Abstract:In an increasingly competitive business landscape, establishing a strong brand position is not merely an option but a necessity. Effective brand positioning not only helps brands differentiate themselves from competitors…
but also fosters a deeper emotional connection with customers. This study aims to analyze the relationship between brand positioning and customer loyalty using a Systematic Literature Review (SLR) approach. By reviewing previous research published in indexed journals, this study identifies key factors influencing the success of brand positioning, including product differentiation, customer perception, and brand communication consistency.
The findings indicate that brands with a clear and consistent position in customers' minds are more likely to build long-term loyalty. Customers who feel connected to a brand’s values and identity are more inclined to remain loyal and even recommend the brand to others. Furthermore, this study reveals that the transition to the digital era has significantly altered how brands establish and maintain their position, with digital marketing strategies and message personalization emerging as critical factors in sustaining customer loyalty.
This research underscores the importance of businesses not only in crafting a strong brand image but also in ensuring that customer experiences align with the brand’s promised values. By understanding and implementing effective brand positioning principles, companies can foster deeper and more sustainable relationships with their customers while enhancing their competitive edge in the market.
Abstract:Masyarakat Adat Mapur di Pulau Bangka secara historis mengalami marginalisasi administratif akibat ketiadaan pengakuan formal atas sistem religi lokal mereka dalam dokumen kependudukan. Meskipun Putusan Mahkamah Konstitusi…
si Nomor 97/PUU-XIV/2016 telah memberikan legalitas bagi penghayat kepercayaan, implementasi di tingkat akar rumput masih terhambat oleh kompleksitas birokrasi, jarak geografis dan minimnya literasi hukum. Kegiatan pengabdian masyarakat ini bertujuan untuk memperkuat identitas hukum dan memulihkan hak sipil Orang Mapur di Dusun Aik Abik melalui tindakan advokasi, sosialisasi, dan pendampingan partisipatif. Metode pelaksanaan menggunakan pendekatan Asset-Based Community Development yang berfokus pada pemanfaatan aset sosiokultural lokal berupa Gebong Memarong sebagai episentrum pergerakan. Hasil pengabdian menunjukkan bahwa kegiatan sosialisasi multipihak yang melibatkan Disdukcapil, pemerintah kecamatan, pemerintah desa, sektor swasta, dan lembaga adat berhasil mengikis keraguan sosiologis (pseudo-identity) dan membangun kesadaran hukum warga. Melalui strategi pendampingan langsung (door-to-door) dan posko pelayanan kolektif, tim berhasil melakukan inventarisasi, verifikasi, dan validasi berkas administrasi kependudukan yang sah bersama Lembaga Adat Mapur. Program ini tidak hanya memangkas rantai birokrasi formal, tetapi juga berhasil menginisiasi pemulihan hak-hak sipil dasar komunitas adat sekaligus memperkuat resiliensi kebudayaan mereka dari ancaman eksklusi sosial di era modern.
Abstract:Pasar desa memiliki peran penting dalam ekosistem ekonomi masyarakat, tetapi sering kali menghadapi permasalahan dalam visibilitas dan branding yang dapat mempengaruhi daya saingnya. Melalui pendekatan berbasis survei, desain,…
esain, pembuatan, serta pemasangan papan nama yang strategis, program ini memberikan solusi konkret dalam memperjelas identitas pasar dan meningkatkan aksesibilitasnya bagi masyarakat serta wisatawan. Hasil kegiatan menunjukkan bahwa papan nama yang lebih representatif mampu meningkatkan visibilitas pasar, menarik lebih banyak pengunjung, serta memperkuat branding pasar sebagai pusat perdagangan. Selain itu, keterlibatan aktif pedagang dan masyarakat setempat dalam proses pemasangan menunjukkan dukungan terhadap pengelolaan pasar yang lebih baik. Dengan demikian, program ini berkontribusi pada pertumbuhan ekonomi lokal dan mendorong keberlanjutan UMKM di pasar tradisional.
Abstract:The seminar titled Visual Discourse in Marketing UMKM Products held in Sukajadi Village, Lemahsugih District, aimed to enhance local entrepreneurs’ understanding of visual communication strategies in product marketing. This…
This initiative responded to the limited use of visual elements such as packaging design, symbols, and graphic narratives that reflect local identity and influence consumer perception. Through a participatory approach, participants were introduced to the basics of visual discourse, practiced culturally rooted design techniques, and simulated digital promotional content. Monitoring was conducted through direct observation and feedback, while evaluation involved pre-tests, post-tests, and analysis of participants’ design outputs. Results showed a significant improvement in visual literacy and readiness to redesign product packaging more effectively. The seminar laid a foundation for building a creative and context-sensitive UMKM ecosystem, where visual elements serve as key tools to strengthen product identity, cultural relevance, and market competitiveness.
