Abstract:Penelitian ini bertujuan untuk mengetahui strategi pemasaran digital yang diterapkan oleh PT Indiga Nusa Digitama dalam upaya meningkatkan loyalitas pelanggan di era media sosial. Penelitian ini menggunakan pendekatan kualitatif…
alitatif deskriptif dengan metode pengumpulan data melalui wawancara mendalam, observasi langsung, dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi digital perusahaan meliputi pemanfaatan media sosial seperti Instagram dan TikTok, penggunaan Google Ads dan artikel SEO, serta penerapan pendekatan content marketing dan engagement yang terstruktur. Strategi tersebut terbukti efektif meningkatkan loyalitas pelanggan melalui tiga tahapan: kognitif, afektif, dan perilaku. Pengelolaan sumber daya manusia yang fleksibel, sistematis, serta budaya kerja kolaboratif menjadi faktor pendukung utama. Evaluasi menggunakan bauran pemasaran 7P menunjukkan bahwa setiap elemen strategi berkontribusi terhadap peningkatan kepuasan dan loyalitas pelanggan, sementara analisis SWOT membantu mengidentifikasi faktor kunci keberhasilan dan kendala yang mempengaruhi implementasi strategi. Penelitian ini juga menyoroti bahwa pendekatan pemasaran yang adaptif dan edukatif dapat membuka peluang pemberdayaan pelaku UMKM, termasuk perempuan, dalam ekosistem digital yang inklusif.
Abstract:Penelitian ini bertujuan untuk menganalisis kekuatan, kelemahan, peluang, dan ancaman (SWOT) pada inovasi bisnis Warung Seblak Priwial yang merupakan UMKM makanan tradisional di Kecamatan Cihampelas, Kabupaten Bandung Barat.…
rat. Warung Seblak Priwial menawarkan keunikan berupa variasi menu yang lebih banyak, konsep prasmanan yang interaktif, serta layanan pesan antar dengan biaya terjangkau dan kemasan yang aman. Namun, terdapat sejumlah kendala operasional seperti keterbatasan tenaga kerja, jadwal buka yang tidak menentu, fasilitas pendukung yang minim, dan promosi yang belum maksimal secara digital. Analisis SWOT dilakukan melalui observasi dan wawancara mendalam dengan pemilik usaha dan konsumen, yang mengidentifikasi keunggulan produk dan tantangan dalam persaingan pasar serta adaptasi terhadap kenaikan harga bahan baku. Hasil analisis menunjukkan bahwa Warung Seblak Priwial berpotensi meningkatkan daya saing melalui optimalisasi promosi digital, pengembangan kualitas pelayanan, perluasan pasar daring, serta upaya inovasi menu yang berkelanjutan. Strategi penguatan sumber daya manusia serta integrasi dengan ekosistem digital dinilai penting untuk mempertahankan eksistensi dan memperluas jangkauan pelanggan di tengah persaingan yang semakin sengit. Penelitian ini merekomendasikan agar Warung Seblak Priwial fokus pada pemanfaatan faktor internal yaitu kekuatan (strength) dan kelemahan (weakness), lalu pemanfaatan faktor eksternal yaitu peluang (opportunity) dan ancaman (threats) guna mewujudkan pertumbuhan usaha yang berkelanjutan.
Abstract:This study aims to explore students’ perceptions of the effectiveness of using canva in designing lecture presentations. The background of this study stems from the rapid development of digital technology that encourages…
es the use of design applications as a means of supporting the learning process. The research method used was a quantitative survey involving 30 students as respondents who were selected purposively, namely those who had direct experience using canva. The data collection instrument was a Likert scale questionnaire with 20 statements covering aspects of ease of use, time efficiency, quality and creativity, academic benefits, collaboration, limitations, and satisfaction levels. The results showed that the majority of students had a positive view of using canva. This application was considered easy to operate even without in-depth design skills, helping to speed up the preparation of presentations, while also improving the quality and creativity of the display. In addition, canva is considered to provide real academic benefits, support collaboration, and encourage the exploration of diverse visual styles. However, there are still a number of weaknesses, such as the limitations of the free version, visual designs that are considered less suitable for formal academic contexts, and a small number of students who feel that their creative space is limited. From this research, it can be concluded that canva can be used as an alternative medium to support the learning process in higher education, particularly in developing students' presentation skills. Lecturers and educational institutions can also utilize canva as an innovative learning tool that encourages creativity, collaboration, and improves the quality of material delivery. In addition, the results of this study can be used as a basis for developing policies on the use of digital media in academic activities that are more effective and relevant to students' needs.
