Abstract:This study examines the impact of four key marketing variables product quality, price, persuasive communication, and incentives on brand image and purchasing decisions among medical practitioners in Cilegon, Indonesia. Drawing…
rawing on a sample of 225 physicians, dentists, and pharmacists, data were collected via an online Likert‐scale questionnaire and analyzed using confirmatory factor analysis and structural equation modeling (SEM). Results indicate that product quality and incentives exert statistically significant positive effects on brand image (β = 0.284, p = 0.011; β = 0.291, p = 0.003, respectively), while price and persuasive communication do not achieve significance. Furthermore, incentives also demonstrate a significant positive influence on purchase decisions (β = 0.206, p = 0.047), whereas other independent variables, including brand image, fail to show a direct effect. Model fit indices (CMIN/DF = 1.122; GFI = 0.90; RMSEA = 0.016; p = 0.061) confirm an overall good fit. These findings underscore the critical role of maintaining high product standards and ethical incentive programs in strengthening brand perception and stimulating purchase behavior in a competitive pharmaceutical landscape. Theoretical contributions include the integration of marketing, consumer behavior, and brand management theories within a single SEM framework. Practically, pharmaceutical firms operating in emerging markets should prioritize consistent quality assurance and transparent incentive mechanisms to enhance both brand equity and sales performance.
Abstract:Healthcare services must continuously be improved to provide the best care for the community. Patient satisfaction is the result of patients' evaluations of healthcare services, comparing their expectations with the actual…
al healthcare services received in a hospital setting. Patient satisfaction with laboratory services is not solely determined by the availability of sufficient healthcare personnel but also requires strong commitment and dedication from healthcare workers to provide professional services, supported by adequate facilities and medical equipment. This study aims to assess the level of outpatient satisfaction with laboratory services at RSUD Klungkung. The research employs an observational method with a cross-sectional design. Data collection was conducted using questionnaires, with a sample of 97 respondents selected through purposive sampling. The data analysis in this study was performed using the Chi-Square test. Based on the five service quality dimensions—reliability, responsiveness, assurance, empathy, and tangibles—the results showed a p-value < 0.05. Among these dimensions, responsiveness had the lowest p-value (0.005 < 0.05), indicating its stronger influence. These findings conclude that there is a significant relationship between service quality dimensions and the level of outpatient satisfaction with laboratory services at RSUD Klungkung. Furthermore, the responsiveness dimension, which had the lowest p-value compared to the other four dimensions, indicates that it has the most significant impact on patient satisfaction with laboratory services provided by the staff at RSUD Klungkung.
Abstract:Pelaksanaan kurikulum MBKM diuniversitas tidak hanya berpengaruh pada pihak internal, tetapi juga pada pihak eksternal atau mitra eksternal. Pihak eksternal turut terlibat dalam pelaksanaan program dari kurikulum MBKM. Tujuan…
ujuan dari penelitian ini untuk melihat respon pihak eksternal terhadap kurikulum MBKM melalui analisis kepuasan. Program MBKM yang dilaksanakan diFakultas Tarbiyah dan Keguruan (FTK) Universitas Islam Kuantan Singingi adalah program KKN Tematik. Metode penelitian yang digunakan adalah kuantitatif dan kualitatif. Instrumen yang digunakan berupa angket kepuasan mahasiswa dan mitra berdasarkan Indikator terdiri dari Tangibles, Responsiveness, Assurance, Emphaty. Berdasarkan hasil analisis angket kepuasan oleh mitra eksternal, diketahui bahwa rata-rata 91,5% respon mitra puas terhadap implementasi program MBKM melalui kegiatan KKNT yang dilaksanakan. Kendala yang ditemui dalam pelaksanaan program MBKM terletak pada persamaan persepsi pelaksanaan program KKN tematik dengan mitra eksternal. Implementasi MBKM melalui program KKN Tematik membantu mahasiswa mengembangkan berbagai keterampilan, terutama kemampuan berinovasi dan beradaptasi secara kolaboratif dalam lingkungan masyarakat.
Abstract:Abstract Bambu Pamali Village is one of the agencies in providing services to the community. Service is defined as a result/achievement by a person or group of people with efforts and abilities carried out in fulfilling…
g the wishes and needs of the community in order to increase community satisfaction. The purpose of this study is to determine the quality of service at the Bambu Pemali village office, Merauke Regency. The method used is a qualitative research method. Data collection techniques are observation, interviews, and documentation. The number of informants in this study is 8 people. Data analysis techniques consist of the data reduction stage, the data presentation stage, the conclusion making stage, and the verification stage. The results of the research on 5 (five) indicators that exist in the quality of public services in Bambu Pemali village are tangible (physical evidence), reliability (reliability), responsiveness (responsiveness), assurance (guarantee), and emphaty (empathy). Based on the results of the above research, it can be concluded that the quality of service of the Bambu Pemali village office, Merauke Regency, has not been optimal in providing services to the community because there are still poor services and have not run optimally so that it has quite an effect on community satisfaction, the service is slow and not on time because the community is still confused in file management and employees are not able to provide clear information. Problems related to inadequate facilities and infrastructure at the Bambu Pemali Village Office, Merauke Regency, so that it can affect the performance of employees in providing services.
