Abstract:Penelitian ini bertujuan untuk mengetahui pengaruh Daya Tarik Wisata (X1), Customer Experience (X2), dan Kualitas Layanan (X3) terhadap Minat Berkunjung Kembali (Y) wisatawan di Curug Sanghyang Kenit, baik secara parsial…
maupun simultan. Daya Tarik Wisata berpengaruh positif dan signifikan terhadap Minat Berkunjung Kembali wisatawan di Curug Sanghyang Kenit, dengan koefisien jalur sebesar 0,434 dan hubungan korelasi pada kategori kuat (r = 0,622). Variabel ini memberikan kontribusi pengaruh langsung terbesar di antara ketiga variabel bebas, yang menunjukkan bahwa keindahan alam, keunikan atraksi, aksesibilitas, dan fasilitas pendukung wisata merupakan faktor paling dominan dalam mendorong minat wisatawan untuk berkunjung kembali.Customer Experience berpengaruh positif dan signifikan terhadap Minat Berkunjung Kembali wisatawan di Curug Sanghyang Kenit, dengan koefisien jalur sebesar 0,348 dan hubungan korelasi pada kategori kuat (r = 0,602). Pengalaman sensorik, emosional, kognitif, dan sosial yang dirasakan wisatawan selama berkunjung terbukti turut menentukan besarnya minat mereka untuk berkunjung kembali. Kualitas Layanan berpengaruh positif dan signifikan terhadap Minat Berkunjung Kembali wisatawan di Curug Sanghyang Kenit, dengan koefisien jalur sebesar 0,291 dan hubungan korelasi pada kategori sedang (r = 0,456). Meskipun memberikan kontribusi pengaruh langsung yang relatif paling kecil dibandingkan dua variabel lainnya, kualitas layanan tetap merupakan faktor yang berperan penting, terutama pada dimensi empathy yang masih perlu ditingkatkan. Daya Tarik Wisata, Customer Experience, dan Kualitas Layanan secara simultan berpengaruh positif dan signifikan terhadap Minat Berkunjung Kembali wisatawan di Curug Sanghyang Kenit, dengan koefisien determinasi (R²) sebesar 0,612 atau 61,2%. Nilai ini menunjukkan bahwa ketiga variabel bebas mampu menjelaskan variasi Minat Berkunjung Kembali sebesar 61,2%, sedangkan sisanya sebesar 38,8% dipengaruhi oleh faktor-faktor lain di luar model penelitian ini, seperti harga, promosi, citra destinasi, dan kepuasan wisatawan.
Abstract:The advancement of digital communication has generated a range of ethical challenges, including cyberbullying, insults, negative labeling, the dissemination of unverified information, privacy violations, digital ghibah (backbiting),…
backbiting), polarization, and discrimination. These challenges call for an ethical framework that is not merely technical in nature but is also firmly grounded in Islamic values. This study aims to reconstruct a Qur’an-based digital communication ethics framework through a thematic analysis of Qur’anic interpretation of QS. Al-Hujurat verses 11–13 and to examine its relevance to strengthening character education. This qualitative study employs a library research approach using thematic Qur’anic interpretation, content analysis, and contextual analysis of the Qur’an, classical and contemporary exegetical works, as well as scholarly literature on digital communication and character education. The findings reveal that QS. Al-Hujurat verses 11–13 embody eight ethical principles that can be reconstructed within the context of digital communication: Dignity Protection, Respectful Communication, No Negative Labeling, Critical Verification, Privacy Protection, Responsible Speech, Inclusive Interaction, and Digital Equality. These eight principles are synthesized into the Qur’anic Digital Communication Ethics Framework (QDCEF), which comprises three overarching dimensions: Dignity, Responsibility, and Inclusion. The framework is further mapped onto the character values of respect, empathy, civility, tolerance, critical thinking, objectivity, trustworthiness, responsibility, integrity, justice, and self-control. These findings affirm that QS. Al-Hujurat verses 11–13 are relevant not only as a source of moral and character education but also as a conceptual foundation for reconstructing a digital communication ethics framework that bridges Qur’anic values with the demands of character education in the digital era. The proposed QDCEF thus offers a value-based conceptual framework for fostering ethical, responsible, inclusive, and character-oriented digital communication.
