Abstract:The digital marketing strategy training activity using the TikTok social media platform for hydroponic farmers in Pandahan Village aims to enhance their capability in digitally marketing hydroponic vegetable products. This…
is training was designed to provide both theoretical understanding and practical hands-on experience in creating creative content, utilizing TikTok Shop, and TikTok Ads as promotional tools. The training results demonstrated a significant increase in participants' knowledge and skills in leveraging TikTok features for digital marketing. The implementation carried out by the participants successfully expanded their market reach and increased consumer interaction through their TikTok accounts. Despite challenges related to the need for ongoing mentoring, this activity has had a tangible positive impact on the development of local hydroponic businesses. This training is expected to become a starting point for business actors to continue innovating and optimizing digital marketing strategies to face the dynamics of the modern market.
Abstract:The Family Support Team is a group of support staff in the sub-district/village/nagari consisting of Midwives, PKK Team Cadres and KB Cadres in providing support to prospective brides/prospective fertile couples, pregnant…
t women, postpartum mothers, and children aged 0-59 months, providing counseling, facilitating referral services, receiving social assistance and surveillance of families at risk of stunting. Stunting is a growth and development disorder characterized by a child's height that is not appropriate for their age. This study aims to analyze the performance of the family support team in an effort to reduce the incidence of stunting and the factors that influence the performance of the family support team. This study uses a qualitative method using a purposive sampling technique with 38 informants, through interviews, focus group discussions, observations and document reviews. The results of the study revealed that the indicators of the quality and quantity of TPK work in West Sumatra Province that were not in accordance with expectations were neatness, success capability, speed, work results, facilities and infrastructure and coordination between agencies where reports were not in accordance with the existing family system data in the BKKBN application caused by the lack of TPK knowledge in using the elsimil application and four indicators of the national sensitive intervention program were not achieved from the predetermined targets and the increase in stunting cases. Factors that influence TPK performance are the support and commitment of the government and the community, the existence of programs that have a direct impact on the community and, socialization that changes community behavior to care about stunting prevention programs, strengthening the competence of TPK cadres, strengthening convergence and multi-stakeholder involvement, integrated monitoring and evaluation and utilization of stunting risk family data in handling stunting cases.
Abstract:The focus of research on the statement is the strategy of developing human resources (HR) of the Army through a human capital approach in increasing the professionalism, capability, and effectiveness of military personnel…
l to support the operational success of the Army in facing various security challenges. The purpose of this research is to analyze the Human Resource Development Strategy of the Indonesian Army through the Human Capital Approach. The method used in this research is descriptive qualitative with SWOT analysis tools and tree analysis. The theory used in this research is human capital. The results showed that the strategies used for HR development with a human capital approach are (1) Improving the quality of education and training of soldiers through evaluation and inclusive curriculum development. (2) Utilizing good education and training to improve soldiers' capabilities through an integrated and sustainable human capital approach. (3) Improving the professionalism of soldiers through merit-based personnel management system reform. (4) Improving soldiers' welfare by providing access to specialized higher education through the Defense University. (5) Improving transparency and efficiency through information and communication technology, keeping soldiers' focus on the main task of defense. By adopting a human capital approach, the Army is expected to improve the quality and capability of soldiers, so that they are ready to face future challenges and support the achievement of the organization's strategic goals.