Keywords : Quality, Service, Village
Abstract:The advancement of digital technology and the transformation of the labor market require vocational high schools (SMKs) to produce graduates who are not only technically competent but also proficient in twenty-first-century…
ury skills. The Office Management and Business Services (MPLB) program requires a quality assurance system capable of supporting the development of critical thinking, creativity, communication, and collaboration skills. This study aims to analyze the implementation of the quality assurance system in SMKs within the MPLB program, examine efforts to strengthen twenty-first-century skills, and identify challenges encountered in its implementation. A descriptive qualitative approach was employed in four public vocational high schools in the Special Region of Yogyakarta through interviews and document analysis. The findings reveal that the quality assurance system is implemented through the evaluation of educational report cards, program monitoring, curriculum alignment with business and industrial partners (DUDIKA), and the strengthening of a school quality culture. The development of twenty-first-century skills is promoted through active and industry-based learning approaches, including Project-Based Learning, Problem-Based Learning, Teaching Factory, and student-centered learning. However, implementation continues to face challenges, including suboptimal coordination, limited teacher competencies, inadequate technological facilities, and insufficient industrial and financial support. The novelty of this study lies in integrating the quality assurance system with the development of twenty-first-century skills specifically within the MPLB program, positioning educational quality not merely toward compliance with standards but also toward the formation of adaptive and work-ready graduates.
Abstract:Abstract : Service quality reflects how well visitors' expectations are fulfilled based on their actual experiences. The Dinas Perpustakaan dan Kearsipan Kabupaten Asahan has made efforts to provide good services, but observations…
servations reveal some dissatisfaction. Visitors expressed concerns over the incomplete book collection, inadequate handling of complaints, and inaccurate services. To address these issues, the Service Quality approach was employed to evaluate the gap between visitors’ perceptions of the services they received and their expectations. The SERVQUAL method was used to analyze five service dimensions: Tangibles, Reliability, Responsiveness, Assurance, and Empathy. The results showed negative gaps in Empathy (-0.4), Reliability (-0.3), and Assurance (-0.2), which indicate areas for improvement. Conversely, Tangibles and Responsiveness had positive gaps, showing visitor satisfaction with these aspects. These findings provide valuable insights for the library to identify areas that require improvement in order to enhance service quality in the future.
Keywords: mysql; php; service quality; service satisfaction level
Abstrak : Kualitas layanan mencerminkan seberapa baik harapan pengunjung terpenuhi berdasarkan pengalaman nyata mereka. Dinas Perpustakaan dan Kearsipan Kabupaten Asahan telah berusaha memberikan layanan yang baik, namun observasi menunjukkan adanya beberapa keluhan. Pengunjung merasa tidak puas dengan koleksi buku yang tidak lengkap, penanganan keluhan yang kurang optimal, dan pelayanan yang kurang tepat. Untuk mengatasi masalah ini, digunakan pendekatan Service Quality yang mengevaluasi gap antara persepsi pengunjung terhadap layanan yang diterima dengan harapan mereka. Metode SERVQUAL digunakan untuk menganalisis lima dimensi layanan: Bukti Fisik, Kehandalan, Daya Tanggap, Jaminan, dan Empati. Hasil pengujian menunjukkan adanya gap negatif pada dimensi Empati (-0,4), Kehandalan (-0,3), dan Jaminan (-0,2), yang memerlukan peningkatan. Sebaliknya, dimensi Bukti Fisik dan Daya Tanggap menunjukkan gap positif, menandakan pengunjung merasa puas dengan aspek-aspek ini. Hasil ini memberikan wawasan penting bagi pihak perpustakaan dalam mengidentifikasi area yang perlu diperbaiki untuk meningkatkan kualitas layanan ke depan.
