Abstract:This study aims to analyze the influence of horizontal communication, vertical communication, and diagonal communication on employee morale at the Rantau Utara District Office. The study used a quantitative approach with…
a survey method. The study population consisted of 33 employees, all of whom were sampled through a saturated sampling technique. Data were collected using a questionnaire and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression, partial tests, simultaneous tests, and coefficients of determination using SPSS 27. The results showed that horizontal communication, vertical communication, and diagonal communication each had a positive and significant effect on employee morale. Simultaneously, the three variables also had a significant effect on morale. Vertical communication was the variable that had the greatest influence compared to the other two variables. The Adjusted R Square value of 0.840 indicated that 84% of the variation in morale could be explained by the three forms of organizational communication, while 16% was influenced by other factors outside the research model. These findings confirm that effective organizational communication plays an important role in increasing employee morale and supporting the creation of more optimal public service performance.
Abstract:The issue of nutritional status among toddlers in Aceh Province, particularly in Kuta Baro Subdistrict, remains a serious concern due to the high prevalence of undernutrition and stunting. This study aims to determine the…
e relationship between parenting practices and children’s nutritional status in Kuta Baro Subdistrict. A descriptive-correlational method with a quantitative approach was used. The study population consisted of all 2,132 toddlers in Kuta Baro Subdistrict, with a sample of 96 toddlers selected using simple random sampling. Data on parenting practices were collected via a questionnaire, while nutritional status was measured using the weight-for-age indicator. Data analysis was conducted using a correlation test to determine the relationship between parenting practices and children’s nutritional status. The results indicate a significant relationship between parental child-rearing practices and children’s nutritional status (p=0.000). Positive and attentive child-rearing practices are correlated with optimal nutritional status, whereas inappropriate child-rearing practices are associated with poor to very poor nutritional status. Based on these findings, it is recommended that the Department of Health and educational institutions enhance parenting education and support programs for parents to improve children’s nutritional status in the region. Future research is expected to examine other factors influencing children’s nutritional status using more comprehensive methods.
Abstract:Artificial intelligence (AI) integration in language education offers new opportunities to address challenges in English as a Foreign Language (EFL) contexts. This study examines the effectiveness of Copilot in enhancing…
academic English literacy among Indonesian undergraduates. Using a quantitative quasi-experimental design with a pre-test and post-test control group, 60 students were divided into experimental and control groups. Instruments included comprehension tests, learner autonomy questionnaires, and rubric-based writing assessments. Results showed significant improvements in the experimental group. Academic text comprehension increased, particularly in vocabulary mastery (+12%), rhetorical structures (+15%), and recognition of formal registers (+10%). Copilot usage positively predicted learner autonomy, with gains in goal-setting (+14%), strategy selection (+11%), and self-evaluation (+13%). Writing performance also improved, especially in coherence (+13%), argumentation (+16%), and adherence to conventions (+12%). The findings confirm Copilot’s role as both corrective aid and developmental partner, fostering academic literacy and learner autonomy. Implications suggest integrating AI tools into EFL curricula to strengthen academic discourse and independent learning.
Abstract:This study aims to analyze stock market reactions to Cum-Ex Dividend announcements for companies listed on the Indonesia Stock Exchange (IDX) in 2024. Market reactions were measured through abnormal returns and stock trading…
ding volume before and after Cum-Ex Dividend announcements. This study was motivated by differences in investor behavior in responding to dividend distribution information, which is regarded as a positive signal for the market. The research employed a comparative quantitative method with an event study approach. The sampling technique used was purposive sampling. Secondary data were obtained from the Indonesia Stock Exchange, comprising a sample of 88 issuers that distributed cash dividends. Research variables consisted of stock prices and stock trading volume. Data analysis was performed using dummy regression and the Wilcoxon Signed Rank Test with EViews 12 software. The results showed that the majority of issuers (81.82%) experienced significant market reactions to the Cum-Ex Dividend announcement. A total of 56.82% of issuers showed significant negative reactions consistent with the dividend drop theory, while 25% showed significant positive reactions, indicating that investors viewed dividends as a positive signal for company prospects. Meanwhile, 18.18% of issuers showed no significant reaction to dividend announcements. This study demonstrates that Cum-Ex Dividend announcements affect abnormal returns and stock trading volume, thus providing a basis for investor consideration in making investment decisions in the capital market.
