Abstract:Viral Marketing is a trend that is able to attract the attention of consumers through social media. This study aims to determine the effect of viral marketing and brand image on purchase decisions through e-trust. This research…
esearch is a quantitative study using the SPSS 22 program. The population in this study is Kahf's Instagram followers. The sample in this research is 200 respondents. In addition, to test the feasibility of the instrument used validity and reliability tests, classical assumption tests, and hypothesis testing. Path analysis analysis technique. The results of this study indicate that (1) viral marketing has a positive and significant effect on e-trust, (2) brand image has a positive and significant effect on e-trust (3) viral marketing has a positive and significant effect on purchase decisions, (4) brand image has a positive and significant effect on purchase decision, (5) e-trust has a positive and significant effect on purchase decision. Based on the research results, suggestions for business actors provide more attractive advertisements for consumers, make product designs more attractive, and set products according to needs.
Abstract:This study aims to determine the effect of information asymmetry on accounting fraud tendencies in the West Sulawesi provincial government. This type of research uses a quantitative approach. This study uses primary data.…
. Collecting data using questionnaires. The population in this study were government structural officials with the rank of echelon II, echelon III, and echelon IV, totaling 813 people. Sampling used the slovin formula method, so that a sample of 89 was obtained. This research used a simple linear regression analysis approach. The results of the study show that information asymmetry has a positive effect on the tendency of accounting fraud
Abstract:Pantai Bohay merupakan salah satu destinasi ekowisata yang berada di Desa Binor, Kecamatan Paiton, Kabupaten Probolinggo. Kawasan ini memiliki berbagai potensi ekowisata yang didukung oleh keindahan panorama pantai, keberadaan…
radaan terumbu karang, ekosistem mangrove, wisata kuliner berbasis hasil laut, serta keterlibatan masyarakat lokal dalam pengelolaannya. Di sisi lain, aktivitas ekowisata juga menimbulkan berbagai dampak yang perlu dikaji sebagai dasar pengembangan kawasan secara berkelanjutan. Penelitian ini bertujuan untuk mengidentifikasi potensi dan dampak ekowisata Pantai Bohay, serta menganalisis strategi pengembangannya menggunakan analisis SWOT. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian studi kasus. Subjek penelitian terdiri atas pengelola ekowisata Pantai Bohay, masyarakat lokal, dan wisatawan yang dipilih menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui observasi, wawancara semi terstruktur, dan studi dokumen. Analisis data menggunakan model Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan, sedangkan strategi pengembangan dianalisis menggunakan SWOT. Hasil penelitian menunjukkan bahwa Pantai Bohay memiliki potensi ekowisata yang meliputi ekowisata bahari berbasis terumbu karang, panorama pantai dan sunset, ekosistem mangrove, serta wisata kuliner hasil laut. Dampak positif yang ditimbulkan meliputi peningkatan pendapatan masyarakat, terbukanya lapangan kerja, meningkatnya partisipasi masyarakat dalam kegiatan konservasi, serta tumbuhnya kesadaran terhadap pelestarian lingkungan. Namun demikian, masih terdapat beberapa kendala, seperti keterbatasan fasilitas tertentu, pengelolaan mangrove yang belum optimal, dan ancaman terhadap ekosistem pesisir. Berdasarkan analisis SWOT, strategi pengembangan diarahkan pada penguatan potensi sumber daya alam dan kelembagaan lokal, peningkatan fasilitas pendukung, pengembangan atraksi ekowisata, serta penguatan upaya konservasi lingkungan.
Bohay Beach is an ecotourism destination located in Binor Village, Paiton District, Probolinggo Regency. The area boasts various ecotourism potentials supported by scenic coastal views, coral reefs, mangrove ecosystems, seafood-based culinary tourism, and local community involvement in its management. However, ecotourism activities also generate impacts that require assessment to inform sustainable area development. This study aims to identify the ecotourism potential and impacts of Bohay Beach and to analyze development strategies using SWOT analysis. This study employs a qualitative approach using a case study design. Research subjects include Bohay Beach ecotourism managers, local community members, and tourists, selected via purposive sampling. Data collection involved observation, semi-structured interviews, and document analysis. Data analysis utilized the Miles and Huberman model—comprising data reduction, data display, and conclusion drawing—while development strategies were analyzed using SWOT. The results indicate that Bohay Beach possesses ecotourism potential including coral reef-based marine ecotourism, coastal scenery and sunsets, mangrove ecosystems, and seafood culinary tourism. Positive impacts include increased community income, job creation, heightened community participation in conservation activities, and growing environmental awareness. Nevertheless, challenges remain, such as limited facilities, suboptimal mangrove management, and threats to the coastal ecosystem. Based on the SWOT analysis, development strategies focus on strengthening natural resource potential and local institutions, upgrading supporting facilities, developing ecotourism attractions, and reinforcing environmental conservation efforts.
