Abstract:Usaha Mikro Kecil Menengah (UMKM) keripik gadung di Desa Arjasa menghadapi tantangan serius dalam memanfaatkan teknologi digital untuk pemasaran produk. Penelitian ini bertujuan untuk mendeskripsikan secara mendalam strategi…
tegi pemasaran digital melalui WhatsApp Business yang diterapkan oleh pelaku UMKM keripik gadung serta mengidentifikasi secara komprehensif faktor-faktor pendukung dan penghambat penerapannya. Pendekatan kualitatif dengan jenis studi kasus instrumental digunakan dalam penelitian ini. Pengumpulan data dilakukan melalui wawancara mendalam terhadap 12 informan, observasi partisipatif, dan dokumentasi terhadap lima UMKM keripik gadung di Desa Arjasa selama periode Maret hingga Mei 2026. Analisis data menggunakan model interaktif Miles, Huberman, dan Saldana yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi pemasaran digital yang diterapkan masih bersifat dasar dan belum terstruktur secara sistematis, dengan pemanfaatan fitur WhatsApp Business yang belum optimal. Hanya dua dari lima UMKM yang menggunakan WhatsApp Business, itupun dengan pemanfaatan fitur yang terbatas pada katalog produk. Faktor pendukung utama adalah kemudahan penggunaan aplikasi, biaya yang terjangkau, dan dukungan keluarga serta komunitas. Adapun faktor penghambat meliputi keterbatasan literasi digital, kekhawatiran akan penipuan, kendala infrastruktur internet, dan rendahnya tingkat pendidikan formal. Penelitian ini menyimpulkan bahwa diperlukan pendampingan dan pelatihan berkelanjutan yang disesuaikan dengan kapasitas dan karakteristik pelaku UMKM untuk mengoptimalkan penggunaan WhatsApp Business dalam meningkatkan daya saing UMKM keripik gadung.
Gadung chips Micro, Small, and Medium Enterprises (MSMEs) in Arjasa Village face serious challenges in utilizing digital technology for product marketing. This study aims to describe in depth the digital marketing strategies through WhatsApp Business implemented by gadung chips MSMEs and to comprehensively identify the supporting and inhibiting factors of its implementation. A qualitative approach with an instrumental case study type was used in this research. Data collection was conducted through in-depth interviews with 12 informants, participant observation, and documentation of five gadung chips MSMEs in Arjasa Village during the period March to May 2026. Data analysis used the interactive model of Miles, Huberman, and Saldana which includes data reduction, data presentation, and conclusion drawing. The results showed that the digital marketing strategies implemented were still basic and not systematically structured, with the utilization of WhatsApp Business features not yet optimal. Only two out of five MSMEs used WhatsApp Business, even then with limited utilization of features to product catalogs. The main supporting factors are the ease of use of the application, affordable costs, and support from family and community. Meanwhile, inhibiting factors include limited digital literacy, concerns about fraud, internet infrastructure constraints, and low levels of formal education. This study concludes that continuous assistance and training tailored to the capacity and characteristics of MSME actors are needed to optimize the use of WhatsApp Business in increasing the competitiveness of gadung chips MSMEs.
Abstract:Research is the systematic and planned process of collecting, processing, and analyzing data in accordance with scientific principles to seek truth, solve problems, or discover new knowledge. Conducting research often serves…
rves as a final project for undergraduate students to complete their studies; for Educational Technology undergraduates, in particular, development research is highly recommended. Development research—or Research and Development (R&D)—is a scientific method used to create new products or improve existing ones, as well as to test their effectiveness. These products may take the form of media, models, modules, or tools. Specifically for Educational Technology undergraduates, this type of research involves a scientific approach to designing, producing, and testing the feasibility of instructional products—such as interactive media, learning models, or digital modules—to address learning challenges. The primary objective of R&D for Educational Technology undergraduates is to produce instructional products that are valid, practical, and effective in solving learning problems and enhancing the quality of the learning process and performance. The benefits of such research include improved skills in creating instructional products, the ability to solve real-world learning problems, and the development of a professional portfolio.