Kata Kunci : mysql; php; service quality; tingkat kepuasan layanan
Abstract:Halal certificate existence is a legal certainty particularly for Muslim consumers on product halal assurance. However, many entrepreneurs in Pasirjambu Village, Bandung Regency, have not applied for halal certification…
due to difficulties and limited knowledge. Therefore, PKM Team from Universitas Islam Jakarta provided training and assistance in registering halal certificates for entrepreneurs who are members of the SEMABU MSME group. This activity uses the Rapid Rural Appraisal (RRA) method to understand the local situation through direct observation and interviews with the target community. In implementing the program, the PKM Team carried out several activities: Counseling, Training, Assistance, Monitoring and Evaluation. The activity results show an increase in the number of products of the SEMABU MSME group that are halal-certified, from only 13 products to 31 halal-certified products. This activity has succeeded in helping business actors in providing halal assurance for the products they sell.
Keywords: Halal certification; legal certainty; MSME product.
Abstrak: Keberadaan sertifikat halal merupakan salah satu legal certainty khususnya bagi konsumen muslim terhadap jaminan halal produk. Namun banyak pelaku usaha di Desa Pasirjambu Kabupaten Bandung yang tidak mengajukan sertifikasi halal karena kesulitan dan keterbatasan pengetahuan. Oleh karena itu, Tim Pelaksana PKM dari Universitas Islam Jakarta memberikan pelatihan dan pendampingan pendaftaran sertifikat halal untuk para pelaku usaha yang tergabung dalam kelompok UMKM SEMABU. Kegiatan ini menggunakan metode Rapid Rural Appraisal (RRA) untuk memahami situasi setempat melalui observasi dan wawancara langsung kepada masyarakat sasaran. Dalam pelaksanaan program, Tim PKM melaksanakan beberapa tahapan kegiatan sebagai berikut: Penyuluhan, Pelatihan, Pendampingan, Monitoring dan Evaluasi. Hasil kegiatan menunjukkan adanya peningkatan jumlah produk kelompok UMKM SEMABU yang tersertifikasi halal, yaitu yang semula hanya 13 produk meningkat menjadi 31 produk tersertifikasi halal. Kegiatan ini telah berhasil membantu para pelaku usaha dalam memberikan jaminan halal produk yang diperjualbelikan.
Kata kunci: Kepastian hukum; produk UMKM; sertifikat halal
Abstract:Abstract: The Ministry of Education, Culture, Research, and Technology, has developed guidelines for the Internal Quality Assurance System or known as SPMI, that is being implemented through the Internal Quality Audit (IQA)…
QA) with the PPEPP cycle, namely Determination (P), Implemen-tation (P), Evaluation (E), Control (P), and Improvement (P). Some universities have implemented IQA with system. The problem is that the system does not line well with the PPEPP cycle, which results in unsatisfactory audit results. The purpose of this study is to evaluate how well the university-owned AQI system features in line the PPEPP cycle and to highlight development opportunities. The method used Feature Oriented Domain analysis (FODA) and Acceptance Testing. This study delivered an analysis of IQA system features that consistent with PPEPP. The FODA results were validated by expert and tested with User Acceptance Test (UAT) with 89.98% user response that the system is acceptable. The research contributes to universities' understanding of the features necessary in the AQI system, which has an impact on the perfection of the university AQI system design in accordance with the PPEPP cycle.
Keywords: FODA; IQA system; PPEPP cycle; SPMI
Abstrak: Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi telah menyusun pedoman Sistem Penjaminan Mutu Internal atau yang dikenal dengan SPMI, yang diimplementasikan melalui Audit Mutu Internal (AMI) dengan siklus PPEPP, yaitu Penetapan (P), Pelaksanaan (P), Evaluasi (E), Pengendalian (P), dan Peningkatan (P). Beberapa perguruan tinggi telah mengimplementasikan AMI dengan sistem. Permasalahannya, sistem tersebut tidak sejalan dengan siklus PPEPP, sehingga hasil audit kurang memuaskan. Tujuan dari penelitian ini adalah untuk mengevaluasi seberapa baik fitur sistem AMI milik perguruan tinggi sejalan dengan siklus PPEPP dan menyoroti peluang pengembangan. Metode yang digunakan adalah analisis Feature Oriented Domain (FODA) dan Acceptance Testing. Penelitian ini menghasilkan analisis fitur sistem AMI yang konsisten dengan PPEPP. Hasil FODA divalidasi oleh ahli dan diuji dengan User Acceptance Test (UAT) dengan 89,98% respon pengguna bahwa sistem dapat diterima. Penelitian ini memberikan kontribusi terhadap pemahaman universitas terhadap fitur-fitur yang diperlukan dalam sistem AMI, yang berdampak pada kesempurnaan desain sistem AMI universitas sesuai dengan siklus PPEPP.
