Abstract:The growth of coffee shop businesses in Indonesia faces significant challenges, particularly for small and medium enterprises (SMEs) that often encounter limitations in business management, marketing, and technology adoption.…
tion. This community engagement initiative aims to assist the "Latimojong" coffee shop in addressing these issues through the implementation of the Business Model Canvas (BMC) integrated with Internet of Things (IoT) technology. The activities were conducted through an interactively designed socialization process, including material presentation, discussions, and mentorship. Pre-test results indicated that participants' initial understanding averaged 36%, highlighting the need for capacity building in business management. Following the socialization, the post-test scores significantly improved, averaging 87%, representing a 141.67% increase. This improvement reflects the success of the socialization program in enhancing participants' understanding. Through this initiative, the "Latimojong" coffee shop was able to formulate a more strategic and efficient business model, strengthening its competitiveness in the local market. The implementation of IoT technology and social media-based digital marketing positively impacted operational efficiency and customer experience. This Community Engagement initiative serves as a replicable model for technology-based SME empowerment, potentially supporting sustainable local economic growth.
Abstract:This community service program aimed to enhance maritime cultural knowledge in Galesong Baru Village through the optimization of the Literacy Corner. Galesong Baru, known for its rich maritime heritage, faces challenges…
in preserving local knowledge and traditions amidst social changes and modernization. To address this issue, the program involved renovating the Literacy Corner, adding relevant educational materials, and conducting various educational activities. These activities included reading sessions, discussions, and workshops focused on maritime culture, as well as involving maritime experts and local leaders to provide in-depth insights. Program evaluation showed a significant increase in maritime cultural knowledge among participants, particularly among the younger generation. Pre- and post-program surveys indicated substantial improvement in understanding maritime traditions, such as boat-making and fishing techniques. The optimized Literacy Corner has become a more active hub, with increased visitation from the community. Support from the village government, local schools, non-governmental organizations, and the local community was crucial to the program's success. This program demonstrates that a participatory and collaborative approach in developing literacy centers can effectively enhance cultural knowledge and engage the community in preserving local heritage. The results of this program are expected to serve as a model for other coastal villages facing similar challenges in cultural preservation
Abstract:Abstract: Bullying in schools is a social problem that requires serious attention because it can impact students' psychological condition and learning process. SMP Negeri 1 Sei Kepayang still faces limitations in determining…
ning the most appropriate bullying prevention strategy, because the selection of strategies is still reactive. Therefore, a decision support system is needed that can assist the school in determining the priority of bullying prevention strategies. This study aims to design and implement the Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) method in a decision support system to determine the most appropriate bullying prevention strategy. The criteria used include program costs, target scope, resource requirements, and speed of implementation. The system was developed web-based to facilitate data processing and analysis. The results showed that the strategy of Integrating Bullying Material into Learning was the most appropriate strategy with a value of 0.0464. With this system, the resulting bullying prevention strategy recommendations are more measurable and data-based.
Keywords: MOORA; decision support system; bullying; strategy; prevention
Abstrak: Perundungan di lingkungan sekolah merupakan permasalahan sosial yang perlu mendapat perhatian serius karena dapat berdampak pada kondisi psikologis dan proses belajar siswa. SMP Negeri 1 Sei Kepayang masih menghadapi keterbatasan dalam menentukan strategi pencegahan perundungan yang paling tepat, karena pemilihan strategi masih bersifat reaktif. Oleh karena itu, diperlukan suatu sistem pendukung keputusan yang mampu membantu pihak sekolah dalam menentukan prioritas strategi pencegahan perundungan. Penelitian ini bertujuan merancang dan mengimplementasikan metode Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) pada sistem pendukung keputusan untuk menetapkan strategi pencegahan perundungan paling tepat. Kriteria yang digunakan meliputi biaya program, lingkup sasaran, kebutuhan sumber daya, dan kecepatan pelaksanaan. Sistem dikembangkan berbasis web untuk mempermudah proses pengolahan dan analisis data. Hasil penelitian menunjukkan bahwa strategi Integrasi Materi Perundungan Ke Dalam Pembelajaran menjadi strategi yang paling tepat dengan nilai 0.0464. Dengan adanya sistem ini, rekomendasi strategi pencegahan perundungan yang dihasilkan menjadi lebih terukur dan berbasis data.
