Abstract:Penelitian ini bertujuan menganalisis pengaruh likuiditas dan leverage terhadap profitabilitas pada perusahaan sektor transportasi dan logistik yang tercatat di Bursa Efek Indonesia selama periode 2020–2024. Likuiditas diukur…
diukur menggunakan Current Ratio (CR), leverage diukur dengan Debt to Equity Ratio (DER), sedangkan profitabilitas diukur melalui Return on Assets (ROA). Metode penelitian yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan desain deskriptif dan verikatif. Populasi dalam penelitian ini adalah 32 perusahaan dengan teknik pengambilan sampel berdasarkan kriteria dengan menggunakan purposive sampling. Sampel yang diperoleh berdasarkan kriteria sebanyak 20 perusahaan sektor transportasi dan logistik. Data yang digunakan adalah data sekunder yang diperoleh dari laporan keuangan tahunan masing-masing perusahaan selama periode pengamatan 5 tahun. Hasil penelitian menunjukkan bahwa likuiditas (CR) secara parsial berpengaruh positif dan signifikan terhadap profitabilitas (ROA). Sementara itu, leverage (DER) berpengaruh negatif namun tidak signifikan terhadap profitabilitas (ROA). Secara simultan likuiditas dan leverage berpengaruh positif dan signifikan terhadap profitabilitas (ROA). Temuan ini mengindikasikan pentingnya pengelolaan keuangan yang baik, terutama dalam menjaga tingkat likuiditas yang memadai dan pengendalain struktur utang agar perusahaan tetap mampu memperoleh laba secara berkelanjutan.
Abstract:This study aims to examine the effect of the Current Ratio (CR) and Debt to Equity Ratio (DER) on stock returns, with the exchange rate as a moderating variable, in retail sub-sector companies listed on the Indonesia Stock…
ck Exchange during the 2019–2023 period. This research employed a quantitative approach using secondary data obtained from annual financial reports and stock price data. The sampling technique used purposive sampling, resulting in 25 companies with 125 observations. Data analysis was conducted using multiple linear regression and Moderated Regression Analysis (MRA). The results indicate that the Current Ratio has a negative and significant effect on stock returns, meaning that excessively high liquidity tends to reduce stock returns. Debt to Equity Ratio also has a negative and significant effect on stock returns, indicating that higher leverage increases financial risk and lowers investor confidence. Simultaneously, Current Ratio and Debt to Equity Ratio significantly affect stock returns. However, the exchange rate has no effect on stock returns. Furthermore, the exchange rate is unable to moderate the relationship between Current Ratio and stock returns, as well as between Debt to Equity Ratio and stock returns. These findings imply that internal company factors, particularly liquidity management and capital structure, are more dominant in influencing stock returns than external macroeconomic factors such as exchange rate fluctuations. Therefore, investors are advised to pay closer attention to financial fundamentals when making investment decisions in the retail sector.
Abstract:This study aims to analyze the effects of liquidity, leverage, and BOPO on the profitability of energy sector companies listed on the Indonesia Stock Exchange (IDX) during the 2022–2024 period. Profitability is proxied by…
by Return on Assets (ROA), liquidity by the Current Ratio (CR), leverage by the Debt to Equity Ratio (DER), and BOPO is measured by the ratio of Operating Expenses to Operating Income. This research employs a quantitative approach with an associative research design. The data used are secondary data in the form of companies’ annual financial statements obtained from the official IDX website, with the sampling technique using purposive sampling based on predetermined criteria. Data analysis was conducted using multiple linear regression with the assistance of statistical software. The results show that liquidity does not always have a positive effect on profitability, leverage tends to have a negative effect on profitability, and BOPO has a negative effect on profitability. Simultaneously, liquidity, leverage, and BOPO significantly affect the profitability of energy sector companies during the 2022–2024 period. These findings indicate that optimal liquidity management, proportional use of debt, and operational cost efficiency are key factors in improving the profitability performance of energy sector companies.
Abstract:This study analyzes OPPO's global expansion strategy through the optimization of its technology supply chain within the framework of the Global Value Chain (GVC). The smartphone industry has experienced rapid growth in recent…
ecent decades, with increasingly fierce competition among leading manufacturers. OPPO, a Chinese technology company founded in 2004 and part of BBK Electronics Corporation, has demonstrated significant competitiveness in the global market despite facing challenges in maintaining its market share from 2021 to 2024. This study uses a descriptive qualitative methodology, analyzing primary data from OPPO's official documents and secondary data from industry reports and academic literature. Findings show that OPPO implements production sharing in strategic geographic locations, with design and development centralized in China and manufacturing spread across countries that offer labor or infrastructure advantages. The study shows that OPPO's global expansion follows the Uppsala Model of internationalization, starting with culturally and geographically close markets such as Southeast Asia before expanding to more distant regions. Through technology-based supply chain optimization, digital integration, and the adoption of artificial intelligence (AI)-based coordination systems, OPPO has developed the ability to manage complex global networks while overcoming geopolitical challenges and supply chain disruptions. This research contributes to understanding how technology companies from developing countries leverage the Global Value Chain to enhance international competitiveness, providing insights into the relationship between supply chain strategy and the success of global expansion in the highly competitive smartphone industry.
