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Showing 1851 articles found for "Dasar"

Pengaruh Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Produk Aquviva di Kota Depok

Jonathan Herhanlie, Vina Islami, Ulfa Rahma Dhini
Abstract: Industri Air Minum Dalam Kemasan (AMDK) terus berkembang karena masyarakat semakin mempertimbangkan kebersihan, keamanan, dan kemudahan dalam memenuhi kebutuhan air minum. AQUVIVA merupakan produk AMDK lokal yang diproduksi&#8230; ksi PT Mitra Tirta Buwana. Pada 2025, merek ini menghadapi penurunan kepercayaan setelah beredar informasi mengenai temuan benda asing di dalam kemasan. Pada periode pemulihan citra tersebut, perusahaan juga menjalankan kampanye promosi berskala besar. Penelitian ini menguji pengaruh kualitas produk dan promosi terhadap keputusan pembelian AQUVIVA di Kota Depok, baik secara terpisah maupun bersama-sama. Penelitian menggunakan pendekatan kuantitatif dengan desain deskriptif-asosiatif. Sampel ditentukan melalui purposive sampling berdasarkan rumus Lemeshow dan melibatkan 100 konsumen AQUVIVA. Data dianalisis menggunakan regresi linier berganda dengan bantuan SPSS versi 25. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian (t = 9,044; p < 0,001) dengan kontribusi 33%. Promosi juga berpengaruh positif dan signifikan (t = 8,448; p < 0,001) dengan kontribusi 29%. Secara simultan, kedua variabel berpengaruh signifikan (F = 77,764; p < 0,001) dan menjelaskan 61,6% variasi keputusan pembelian. Temuan tersebut menunjukkan perlunya pengendalian mutu yang konsisten serta penguatan promosi digital yang berkelanjutan untuk memulihkan kepercayaan dan menjaga loyalitas konsumen.

Penguatan Kompetensi Profesional Guru Berbasis Refleksi dan Best Practice (Studi di Sekolah Dasar Negeri Kota Cilegon)

Ifa Hafiroh, Harry Budiman, Inti Hujah, Eno Astriyani, Siti Laela
Abstract: This study was motivated by the low level of professional competence among elementary school teachers despite the fact that most teachers have obtained certification and adequate academic qualifications. Curriculum changes,&#8230; es, advances in educational technology, and the demands of 21st-century learning require teachers to possess adaptive, reflective, and collaborative professional competencies. The research problem focused on the influence of reflective practice and best practice on the professional competence of teachers at A-accredited public elementary schools in Cilegon City. The study employed a quantitative approach with a causal-comparative design involving 105 teachers selected through proportionate stratified random sampling. Data were collected using Likert-scale questionnaires and analyzed through multiple linear regression using EViews 12. The results revealed that reflective practice had a positive and significant effect on teachers’ professional competence, with a t-value of 4.697 and a significance value of 0.000. Best practice also demonstrated a positive and significant effect, with a t-value of 5.065 and a significance value of 0.000. Simultaneous testing indicated that reflective practice and best practice jointly had a significant effect on teachers’ professional competence, with an F-value of 43.72 and a coefficient of determination of 52.2%. The findings confirm that reflective and collaborative cultures are capable of improving teachers’ professional quality continuously through learning evaluation, sharing teaching experiences, and developing innovative instructional strategies. The novelty of this study lies in the simultaneous examination of reflective practice and best practice through a quantitative approach within the context of A-accredited public elementary schools in Cilegon City. The findings also demonstrate that best practice exerts a greater influence than reflective practice on the professional competence of elementary school teachers.

Dunia Anak di Era Digital dan Tantangan Pembelajaran Visual di Sekolah Dasar

Ambros Leonangung Edu, Elisabeth Irma Novianti Davidi
Abstract: The development of digital technology has transformed how elementary school children interact with information through the dominance of images, videos, and interactive media, while instructional practices remain largely&#8230; text-based and verbal. The mismatch between children’s neurocognitive characteristics and text-based instructional design creates a pedagogical gap that may hinder memory retention, attention, and learning motivation. This study aims to analyze the urgency of visual-based learning and the impact of textual design incompatibility on student learning outcomes in the digital era. The study employs a systematic literature review approach by synthesizing findings from neuroscience, cognitive psychology, and multimedia learning theory relevant to elementary education. The results indicate that the visual system has a strong neurobiological foundation, supports faster information processing, enhances long-term retention, and strengthens the formation of conceptual mental models when integrated with verbal narration. The findings also reveal that digitalization without instructional design grounded in cognitive principles risks generating excessive cognitive load and the screen inferiority effect. The study concludes that adaptive visual integration based on multimedia principles and cognitive load management constitutes a fundamental strategy for improving the quality of elementary education. The novelty of this research lies in its integrative neuro-pedagogical approach, which systematically connects neuroscience findings, learning theories, and instructional design practices to reconstruct the paradigm of twenty-first-century learning.