Abstract:Fractional premium schemes in life insurance generally follow two main approaches: True Fractional Premiums, which are easy to implement but less fair to policyholders who die mid-period, and Apportionable Fractional Premiums,…
miums, which are more actuarially fair but administratively more complex. This study designs a Hybrid Fractional Premiums model that combines both approaches through a weighted linear combination using parameter , based on the 2023 Indonesian Mortality Table (TMPI), a 5% interest rate, a 10-year coverage period, and monthly premium payments. This descriptive quantitative study applies actuarial mathematics, covering the present value of insurance benefits, true fractional, apportionable fractional, and hybrid annuity factors, up to premium determination using the equivalence principle. The results show that the hybrid premium consistently lies between the true fractional and apportionable premiums, increases sharply with the insured's age, and is higher for males than females due to differences in mortality rates. Changes in the value of have a linear effect on the premium, although the impact is relatively small (a difference of less than IDR 200 per month). The hybrid model with is recommended as the optimal balance between actuarial fairness and ease of implementation, offering a more flexible alternative for premium determination in Indonesia's life insurance industry.
Abstract:Penelitian ini bertujuan untuk mengidentifikasi potensi Pasar Seni To'Pao yang dapat dijadikan sebagai daya tarik promosi, menganalisis hambatan yang dihadapi dalam pelaksanaan promosi, serta merumuskan strategi promosi…
yang tepat untuk mendorong peningkatan jumlah konsumen di Pasar Seni To'Pao Kabupaten Toraja Utara. Pasar seni berbasis budaya memiliki peran strategis dalam mendukung pengembangan pariwisata dan ekonomi kreatif daerah, namun banyak di antaranya menghadapi tantangan dalam menarik konsumen akibat promosi yang belum optimal. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif. Informan penelitian terdiri atas empat pelaku UMKM dan empat pengunjung Pasar Seni To'Pao yang dipilih secara purposive. Data dikumpulkan melalui observasi, wawancara mendalam, dan dokumentasi, kemudian dianalisis menggunakan model Miles, Huberman, dan Saldaña yang meliputi pengumpulan data, kondensasi data, penyajian data, serta penarikan kesimpulan. Hasil penelitian menunjukkan bahwa Pasar Seni To'Pao memiliki potensi besar untuk dikembangkan melalui strategi promosi, antara lain keunikan produk kerajinan khas Toraja, lokasi yang strategis di jalur utama Rantepao-Makale, identitas budaya yang kuat, serta keberadaan pelaku UMKM yang menghasilkan produk berkualitas. Namun, kegiatan promosi masih menghadapi berbagai hambatan, yaitu belum optimalnya pemanfaatan media digital, terbatasnya penyebaran informasi kepada masyarakat, berkurangnya jumlah kios yang aktif beroperasi, tingginya persaingan dengan pusat oleh-oleh lainnya, serta jumlah kunjungan yang belum stabil. Berdasarkan kondisi tersebut, strategi promosi yang direkomendasikan meliputi optimalisasi promosi digital melalui media sosial, penguatan promosi berbasis budaya Toraja, peningkatan kerja sama dengan pemerintah dan pelaku industri pariwisata, penyelenggaraan kegiatan promosi secara berkala, serta peningkatan kualitas pelayanan dan kenyamanan kawasan. Penerapan strategi tersebut diharapkan mampu meningkatkan jumlah konsumen sekaligus memperkuat posisi Pasar Seni To'Pao sebagai destinasi wisata belanja berbasis budaya di Kabupaten Toraja Utara.
This study aims to identify the potential of To'Pao Art Market that can be utilized as a promotional attraction, analyze the obstacles encountered in implementing promotional activities, and formulate appropriate promotion strategies to increase the number of consumers at To'Pao Art Market in North Toraja Regency. Culture-based art markets have a strategic role in supporting the development of regional tourism and the creative economy, yet many face challenges in attracting consumers due to suboptimal promotion. This study employed a qualitative approach with a descriptive research design. The research informants consisted of four MSME actors and four visitors to To'Pao Art Market, who were selected using purposive sampling. Data were collected through observation, in-depth interviews, and documentation, and were analyzed using the interactive model of Miles, Huberman, and Saldaña, which includes data collection, data condensation, data display, and conclusion drawing. The findings indicate that To'Pao Art Market possesses considerable potential to support promotional activities, including the uniqueness of Torajan handicraft products, its strategic location on the main Rantepao-Makale route, a strong cultural identity, and the presence of local MSMEs producing high-quality products. However, promotional activities are constrained by several factors, including the limited utilization of digital media, inadequate dissemination of information to the public, the decreasing number of active kiosks, intense competition with other souvenir centers, and unstable visitor numbers. Based on these findings, the recommended promotion strategies include optimizing digital promotion through social media, strengthening culture-based promotional content highlighting Torajan heritage, enhancing collaboration with the government and tourism stakeholders, organizing promotional and cultural events on a regular basis, and improving service quality and visitor convenience. The implementation of these strategies is expected to increase the number of consumers while strengthening the position of To'Pao Art Market as a cultural shopping destination in North Toraja Regency.
