Abstract:Branding has emerged as a strategic asset for micro and small enterprises (MSEs) to enhance competitiveness in increasingly saturated markets. This study investigates the role of branding strategies in strengthening the…
competitive advantage of a micro-scale coffee shop in Indonesia, namely 360 Coffee. Employing a qualitative descriptive approach, data were collected through in-depth interviews, observations, and document analysis involving business owners, employees, and customers. The findings reveal that brand identity consistency, emotional engagement with consumers, product differentiation, and service experience significantly contribute to customer loyalty and market positioning. However, the study also identifies challenges related to limited strategic branding planning, constrained resources, and suboptimal digital branding utilization. These findings support previous studies emphasizing that effective branding enables MSEs to create perceived value beyond functional attributes (Kotler & Keller, 2016; Wijoyo et al., 2021). This research contributes to the literature on small business branding by providing empirical evidence from a local coffee enterprise and offers practical insights for MSE owners seeking sustainable competitive advantage.
Abstract:The increasing intensity of competition in the culinary business sector of Micro, Small, and Medium Enterprises (MSMEs), particularly in snack food products such as JNC Cookies, necessitates the implementation of effective…
ve digital promotion strategies to expand market reach and improve sales performance. Changes in consumer behavior that increasingly rely on digital platforms to obtain information, evaluate purchasing decisions, and interact with brands have made adaptation to digital marketing an unavoidable requirement. Therefore, this study aims to analyze the planning, implementation, and effectiveness of digital promotion strategies through the utilization of digital advertising (paid advertising), endorsements, and social media campaigns in enhancing brand awareness and consumers’ purchase intention toward JNC Cookies. This study employs a descriptive qualitative approach, with data collection techniques including in-depth interviews, observation of social media activities, and analysis of the performance of implemented digital marketing campaigns. In addition, several supporting indicators were measured, such as content reach, engagement rate, consumer interactions, and changes in sales volume during the campaign period. The collected data were subsequently analyzed to identify the relationship between digital promotional activities and consumer responses. The expected outcomes of this study include the formulation of an applicable digital promotion strategy model for food-sector MSMEs, recommendations for the development of sustainable social media campaigns, and the mapping of the roles of endorsements and digital advertising in strengthening the brand positioning of JNC Cookies. The findings of this study are expected to provide practical contributions for MSME practitioners in optimizing the use of digital media as an effective, measurable, and consumer-oriented promotional tool.
Abstract:The increasingly pervasive development of digital technology has not been fully accompanied by the strengthening of ethical awareness in its practical use. This situation is reflected in various phenomena among students,…
including the tendency toward excessive use of social media, the declining quality of ethics in online communication, and the weakening of mutual respect in digital spaces. These conditions indicate that digital ethics cannot be understood merely as a technological problem but are closely related to the direction of values and the fundamental goals of education. Departing from this reality, this study aims to examine the concept of ta’dib in the thought of Syed Muhammad Naquib al-Attas as an alternative conceptual framework for responding to the digital ethics crisis from the perspective of Islamic education. This study employs a qualitative approach through library research by critically examining al-Attas’s major works as well as national and international scholarly journal articles from the past five years relevant to digital ethics and Islamic education. The findings reveal that the weakening of digital ethics is rooted in an educational paradigm that tends to emphasize cognitive aspects and technical skill mastery, while the formation of adab as the core of education is neglected. Within this framework, the concept of ta’dib offers a holistic philosophical foundation by positioning education as a process of internalizing adab that integrates intellectual, moral, and spiritual dimensions in an integral manner. Therefore, this study concludes that the application of the concept of ta’dib has the potential to serve as a strategic foundation for building sustainable, value-oriented digital ethics among students that are relevant to the challenges of Islamic education in the digital era.
