wednesday, during the harvest week and month, usually March or April. On Tuesday, the ritual takes place in the fields during the first harvest, the yields of which are taken to the King of Adonara in Sagu. On Wednesday, the procession takes place in Lewo Sagu Atu Matang – Tanah Kota Dolu Wewang (the palace of the Adonara king), the site of the migration of King Arkian Kamba (the first Islamic King of Adonara). Both processions are preceded by traditional ritual prayers (Bao Lolon) addressed to God, Nature, and the Ancestral Spirits (3A). The equipment involved in the procession includes the harvest yield, tuak (palm wine) in bamboo containers, coconut-shell cups, gongs and drums, spears, machetes, and traditional clothing. In the procession, the king and his kin receive the harvest in a ceremonial welcome marked by traditional rituals, during which the king wears royal attire: the lipa sarong, a jacket, and a cap. The harvested produce is not only given to members of the royal family for consumption but also distributed to the wider community (ribu ratu). A tradition that remains preserved to this day—and considered the most essential—is the distribution of the first harvest by the king and his family to widows, the poor, orphans, and abandoned children. This symbolizes love, fairness, and equitable sharing—values that continue to be upheld today.
Abstract:This study aims to understand the effect of underhand passing training using a wall as a medium on underhand passing ability in children aged 10-12 years. This study is an experimental study using the One Groups Pretest-Posttest…
Posttest Design method. The sample in this study were 15 athletes of the Putri Angin Kuantan Singingi Club aged 10-12 years. The instrument in this study was a volleyball underhand passing skill test for ages 10-12 years. Data analysis and testing of research hypotheses using the t-test analysis technique (t-test) using the SPSS 23 program, namely by comparing the mean between the pretest and posttest with the hypothesis acceptance criteria if the t count value is greater than the t table with a significance of 5%. The results showed that: Underhand passing training using a wall as a medium on underhand passing ability in children aged 10-12 years at the Putri Angin Kuantan Singingi Club had a significant effect. These results were proven by data analysis using prerequisite tests and hypothesis testing. The results of the hypothesis testing obtained in the study were t count = 10.614> t table = 2.145 and a significance value of 0.000 <0.05. These results indicate that the t count value is greater than the t table. It can be concluded that there is an effect of underhand passing using wall media on underhand passing ability in children aged 10-12 years at the Putri Angin Kuantan Singingi Club.
Abstract:Stunting remains a crucial public health issue in Indonesia as it has multidimensional impacts on physical growth, cognitive development, productivity, and the long-term quality of human resources. This study aims to analyze…
lyze the potential application of predictive Artificial Intelligence (AI)-based Wearable Health Technology in preventing child stunting, with an emphasis on the integration of technology into the health system, socio-cultural interrelations, and ethical dimensions that need to be anticipated. The research employed a qualitative approach through a systematic literature review, analysis of national health policies, and examination of reports on the implementation of digital health technologies related to child health. The results indicate that wearable devices are effective in recording health indicators in real-time, while predictive AI algorithms enable early detection of stunting risks, allowing interventions to be carried out quickly, accurately, and in a personalized manner. However, the success of implementation is highly dependent on the support of the digital health ecosystem, including adaptive regulations, infrastructure readiness, digital literacy among communities, as well as multi-stakeholder collaboration involving the government, medical professionals, the technology industry, and families. This study affirms that the integration of Wearable Health Technology and predictive AI is not merely an additional tool in medical services, but rather a representation of a health system transformation towards a more preventive, predictive, precise, and participatory paradigm. Thus, the utilization of evidence-based digital innovations has the potential to strengthen the effectiveness of stunting prevention programs in Indonesia while accelerating the achievement of national health development targets within the context of technological disruption and global dynamics.
