Abstract:This research aims to analyze the influence of the use of influencer marketing on consumer purchasing behavior in the digital era. Influencer marketing has become a popular marketing strategy, especially on social media,…
that can influence consumer purchasing decisions. This research uses a survey method with 200 respondents who actively use social media and are exposed to influencer marketing content. The variables analyzed include influencer credibility, audience engagement, product suitability to the audience, and their influence on consumer purchasing decisions. The research results show that influencer credibility, audience engagement, and product suitability with the audience have a significant positive influence on consumer purchasing behavior. Additionally, transparency and authenticity in the relationship between influencers and brands has also proven important in building audience trust. This research provides practical implications for companies to select the right influencers, increase audience engagement, and maintain authenticity in their marketing campaigns. Overall, influencer marketing has proven effective in influencing consumer purchasing decisions, especially in the context of social media and the digital era.
Abstract:Using a descriptive qualitative approach, this study aims to describe the development of science in the Classical Islamic world during the Abbasid Dynasty (750–1258 AD). Literature studies, interviews with Islamic historians,…
orians, and observations at historical sites are the methods used. The results of the study show that science made rapid progress during the Abbasid era, especially in mathematics, medicine, astronomy, and chemistry. Translating and disseminating information from Greek, Persian, and Indian civilizations was greatly assisted by centers of knowledge such as Bayt al-Hikma (House of Wisdom) in Baghdad. Famous scientists such as Al-Khwarizmi, Ibn Sina, and Al-Razi made major contributions through their highly influential works, which were then widely disseminated in the West. In addition, this study found that the socio-political conditions and support from the Abbasid caliphs.
Abstract:The royalty of religious followers toward their religion in negative ways tend to bear such exclusive ideology which produces internal conflict among interreligious people. As Indonesia today’s condition, different understanding…
erstanding and religious practice become a big trouble which is hard to unite so that it causes unforthcoming political flames. Fundamental problem about that is a problem related to different understandings toward state and religion relationship. In one hand, it said that religion constitutes part of state but in other hand, both religion and state are different instead of undivided things. Looking at such phenomenon.
Abstract:This article discusses the debate between rationalism and empiricism from the perspective of modern epistemology, aiming to uncover how both approaches have contributed to the development of science and technology. Rationalism…
nalism asserts that knowledge is acquired through reason and logic, independent of sensory experience, as advocated by philosophers such as René Descartes and Gottfried Wilhelm Leibniz. In contrast, empiricism emphasizes that knowledge arises from sensory experience, as articulated by John Locke, George Berkeley, and David Hume. Although these views are often considered opposing, Immanuel Kant attempted to bridge the gap by proposing that knowledge is the result of the interaction between reason and experience. In the context of modern science, both rationalism and empiricism are no longer viewed as separate poles but rather as complementary, especially in fields such as artificial intelligence and neurobiology. This article demonstrates that the synthesis of rationalism and empiricism provides a more holistic understanding of human knowledge, which is highly relevant to the advancement of science and technology in the modern era. This research employs a descriptive-analytical qualitative approach, examining literature related to rationalism, empiricism, and modern epistemology to analyze their contributions to the formation of knowledge
Abstract:The Malay community of Riau is known for its rich culture, which reflects noble values of life passed down through various traditions and ways of life from their ancestors. The principle of "adat bersendi syarak, syarak…
bersendi kitabullah" serves as a guide in their lives, integrating Islamic values into every aspect of their existence. This article aims to examine the way of life of the Malay community in Riau as part of cultural heritage that needs to be preserved, as well as its relevance in the present time. Using a qualitative approach and literature study, this research explores various aspects of Malay Riau culture, such as customs, oral literature, traditional clothing, and how the Malay community preserves the environment. Amid the challenges of globalization and modernization, this article shows that the values within the Malay Riau way of life remain essential in creating a harmonious, cultured, and virtuous society. Efforts to preserve culture through education and cultural festivals are also crucial so that younger generations can continue to appreciate and maintain this cultural heritage.