Abstract:Peningkatan volume sampah yang tidak diimbangi dengan infrastruktur pengelolaan yang memadai menjadi salah satu permasalahan lingkungan utama di Indonesia. Bank sampah hadir sebagai solusi berbasis komunitas, namun keberlanjutannya…
lanjutannya sering kali terbentur keterbatasan modal dan manajemen. Program Corporate Social Responsibility (CSR) memiliki potensi strategis untuk mengatasi kendala tersebut, meskipun dalam praktiknya masih menghadapi berbagai hambatan. Penelitian ini bertujuan untuk menganalisis model penerapan CSR pada bank sampah di Indonesia serta mengidentifikasi tantangan utama yang menghambat efektivitas program tersebut. Metode yang digunakan adalah [kualitatif deskriptif dengan pendekatan studi kasus pada Bank Sampah X / metode tinjauan pustaka sistematis (systematic literature review)]. Data dikumpulkan melalui [wawancara mendalam dengan pengelola bank sampah dan perwakilan perusahaan, serta analisis dokumen laporan CSR]. Hasil penelitian menunjukkan bahwa penerapan CSR telah memberikan kontribusi positif dalam bentuk penguatan infrastruktur (seperti penyediaan mesin pencacah plastik dan kendaraan angkut) serta peningkatan kapasitas SDM melalui pelatihan pembukuan. Namun, penelitian ini juga menemukan tantangan krusial, meliputi sifat program CSR yang masih bersifat filantropi jangka pendek, kurangnya monitoring berkala dari pihak korporasi, dan terjadinya penurunan partisipasi warga akibat ketergantungan pada insentif program. Kesimpulannya, keberhasilan jangka panjang CSR pada bank sampah memerlukan transformasi model dari bantuan karitatif menjadi kemitraan strategis yang berfokus pada kemandirian ekonomi sirkular masyarakat.
Abstract:Fraud atau kecurangan menjadi ancaman serius bagi berbagai organisasi, baik di sektor pemerintahan maupun swasta. Penelitian ini bertujuan untuk mengkaji pengaruh Good Corporate Governance (GCG) dan audit internal terhadap…
ap pencegahan fraud pada berbagai jenis organisasi di Indonesia. Penelitian ini menggunakan metode Systematic Literature Review (SLR) dengan pendekatan kualitatif deskriptif. Pengumpulan data dilakukan melalui penelusuran artikel ilmiah di Google Scholar menggunakan kata kunci "Good Corporate Governance", "Audit Internal", dan "Pencegahan Fraud". Artikel yang terpilih kemudian dianalisis menggunakan teknik analisis isi (content analysis) untuk menemukan pola dan kesimpulan dari berbagai temuan penelitian. Hasil kajian menunjukkan bahwa GCG dan audit internal secara umum berpengaruh positif terhadap pencegahan fraud. Pengaruh paling kuat ditemukan ketika GCG dan audit internal diterapkan secara bersama-sama, bukan secara terpisah. Namun, tidak semua penelitian menunjukkan hasil yang signifikan, terutama ketika penerapannya masih bersifat formalitas dan belum didukung oleh budaya organisasi yang berintegritas. Perbedaan hasil juga dipengaruhi oleh sektor industri dan tingkat kematangan tata kelola masing-masing organisasi. Kebaruan penelitian ini terletak pada perbandingan lintas sektor dan metode yang memperlihatkan bahwa efektivitas GCG dan audit internal sangat bergantung pada komitmen nyata dari manajemen serta internalisasi nilai-nilai etis dalam organisasi. Untuk penelitian selanjutnya, disarankan agar mengkaji variabel moderasi seperti budaya organisasi dan komitmen manajemen, serta memperluas cakupan sektor penelitian agar hasilnya lebih representatif.