Abstract:Women engaged in marine product processing play a crucial role in the national fisheries value chain, yet this strategic contribution has not been matched with formal recognition, access to resources, or decent welfare levels.…
evels. This study aims to analyze the influence of religiosity and social factors on the empowerment and welfare of marine product processing women at the National Fisheries Port (PPN) Karangantu, Serang City, Banten, as well as to formulate a development strategy based on the synergy of these two factors. This research employs a mixed-methods approach with a sequential explanatory design, combining quantitative methods through PLS-SEM analysis on 235 respondents, and qualitative methods through in-depth interviews and Focus Group Discussions (FGD). The results show that religiosity and social factors have a positive and significant effect on women’s empowerment, which in turn impacts welfare improvement across economic, social, and psychological dimensions. Findings also reveal that religious values which currently focus mainly on ritual aspects, alongside patriarchal social norms, serve as key barriers; meanwhile, community support and the integration of religious values into economic activities act as major reinforcing factors. Based on SWOT analysis, this study proposes strategies for strengthening local value-based institutions, integrating empowerment programs with religious activities, and advocating for policies that support coastal women. This research contributes new insights by presenting an integrated model of religiosity and social dimensions in the empowerment of women in the fisheries sector, an area that has not been widely explored in previous studies.
Abstract:Kepercayaan publik merupakan faktor penting dalam keberhasilan penyelenggaraan pelayanan publik, termasuk pada sektor pertanahan yang memiliki kompleksitas administrasi dan koordinasi kerja yang tinggi. Penelitian ini bertujuan…
rtujuan menganalisis kemampuan komunikasi interpersonal pegawai Kantor Pertanahan Kota Serang sebagai upaya membangun kepercayaan publik terhadap kualitas layanan yang diberikan. Penelitian menggunakan metode kuantitatif dengan pendekatan survei. Populasi penelitian berjumlah 102 pegawai, dengan sampel sebanyak populasi. Pengumpulan data dilakukan melalui kuesioner yang disusun berdasarkan indikator komunikasi interpersonal menurut DeVito, yaitu keterbukaan, empati, sikap mendukung, sikap positif, dan kesetaraan. Hasil uji instrumen menunjukkan seluruh item pernyataan valid dengan nilai corrected item-total correlation di atas 0,349 serta reliabel dengan nilai Cronbach’s Alpha sebesar 0,969. Temuan penelitian menunjukkan bahwa komunikasi interpersonal pegawai berperan penting dalam memperkuat koordinasi internal, meningkatkan kejelasan informasi, serta mengurangi potensi miskomunikasi yang dapat memengaruhi persepsi masyarakat terhadap pelayanan pertanahan. Komunikasi interpersonal yang efektif mendorong terciptanya pelayanan yang lebih transparan, responsif, dan akuntabel sehingga berkontribusi pada peningkatan kepercayaan publik terhadap Kantor Pertanahan Kota Serang.
Public trust is a crucial factor in the successful implementation of public services, including the land administration sector, which is characterized by complex administrative processes and extensive work coordination. This study aims to analyze the interpersonal communication competence of employees at the Serang City Land Office as an effort to build public trust in the quality of public services provided. This research employed a quantitative method with a survey approach. The study population consisted of 102 employees, all of whom were included as the research sample using a total sampling technique. Data were collected through a questionnaire developed based on DeVito’s interpersonal communication indicators, namely openness, empathy, supportiveness, positiveness, and equality. The instrument testing results indicated that all questionnaire items were valid, with corrected item-total correlation values exceeding 0.349, and reliable, with a Cronbach’s Alpha coefficient of 0.969. The findings reveal that employees’ interpersonal communication plays a significant role in strengthening internal coordination, improving information clarity, and minimizing the potential for miscommunication that may influence public perceptions of land services. Effective interpersonal communication contributes to more transparent, responsive, and accountable public services, thereby enhancing public trust in the Serang City Land Office.
Abstract:This study aims to examine the influence of User-Generated Content (UGC) on the TikTok platform on Brand Trust and the Decision to Choose a Higher Education Institution, with Brand Authenticity serving as the mediating variable.…
ariable. This study employs an explanatory quantitative approach. Data were collected via an online survey of a purposive sample comprising prospective students or first-year students (aged 17–21) who actively use TikTok and interact with university-related content. Data analysis was conducted on a minimum of 250 respondents using Partial Least Squares (PLS)-based Structural Equation Modelling (SEM) with the aid of SmartPLS software. The results of the outer model testing showed that all indicators used in the questionnaire were valid and reliable. Hypothesis testing confirmed that User-Generated Content has a direct, positive and significant effect on Brand Authenticity, Brand Trust and Choice Decision. Furthermore, Brand Authenticity also has a positive and significant effect on Brand Trust and Choice Decision. Mediation analysis revealed that Brand Authenticity acts as a partial mediator, bridging the influence of UGC on Brand Trust and Choice Decisions. This study confirms that user-generated organic content on TikTok is a crucial instrument in building trust and influencing the academic decisions of Generation Z. Higher education brands that are authentically represented through UGC will find it easier to win the trust and preference of prospective students.