Abstract:This activity aims to foster children’s literacy as an effort to enhance inspiration at SDN Cikoneng, Tugu Utara Village, Cisarua Sub-district, Bogor Regency. Children’s literacy is considered a key factor in developing…
ing critical and creative thinking skills that can influence their personal and academic growth. Through approaches involving various reading, writing, and discussion activities, this literacy program is expected to encourage students’ motivation and inspiration to further develop their potential. This activity examines various methods applied in literacy practices, such as providing engaging reading materials, training in creative writing skills, and organizing interactive discussions that actively involve students. The expected outcomes include an increased interest in reading and writing, as well as the formation of positive attitudes toward the learning process, which can have a long-term impact on students’ academic and character development. The findings of this study provide insights into the importance of literacy as a means to improve the quality of education at the elementary level, as well as a source of inspiration for students to achieve their best potential.
Abstract:The digital marketing strategy training activity using the TikTok social media platform for hydroponic farmers in Pandahan Village aims to enhance their capability in digitally marketing hydroponic vegetable products. This…
is training was designed to provide both theoretical understanding and practical hands-on experience in creating creative content, utilizing TikTok Shop, and TikTok Ads as promotional tools. The training results demonstrated a significant increase in participants' knowledge and skills in leveraging TikTok features for digital marketing. The implementation carried out by the participants successfully expanded their market reach and increased consumer interaction through their TikTok accounts. Despite challenges related to the need for ongoing mentoring, this activity has had a tangible positive impact on the development of local hydroponic businesses. This training is expected to become a starting point for business actors to continue innovating and optimizing digital marketing strategies to face the dynamics of the modern market.
Abstract:Financial management training for small and medium enterprises is very relevant in overcoming the challenges faced by new business owners, especially in the Rumah Hasanah community as the target community. With a focus on…
n financial management, this training aims to provide an in-depth understanding of how to build a new business in terms of financial management so that the business can run effectively. This activity considers the limited resources often faced by new businesses, such as limited budgets and lack of experience in financial administration issues. To overcome this gap, this accounting training uses an Android platform-based application, namely the SME Accounting Application from developer Wiinfeel. Thus, SMEs can get updated financial accounting knowledge as well as improve the skills of recording financial transactions so that their digital financial literacy level increases. The results of this training received a very positive response from the participants because they could gain new understanding and experience related to basic financial concepts and effective financial management techniques. And as much as possible they want similar activities to be carried out on an ongoing basis in the future.
Abstract:This study aimed to analyze the effect of brand image and perceived quality on willingness to pay premium for local Micro, Small, and Medium Enterprises (MSME) products. Amid increasingly intense market competition with…
imported goods and national brands, local MSMEs are required to build strong brand image and good perceived quality so that consumers are willing to pay a premium price. A quantitative approach with a causal research design was employed. The study population consisted of consumers who had purchased local MSME products within the past three months in Sukabumi and its surrounding areas. A total of 220 respondents were selected using purposive sampling. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with AMOS 24 software. The results show that brand image has a positive and significant effect on willingness to pay premium with a coefficient of 0.45 (p<0.01), and perceived quality has a positive and significant effect with a coefficient of 0.39 (p<0.01). Simultaneously, both variables explain 54.2% of the variance in willingness to pay premium. These findings confirm that strengthening brand image and improving consumer-perceived product quality are key strategies for MSME actors to increase the selling value and competitiveness of local products
Abstract:The transition into emerging adulthood frequently induces life-direction anxiety, commonly known as a quarter-life crisis, among university students. This correlational quantitative investigation was designed to evaluate…
the correlation between the intensity of the quarter-life crisis (Variable X) and self-esteem (Variable Y) among active students at the State Christian Institute of Kupang (IAKN Kupang). Employing a sample of 30 participants gathered via probability sampling techniques, data collection was conducted utilizing Likert-scale questionnaires and statistically processed using the Pearson Product Moment correlation formula. The empirical analysis demonstrates a significant and highly robust positive correlation between the investigated constructs ($r = 0.769$; $p = 0.000$). This outcome highlights a noteworthy theoretical anomaly, wherein heightened levels of crisis are unexpectedly linked with enhanced self-esteem. This distinct psychological pattern is driven by active internal introspection, a purposeful pursuit of life meaning, and personal identity consolidation amid adversity. Furthermore, the campus culture at IAKN Kupang—characterized by comprehensive spiritual mentoring, robust peer networks, and a nurturing social atmosphere—serves as a constructive emotional buffer. These external dynamics empower students to navigate developmental stress adaptively, demonstrating that rather than diminishing their self-worth, the identity crisis ultimately bolsters their personal resilience.