Kata kunci: MOORA; sistem pendukung keputusan; perundungan; strategi; pencegahan
Abstract:Abstract: This study aims to analyze the influence of gender on user responses to social media strategies on the Instagram platform by utilizing data science techniques. The methodology includes collecting user interaction…
on data based on gender, statistical analysis, and applying machine learning algorithms to identify response patterns. The results reveal significant differences in how male and female users respond to social media content and campaigns, affecting marketing strategy effectiveness. Data science analysis showed that the K-Means Clustering method segmented users into three groups based on interaction patterns, with female users showing the highest engagement rate (18%) compared to male users (12%). The Decision Tree model identified gender as the most dominant predictor of engagement (40%), followed by user growth (25%) and content type (20%). The Random Forest model validated that gender-targeted strategies increased marketing effectiveness by up to 22%. Multivariate regression revealed a positive effect of female user proportion (+0.45) and a negative effect of male user proportion (−0.12) on engagement. In conclusion, a deeper understanding of gender-based response differences can assist companies in designing more targeted social media strategies and enhancing engagement.
Keywords: gender; social media response; instagram; data science; marketing strategy
Abstrak: Penelitian ini bertujuan untuk menganalisis bagaimana pengaruh gender memengaruhi respons pengguna terhadap strategi media sosial di platform Instagram dengan memanfaatkan teknik data sains. Metode yang digunakan meliputi pengumpulan data interaksi pengguna berdasarkan gender, analisis statistik, dan penerapan algoritma machine learning untuk mengidentifikasi pola respons. Hasil penelitian menunjukkan adanya perbedaan signifikan dalam cara pengguna laki-laki dan perempuan merespons konten dan kampanye media sosial, yang berdampak pada efektivitas strategi pemasaran. Analisis data sains menunjukkan bahwa metode K-Means Clustering berhasil mengelompokkan pengguna ke dalam tiga segmen berdasarkan pola interaksi, dengan segmen perempuan menunjukkan tingkat engagement tertinggi (18%) dibandingkan laki-laki (12%). Model Decision Tree mengidentifikasi gender sebagai faktor paling dominan terhadap engagement dengan kontribusi sebesar 40%, disusul oleh pertumbuhan pengguna (25%) dan jenis konten (20%). Random Forest memvalidasi bahwa strategi yang disesuaikan berdasarkan gender meningkatkan efektivitas pemasaran hingga 22%. Regresi multivariat menunjukkan bahwa proporsi pengguna perempuan berkontribusi positif sebesar 0,45 poin terhadap engagement, sedangkan pengguna laki-laki berkontribusi negatif sebesar -0,12. Kesimpulannya, pemahaman mendalam tentang perbedaan respons berdasarkan gender dapat membantu perusahaan dalam merancang strategi media sosial yang lebih tepat sasaran dan meningkatkan engagement.
Kata kunci: gender; respons media sosial; instagram; data sains; strategi pemasaran
Abstract:Abstract: Student satisfaction with teacher performance plays a crucial role in improving the quality of education. Teacher performance evaluation is necessary to understand how well teaching meets student expectations.…
This study evaluates student satisfaction with teacher performance at MAS Alwashliyah Petatal using the COmplex PRoportional ASsessment (COPRAS) method, which effectively handles multi-criteria comparisons objectively. Data were collected through questionnaires completed by 66 out of 209 students (31.58% response rate), assessing 16 teachers based on four competency aspects: pedagogical, personality, social, and professional, with 12 sub-criteria. Despite the low participation rate, the data remained representative based on response distribution analysis. The results indicate that the COPRAS method accurately ranks teacher performance, with teacher Lia Novia, S.Pd achieving the highest satisfaction score (100%). These findings can be integrated into school policies, such as annual teacher evaluations and teacher development programs. The implementation of this evaluation system can also serve as a basis for designing teacher training that better aligns with student needs. Thus, the COPRAS method not only helps schools assess teacher performance more objectively but also supports more effective decision-making to enhance teaching quality and overall student satisfaction.