Abstract:The unrestricted use of mobile phones by elementary school children to access social media and online games can be disastrous for them. This greatly affects their literacy skills, leading to suboptimal development of the…
four language skills: listening, speaking, reading, and writing. This community service program aims to raise awareness and motivate the students of TPQ Bustanul Ulum Sejati to improve their literacy skills. The method used in this community service activity was lectures and discussions. The activity received a positive response from the TPQ Bustanul Ulum Sejati students and their parents. The program was conducted through material presentations and discussions using a relaxed conversational approach, making the activity feel less formal and more comfortable. This atmosphere allowed all the students to express their opinions without hesitation. This activity left a positive impression on the participants about the importance of literacy and avoiding excessive use of mobile phones to access social media and online games.
Abstract:This article discusses the economic system in Bonai, Bonai Darussalam sub-district, Rokan Hulu Regency. The purpose of this article is to discuss the economic issues and challenges faced by the Bonai community in order to…
o strengthen their traditional economic system in the context of their development in the era of globalization. The research method used is field study. According to the study's findings, the majority of the Bonai people, who are predominantly from the Bonai Malay ethnic group, tend to support two economic systems: agriculture and fisheries. The problems faced by the community in Bonai include market access related to a lack of insight, lack of knowledge and skills, and so on. Although the Bonai Malay community is active in agricultural and fishing activities, they still have the desire to sell and exchange goods with people outside the Bonai region.
Abstract: The objective of this research was to prove whether using Choral Reading strategy can improve reading comprehension of the eight grade students of SMP Negeri 13 Palu. This research limited the use of Choral Reading strategy…
strategy in improving students’ reading comprehension, which focuses on literal meaning and descriptive text. This research used quasi-experimental research design involving an Experimental class and a control class. The sample of this research were students of VII B as the experimental class, which consisted of 31 students, and the students of VIII A as the control class, which consisted of 31 students. The data was collected through pre-test and post-test. The result confirmed that the mean score of the experimental class had increased from 44.87 to 73.83. On the other hand, in the control class, it has increased from 48.29 to 62.64. The result of the test was analyzed statistically by applying 0.05 level significance. The researcher found that the value of the t-counted was higher than the t-table (4.59 > 1.67). In the other words, the implementation of choral reading strategy can develop students’ reading comprehension of the eighth-grade students of SMP Negeri 13 Palu. This strategy has a significant impact on the English learning process, especially helping students in reading comprehension to find information about the text and understand the entire meaning of the text, so that students can practice choral reading as their independent reading comprehension strategy in the future.
Abstract:Idealism and realism are two opposing philosophies that have shaped the field of education for centuries. These two philosophies have significantly influenced educational practices and curriculum development, with educators…
ors often incorporating elements of both idealism and realism into their teaching methods. The method used in this study is a literature review, which involves searching for literature from both international and national sources using tools like QuillBot. This literature study examines the relationship between relevant writings and supporting literature, such as books, journals, articles, theses, and other relevant sources found on the internet. The results of this study show that the integration of idealism and realism in education is crucial to providing students with a comprehensive and effective learning experience. By balancing a focus on ethical values and practical skills, educators can help students develop the tools they need to thrive in both academic settings and the real world.
Abstract:This research addresses obstacles to effective English communication, focusing on essential language competencies—listening, speaking, reading, and writing—that are critical in global business. It explores which language…
uage skills are most important for international business communication and examines the impact of language proficiency on professional success. The goal of the study is to identify these key competencies for successful global business interactions and to provide insight into which skills professionals should focus on developing. To achieve this, a systematic literature review is conducted, establishing a structured theoretical framework by drawing on findings from previous research. The study concludes that essential language competencies for global business success include verbal communication, writing skills, cross-cultural understanding, listening, and negotiation abilities. Among these, verbal skills in English, as an international language, are especially crucial in settings such as presentations, meetings, and negotiations. Effective verbal communication requires not only mastery of grammar but also the ability to use non-verbal cues, like intonation and body language, to reinforce and clarify messages. These competencies are emphasized as crucial for professionals who wish to excel in the global business landscape, where effective communication can significantly influence outcomes. The findings suggest that developing both language and cultural understanding equips professionals to engage more effectively across linguistic and cultural boundaries, enhancing their ability to negotiate, collaborate, and succeed in diverse business environments.