Abstract:Penelitian ini bertujuan menganalisis bentuk sinergi budaya humanis Tzu Chi dan pendidikan akhlak dalam pembelajaran matematika, mengidentifikasi strategi guru dalam mengintegrasikan nilai-nilai humanis dan akhlak melalui…
i pendekatan Realistic Mathematics Education (RME), serta mendeskripsikan tantangan implementasi beserta strategi penyelesaiannya pada konteks sekolah dasar multikultural. Penelitian menggunakan pendekatan kualitatif dengan paradigma interpretatif yang dilaksanakan di SD Tzu Chi Jakarta Utara. Informan penelitian terdiri atas guru matematika kelas VI, Kepala Departemen Matematika, dan peserta didik kelas VI yang dipilih secara purposif. Data dikumpulkan melalui observasi partisipatif, wawancara mendalam, dan studi dokumentasi, kemudian dianalisis menggunakan model interaktif Miles, Huberman, dan Saldaña melalui kondensasi data, penyajian data, serta penarikan kesimpulan yang divalidasi dengan triangulasi sumber, triangulasi metode, dan member checking. Hasil penelitian menunjukkan bahwa sinergi budaya humanis dan pendidikan akhlak terwujud melalui konvergensi nilai Gan En dengan syukur, Zun Zhong dengan tasamuh, serta Ai Xin dengan mahabbah yang diimplementasikan secara inklusif dalam pembelajaran matematika berbasis RME. Strategi guru meliputi penyajian masalah kontekstual, proses matematisasi bertahap, diskusi kolaboratif, dan refleksi nilai sehingga pembelajaran tidak hanya meningkatkan pemahaman matematis, tetapi juga membentuk karakter humanis dan tanggung jawab sosial peserta didik. Tantangan implementasi meliputi keterbatasan waktu pembelajaran dan kompleksitas materi matematika, yang diatasi melalui perencanaan pembelajaran kolaboratif dan pengembangan activity sheet berbasis konteks nyata. Penelitian ini berkontribusi pada pengembangan model integrasi budaya humanis, pendidikan akhlak, dan pembelajaran matematika berbasis RME pada sekolah dasar multikultural.
Abstract:Traditional performing arts along the northern coast of Java often place female performers at the complex intersection of spiritual sacredness, patriarchal control, and modern economic commodification. This study aims to…
analyze the social realities, gender power dynamics, and cultural transformations represented in Ahmad Tohari's novel Ronggeng Dukuh Paruk (RDP) in direct comparison with the empirical practices of Donbret and Sintren arts in Eretan, Indramayu. Utilizing a sociology of literature framework combined with feminist culture and political economy theories, this research investigates the persistence of animistic beliefs, mechanisms of patriarchal hegemony, and the erosion of sacredness due to commercialization. Data were collected through textual hermeneutics, in-depth ethnographic field observations, interviews with local cultural custodians, and socio-structural analytical methods. The findings reveal that while both the literary text and the living traditions share an ancestral lineage in animistic rituals where the female body functions as a sacred medium for ancestral spirits (indang), contemporary socio-economic pressures have significantly altered these structures. The sacred status of female performers is systematically degraded into an object of eroticism, saweran transactions, and male control. This paper emphasizes the vulnerability of traditional female-centered performing arts amidst societal transformation and commercialization.
Abstract:This article examines the role of Muslim women in the public sphere using a systematic literature review approach. By integrating indexed scientific sources, gender theory, and Islamic studies, this research aims to outline…
ine the evolution of women’s roles from historical to contemporary perspectives. Historical approaches and methodological frameworks are employed to structure arguments systematically, covering the basic Islamic concept of women’s roles, the methodology applied in the literature review, analysis of social dynamics and relevant case studies, and critical discussion of challenges and opportunities faced by women in the public sphere. This study also identifies internal and external factors that influence women’s roles, ranging from geographical context to public policy developments. The findings show that interpretations of the concept of equality in Islam have shifted over time and are shaped by socio-political dynamics. This research is expected to stimulate further academic debate on women’s roles in the public sphere and contribute to more inclusive policies. This article explores various historical and contemporary dimensions that shape the role of Muslim women in the public sphere, highlighting both the potential and challenges in translating Islamic values of equality into policy and social practice. It is hoped that this study will enrich academic discourse on the relationship between religion, gender, and modernity, and pave the way for policy initiatives that support women’s empowerment in the Islamic world.