Abstract:Indonesia faces a dualism within the Islamic fiscal system, where zakat and taxes operate separately without clear integration. This condition raises fundamental questions regarding the relationship between the two from…
a sharia perspective and their implications for fiscal justice among Indonesian Muslims. This study aims to examine and formulate the relationship between zakat and taxes from the perspective of the Qur’an and Hadith in order to produce an applicable reformulation model within the context of Indonesia’s fiscal system. This research employs a qualitative approach using a thematic (maudhu‘i) method applied to primary Islamic texts. Qur’anic verses and Hadiths related to zakat, taxation (kharaj, jizyah, ‘usyur), and fiscal obligations were collected, classified, and comprehensively analyzed to identify the underlying connection between the two. The analysis is further supported by a study of maqashid al-shariah and contemporary ijtihad of Indonesian scholars. This study seeks to produce a reformulation model of the zakat–tax relationship through three possible schemes: (1) a partial substitution model, in which zakat can serve as a deduction for income tax up to a certain limit; (2) a complementary model, positioning zakat as a religious obligation and tax as a civic obligation with distinct functions; and (3) a progressive integrative model, integrating zakat into the national fiscal system through a more comprehensive tax incentive mechanism. The findings indicate that the Qur’an and Hadith provide a flexible foundation for all three models, depending on the context of maslahah and public interest.
Abstract:Philosophy can be interpreted as love or a tendency towards wisdom. The philosophy of Islamic law is a philosophical study of the nature of Islamic law, the source of the origin of Islamic law and the principles of its application…
pplication as well as the function and benefits of Islamic law for the lives of the people who implement it. The urgency of the philosophy of Islamic law is to make philosophy an approach in exploring the nature, sources and objectives of Islamic law. Positioning the philosophy of Islamic law as one of the important fields of study in understanding the sources of Islamic law which come from revelation and the results of ijtihad of scholars. The philosophy of Islamic law has an important role in the development of Ijtihad.
Abstract:The advancement of digital technology and the transformation of the labor market require vocational high schools (SMKs) to produce graduates who are not only technically competent but also proficient in twenty-first-century…
ury skills. The Office Management and Business Services (MPLB) program requires a quality assurance system capable of supporting the development of critical thinking, creativity, communication, and collaboration skills. This study aims to analyze the implementation of the quality assurance system in SMKs within the MPLB program, examine efforts to strengthen twenty-first-century skills, and identify challenges encountered in its implementation. A descriptive qualitative approach was employed in four public vocational high schools in the Special Region of Yogyakarta through interviews and document analysis. The findings reveal that the quality assurance system is implemented through the evaluation of educational report cards, program monitoring, curriculum alignment with business and industrial partners (DUDIKA), and the strengthening of a school quality culture. The development of twenty-first-century skills is promoted through active and industry-based learning approaches, including Project-Based Learning, Problem-Based Learning, Teaching Factory, and student-centered learning. However, implementation continues to face challenges, including suboptimal coordination, limited teacher competencies, inadequate technological facilities, and insufficient industrial and financial support. The novelty of this study lies in integrating the quality assurance system with the development of twenty-first-century skills specifically within the MPLB program, positioning educational quality not merely toward compliance with standards but also toward the formation of adaptive and work-ready graduates.
Abstract:Educational program evaluation is understood as a systematic process that functions to assess the level of goal attainment, implementation effectiveness, resource-use efficiency, relevance to stakeholder needs, and sustainability…
inability of educational programs. This article originates from the issue of the limited use of comprehensive evaluation as a basis for educational decision-making, which causes evaluation to be frequently perceived merely as the measurement of learning outcomes. The research problem focuses on how the concepts, functions, and models of educational program evaluation can be comprehensively and applicatively understood based on experts’ perspectives. This study elaborates the ideas of Ralph Tyler, Cronbach, and Stufflebeam, who emphasize evaluation as a provider of meaningful information, a means of identifying program strengths and weaknesses, and a foundation for continuous improvement. The research method employs a literature study by reviewing books, scientific articles, and relevant journals discussing educational evaluation. The findings indicate that evaluation serves a formative function for continuous quality improvement and a summative function as a form of public accountability, encompassing aspects of policy, curriculum, learning processes, learning outcomes, and educational resource management. Various evaluation models, such as CIPP, Provus, Stake, Kirkpatrick, and the Logical Model, are identified as systematic frameworks that are complementary and contextual for application according to program needs. The conclusion confirms that educational program evaluation plays a strategic role in improving learning quality through planned measurement processes, the provision of accurate feedback, and data-based program adjustments. The novelty of this study lies in its comprehensive synthesis of evaluation concepts, functions, and models, presented integratively as a conceptual–practical guide for policymakers and educational practitioners, positioning evaluation not merely as an administrative activity but as an instrument for sustainable educational quality development.