Abstrak
Penelitian ini bertujuan untuk mengeksplorasi persepsi mahasiswa mengenai efektivitas penggunaan canva dalam merancang presentasi perkuliahan. Latar belakang kajian ini berangkat dari pesatnya perkembangan teknologi digital yang mendorong pemanfaatan aplikasi desain sebagai sarana penunjang proses pembelajaran. Metode penelitian yang digunakan adalah survey kuantitatif yang melibatkan 30 mahasiswa sebagai responden yang dipilih secara purposive, yakni mereka yang memiliki pengalaman langsung menggunakan canva. Instrumen pengumpulan data berupa angket skala Likert dengan 20 butir pernyataan yang mencakup aspek kemudahan penggunaan, efisiensi waktu, kualitas dan kreativitas, manfaat akademik, kolaborasi, keterbatasan, serta tingkat kepuasan. Hasil penelitian memperlihatkan bahwa mayoritas mahasiswa memiliki pandangan positif terhadap penggunaan canva. Aplikasi ini dinilai mudah dioperasikan meskipun tanpa keahlian desain yang mendalam, membantu mempercepat penyusunan presentasi, sekaligus meningkatkan mutu dan kreativitas tampilan. Selain itu, canva dianggap memberi manfaat akademik nyata, mendukung kerja sama, dan mendorong eksplorasi gaya visual yang beragam. Meski demikian, masih ditemukan sejumlah kelemahan, seperti keterbatasan fitur versi gratis, desain visual yang dinilai kurang sesuai untuk konteks akademik formal, serta sebagian kecil mahasiswa yang merasa ruang berkreasi mereka terbatasi. Dari penelitian ini dapat ditemukan bahwa canva dapat dijadikan media alternatif untuk menunjang proses pembelajaran di perguruan tinggi, khususnya dalam pengembangan keterampilan presentasi mahasiswa. Dosen dan institusi pendidikan juga dapat memanfaatkan canva sebagai sarana pembelajaran inovatif yang mendorong kreativitas, kolaborasi, serta peningkatan kualitas penyampaian materi. Selain itu, hasil penelitian ini dapat menjadi dasar bagi pengembangan kebijakan penggunaan media digital dalam kegiatan akademik yang lebih efektif dan relevan dengan kebutuhan mahasiswa.
Abstract:This study aims to analyze the Implementation of Traffic Engineering Policy: A Case Study of One-Way and U-Turn Systems in Pekanbaru City and identify inhibiting factors in its implementation. The background of this study…
y is based on traffic problems such as congestion and accidents that are increasing along with the growth of motorized vehicles that are not balanced by adequate road infrastructure. The Pekanbaru City Government through the Transportation Agency has implemented various traffic engineering policies, including the one-way system and the closure of U-Turns at certain points. The method used is a qualitative approach with data collection techniques through interviews, observation, and documentation. The results of the study indicate that the implemented policies have had a positive impact, but their implementation still faces obstacles such as lack of public awareness, limited infrastructure, and less than optimal coordination between institutions. This study recommends the need for more massive socialization and increased synergy between institutions to support the successful implementation of traffic engineering policies.
Abstract:The purpose of this study is to determine and analyze the indicators of motivational deterioration in marine officers of PT PELNI (Persero) Jakarta related to their preferences in ship type placement (2000 pax, 1000 pax,…
and 500 pax), identify the main indicators that cause the decline in motivation of marine officers of PT PELNI (Persero) Jakarta, and analyze the relationship between indicators of motivational deterioration with marine officers' preferences for different types of ships. In this study, researchers used a qualitative method with a descriptive form and emphasized the use of motivation theory and the concept of motivational deterioration to analyze indicators of motivational deterioration of marine officers of PT PELNI (Persero) Jakarta in ship type placement. From the results of the study it is known that there is a salary gap that has not been adjusted to the applicable career pattern for the promotion path, which is one of the main factors triggering the decline in motivation of marine officers of PT PELNI (Persero) Jakarta in ship type placement, as well as other factors that contribute to motivational deterioration, namely the absence of a clear career pattern system and a promotion path that is not running optimally, this condition affects the preferences and performance of marine officers in assignments on various types of ships. The data was obtained from books, scientific journals, official company and government websites, company directors' decrees, and valid online media articles.
Abstract:Pengembangan dan inovasi kurikulum merupakan elemen kunci dalam meningkatkan kualitas pendidikan nasional. Dalam menghadapi perubahan zaman dan tantangan global, sistem pendidikan Indonesia telah mengalami berbagai reformasi…
masi kurikulum, seperti Kurikulum Berbasis Kompetensi (KBK), Kurikulum Tingkat Satuan Pendidikan (KTSP), Kurikulum 2013 (K13), hingga konsep Merdeka Belajar. Setiap kurikulum dirancang untuk menciptakan peserta didik yang tidak hanya cerdas secara intelektual, tetapi juga memiliki karakter yang kuat dan mampu bersaing secara global. Inovasi seperti kebijakan Full-Day School dan Merdeka Belajar mencerminkan upaya penggabungan antara pendidikan akademik dan pembentukan karakter. Dalam konteks Pendidikan Agama Islam (PAI), penyusunan silabus dan Rencana Pelaksanaan Pembelajaran (RPP) memiliki peranan penting dalam menanamkan nilai-nilai keislaman yang kontekstual dan aplikatif dalam kehidupan sehari-hari. Oleh karena itu, inovasi kurikulum bukanlah sebatas revisi administratif, tetapi merupakan langkah strategis dalam menyesuaikan sistem pendidikan dengan kebutuhan zaman, peserta didik, serta nilai-nilai luhur bangsa. Pengembangan kurikulum harus dilaksanakan secara berkelanjutan, partisipatif, dan adaptif agar mampu mencetak generasi yang berilmu, berkarakter, dan relevan dengan tuntutan masa depan.