Abstract:The rise of social media platforms like TikTok has created new avenues for informal language learning. This study employs a qualitative content analysis to investigate the pedagogical strategies within the popular Indonesian…
sian TikTok hashtag #learningenglishwithmrfaisal. The research aims to identify the types of English language content, teaching strategies, and pedagogical approaches used by the creator, Mr. Faisal. A systematic analysis was conducted on a purposive sample of 10 public TikTok videos from the hashtag. Data collection involved video observation, transcription, and documentation of multimodal elements, followed by a thematic analysis. Key findings reveal a primary focus on pronunciation drills and practical vocabulary, delivered through highly repetitive and multimodal techniques. Mr. Faisal effectively combines verbal repetition, visual cues (on-screen text, mouth close-ups), exaggerated facial expressions, and motivational speaking to facilitate learning and maintain engagement. The study concludes that TikTok serves as a significant platform for informal digital language learning, particularly for micro-learning and confidence-building. These findings suggest that formal educators can adopt similar engaging, bite-sized techniques, while content creators can leverage multimodal design to enhance instructional video effectiveness.
Abstract:The shift in educational paradigms driven by advancements in digital technology has had a significant impact on Social Studies (IPS) learning at the Junior High School (SMP) level. This study aims to examine how digital…
technology can enhance student interest and engagement in IPS learning through a literature review approach. This study includes scientific articles published between 2023 and 2025 as primary references. The research findings indicate that the use of digital technology, such as flipped classroom models, interactive learning materials, and digital platforms, can encourage increased motivation and participation among students in IPS learning. However, the success of implementing this technology is highly influenced by several factors, including infrastructure readiness, teachers' competencies in integrating technology, and equitable access to technology. Adequate infrastructure readiness and teachers' ability to effectively utilize technology are key factors in creating engaging and meaningful learning experiences. Additionally, ensuring equitable access to technology for all students is crucial to ensure that every student can benefit from technology in learning. Based on these findings, this study recommends the development of continuous training programs for teachers to enhance their digital competencies and emphasizes the importance of implementing innovative teaching methods that can fully leverage the potential of technology. On the other hand, strengthening technology-based educational policies is also necessary to ensure that the implementation of technology in learning can be optimal and equitable. With the proper use of digital technology, IPS learning at the Junior High School level can become more engaging, interactive, and effective, thus supporting the overall improvement of education quality.
Abstract:Abstract Digitalization has had a significant impact on various aspects of life, including in the realm of business and religious practices. This research focuses on Christian evangelism in the digital era, where technology…
ogy has become an integral tool for spreading religious teachings. Digitalization allows churches and religious organizations to leverage social media, websites, podcasts, and other online platforms to reach a wider audience, significantly younger generations increasingly connected to technology. This research uses literature analysis methods and phenomenon observation as the primary approach. The research results show that digital evangelism effectively reaches a broader audience but is also faced with challenges, such as the risk of spreading misinformation or religious extremism. The importance of ethical responsibility in using technology is highlighted, with the need for churches and spiritual leaders to develop discipleship strategies that are contextual and responsive to current developments.
Abstract:Abstract This research discusses the effectiveness of leadership management in the context of a church. The church, as a Christian community, possesses distinct characteristics, including the diverse backgrounds of its members…
members in terms of age, occupation, education, and social status. Unlike other organizations with financial orientations, the church aims to fulfill the spiritual needs of its members, emphasizing a focus on conformity to Christ. Church leaders are expected not only to exercise authority for regulation but also to empower the congregation. Effective church leadership involves empowerment, exploration of potentials, and acceptance of differences. Church leaders play a crucial role in the effective growth of the church, and leadership management is key to achieving the church's vision and mission. The research methodology employed is a qualitative descriptive approach with literature review. In-depth analysis of the concept of leadership management in the church is conducted by connecting information from various sources, including books, journals, articles, and relevant websites. The findings indicate that the understanding of the church involves spiritual and organizational dimensions, necessitating effective leadership management. Leadership centered on biblical values, resource management, and the empowerment of congregation members becomes crucial in attaining church goals. The differences and uniqueness of the church demand leaders to implement suitable leadership styles, such as democracy, to support the potential of each member. From this research, it can be observed that effective leadership management in the church plays a crucial role in achieving spiritual and organizational objectives. Church leaders need to develop strategies in line with the church's characteristics and leverage the potential of congregation members for sustainable growth.