Abstract:Students can recognize gaining knowledge of material if in the mastering manner they use gear and substances referred to as getting to know media. This tool can take the shape of a physical item, inclusive of sporting out…
out experiments to understand standards in actual terms,
along with melting experiments to search for string wavves. Waves are also known as
vibration phenomena that propagate via a medium or maybe without a medium, these
vibrations may be idea of as oscillations that pass from one factor to another, because the
characteristic of an test is real and additionally uses teaching equipment, as well as an
approach for educators to make college students lively and satisfied in studying. This
observe ambitions to analyze the Melde experiment that's usedto decide the traits of waves
in strings. The test become accomplished by using striking a string and growing waves with
a certain frequency. The analysis effects display that Melde's experiment is powerful in
figuring out the properties of waves in strings, the results of those findings may be utilized
in various fields together with physics and engineering. This research utilized literature as
a method, examine methodology. The ranges in the use of the literature technique are looking
at, analyzing, then figuring out, then ultimately several opinions of the research that has
been achieved. There are 25 published articles acquired from various domestic assets
analyzed in this article. via wearing out a Melde test to determine a wave on a string,
students can discover the primary concepts of mechanical waves and college students begin
to have direct enjoy the use of the Melde experiment. And by means of sporting out the Melde
experiment students can be encouraged to recognize the role of tension, string density, and
string duration within the formation of status waves via statistics evaluation from their
personal experiments and are capable of increase students' talents in facts collection,
information evaluation, and the software of bodily principles to waves on strings in context,
experimental.
Abstract:Abstract: The government has continued to work hard in efforts to prevent the COVID-19 virus with complete vaccines for the community due to the importance of complete vaccination as an aspect of consideration for the implementation…
plementation of the policy of doing activities without masks. Currently, only 15.91 percent of Indonesia's total population is fully vaccinated. Still a long way from the published figure of 50% of the total population. The goal of this study is to model and predict when the Indonesian government will be able to implement policies that will allow its citizens to move around without wearing masks, assuming that at least 50% of the Indonesian population has received the full dose of the vaccine. As a result, we require calculation guidelines to assist us.
Keywords: Mask; SES; FTS.
Abstrak: Pemerintah terus bekerja keras dalam upaya pencegahan virus COVID-19 dengan vaksin lengkap bagi masyarakat mengingat pentingnya vaksinasi lengkap sebagai aspek pertimbangan implementasi kebijakan beraktivitas tanpa masker. Saat ini, hanya 15,91 persen dari total penduduk Indonesia yang divaksinasi lengkap. Masih jauh dari angka yang dipublikasikan 50% dari total populasi. Tujuan dari penelitian ini adalah untuk memodelkan dan memprediksi kapan pemerintah Indonesia akan dapat menerapkan kebijakan yang memungkinkan warganya untuk bergerak tanpa memakai masker, dengan asumsi bahwa setidaknya 50% penduduk Indonesia telah menerima vaksin dosis penuh. Akibatnya, kami memerlukan pedoman perhitungan untuk membantu kami.
Kata kunci: Masker; SES; FTS
Abstract:Abstract: Covid-19 (corona virus disease) is a disease that attacks the repiratory system in humans, both mild and severe, such as stones, flu, sore throat shortness of breath and lung infections, even worsening the disease…
ase experienced. This virus spreads so quickly andis transmitted through saliva splashes (droplets) from someone who is exposed to the Covid-19 virus. The problem that is being experienced by students of Madrasah Ibtidaiyah Al-Ikhlas is the lack of knowledge about Covid-19 and how to prevent it. Therefore, community service activities are carried out with the aim of increasing students understanding and knowledge that Covid-19 is very dangerous and it is important to implement the 5M health protocol in everyday life. This activity uses two methods, namely counseling and direct practice. The result of this activity is that the 5M education and socialization in preventing Covid-19 has a positive impact on students in increasing and understanding of Covid-19 and how to prevent it, and they are able to practice directly how to prevent Covid-19 such as wearing masks, wash hand sanitizer properly and correctly.