Keywords: COPRAS; evaluation; decision support system, student satisfaction; teacher performance
Abstrak: Kepuasan siswa terhadap kinerja guru berperan penting dalam meningkatkan kualitas pendidikan. Evaluasi kinerja guru diperlukan untuk memahami sejauh mana pengajaran memenuhi harapan siswa. Penelitian ini mengevaluasi tingkat kepuasan siswa terhadap kinerja guru di MAS Alwashliyah Petatal menggunakan metode COmplex PRoportional ASsessment (COPRAS), yang mampu menangani perbandingan multi-kriteria secara objektif. Data diperoleh dari kuesioner yang diisi oleh 66 dari 209 siswa (tingkat respons 31,58%), menilai 16 guru berdasarkan empat aspek kompetensi, yaitu pedagogik, kepribadian, sosial, dan profesional, dengan 12 sub-kriteria. Meskipun partisipasi rendah, data tetap representatif berdasarkan analisis distribusi jawaban. Hasil penelitian menunjukkan bahwa metode COPRAS memberikan pemeringkatan kinerja guru secara akurat, di mana guru Lia Novia, S.Pd memperoleh nilai kepuasan tertinggi (100%). Hasil ini dapat diintegrasikan dalam kebijakan sekolah, seperti evaluasi tahunan guru dan program pengembangan tenaga pendidik. Implementasi sistem evaluasi ini juga dapat digunakan sebagai dasar penyusunan pelatihan guru yang lebih sesuai dengan kebutuhan siswa. Dengan demikian, metode COPRAS tidak hanya membantu sekolah dalam menilai kinerja guru secara lebih objektif tetapi juga mendukung pengambilan keputusan yang lebih tepat untuk meningkatkan mutu pengajaran dan kepuasan siswa.
Kata kunci: COPRAS; evaluasi; kepuasan siswa; kinerja guru; sistem pendukung keputusan
Abstract:Abstract: This study aims to review digital literacy as a strategy to prevent cyberbullying in adolescents using the Systematic Literature Review (SLR) approach to research from 2020 to 2024. Cyberbullying, which often occurs…
ccurs verbally, is influenced by the anonymity of the perpetrator and low digital literacy. The results of the study show that digital literacy can increase students' awareness, self-control, understanding of privacy, and empathy in interacting in the digital world. Psychosocial support from family, school, and community is also key in preventing cyberbullying. This study emphasizes the importance of digital literacy as an effective strategy to build responsible attitudes and positive interactions in the digital world.
Keywords: systematic literature review; digital literacy; cyberbullying
Abstrak: Penelitian ini bertujuan untuk meninjau literasi digital sebagai strategi pencegahan cyberbullying pada remaja dengan pendekatan Systematic Literature Review (SLR) terhadap penelitian tahun 2020 hingga 2024. Cyberbullying, yang kerap terjadi secara verbal, dipengaruhi anonimitas pelaku dan rendahnya literasi digital. Hasil penelitian menunjukkan bahwa literasi digital dapat meningkatkan kesadaran, pengendalian diri, pemahaman privasi, serta empati siswa dalam berinteraksi di dunia digital. Dukungan psikososial dari keluarga, sekolah, dan masyarakat juga menjadi kunci dalam mencegah cyberbullying. Penelitian ini menegaskan pentingnya literasi digital sebagai strategi efektif untuk membangun sikap bertanggung jawab dan interaksi positif di dunia digital.