Kata kunci: FODA; siklus PPEPP; sistem AMI; SPMI
Abstract:Abstract: Software quality analysis is essential to ensure applications are reliable, efficient, and meet user needs. The FURPS+ model (Functionality, Usability, Reliability, Performance, Supportability, plus) provides a…
comprehensive framework for evaluating software quality. This study analyzes the implementation of Software Quality Assurance (SQA) in the SKEK UINSA application, a Learning Management System (LMS) designed to record extracurricular activities of UINSA students. With 100 respondents (lecturers, students, and alumni), the research employs a quantitative approach to examine both functional and non-functional aspects. The results show that functionality and usability aspects scored an average of 71%, reliability 66%, performance 61%, supportability 79%, and additional factors (plus) 64%. Overall, the SKEK UINSA application demonstrates good quality in terms of functionality, ease of use, performance, and flexibility.
Keywords: FURPS+; Reliability; SKEK; Validity; Quantitative Method
Abstrak: Analisis kualitas perangkat lunak penting untuk memastikan aplikasi andal, efisien, dan sesuai kebutuhan pengguna. Model FURPS+ (Functionality, Usability, Reliability, Performance, Supportability, plus) menawarkan kerangka komprehensif untuk evaluasi kualitas perangkat lunak. Penelitian ini menganalisis penerapan Software Quality Assurance (SQA) pada aplikasi SKEK UINSA, aplikasi semacam LMS (Learning Management System) untuk mencatat kegiatan ekstrakurikuler mahasiswa UINSA. Dengan 100 responden (dosen, mahasiswa, dan alumni), penelitian menggunakan pendekatan kuantitatif untuk mengkaji aspek fungsional dan non-fungsional. Hasilnya, aspek functionality dan usability memiliki persentase rata-rata 71%, reliability 66%, performance 61%, supportability 79%, dan faktor tambahan (plus) 64%. Secara keseluruhan, aplikasi SKEK UINSA menunjukkan kualitas baik dalam fungsi, kemudahan penggunaan, kinerja, dan fleksibilitas.
Kata kunci: FURPS+; Metode Kuantitatif ; SKEK; Validitas; Reliabilitas
Abstract:Abstract: Providing services to patients is an obligation that must be carried out by health agencies. Of course, good health services can be measured by the performance of medical personnel. The current problem with the…
Aek Loba Health Center is that it does not have a system that can measure the level of patient satisfaction with the services provided. In addition, patients also still have difficulty in expressing opinions in the form of complaints about the performance of medical personnel. The aim of the research is to become a forum for assessing the quality of service that can make it easier for patients to submit complaints and also as a measuring tool for health agencies on the level of success of the quality of services provided. This study uses the Service Quality method by assessing service quality based on 5 quality dimensions, namely Tangibles, Responsiveness, Reliability, Assurance, and Empathy. Based on these problems, a decision support system was designed using the PHP programming language and the database used, namely MySQL. So that this research resulted in this system being able to help and facilitate the Aek Loba Health Center in accommodating and measuring the level of quality of service to patients. In addition, this system can make it easy for leaders to find out the elements that need to be improved, maintained, and repaired by the Aek Loba Health Center.
Keywords: patient; questionaire; service quality
Abstrak: Memberi pelayanan kepada pasien merupakan kewajiban yang harus dilakukan oleh instansi kesehatan. Pelayanan kesehatan yang baik tentu saja dapat diukur dari kinerja tenaga medisnya. Permasalahan Puskesmas Aek Loba saat ini yaitu belum mempunyai sistem yang dapat mengukur tingkat kepuasan pasien terhadap layanan yang diberikan. Selain itu, pasien juga masih kesulitan dalam menyampaikan pendapat berupa keluhan terhadap kinerja tenaga medis. Tujuan penelitian untuk menjadi wadah penilaian kualitas pelayanan yang dapat memudahkan pasien dalam menyampaikan keluhan dan juga sebagai alat ukur instansi kesehatan terhadap tingkat keberhasilan kualitas pelayanan yang diberikan. Penelitian ini menggunakan metode Service Quality dengan menilai kualitas pelayanan berdasarkan 5 dimensi kualitas, yaitu Bukti Nyata (tangibles), Ketanggapan (responsiveness), Kehandalan (reliability), Jaminan (assurance), dan Empati (emphaty). Berdasarkan permasalah tersebut maka dirancang sebuah sistem pendukung keputusan menggunakan bahasa pemrograman PHP dan database yang digunakan yaitu MySQL. Sehingga penelitian ini menghasilkan sistem ini dapat membantu dan mempermudah pihak Puskesmas Aek Loba dalam menampung dan mengukur tingkat kualitas pelayanan terhadap pasien. Selain itu, sistem ini dapat memberi kemudahan bagi pimpinan untuk mengetahui unsur-unsur yang perlu ditingkatkan, dipertahankan, serta diperbaiki oleh Puskesmas Aek Loba.
Kata kunci: kuesioner; pasien; service quality