Abstract:Waste management has become one of the most persistent environmental challenges confronting rapidly growing urban areas in Indonesia. While previous studies have primarily explained waste management through technical infrastructure,…
rastructure, environmental awareness, or public policy, relatively little attention has been given to the interaction between environmental ethics and everyday social practices in shaping environmental behaviour. This study aims to examine how environmental ethics are translated into community waste management practices in Kendari City from the perspective of environmental sociology. A qualitative case study approach was employed using field observations, semi-structured interviews with 30 informants representing community members, religious leaders, community leaders, sanitation workers, and officials from the Kendari City Environmental Agency, as well as document analysis. The data were analysed using thematic analysis and interpreted through the analytical perspectives of Environmental Sociology, Social Practice Theory, Public Sphere Theory, and Political Ecology. The findings reveal that environmental ethics constitute an important normative foundation for environmental responsibility; however, their implementation in everyday waste management practices is mediated by socially embedded habitus, community values, institutional capacity, public discourse, and local governance. Waste management behaviour is therefore shaped not only by individual awareness but also by continuous interactions among social norms, institutional arrangements, and collective practices. The study concludes that sustainable urban waste management requires integrated approaches combining environmental ethics, community participation, participatory governance, and institutional collaboration. By integrating environmental ethics with environmental sociology, this study contributes to a broader understanding of the social dimensions of urban waste management and offers practical insights for strengthening community-based environmental governance in Indonesia.
Abstract:Cigarette smoke exposure is a significant health threat that may trigger lipid metabolism disorders, particularly by increasing serum triglyceride levels through nicotine-stimulated production of Very Low-Density Lipoprotein…
tein (VLDL). This study aimed to analyze the correlation between cigarette smoke exposure levels and serum triglyceride levels in students to identify cardiovascular risks among the productive age group. This study employed an analytical observational design with a cross-sectional approach. A total of 83 participants were selected using a purposive sampling technique. Participants' levels of exposure to cigarette smoke were assessed, and their serum triglyceride levels were analyzed using the GPO-PAP enzymatic method. Statistical analysis was performed to determine the significance of the association between smoke exposure levels and serum triglyceride levels. The findings indicate no statistically significant correlation between the level of cigarette smoke exposure and serum triglyceride levels among the study participants (Spearman's rho, p = 0.882). Most participants were classified as having mild cigarette smoke exposure and exhibited serum triglyceride levels within the normal reference range. Furthermore, the relatively homogeneous exposure levels and the young age of the participants may have contributed to the limited variability observed in the study. In conclusion, mild cigarette smoke exposure was not significantly associated with serum triglyceride levels among young adults.
Abstract:Digital transformation has changed accounting from a transaction-recording function into a data-driven, technology-enabled, and strategic business process. This study aims to examine how digital transformation reshapes accounting…
ccounting practices in Indonesian companies, particularly in financial reporting, management accounting, auditing, internal control, and accountant competencies. The study applies an interpretive qualitative approach through document-based case synthesis and thematic analysis of thirty-five recent national and international studies published within the last five years. The analysis identifies five major themes: automation of routine accounting activities, cloud-based accounting information systems and enterprise resource planning integration, artificial intelligence and robotic process automation in accounting and auditing, the transformation of accountants into digital analysts and business advisors, and governance challenges related to data quality, ethics, cybersecurity, and internal control. The findings indicate that Indonesian companies benefit from digital accounting through faster reporting, improved information quality, more efficient operations, and better decision-making. Nevertheless, the transformation is constrained by uneven digital literacy, limited readiness of accounting human resources, resistance to system change, weak data governance, and the need for stronger ethical safeguards. This study contributes to accounting literature by providing a qualitative synthesis of digital transformation in Indonesian corporate accounting practices and by offering practical implications for companies, accountants, auditors, and accounting education institutions.