Abstract:Muhammadiyah University of Bengkulu (UMB) has great potential to develop into an environmentally friendly and sustainable Green Campus. This study aims to analyze the existing conditions of the campus, identify challenges…
s and opportunities, and formulate appropriate development strategies to create a greener campus. The research methods used include surveys, in-depth interviews, secondary data analysis, and field observations to gain a comprehensive understanding of the current situation. The findings of the study indicate that UMB faces several challenges, including the limited green open space, which only covers 15% of the total campus area, suboptimal waste management, and the low awareness of the academic community regarding environmental sustainability issues. However, there are several opportunities that can be leveraged, such as the utilization of renewable energy technologies, government policies that increasingly support environmentally friendly initiatives, and the potential for collaboration with external partners from both the private sector and government institutions. The proposed development strategy focuses on five main aspects. First, increasing the campus’s green open space to 30% of the total campus area. Second, the implementation of renewable energy, such as the installation of solar panels, to reduce dependence on fossil fuels. Third, waste management based on technology to effectively recycle waste. Fourth, the application of digital-based environmental education to raise awareness among the academic community. Fifth, maximizing student participation in sustainability activities. This strategy aims to reduce carbon footprints, improve resource efficiency, and create a campus ecosystem that supports the Sustainable Development Goals (SDGs).
Abstract:Abstract: Brands in SMEs consist of a set of factors, including marketability and market differentiation, brand awareness, relevance, culture, association, and equity. The most important thing to ask yourself when deciding…
ng whether this is the right time to change your brand is whether SMEs can leverage any of the factors above to make SME consumers happier. Rebranding is an excellent way to change the target market for SMEs. Sees rebranding as a solution to a new management change or internal problem. Rebranding takes time and effort so that change will happen. Rebranding is carried out for SMEs to stimulate growth, expand, increase profits, strengthen their workforce, and gain a competitive advantage. This rebranding training was carried out using a training method. Due to the pandemic, the activity organizers visited five artisans to avoid crowds. The rebranding training opened the insight of the craftsmen about the benefits of managing a product brand. The rebranding training for birdcage artisans in Dawuhanmangli Village gained an understanding of branding. As a result of this training, artisans began to open themselves to introduce their products directly to consumers without a broker like before. The Bird Cage craft center in Dawuhanmangli Village, north of the center of Jember City, is well known in Indonesia. The location is 24 km from Jember City. The Bird Cage of Dawuhanmangli Village is the reason for being a place of service because it has advantages and characteristics that have the opportunity to open new markets for the region's superior products.
Keywords: branding; smes; bird cage
Abstrak: Merek pada UMKM terdiri dari sekumpulan faktor, termasuk kemampuan pemasaran serta diferensiasi pasar, kesadaran merek, relevansi, budaya, asosiasi, dan ekuitas. Hal terpenting untuk ditanyakan pada diri sendiri saat memutuskan apakah ini waktu yang tepat untuk mengubah merek adalah apakah UMKM dapat meningkatkan salah satu faktor di atas untuk membuat konsumen UMKM lebih bahagia. Rebranding merupakan cara yang baik untuk mengubah target pasar UMKM. Melihat rebranding sebagai solusi untuk perubahan manajemen baru atau masalah internal. Rebranding membutuhkan waktu dan tenaga, sehingga perubahan akan terjadi. Rebranding dilakukan bagi UMKM untuk merangsang pertumbuhan, memperluas, meningkatkan laba, memperkuat tenaga kerjanya, dan mendapatkan keunggulan kompetitif. Pelatihan Rebranding ini dilakuan dengan metode pelatihan, dikarenakan pandemi, maka pelaksana kegiatan mendatangi 5 pengrajin untuk menghindari kerumuman. Pelatihan rebranding membuka wawasan para pengrajin tentang manfaat mengelola sebua brand sebuah produk. Hasil pelatihan rebranding pengrajin sangkar burung desa Dawuhan mangli mendapatkan pemahaman tentang branding. Dampak pelatihan ini pengrajin mulai mencoba membuka diri untuk mengenalkan produknya secara langsung kepada konsumen tanpa makelar seperti sebelumnya. Sentra kerajinan Sangkar Burung di desa Dawuhan mangli, wilayah utara pusat Kota Jember sudah dikenal luas di Indonesia.
Kata kunci: merek; umkm; sangkar burung