Abstract:This study explores how marginalized communities in Makassar construct and sustain their life rhythms amidst the temporal pressures shaped by infrastructure systems, mobility regimes, and urban development logics. Employing…
ing a space- and time-based urban ethnographic approach, the research traces residents’ daily tactics, rhythmic narratives, and spatial practices in navigating mobility exclusion and the accelerating, non-inclusive urban pace.
Field findings reveal that residents engage in various forms of micro-resistance—such as adjusting selling hours, utilizing interstitial moments in urban space, and cultivating social rhythms that diverge from technocratic logics. Within temporalities not governed by state or capital, urban spaces are collectively reproduced from below, positioning spatial production as a bottom-up process rather than a top-down imposition.
The study contributes theoretically by advancing Lefebvre’s rhythmanalysis, Urry’s notion of differential mobility, and Gandy’s political ecology of infrastructure within the context of Global South cities. By foregrounding time as a critical analytical lens, the research expands our understanding of how power operates temporally in urban life, and how residents negotiate this power through their everyday rhythms.
Ultimately, this research offers a new perspective for interpreting urban dynamics—not only through spatiality but also through socially produced temporalities.
Abstract:This study explores how Bugis-Makassar women construct and navigate plural reproductive knowledge in response to abortus imminens (threatened miscarriage), drawing on Talcott Parsons’ AGIL framework to analyze the sociocultural…
ocultural functions of care practices. Based on ethnographic fieldwork in Makassar, Indonesia, including interviews and participant observation with ten pregnant women, the study reveals that reproductive behavior is shaped by adaptive strategies (A), collective goals (G), moral integration (I), and intergenerational transmission of norms (L). Rather than following a singular medical logic, women mobilize syncretic forms of care that blend biomedical treatment, spiritual rituals, and ancestral taboos. These plural responses reflect not only epistemic hybridity but also reproductive governance enacted through kinship, religious authority, and clinical institutions. Women's agency is expressed not through open resistance, but through strategic moral navigation and embodied alignment with normative expectations—a form of what Mahmood terms the ethics of self-formation. The findings challenge biomedical-centric approaches to maternal health and highlight the need for culturally responsive interventions that respect local logics of risk, protection, and care. This study contributes to sociological debates on medical pluralism, moral regulation, and the reproduction of gendered knowledge in the Global South.
Abstract:The digital technology revolution has catalyzed a fundamental paradigmatic transformation in the global education ecosystem, creating a new era where technology integration has become a strategic imperative in effective…
and sustainable learning management. One of the most disruptive technological innovations that has become the primary focus in educational transformation is Artificial Intelligence (AI), which has demonstrated extraordinary potential in revolutionizing various aspects of learning management through sophisticated adaptive capabilities, deep learning personalization, and comprehensive administrative automation. This research aims to comprehensively and systematically examine the multidimensional role of AI in enhancing the quality of learning management in the digital era, with in-depth analytical focus on three fundamental pillars: strategic learning planning, pedagogical process implementation, and learning outcome evaluation. The research methodology employs a rigorous Systematic Literature Review (SLR) approach, analyzing over 150 high-quality scientific articles from leading national and international journals published between 2014-2024, utilizing a thematic synthesis framework to identify emergent patterns and significant trends in AI implementation in education. Research findings reveal that AI implementation in learning management produces multifaceted transformative impacts, including significant improvements in pedagogical decision-making quality through predictive analytics and data-driven insights, strengthening the strategic role of teachers as adaptive and responsive learning facilitators, and expanding democratic learning accessibility through adaptive learning systems and intelligent tutoring systems technologies. AI has also proven effective in optimizing educational resource allocation, enhancing student engagement through intelligent gamification, and facilitating inclusive and equitable learning.
However, this research also identifies complex challenges that must be addressed in AI implementation, including significant technological infrastructure gaps particularly in remote areas, limitations in educators' digital literacy affecting technology adoption, and ethics and data privacy issues requiring comprehensive regulatory frameworks. The implications of this research emphasize the need for a holistic and structured approach in integrating AI into educational systems, considering technological, pedagogical, and socio-cultural aspects in a balanced manner to achieve sustainable and positively impactful educational transformation.
Abstract:This study aims to determine the use of quiziz in fifth grade elementary school students at SDN 7 Bulango Selatan. This study aims to provide simple and clear guidance for school teachers, prospective teachers, and also…
subject teachers in compiling lesson plans using Game Based Learning. Although there are many books, articles, and other sources that discuss it, it is still an obstacle for some teachers in compiling lesson plans. Based on the author's experience in teaching students, it seems difficult to plan Discovery Learning syntax systematically and organize class activities appropriately in each syntax. They sometimes cannot distinguish the syntax of the method from others, even though this method is one of the suggested and recommended methods and has been widely used. To help students and teachers, this article supports them with a clear definition along with its systematic syntax, advantages and disadvantages