Abstract:Digitalization has become a key strategy for enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) amidst advances in information technology and changes in consumer behavior. The use of various digital…
gital platforms, such as social media, marketplaces, digital payment applications, and technology-based financial recording systems, is expected to improve operational efficiency and expand marketing reach. However, the level of digital technology utilization by 3 Kg LPG distribution outlets remains varied, necessitating a more in-depth study of the impact of digitalization on business performance. This study aims to analyze the impact of digitalization on MSME performance based on interviews with owners and managers of 3 Kg LPG distribution outlets under PT Pinang Baris Langit Biru. The study employed a qualitative approach with descriptive methods. Data were collected through in-depth interviews, observations, and documentation of 3 Kg LPG distribution outlets that have implemented digitalization in their business activities. Data analysis was conducted using the Miles and Huberman model, which includes data reduction, data presentation, and conclusion drawing. The research results indicate that the implementation of digitalization has a positive impact on MSME performance, particularly at 3 Kg LPG distribution outlets, including increasing sales, expanding market share, accelerating transaction processes, improving promotional effectiveness, and simplifying business administration and financial management. However, several obstacles remain, such as low digital literacy, limited human resources, and limited access to technology. Therefore, support in the form of training, mentoring, and government policies is needed to improve digital capabilities at 3 Kg LPG distribution outlets so that digital transformation can proceed optimally.
Abstract:This study aims to analyze the effect of perceived accessibility, merchant sales promotion, and pain of paying on impulsive buying among Generation Z QRIS users in Manado City, both partially and simultaneously. This research…
earch is motivated by the rapid growth of QRIS usage in Indonesia, which reached a transaction value of IDR 317 trillion with more than 57 million active users in the second quarter of 2025, alongside the increasing phenomenon of unplanned purchasing behavior among Generation Z as the primary users of this digital payment technology. This study employs a quantitative approach with a causal design (explanatory research). The theoretical foundations used are the Stimulus-Organism-Response (S-O-R) Theory and Mental Accounting Theory. The study population consists of Generation Z QRIS users in Manado City, with a sample of 100 respondents determined using the Lemeshow formula and purposive sampling technique. Data were collected through a questionnaire measured using a Likert Scale. The analysis technique employed is multiple linear regression using IBM SPSS 27 software, encompassing validity tests, reliability tests, classical assumption tests, F-test, t-test, and coefficient of determination (R²) test. The results indicate that: (1) Perceived accessibility has a positive and significant effect on impulsive buying (t = 2.176; Sig. = 0.032); (2) Merchant sales promotion has a positive and significant effect on impulsive buying (t = 2.279; Sig. = 0.025); (3) Pain of paying has a positive and significant effect on impulsive buying and is the most dominant variable (t = 3.150; Sig. = 0.002; β = 0.314); (4) Simultaneously, all three variables have a positive and significant effect on impulsive buying (F = 9.972; Sig. < 0.001). The coefficient of determination (R²) of 0.238 indicates that the three independent variables explain 23.8% of the variation in impulsive buying, while the remaining 76.2% is influenced by other factors outside this research model.
Abstract:This study aims to analyze the influence of Regional Economic Innovation and Green Economy on Regional Economic Resilience with Digital Governance as a moderation variable in 33 districts/cities in North Sumatra Province…
for the 2020–2025 period. The study uses an explanatory quantitative approach with secondary data in the form of panel data which is analyzed using panel data regression through Common Effect Model, Fixed Effect Model, and Random Effect Model. The selection of the best model was carried out using the Chow Test, Hausman Test, and Lagrange Multiplier Test, while hypothesis testing was carried out through t-test, F test, determination coefficient, and Moderated Regression Analysis (MRA). The results of the study show that the Fixed Effect Model is the best model. Regional Economic Innovation, Green Economy, and Digital Governance have a positive and significant effect on Regional Economic Resilience. In addition, Digital Governance has been proven to strengthen the influence of Regional Economic Innovation and Green Economy on Regional Economic Resilience. The Adjusted R² value of 81.8% indicates that the model has an excellent ability to explain variations in regional economic resilience. These findings affirm the importance of strengthening regional innovation, implementing a green economy, and accelerating the transformation of digital government as a sustainable, adaptive, inclusive, and competitive regional economic development strategy in North Sumatra Province.