Pendekatan Formatif dan Sumatif untuk Meningkatkan Mutu Pembelajaran di Sekolah Dasar

Trifina Fitriana, Rusdiana Navlia
Abstract: Educational program evaluation serves as a strategic element to ensure the improvement of learning quality at the elementary school level, particularly as schools are required to be adaptive to students’ diverse learning&#8230; ng needs. A major issue frequently encountered is teachers’ limited capacity to implement evaluation models that are simple, sustainable, and relevant as a basis for instructional decision-making. This study aims to analyze the application of simple evaluation through formative and summative approaches as a systematic effort to enhance the quality of learning in elementary schools. The formative approach is employed throughout the instructional process to provide immediate feedback, identify students’ learning difficulties, and adjust teaching strategies in real time, while the summative approach is applied at the end of the instructional period to assess the level of goal attainment and the overall effectiveness of the program. The findings indicate that a balanced implementation of both approaches enables teachers to design learning activities that are more responsive, measurable, and oriented toward continuous improvement. Practically designed simple evaluations also encourage teachers to take an active role as controllers of learning quality rather than merely as curriculum implementers. The conclusion of this study confirms that the integration of formative and summative evaluation in a simple yet systematic manner effectively improves learning quality while strengthening a reflective culture in elementary school settings. The novelty of this study lies in its emphasis on an evaluation model that is easy to apply, contextual, and oriented toward teachers’ daily pedagogical decision-making, thereby offering a practical alternative for elementary schools with limited formal evaluation resources.

Kolaboratif Learning sebagai Strategi Penguatan Literasi Digital pada Peserta Didik Sekolah Dasar

Muhammad Alwan, Nailatul Alawiyah
Abstract: This study examines the effectiveness of implementing Collaborative Learning as a strategy to strengthen Literasi digital among elementary school students, emerging as a response to challenges related to students’ limited&#8230; ted ability to access, understand, and utilize digital information critically and responsibly. The main problem addressed in this research concerns the lack of learning models capable of integrating cooperation, creativity, and critical thinking skills with digital competencies relevant to 21st-century demands. Employing a descriptive qualitative method supported by a literature review, the data were collected from various scientific sources such as books, journals, articles, and previous studies. The findings indicate that Collaborative Learning effectively enhances students’ Literasi digital skills through activities emphasizing interaction, discussion, problem-solving, and the use of digital platforms such as Google Classroom, Canva, Kahoot, and Padlet. The teacher’s role as a facilitator is crucial in creating an active, adaptive, and student-centered learning environment. Challenges such as limited devices and internet access still arise, yet these can be mitigated through teacher competency development, parental support, and the optimal use of accessible digital resources. The study concludes that integrating Collaborative Learning with Literasi digital not only improves academic competence but also fosters a learning ecosystem that is engaging, participatory, and aligned with technological advancements. The novelty of this research lies in highlighting that student collaboration, when combined with appropriate technological integration, can serve as an effective strategy for strengthening Literasi digital sustainably at the elementary school level.

Pengaruh Pembelajaran Taktikal Permainan Bola Voli terhadap Peningkatan Keterampilan Gerak Dasar Siswa SMP Negeri 2 Makassar

Sahabuddin
Abstract: This study aims to evaluate the effectiveness of volleyball game–based tactical learning in improving the fundamental movement skills of students at SMP Negeri 2 Makassar. The research employed a quasi-experimental method&#8230; hod with a non-equivalent control group design, involving 40 seventh-grade students divided into an experimental group (n=20) and a control group (n=20). The experimental group received tactical game–based learning focused on understanding game situations, decision-making, and applying tactical concepts within the context of play. In contrast, the control group followed conventional technique-based instruction emphasizing repetition of basic movements. Measurement of fundamental movement skills, particularly manipulative skills in volleyball, was conducted using the Fundamental Movement Skills (FMS) test during the pretest and posttest stages. Data analysis was carried out descriptively and inferentially using paired-sample t-tests to identify changes within each group, as well as independent-sample t-tests to examine differences in improvement between groups at a significance level of 0.05. The results showed that both groups experienced significant improvement in fundamental movement skills. However, the improvement in the experimental group was statistically more pronounced than in the control group, accompanied by a large effect size indicating a strong impact of the treatment. These findings confirm that volleyball game–based tactical learning provides a more effective contribution to developing students’ fundamental movement skills compared to conventional instruction. Theoretically and practically, this study recommends the implementation of tactic-based approaches as more relevant, authentic, and competency-oriented learning strategies in physical education.