Abstract:This study aims to comprehensively examine the influence of the madrasah principal’s leadership on teacher professionalism in guiding students at MIN 2 Pekanbaru, positioning educational leadership as a key element that…
t determines the quality of pedagogical practice. The investigation focuses on three main questions, namely the characteristics of the principal’s leadership, the level of teacher professionalism, and the extent to which leadership contributes to the effectiveness of student guidance. The novelty of this research lies in the integration of instructional, managerial, and entrepreneurial leadership concepts with teachers’ pedagogical and professional competencies, resulting in a more holistic understanding of the mechanisms through which leadership influences the guidance process that requires accuracy in planning, precision in implementation, and rigor in evaluation. The findings reveal a positive and significant relationship between the principal’s leadership and teacher professionalism, with a contribution of 61.1%, indicating that the majority of improvements in teacher professionalism are shaped by the quality of leadership practiced. Supportive and participatory leadership, reinforced by continuous academic supervision, is proven to enhance teachers’ capacities, strengthen work motivation, and create a professional environment conducive to effective student guidance. These outcomes demonstrate that the effectiveness of guidance is not solely influenced by individual teacher competence but also by leadership structures that direct, facilitate, and optimize educator performance systematically. This study concludes that the madrasah principal holds a central role as a driver of improved guidance quality through the application of visionary, adaptive, and human-resource-oriented leadership, whose implications may serve as a basis for formulating strategies to enhance teacher competence and strengthen educational leadership models within madrasah institutions.
Abstract:Massive digital transformation has reshaped patterns of interaction, modes of thinking, and the spiritual construction of the millennial generation, thereby creating serious challenges for the church in nurturing a mature,…
e, authentic, and contextually relevant Christian faith. The abundance of information, instant culture, and growing skepticism toward religious institutions raise a critical research problem concerning how to formulate effective strategies to develop a theologically sound understanding of faith that is also adaptive to digital culture. This study aims to construct a strategic approach that bridges faith tradition and digital dynamics through a qualitative-reflective method based on recent theological literature and critical observation of digital ministry practices. The analysis identifies four primary strategies: contextual proclamation of faith, optimization of digital platforms as spaces for testimony and education, formation of supportive online communities, and strengthening digital and theological literacy among church leaders. The findings indicate that millennials possess a deep spiritual longing but seek integrity, open dialogue, and practical relevance of faith in daily life. The study concludes that a paradigmatic transformation of church ministry is necessary by positioning digital space as a participatory and dialogical locus of spiritual formation, while the novelty of this research lies in the systematic integration of theological reflection and contextual digital pastoral strategies as an adaptive ministry model for the millennial generation in the era of technological disruption.
Abstract:Psalm 15:1-5 presents an ethical framework that integrates ritual piety and social responsibility as an authentic expression of faith before God. This study is motivated by the need to formulate a comprehensive model of…
Christian ethics that emphasizes not only personal morality but also social commitment within the context of practical theology. The central issue examined is how the ethical principles contained in Psalm 15 can be theologically interpreted and operationalized for ecclesial life and social praxis. Employing a qualitative theological method with an exegetical approach to the Hebrew text, this study interprets the ethical structure of Psalm 15 from a theological–moral perspective. The findings reveal three fundamental ethical axes: first, personal integrity, which affirms moral wholeness and a life aligned with the will of God; second, relational ethics, which demands the rejection of slander, injustice, and exploitation as a form of responsibility toward others; and third, moral stability, which is rooted in the holiness of God as the foundation for sustaining an ethical life. Based on these findings, the study develops a biblical ethical model that produces Ecclesial Ethics, embodied in the formation of the congregation’s moral habitus through spiritual discipline, and Social Ethics, defined as a commitment to uphold justice, integrity, and compassion in the public sphere. The novelty of this study lies in its integrative formulation that unites ecclesial and social ethics within a single transformative ethical paradigm. The study concludes that Psalm 15 provides a holistic foundation for Christian ethics in practical theology, positioning worship and social service as an inseparable unity of faith praxis.