Abstract:Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan salah satu sektor yang berperan penting dalam menopang perekonomian nasional, baik melalui penciptaan lapangan kerja maupun peningkatan aktivitas ekonomi masyarakat. Di tengah…
engah perkembangan teknologi digital, pelaku UMKM dituntut mampu menyesuaikan strategi pemasaran agar produk yang ditawarkan dapat dikenal dan diminati konsumen. Dalam konteks ini, mahasiswa sebagai generasi muda memiliki peluang besar untuk mengembangkan UMKM inovatif melalui pemanfaatan media digital, kreativitas promosi, serta penguatan identitas merek. Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran yang diterapkan mahasiswa dalam pengembangan UMKM inovatif pada UMKM Nanasaurus. Penelitian menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus. Pengumpulan data dilakukan melalui wawancara, observasi, dan dokumentasi, sedangkan analisis data menggunakan tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi komunikasi pemasaran Nanasaurus dilakukan melalui branding produk, pemanfaatan media sosial, promosi penjualan seperti diskon dan bundling, pemasaran dari mulut ke mulut, serta partisipasi dalam bazar. Strategi tersebut berkontribusi dalam meningkatkan kesadaran merek, memperluas jangkauan pasar, dan memperkuat hubungan dengan konsumen. Temuan penelitian menegaskan bahwa kemampuan mahasiswa dalam mengelola komunikasi pemasaran menjadi faktor penting dalam pengembangan UMKM inovatif yang berdaya saing.
Abstract:This descriptive qualitative research analyzes the effectiveness of policy implementation on handling vagrants and beggars at the Social Affairs and Community Empowerment Office of Gorontalo City. Four indicators from George…
orge C. Edward III's policy implementation theory—communication, resources, disposition, and bureaucratic structure—are employed as the analytical framework. Field data obtained through observation, interviews, and documentation were systematically analyzed using the data condensation, display, and conclusion drawing model of Miles, Huberman, and Saldana. The findings indicate that the policy implementation on handling vagrants and beggars at the Social Affairs and Community Empowerment Office of Gorontalo City has been running fairly well but has not yet been optimal. In the communication aspect, coordination among implementers has been functioning well; however, information dissemination to target groups and the general public remains suboptimal. In the resources aspect, policy implementation has been supported by human resources, authority, and facilities, yet is still constrained by limited personnel and underutilized facilities and databases. In the disposition aspect, officials demonstrate commitment, responsibility, and a professional attitude in implementing the policy; however, guidance programs have not been able to reach all vagrants and beggars on a sustainable basis. In the bureaucratic structure aspect, policy implementation has been supported by Standard Operating Procedures (SOPs), clear task distribution, and inter-division coordination; nevertheless, SOP implementation in the field still needs optimization to ensure services reach all target groups. Based on these findings, the Social Affairs and Community Empowerment Office of Gorontalo City needs to enhance communication and socialization to target groups, strengthen human resources and supporting facilities, optimize guidance and empowerment programs, and improve inter-agency coordination so that the policy implementation on handling vagrants and beggars can be more effective in improving social welfare.
Abstract:This study examines the effect of employee mutation on anxiety and productivity in the new workplace of educational staff at UIN Palopo. This study aims to determine the effect of mutation on anxiety, the effect of mutation…
ion on productivity, and the relationship between anxiety and productivity among educational staff at UIN Palopo. This research employed a quantitative approach with a causal associative design. The sample consisted of 65 educational staff. Data were collected using a Likert-scale questionnaire. Data analysis was conducted using descriptive and inferential statistics with the assistance of IBM SPSS Statistics. The results showed that mutation had a positive and significant effect on employee anxiety, with a significance value of 0.000 < 0.05 and a coefficient of determination of 48%. Mutation also had a positive and significant effect on productivity, with a significance value of 0.000 < 0.05 and a coefficient of determination of 43%. Meanwhile, the correlation between anxiety and productivity was 0.198 with a significance value of 0.114 > 0.05, indicating that the relationship was not significant. Therefore, mutation had an effect on anxiety and productivity, while anxiety did not have a significant relationship with the productivity of educational staff at UIN Palopo.