Implementasi Strategi Pembelajaran Individual Terstruktur bagi Anak Tuna Grahita Ringan di Sekolah Dasar Inklusi

Muh. Syahrul Hadi, Ahmad Zanawi, Zulkarnain
Abstract: Inclusive education is a global mandate that emphasizes the importance of providing education that ensures access, participation, and learning success for all students, including children with special needs (CSN). In this&#8230; s context, children with mild intellectual disabilities present unique challenges, particularly related to limitations in cognitive aspects, social adaptation, and self-regulation. The main issue addressed in this study is how structured individual learning strategies can be effectively implemented to support the achievement of competencies for students with mild intellectual disabilities in inclusive elementary school settings. The aim of this research is to conduct a theoretical review of the effectiveness of the Individualized Education Program (IEP) as a pedagogical approach based on individual needs, responsive to the unique characteristics of learners. The method used is a systematic literature review with a qualitative-descriptive approach through the examination of scientific publications, academic books, and national policies related to inclusive education and differentiated learning services. The analysis results show that the IEP plays a strategic role in optimally accommodating the learning needs of students with mild intellectual disabilities, emphasizing flexible planning, realistic goals, and progress-oriented evaluation. The effectiveness of the IEP increases significantly when it is designed through cross-professional collaboration among general education teachers, special education teachers, and parents. The conclusion of this study affirms that the implementation of IEP not only strengthens the pedagogical dimension of inclusive education but also promotes a paradigm shift towards more adaptive and humanistic education. The novelty of this study lies in the conceptual integration and practical implementation of the IEP for students with mild intellectual disabilities in elementary schools, which remains limited within the scope of national research.

Pengembangan Media Pembelajaran Interaktif Berbasis Teknik Dasar Bola Basket untuk Meningkatkan Partisipasi Aktif Siswa

Sahabuddin, Hikmad Hakim, Muhammad Ishak, Arman Fadillah
Abstract: This study aims to develop an interactive learning medium based on fundamental basketball techniques and to evaluate its effectiveness in enhancing students' active participation in physical education at the junior high&#8230; school level. The research employed a Research and Development (R&D) approach, modifying the Borg and Gall model into nine systematic development stages, including needs analysis, design, validation, and field testing. The research subjects consisted of 30 seventh-grade students for the limited trial and 60 students for the field trial. Validation by subject matter and media experts yielded an average score of 87%, indicating that the media is highly feasible. The limited trial results showed increased student participation across three learning domains: affective (72%), cognitive (68%), and psychomotor (70%). The subsequent field trial confirmed these findings, with an average active participation score of 81%, categorized as excellent. Additionally, quantitative data from questionnaires indicated positive responses from both students and teachers, with an average score of 85%, while qualitative data from observations and interviews revealed that the media significantly improved student motivation, engagement, and conceptual understanding. The results conclude that the developed interactive learning media is content-valid, practical for implementation, and effective in enhancing students’ active participation. These findings offer empirical contributions to the development of innovative, contextual, and applicable learning media in physical education and support the reinforcement of active participation-based pedagogy at the basic education level.

Pendidikan Karakter di Sekolah Dasar: Tantangan dan Peluang di Era Modern

Ryfa Camila Maharani, Desty Endrawati Subroto, Az-Zahra Mutiara Fany, Ratu Siti Nurhasanah, Listiana Nova
Abstract: Character education in elementary schools plays a crucial role in shaping the morals and personalities of the younger generation, especially amidst the rapid development of technology and increasingly complex global challenges.&#8230; lenges. This study aims to identify the challenges and opportunities in implementing character education through a qualitative descriptive approach via literature review. Based on the analysis of literature, including books, journals, and scientific articles, it was found that the main challenges in character education include the negative impact of technological advancements, social and economic inequality, lack of teacher training, and limited parental involvement. On the other hand, the modern era also presents significant opportunities, such as utilizing technology for interactive learning, integrating local, national, and global values through digital media, and fostering collaboration among schools, families, and communities. Additionally, the development of relevant and flexible curricula is also an important factor in supporting character education. Although the challenges are considerable, character education in elementary schools can be optimized by implementing innovative strategies, strengthening collaboration among various stakeholders, and wisely utilizing technology. This research offers recommendations to educators, policymakers, and the community to work together in supporting the achievement of character education goals, so that the younger generation can grow with integrity and adaptability to the changing times.

Genealogi Pendidikan Kristen: Jejak Asal, Makna, dan Tujuannya

Sinambela, Juita Lusiana, Sinaga, Janes
Abstract: Penelitian ini bertujuan untuk menyelidiki genealogi pendidikan Kristen dengan fokus pada asal, makna, dan tujuan yang mendasarinya. Melalui pendekatan interdisipliner yang mencakup sejarah, teologi, dan sosiologi pendidikan,&#8230; ikan, penelitian ini merunut kembali akar-akar pendidikan Kristen dari masa lampau hingga perkembangannya dalam konteks modern. Studi ini akan menelusuri sejarah pendidikan Kristen, mengidentifikasi peran gereja dan pemikir-pemikir Kristen dalam membentuk prinsip-prinsip pendidikan. Selain itu, penelitian ini akan membahas makna pendidikan Kristen dalam konteks spiritual, moral, dan sosial, serta bagaimana nilai-nilai tersebut tercermin dalam praktik pendidikan sehari-hari. Tujuan utama penelitian ini adalah memberikan pemahaman yang lebih mendalam tentang esensi pendidikan Kristen, serta bagaimana nilai-nilai tersebut dapat memberikan kontribusi positif dalam pembentukan karakter dan perkembangan individu. Implikasi praktis dari penelitian ini dapat membantu pengembangan kebijakan pendidikan Kristen yang relevan dan efektif dalam memenuhi tuntutan zaman modern sambil tetap setia pada akar-akar tradisionalnya.