Kata kunci: systematic literature review; literasi digital; cyberbullying
Abstract:Abstract: Cyberbullying has become an increasingly pressing issue among adolescents, which shifted many social interactions to digital platforms. This study investigates the factors contributing to cyberbullying and its…
long-term impacts on students at SMAN 15 Batam. Using a descriptive quantitative approach, data were collected through a survey administered to 52 students across different age groups and grade levels. The findings indicate that a majority of students have experienced significant negative effects from cyberbullying, impacting their mental health, academic performance, and social relationships. Key contributing factors include emotional instability, peer pressure, stress from remote learning, and limited social activities during the pandemic. The study highlights that the most common forms of cyberbullying involve verbal harassment, physical appearance mockery, and identity impersonation. Given the extensive impact on students' well-being, stronger intervention programs involving schools, families, and communities are essential to mitigate the harmful effects of cyberbullying and foster a safer digital environment for adolescent
Keywords: Impact; Factors; Cyber; School
Abstrak: Cyberbullying telah menjadi isu yang semakin mendesak di kalangan remaja, yang menggeser banyak interaksi sosial ke platform digital. Penelitian ini menyelidiki faktor-faktor yang berkontribusi terhadap cyberbullying dan dampak jangka panjangnya terhadap siswa di SMAN 15 Batam. Dengan menggunakan pendekatan deskriptif kuantitatif, data dikumpulkan melalui survei yang dilakukan terhadap 52 siswa dari berbagai kelompok umur dan tingkat kelas. Temuan menunjukkan bahwa sebagian besar siswa telah mengalami dampak negatif yang signifikan dari cyberbullying, yang berdampak pada kesehatan mental, kinerja akademik, dan hubungan sosial mereka. Faktor-faktor utama yang berkontribusi terhadap hal ini adalah ketidakstabilan emosi, tekanan teman sebaya, stres akibat pembelajaran jarak jauh, dan terbatasnya aktivitas sosial selama pandemi. Studi ini menyoroti bahwa bentuk-bentuk cyberbullying yang paling umum melibatkan pelecehan verbal, ejekan terhadap penampilan fisik, dan peniruan identitas. Mengingat besarnya dampak terhadap kesejahteraan siswa, program intervensi yang lebih kuat yang melibatkan sekolah, keluarga, dan komunitas sangat penting untuk mengurangi dampak berbahaya dari cyberbullying dan menciptakan lingkungan digital yang lebih aman bagi remaja.
Kata kunci: Dampak; Faktor; Cyber; Sekolah
Abstract:Abstract: In today’s digital age, social media has become a primary medium for social interactions, particularly among teenagers. While digital advancements bring various advantages, they also introduce challenges, such…
, such as the growing issue of cyberbullying, a harmful online behavior impacting teens' mental health and social relationships. This study focuses on developing an educational animation aimed at raising awareness about the effects and prevention of cyberbullying by employing the Multimedia Development Life Cycle (MDLC) approach. The MDLC method provides a structured, step-by-step process for creating multimedia-based animations, involving concept, design, material collection, assembly, testing, and distribution stages. Assets were created in Adobe Illustrator, while animation development used Adobe Animate to effectively communicate cyberbullying risks and preventive strategies to teenagers. Distributed through social media to assess audience feedback, the animation received initial positive responses, indicating an increased understanding of cyberbullying prevention. This study serves as a useful basis for further research into digital media’s role as a preventive tool against cyberbullying among youth.
Keywords: cyberbullying; animation; multimedia development life cycle
Abstrak: Di era digital saat ini, media sosial telah menjadi media utama untuk interaksi sosial, terutama di kalangan remaja. Sementara kemajuan digital membawa berbagai keuntungan, mereka juga menimbulkan tantangan, seperti masalah cyberbullying yang berkembang, perilaku online berbahaya yang memengaruhi kesehatan mental dan hubungan sosial remaja. Penelitian ini berfokus pada pengembangan animasi edukasi yang bertujuan untuk meningkatkan kesadaran tentang efek dan pencegahan cyberbullying dengan menggunakan pendekatan Multimedia Development Life Cycle (MDLC). Metode MDLC menyediakan proses langkah demi langkah yang terstruktur untuk membuat animasi berbasis multimedia, yang melibatkan konsep, desain, pengumpulan material, perakitan, pengujian, dan tahap distribusi. Aset dibuat di Adobe Illustrator, sedangkan pengembangan animasi menggunakan Adobe Animate untuk mengomunikasikan risiko cyberbullying dan strategi pencegahan secara efektif kepada remaja. Didistribusikan melalui media sosial untuk menilai umpan balik audiens, animasi tersebut menerima tanggapan positif awal, yang menunjukkan peningkatan pemahaman tentang pencegahan cyberbullying. Penelitian ini menjadi dasar yang berguna untuk penelitian lebih lanjut tentang peran media digital sebagai alat pencegahan terhadap cyberbullying di kalangan remaja.