Abstract:This Community service program aims to strengthen the Buddhist community's religious, cultural, and spiritual values by implementing Pabbajjā and Upasampadā at Muaro Jambi Temple, a historic Buddhist heritage site in Indonesia.…
ndonesia. The program is motivated by the need for a learning medium integrating Buddhist teachings with direct experience in a religious and cultural environment. The implementation adopted a participatory and collaborative approach, engaging participants particularly university students in ritual activities, Dharma discussions, and the practice of moral precepts (sīla). The selection of Muaro Jambi Temple also served as a strategy to revitalize the site’s function as a center for spiritual cultivation and cultural preservation. The results indicate a significant improvement in participants’ understanding of the Dharma, adherence to moral precepts, and awareness of the importance of Buddhist cultural heritage. The program fostered the development of religious character and cultural identity, enhancing participants’ commitment to preserving the noble values of Buddhism within the local context. Furthermore, it opened opportunities for the development of history-based religious tourism. In conclusion, this PKM effectively integrates religious education, character building, and cultural preservation. Its sustainability requires multi-stakeholder support to ensure that the values, history, and spirituality of the Nusantara heritage are preserved authentically and meaningfully.
Abstract:The transition into emerging adulthood frequently induces life-direction anxiety, commonly known as a quarter-life crisis, among university students. This correlational quantitative investigation was designed to evaluate…
the correlation between the intensity of the quarter-life crisis (Variable X) and self-esteem (Variable Y) among active students at the State Christian Institute of Kupang (IAKN Kupang). Employing a sample of 30 participants gathered via probability sampling techniques, data collection was conducted utilizing Likert-scale questionnaires and statistically processed using the Pearson Product Moment correlation formula. The empirical analysis demonstrates a significant and highly robust positive correlation between the investigated constructs ($r = 0.769$; $p = 0.000$). This outcome highlights a noteworthy theoretical anomaly, wherein heightened levels of crisis are unexpectedly linked with enhanced self-esteem. This distinct psychological pattern is driven by active internal introspection, a purposeful pursuit of life meaning, and personal identity consolidation amid adversity. Furthermore, the campus culture at IAKN Kupang—characterized by comprehensive spiritual mentoring, robust peer networks, and a nurturing social atmosphere—serves as a constructive emotional buffer. These external dynamics empower students to navigate developmental stress adaptively, demonstrating that rather than diminishing their self-worth, the identity crisis ultimately bolsters their personal resilience.
Abstract:Nature based curricula are often perceived as mere aimless play, despite their significant potential to meet formal learning targets. This study aims to analyze the role of teacher professionalism in integrating outdoor…
experiences (outbound) into formal learning outcomes for early childhood. The research method employed is descriptive qualitative through a literature study of reputable journals. The findings indicate that teacher professionalism, encompassing pedagogical competence and nature-educator identity, is the key to successful integration. Systematically designed outdoor activities are proven to significantly enhance children's executive functions, self-regulation, and literacy-numeracy skills. The discussion emphasizes that direct experience in nature is not a hindrance but a catalyst for formal academic achievements. In conclusion, effective integration requires teachers capable of mapping nature activities into national curriculum indicators. This study recommends specialized training for early childhood teachers to strengthen reflection and curriculum mapping skills in nature-based settings.
Abstract:This study aims to analyze parental involvement in children's spiritual education as a key factor in their holistic development. Employing a library research method, the researcher explores various literatures on the concepts…
cepts and practices of parental spiritual education. The findings indicate that active parental involvement, through the application of moral values, behavioral modeling, and open communication, significantly contributes to children's emotional, social, and academic development. The research reveals that children receiving adequate spiritual education are likely to possess better psychological resilience and more mature interpersonal skills. Although challenges such as economic pressures and time constraints hinder spiritual education at home, support from educational institutions and collaboration with the community can enhance its efficacy. The implications of this research highlight the importance of strengthening parental roles in spiritual education to shape children's character and moral identity, as well as to prepare them for future challenges. These findings provide valuable insights for the development of educational policies that emphasize parental involvement in supporting children's spiritual education.
Keywords: parental involvement, spiritual education, children.
Abstract:This study explores how influencer marketing shapes digital identity and spatial relations in Makassar, Indonesia, through a spatially grounded urban ethnography approach. This framework enables a deep reading of how urban…
an residents engage with digital practices to navigate symbolic and spatial exclusion generated by influencer content. Through social media observation, narrative interviews, and the tracing of urban locations featured in visual representation, the study finds that influencer marketing does not merely sell products—it also reproduces social hierarchies through aesthetic spatiality and the logic of visibility.
Yet, amid such exclusions, marginalized communities deploy diverse tactics of resistance, including visual reengineering, the use of alternative locations, and digital irony that disrupt dominant narratives. These findings suggest that digital identity is not passively consumed but actively negotiated through concrete and often unexpected spatial relations. Drawing on Lefebvre’s theory of the production of space, Urry’s concept of digital mobilities, and Gandy’s politics of infrastructure, the study shows how cities and digital spaces co-constitute a contested symbolic terrain.
The article’s main contribution lies in advancing a Global South perspective, where digital technologies and aesthetics are practiced contextually and do not always conform to the logics of global capitalism. This research underscores that urban—and digital—space is not solely produced from above, but also from below, through the everyday agency of ordinary citizens.
Abstract:This study explores how Bahasa Indonesia operates as a diplomatic instrument in global legal negotiations, positioning it as a culturally embedded yet strategically functional tool in the international legal arena. Using…
doctrinal legal research, the article examines treaties, legal frameworks, and diplomatic practices involving Indonesia to uncover the mechanisms through which language contributes to legal engagement and negotiation. The findings underscore the role of Bahasa Indonesia not only as a medium of communication but also as a conveyor of legal identity, national values, and negotiation strategy. The research concludes that linguistic representation in international law fosters legal pluralism and enhances the legitimacy and inclusiveness of global legal norms.