Abstract:Digital transformation has fundamentally reshaped healthcare service delivery worldwide, particularly in tertiary hospitals that rely heavily on integrated digital systems such as Electronic Health Records (EHRs), telemedicine,…
dicine, clinical decision support systems, and data-driven healthcare technologies. Despite rapid technological advancement, limited empirical evidence explains how healthcare professionals’ digital competence contributes to healthcare service performance within the context of healthcare transformation in Saudi Arabia. Previous studies have primarily focused on technological adoption or technical outcomes, while the psychological and organizational mechanisms underlying digital healthcare performance remain underexplored. Drawing upon the Job Demands–Resources (JD-R) Theory and Resource-Based View (RBV), this study investigates the influence of Digital Health Competence (DHC) on Healthcare Service Performance (HSP), examining the mediating role of Work Engagement (WE) and the moderating role of Organizational Support (OS). This study employed a quantitative cross-sectional explanatory design using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected from 312 healthcare professionals at King Abdullah Medical City (KAMC), Saudi Arabia, selected through stratified random sampling. The study included physicians, nurses, pharmacists, and allied healthcare professionals actively utilizing digital healthcare systems in clinical practice. Measurement instruments were adapted from internationally validated scales, including the European Digital Competence Framework for Health Professionals, Utrecht Work Engagement Scale (UWES), and Perceived Organizational Support Scale. Data analysis included assessment of the measurement model, structural model evaluation, mediation analysis, moderation analysis, effect size (f²), predictive relevance (Q²), and model fit indices. The findings demonstrated that Digital Health Competence had a positive and significant effect on Healthcare Service Performance (β = 0.328, p < 0.001) and Work Engagement (β = 0.541, p < 0.001). Work Engagement significantly influenced Healthcare Service Performance (β = 0.462, p < 0.001) and partially mediated the relationship between Digital Health Competence and Healthcare Service Performance (β = 0.250, p < 0.001). In addition, Organizational Support significantly moderated the relationship between Digital Health Competence and Work Engagement (β = 0.217, p < 0.001). The structural model demonstrated substantial explanatory power (R² HSP = 0.683) and satisfactory predictive relevance. This study contributes theoretically by extending the application of JD-R Theory and RBV within the context of digital healthcare transformation in tertiary hospitals. The study proposes an integrated model demonstrating that digital competence functions not only as a technical capability but also as a strategic personal resource that enhances work engagement and healthcare service quality. Practically, the findings emphasize the importance of strengthening digital competency development, supportive organizational climates, and adaptive digital infrastructures to improve healthcare professionals’ performance and accelerate sustainable healthcare transformation in Saudi Arabia.
Abstract:This study aims to analyze the financial distress condition of PT Pertamina Patra Niaga during 2019–2023 using the Springate Score (S-Score) model. Financial distress is a critical stage preceding potential bankruptcy, commonly…
commonly detected through declining liquidity, profitability, and operational capability. This study employed a quantitative descriptive approach using secondary data sourced from audited financial statements. The Springate model, consisting of four key ratios (working capital to total assets, EBIT to total assets, EBT to current liabilities, and sales to total assets), was applied to evaluate the company’s financial stability. The results show fluctuating financial performance. PT Pertamina Patra Niaga was categorized as financially healthy (safe zone) in 2019, 2020, 2021, and 2023, but experienced financial distress in 2022 due to severe liquidity pressure and increased short-term liabilities. The overall average S-Score of 0.9453 places the company in the grey area, indicating potential vulnerability to financial instability. The findings highlight the importance of improving liquidity management, strengthening working capital, and increasing operational efficiency to prevent future distress. Distress dengan Metode Springate Score pada PT Pertamina Patra Niaga Periode 2019–2023
Abstract:This article examines political practices concerning gender issues in Indonesia by highlighting the roles of maternalism (ibuisme) and the hijab as symbolic political instruments. Maternalism positions women within the social…
ocial construction of nurturing “mothers of the nation,” while the hijab functions as a symbol of religiosity and cultural identity used to strengthen electoral legitimacy. Although these symbols may provide women with access and acceptance in political spaces, they often limit the meaning of women’s participation by emphasizing symbolic representation rather than substantive capability and political ideas. This analysis employs a qualitative approach based on a literature review of academic studies on political representation, identity politics, patriarchy, and citizenship. The findings indicate that maternalism and the hijab reflect the persistent dominance of patriarchal culture in Indonesian politics, resulting in gender-biased forms of female citizenship. Therefore, critical awareness and deeper reflection are needed to ensure that women’s representation in politics does not remain merely symbolic but instead fosters substantive participation for a more inclusive democracy.
Abstract:PT Telkom Indonesia, as the largest telecommunications company in Indonesia, has implemented Jira within its Digital Business and Technology Division as a primary project management tool to support collaboration, task organization,…
ganization, and project monitoring. This study focuses on three key independent variables individual competence, organizational culture, and training and development which are considered essential elements in improving human resource quality. These factors directly influence team capability as a mediating variable, which in turn affects employee performance as the dependent variable. The research was conducted through a survey of 146 respondents from the Digital Business and Technology Division of PT Telkom Indonesia. The findings are expected to provide strategic insights for optimizing the use of project management tools to enhance employee performance, ensuring that their implementation aligns with team characteristics, organizational culture, and technical readiness.