Kata kunci: cyberbullying; animasi; multimedia developmet life cycle
Abstract:Abstract: Active Family Planning (FP) participants are one of the indicators of the success of the FP program. This study aims to cluster the level of activity of active FP participants in Asahan Regency using the K-Means…
s method. The data used is data on active FP participants in Asahan Regency in 2021. The results of the study showed that there are three groups of active FP participants based on their level of activity, namely the group with a low level of activity, the group with a medium level of activity, and the group with a high level of activity. The group with a low level of activity consists of 7 districts, namely B.P Mandoge, Pulau Rakyat, Tanjung Balai, Air Batu, Sei Dadap, Pulo Bandring, and Kisaran Barat. The impact of low active FP participants in a district is an increase in the number of unwanted births, an increase in the number of maternal and child deaths, and an increase in population density. The group with a medium level of activity consists of 15 districts, namely Bandar Pulau, Aek Songsongan, Rahuning, Aek Kuasan, Aek Ledong, S. Kepayang, S. Kepayang Barat, S. Kepayang Timur, Teluk Dalam, Buntu Pane, Tinggi Raja, Setia Janji, Meranti, R. Panca Arga, and Silau Laut. The group with a high level of activity consists of 3 districts, namely Simpang Empat, Air Joman, and Kisaran Timur. The impact of the high number of active FP participants in a district is an increase in maternal and child health, an increase in family economy, and an increase in family welfare. The results of this clustering analysis can be used by the National Population and Family Planning Agency (BKKBN) of Asahan Regency to improve public understanding of the importance of birth control. This can be done through socialization throughout the regency, especially in districts where the results of the analysis show that the number of active FP participants is quite large.
Keywords: Family Planning, K-Means, Cluster
Abstrak: Peserta Keluarga Berencana (KB) aktif merupakan salah satu indikator keberhasilan program KB. Penelitian ini bertujuan untuk melakukan klasterisasi tingkat keaktifan peserta KB aktif di Kabupaten Asahan menggunakan metode K-Means. Data yang digunakan adalah data peserta KB aktif di Kabupaten Asahan tahun 2021. Hasil penelitian menunjukkan bahwa terdapat tiga kelompok peserta KB aktif berdasarkan tingkat keaktifannya, yaitu kelompok dengan tingkat keaktifan rendah, kelompok dengan tingkat keaktifan sedang, dan kelompok dengan tingkat keaktifan tinggi. Kelompok dengan tingkat keaktifan rendah terdiri dari 7 Kecamatan, yaitu B.P Mandoge, Pulau Rakyat, Tanjung Balai, Air Batu, Sei Dadap, Pulo Bandring, dan Kisaran Barat. Dampak dari rendahnya peserta aktif KB di suatu Kecamatan yaitu meningkatnya angka kelahiran tidak diinginkan, meningkatnya angka kematian ibu dan bayi, dan meningkatnya kepadatan penduduk. Kelompok dengan tingkat keaktifan sedang terdiri dari 15 Kecamatan, yaitu Bandar Pulau, Aek Songsongan, Rahuning, Aek Kuasan, Aek Ledong, S. Kepayang, S. Kepayang Barat, S. Kepayang Timur, Teluk Dalam, Buntu Pane, Tinggi Raja, Setia Janji, Meranti, R. Panca Arga, dan Silau Laut. Kelompok dengan tingkat keaktifan tinggi terdiri dari 3 Kecamatan, yaitu Simpang Empat, Air Joman, dan Kisaran Timur. Dampak dari tingginya peserta aktif KB di suatu Kecamatan yaitu meningkatnya kesehatan ibu dan anak, meningkatnya ekonomi keluarga, dan meningkatnya kesejahteraan keluarga. Hasil analisis klasterisasi ini dapat dimanfaatkan oleh Badan Kependudukan dan Keluarga Berencana Nasional (BKKBN) Kabupaten Asahan untuk meningkatkan pemahaman masyarakat tentang pentingnya pengendalian kelahiran. Hal ini dapat dilakukan melalui sosialisasi di seluruh wilayah kabupaten, khususnya di kecamatan-kecamatan yang hasil analisisnya menunjukkan jumlah peserta KB aktif cukup banyak.