Abstract:This study aimed to examine the effect of work motivation and organizational culture on organizational commitment among civil servants in the Finance Department of Dr. Soedarso Regional General Hospital. A quantitative approach…
pproach with an associative research method was employed. Primary data were obtained through interviews with the Head of the Finance Department and questionnaires distributed to respondents, while secondary data comprised organizational profiles, employee records, attendance data, and performance reports. The population consisted of 30 civil servants, all of whom were selected as respondents using a total sampling technique. Data were analyzed using validity and reliability tests, normality, linearity, and multicollinearity tests, multiple linear regression analysis, correlation analysis, the coefficient of determination, partial t-tests, and a simultaneous F-test. The results showed that work motivation had a positive and significant effect on organizational commitment, with a regression coefficient of 0.321 and a significance value of 0.021. Organizational culture also had a positive and significant effect on organizational commitment, with a regression coefficient of 0.271 and a significance value of 0.015. Simultaneously, work motivation and organizational culture had a significant effect on organizational commitment, as indicated by an F-value of 10.469 and a significance value of 0.001. The correlation coefficient of 0.661 indicated a strong relationship, while the coefficient of determination of 0.437 showed that both variables explained 43.7% of the variation in organizational commitment. Practically, hospital management should strengthen motivation through performance recognition, competency development, fair task distribution, and feedback, while reinforcing organizational culture through shared values, teamwork, accountability, and integrity.
Abstract:This study aims to analyze the influence of work discipline and work environment on employee job satisfaction at BKPSDMD Makassar City. The research employed a quantitative approach with an associative and explanatory research…
search design. The population consisted of all 144 employees of BKPSDMD Makassar City using a total sampling technique. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with SPSS software, including validity, reliability, classical assumption, t-test, F-test, and coefficient of determination analyses. The results indicate that work discipline has a positive and significant effect on employee job satisfaction. The work environment also has a positive and significant effect on employee job satisfaction. Simultaneously, work discipline and work environment significantly affect employee job satisfaction with a coefficient of determination of 52.1%. These findings imply that improving work discipline and creating a conducive work environment are important strategies for enhancing employee job satisfaction
Abstract:Pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Kutakembaran, Kecamatan Garawangi, Kabupaten Kuningan pada umumnya masih memasarkan produk secara konvensional dan belum memanfaatkan teknologi digital secara optimal,…
l, ditandai dengan belum adanya identitas merek yang jelas, kualitas foto produk yang kurang menarik, minimnya pemahaman konten promosi, serta belum dimanfaatkannya WhatsApp Business dan marketplace sebagai kanal pemasaran. Kegiatan pengabdian ini merupakan kolaborasi antara Himpunan Mahasiswa Bisnis Digital (HMBD) Universitas Kuningan dengan tim Kuliah Kerja Nyata (KKN) Kolaboratif Desa Kutakembaran yang bertujuan meningkatkan kemampuan pelaku UMKM dalam membangun branding, menghasilkan foto produk dan konten promosi yang menarik, memanfaatkan WhatsApp Business, serta mengenal dan mempraktikkan penjualan melalui marketplace Shopee. Kegiatan dilaksanakan pada 2 Agustus 2026 di Balai Desa Kutakembaran melalui metode pemaparan materi yang dipadukan dengan praktik langsung, meliputi tujuh pokok bahasan yaitu branding, foto produk, desain konten dan copywriting, WhatsApp Business, marketplace Shopee, promosi media sosial, dan simulasi perjalanan konsumen. Kegiatan diikuti oleh sekitar 25 pelaku UMKM yang menunjukkan antusiasme tinggi sepanjang acara. Hasil kegiatan menunjukkan bahwa materi WhatsApp Business paling diminati peserta karena kedekatannya dengan kebiasaan komunikasi sehari-hari, sementara sesi pembuatan toko Shopee menghadapi kendala karena sebagian besar peserta belum memiliki akun sehingga membutuhkan pendampingan lebih intensif. Melalui kegiatan ini, peserta berhasil menghasilkan aset digital dasar berupa identitas merek, foto produk, desain konten promosi, dan akun WhatsApp Business yang siap digunakan untuk mendukung pemasaran produk lokal ke pasar digital.