Abstract:The development of Artificial Intelligence (AI) technology is currently progressing very rapidly and has had a major influence on various sectors, including the education sector, offering great potential in compiling engaging…
aging and relevant teaching materials. However, teachers still face challenges related to limitations in time, energy, technological understanding, and the accuracy of AI-generated content. Findings from the analysis show that AI has a significant capability to support teachers in designing learning materials relevant to student needs, as well as testing the accuracy of AI-generated content related to the learning material. Using a non-participant observation method, data was collected through social media, unstructured interviews with lecturers, teachers, and the general public, as well as testing the content of AI platforms such as ChatGPT, Gemini, and Meta AI. This research uses a descriptive qualitative approach to analyze the data. The study's findings reveal that artificial intelligence has a significant capacity to support educators in designing learning materials, while also optimizing time productivity and teaching innovation. However, the accuracy of AI content, although quite high for basic concepts, often does not include specific sources or references, thus requiring manual verification by teachers. The main challenges include a lack of training and technological understanding. It is recommended that teachers undergo AI training and always verify AI content with trusted sources.
Abstract:This study aims to review the mortgage lending process in a bank, focusing on procedures, requirements, and challenges faced by both the bank and customers. The research background is based on the author's internship experience…
erience at the bank, providing an opportunity to gain in-depth insights into the mortgage approval mechanism from a practical perspective. This study employs a qualitative method, utilizing interviews with bank employees involved in the mortgage application process and literature studies related to banking policies. The findings reveal that mortgage approval involves a comprehensive evaluation of the borrower's financial capability, including credit analysis and compliance with banking regulations. Additionally, several challenges were identified, such as the lengthy administrative process and credit risk factors that the bank must consider. The conclusion of this study emphasizes that mortgage lending requires a balance between the bank's interests and customer needs, necessitating innovations in procedures and service optimization to improve process efficiency.
Abstract:Abstract: The rapid pace of digital transformation highlights the need to empower Micro, Small, and Medium Enterprises (MSMEs) in Jayapura City by integrating Artificial Intelligence (AI) into their business strategies.…
This community service initiative aims to assess MSME actors’ initial understanding of AI, deliver targeted training, and evaluate improvements in strategic planning using the Value Proposition Canvas (VPC). The program was conducted in three stages: pre-assessment, training implementation, and post-training evaluation. Initial findings revealed that most participants had limited knowledge of AI and its applications. However, after the training, there was a significant increase in participants’ confidence and capability. The training effectively reduced lack of knowledge by 40%, addressed infrastructure and internet challenges by 45%, and decreased uncertainty regarding AI's return on investment by 30%. Participants began applying tools such as ChatGPT, Canva AI, and the VPC method to better understand customer needs. Although the study was limited by a short evaluation period and a specific geographic focus, it offers valuable insights for policymakers, educators, and development stakeholders. The findings support the importance of accessible, hands-on training in making AI a practical and beneficial resource for small businesses, ultimately promoting inclusive, technology-driven growth.
Keywords: artificial intelligence, business strategy, jayapura, MSME, youth
Abstrak: Transformasi digital yang pesat mendorong perlunya pemberdayaan Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Jayapura melalui integrasi kecerdasan buatan (AI) dalam strategi bisnis mereka. Program pengabdian masyarakat ini bertujuan untuk menilai pemahaman awal pelaku UMKM terhadap AI, memberikan pelatihan terarah, dan mengevaluasi peningkatan dalam perencanaan strategis menggunakan Value Proposition Canvas (VPC). Kegiatan ini dilaksanakan dalam tiga tahap: pra-asesmen, pelatihan, dan evaluasi pascapelatihan. Hasil awal menunjukkan bahwa mayoritas peserta memiliki pengetahuan terbatas tentang AI dan penerapannya. Namun, pascapelatihan terlihat peningkatan signifikan dalam kepercayaan diri dan kemampuan peserta. Pelatihan berhasil menurunkan tingkat ketidaktahuan sebesar 40%, mengurangi kendala infrastruktur dan internet sebesar 45%, serta menekan keraguan atas keuntungan penggunaan AI sebesar 30%. Peserta mulai memanfaatkan alat seperti ChatGPT, Canva AI, dan metode VPC untuk meningkatkan pemahaman kebutuhan pelanggan. Meski terbatas pada waktu evaluasi yang singkat dan wilayah Jayapura, studi ini memberikan wawasan penting bagi pembuat kebijakan, pendidik, dan pemangku kepentingan untuk mendorong pertumbuhan UMKM berbasis teknologi secara inklusif.
Kata kunci: anak muda, bisnis strategi, jayapura, kecerdasan buatan, UMKM