Kata kunci: Keluarga Berencana, K-Means, Klaster
Abstract:Abstract: The school management routinely determines the majors of private students at Madrasah Aliya (MAS) every year. YMPI Private Madrasah Ariyah (MAS) is one of the MAs that implements the 2013 curriculum. One of the…
work programs in the MAS Curriculum is to register for the first year majors which will continue to the second year. In this case, a decision support system (DSS) is a computer interactive system that assists school management in making decisions. In this study the system development method used is the Prototyping Method. Prototyping is a system development method that is widely used. With this method, developers and customers can interact with each other during the system creation process. The system prototype method involves the user directly with analysis and design, very effective for system correction. A decision support system with the SAW (Simple Additive Weighting) method is used to solve the problem of choosing a major. The application of the SAW method is expected to support the decision-making process to choose a major that is in accordance with the students' academic grades while still in junior high schools beforehand as well as the IQ abilities of each student and the results of their interest in the chosen major. The research resulted in an application that is able to determine the choice of majors with the results of an application by determining the value/weight using the SAW method so that it can be determined that Abdul Rozak entered the Science major and Abil Akbar entered the Social Sciences major.
Keywords: decision making system; selection of majors; SAW; criteria.
Abstrak: Pihak manajemen sekolah rutin menentukan jurusan siswa swasta di Madrasah Aliya (MAS) setiap tahun. Madrasah Ariyah Swasta YMPI (MAS) merupakan salah satu MA yang menerapkan kurikulum 2013. Salah satu program kerja dalam Kurikulum MAS adalah mendaftar ke jurusan tahun pertama yang akan melanjutkan ke tahun kedua. Dalam hal ini, sistem pendukung keputusan (DSS) adalah sistem interaktif komputer yang membantu pihak manajemen sekolah dalam mengambil keputusan. Dalam penelitian ini metode pengembangan sistem yang digunakan adalah Metode kuantitatif. Dengan mengumpulkan data berupa angka dengan kriteria yang telah ditentukan mulai dari data nilai akademik IPA dan IPS, Nilai tingkat kecerdasan (IQ) serta nilai minat dari setiap siswa yang diperoleh dari kuisoner.Sistem pendukung keputusan dengan metode SAW (Simple Additive Weighting) digunakan untuk menyelesaikan masalah pemilihan jurusan. Penerapan metode SAW diharapkan dapat mendukung proses pengambilan keputusan untuk memilih jurusan yang sesuai dengan nilai akademik siswa saat masih di sekolah SLTP sebelmumnya serta kemampuan IQ masing-masing siswa serta hasil minat mereka ke jurusan pilihan tersebut. Penelitian menghasilkan aplikasi yang mampu menentukan pilihan jurusan dengan hasil sebuah aplikasi dengan menentukan nilai/bobot dengan menggunakan metode SAW sehingga dapat ditentukan bahwa Abdul Rozak masuk ke jurusan IPA serta Abil Akbar masuk kejurusan IPS.
Kata kunci: sistem penentuan keputusan; pemilihan jurusan; SAW; kriteria