Abstract:This study aims to examine the effect of implementing the Sam'iyah Syafawiyah method based on a communicative approach on students' self-confidence in speaking Arabic through a library research approach. The study employs…
s a qualitative method with a systematic literature review, analyzing and synthesizing scientific sources including books, international and national journals, articles, proceedings, and relevant research findings. Data sources were obtained from scientific databases such as Google Scholar, JSTOR, ScienceDirect, ERIC, and national digital repositories. The findings consistently demonstrate that the Sam'iyah Syafawiyah method integrated with the communicative approach has a positive and significant influence on students' self-confidence in speaking Arabic. This effect operates through four main mechanisms: (1) repetitive drilling builds mastery experience; (2) native speaker audio models provide vicarious experience; (3) the communicative approach reduces affective filters; and (4) intensive practice promotes automaticity in Arabic speech production. This study concludes that the integration of both methods constitutes an effective and recommended pedagogical strategy for improving self-confidence in Arabic speaking.
Penelitian ini bertujuan untuk mengkaji pengaruh penerapan metode Sam'iyah Syafawiyah berbasis pendekatan komunikatif terhadap kepercayaan diri peserta didik dalam berbicara bahasa Arab melalui pendekatan library research (studi kepustakaan). Penelitian menggunakan metode kualitatif dengan kajian literatur sistematis, yakni menganalisis dan mensintesis berbagai sumber ilmiah berupa buku, jurnal nasional dan internasional, artikel, prosiding, dan hasil penelitian yang relevan. Sumber data diperoleh dari berbagai basis data ilmiah seperti Google Scholar, JSTOR, ScienceDirect, ERIC, dan repositori digital nasional. Hasil kajian secara konsisten menunjukkan bahwa metode Sam'iyah Syafawiyah yang diintegrasikan dengan pendekatan komunikatif memberikan pengaruh positif dan signifikan terhadap kepercayaan diri peserta didik dalam berbicara bahasa Arab. Pengaruh ini bekerja melalui empat mekanisme utama: (1) latihan drill berulang membangun mastery experience; (2) model audio native speaker memberikan vicarious experience; (3) pendekatan komunikatif menurunkan filter afektif; dan (4) latihan intensif mendorong otomatisasi produksi ujaran bahasa Arab. Penelitian ini menyimpulkan bahwa integrasi kedua metode tersebut merupakan strategi pedagogis yang efektif dan direkomendasikan untuk meningkatkan kepercayaan diri berbicara bahasa Arab.
Abstract:The purpose of this study is to reveal the extent to which product quality, price and promotion can increase the purchase decision for Chocolatos Drink at PT. Garuda Foods, Tbk Depo Cianjur. The research method is the Associative…
sociative method. Where the population is the Shop Owners who are Customers of Chocolatos drink PT. Garuda Foods, Tbk Depo Cianjur who made transactions during January 2024 to May 2024 as many as 162 people, and the sample size uses the Slovin formula with an error rate of 10% so that the number of samples becomes 62 people with the Simple Random Sampling Technique. This study goes through the stages determined such as data quality testing, data prerequisite testing and data analysis to hypothesis testing with the multivariate regression analysis method. The results of the hypothesis analysis, both partially and simultaneously, product quality, price and promotion have a positive and significant influence on purchasing decisions for Chocolatos Drink at PT. Garuda Foods, Tbk Depo Cianjur