Keyword: Covid-19; education; prevention; sosialization
Abstrak: Covid-19 (corona virus disease 2019) merupakan penyakit yang menyerang sistem pernafasan pada manusia, baik itu ringan maupun berat seperti, batu, flu, sakit tenggorokkan, sesak nafas dan infeksi paru-paru, bahkan memperburuk penyakit yang di alami. Virus ini begitu cepat menyebar dan menular melalui percikan ludah (droplet) dari seseorang yang terkena virus Covid-19. Permasalahan yang sedang di alami oleh para Siswa Madrasah Ibtidaiyah Al-Ikhlas yaitu kurangnya pengetahuan mengenai Covid-19 dan cara pencegahannya. Oleh karena itu kegiatan pengabdian kepada masyarakat dilakukan dengan tujuan untuk meningkatkan pemahaman dan pengetahuan para siswa bahwa Covid-19 sangat berbahaya dan penting menerapkan protokol kesehatan 5M (memakai masker, mencuci tangan pakai sabun dan air mengalir, menjaga jarak, menjauhi kerumunan, dan membatasi mobilitas dan interaksi) dalam kehidupan sehari-hari. Kegiatan ini menggunakan dua metode yaitu penyuluhan dan praktek secara langsung. hasil dari kegiatan ini yaitu dengan adanya edukasi dan sosialisasi 5M dalam pencegahan Covid-19 berdampak positif kepada para siswa dalam meningkatkan pengetahuan dan pemahaman mereka mengenai Covid-19 dan cara pencegahannya, serta mereka sudah bisa mempraktekkan langsung cara pencegahan Covid-19 seperti memakai masker, mencuci tangan dan menggunakan handsanitizer yang baik dan benar.
Kata kunci: Covid-19; edukasi; pencegahan; sosialisasi
Abstract:Abstract: Rizky Convection Business is a sportswear production company based on Jalan Elang Lestari Kisaran. Every day they receive orders from schools and agencies that need sportswear. However, Rizky Convection often faces…
aces challenges, especially in managing raw material inventory, allocating production time and processing orders that come in large quantities. For this reason, order data needs to be grouped to make it easier for employees to work on it. The data that will be processed in this study is order data from 2022-2024. One way to do this is to apply data mining techniques, one of which is the K-Means Clustering method. The purpose of this study is to model the use of K-Means Clustering to improve production management and procurement of raw materials for fabrics at Rizky Convection. K-Means Clustering is the grouping of a number of data into clusters (groups) so that each cluster will contain data that is as similar as possible. The results of K-Means Clustering grouping with 3 clusters, namely cluster 1, the large order group has 25 order data, cluster 2, the small order group has 361 order data and cluster 3, the medium order group has 100 order data.
Keywords: data mining; order data; K-Means; sportswear manufacturing.
Abstrak: Usaha Konveksi Rizky merupakan perusahaan produksi pakaian olahraga yang berpusat di Jalan Elang Lestari Kisaran. Setiap hari mereka menerima pesanan dari sekolah dan instansi yang membutuhkan pakaian olahraga. Namun Konveksi Rizky sering menghadapi tantangan terutama dalam pengelolaan persediaan bahan baku kain, pengalokasian waktu produksi dan pemrosesan pesanan yang datang dalam jumlah banyak. Untuk itu, data pesanan perlu dikelompokkan untuk mempermudah karyawan dalam mengerjakannya. Data yang akan diproses pada penelitian ini adalah data pesanan dari tahun 2022-2024. Salah satu cara untuk hal tersebut adalah dengan menerapkan teknik data mining, salah satunya metode K-Means Clustering. Tujuan penelitian ini adalah untuk memodelkan penggunaan K-Means Clustering untuk meningkatkan manajemen produksi dan pengadaan bahan baku kain di Rizky Konveksi. K-Means Clustering adalah pengelompokan sejumlah data ke dalam cluster (group) sehingga setiap dalam cluster tersebut akan berisi data yang semirip mungkin. Hasil pengelompokkan K-Means Clustering dengan 3 cluster yaitu cluster 1 kelompok pesanan banyak memiliki 25 data pesanan, cluster 2 kelompok pesanan sedikit memiliki 361 data pesanan dan cluster 3 kelompok pesanan sedang memiliki 100 data pesanan.
Kata kunci: data mining; data pesanan; K-Means; konveksi.