Abstract:Abstract: Devina Sulistyawati (22031198). The Influence of Emotional Intelligence, Professional Commitment, and Work Overload on Employee Performance at the Department of Agriculture and Plantation of Batu Bara Regency.…
Advisor: Dr. H. M Saleh Malawat, M.MA. Examiner I: Hilmiatus Sahla, SE.I., ME.I. Examiner II: Dr. Rosnaida, S.E., M.M. This study aims to determine the simultaneous and partial effects of emotional intelligence, professional commitment, and work overload on employee performance. This research is a quantitative descriptive study utilizing multiple linear regression for data analysis. The sampling technique employed is saturated sampling (census), comprising 35 respondents. Validity and reliability tests were conducted to ensure the research instruments were appropriate for use. The results of the multiple linear regression analysis yielded the following equation: Y = 4.574 + 0.215X1 + 0.284X2 - 0.223X3. The Ftest results demonstrate that H1 is accepted and H0 is rejected, indicating that emotional intelligence, professional commitment, and work overload simultaneously influence performance, with an Fcount (11.022) > Ftable (2.91). The ttest results prove that, partially, emotional intelligence has a positive and significant effect on performance with a tcount (4.015) > ttable (2.03693); professional commitment has a positive and significant effect on performance with a tcount (4.079) > ttable (2.03693); and work overload has a negative and significant effect on performance with an absolute tcount (3.059) > ttable (2.03693). Based on the t-count values, the professional commitment variable is the most dominant factor influencing performance. The R2 test results show an adjusted R-square value of 0.469, explaining that the combined influence of emotional intelligence, professional commitment, and work overload on performance is 46.9%, while the remaining 53.1% is influenced by other factors not included in this study.
Keywords: Emotional Intelligence, Professional Commitment, Work Overload, Performance.
Abstrak: Devina Sulistyawati (22031198). Pengaruh kecerdasan emosional, komitmen profesi dan work overload terhadap kinerja pegawai pada Dinas Pertanian dan Perkebunan Kabupaten Batu Bara. Pembimbing: Dr. H. M Saleh Malawat, M.MA. Penguji I: Hilmiatus Sahla, SE.I., ME.I. Penguji II: Dr. Rosnaida, S.E., M.M. Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial kecerdasan emosional, komitmen profesi, dan work overload terhadap kinerja karyawan. Jenis penelitian ini adalah deskriptif kuantitatif dengan analisis data menggunakan regresi linear berganda. Teknik pengambilan sampel yang digunakan adalah sampel jenuh dengan jumlah 35 responden. Uji validitas dan reliabilitas dilakukan untuk memastikan instrumen penelitian layak digunakan. Hasil analisis regresi linear berganda diperoleh persamaan: Y = 4,574 + 0,215X1 + 0,284X2 - 0,223X3. Hasil uji F membuktikan bahwa H1 diterima dan H0 ditolak, yaitu secara simultan kecerdasan emosional, komitmen profesi, dan work overload berpengaruh terhadap kinerja dengan nilai Fhitung (11,022) > Ftabel (2,91). Hasil uji t membuktikan bahwa secara parsial kecerdasan emosional berpengaruh positif dan signifikan terhadap kinerja dengan nilai thitung (4,015) > ttabel (2,03693), komitmen profesi berpengaruh positif dan signifikan terhadap kinerja dengan nilai thitung (4,079) > ttabel (2,03693), dan work overload berpengaruh negatif dan signifikan terhadap kinerja dengan nilai absolute thitung (3,059) > ttabel (2,03693). Berdasarkan nilai thitung, variabel komitmen profesi merupakan faktor yang paling dominan memengaruhi kinerja. Hasil uji R2 membuktikan bahwa nilai adjusted r square yaitu 0,469, menjelaskan bahwa besarnya pengaruh yang dihasilkan kecerdasan emosional, komitmen profesi, dan work overload terhadap kinerja adalah 46,9%, sedangkan 53,1% selebihnya dipengaruhi oleh faktor lainnya yang tidak termasuk dalam penelitian ini.
Kata Kunci: Kecerdasan Emosional, Komitmen Profesi, Work Overload, Kinerja.
Abstract:Abstract: This study aims to determine the influence of human relations, self-efficacy, and the reward system on the performance of all fire department employees in Batubara Regency, both partially and simultaneously. This…
is study is quantitative and descriptive. Data analysis used multiple linear regression analysis techniques. The sample consisted of all employees in the Batubara Regency Fire Department, determined using a sensor or saturated sampling technique. The conclusions of the study are: (1) Human relations has a significant partial effect on employee performance in the Batubara Regency Fire Department, with a calculated tvalue (2,211), which is greater than the ttabel value of (1.983); (2) Self-efficacy has a significant partial effect on employee performance at the Batubara Regency Fire Department, with a calculated tvalue of (2.065) that is greater than the ttable value of (1.983). (3) The Rewards System has a significant partial effect on employee performance at the Batubara Regency Fire Department, with a calculated tvalue of (3.321) that is greater than the ttable value of (1.983). (4) Human relations, self-efficacy, and the reward system have a significant simultaneous effect on employee performance at the Batubara Regency Fire Department, with an Fvalue of (19.504) that is greater than the Fvalue of (2.69). (5) Variation in changes in employee performance at the Batubara Regency Fire Department is 34.2% determined by human relations, self-efficacy, and the reward system, while 65.8% is influenced by other variables or factors not analyzed in this study.
Keywords: Human Relations, Self-Efficacy, Reward System, Employee Performance
Abstrak: Penelitian bertujuan untuk mengetahui pengaruh Human Relation, Self Efficacy dan Reward System terhadap Kinerja seluruh pegawai Pemadam Kebakaran Kabupaten Batubara, baik secara parsial maupun secara simultan. Jenis penelitian adalah penelitian kuantitatif dan sifat penelitian adalah penelitian deskriptif. Analisis data menggunakan teknik analisis data regresi linier berganda. Sampel penelitian adalah seluruh pegawai pada Pemadam Kebakaran Kabupaten Batubara, yang ditetapkan dengan teknik sensur atau sampling jenuh. Kesimpulna hasil penelitian yaitu: (1) Human Relation berpengaruh signifikan secara parsial terhadap Kinerja pegawai pada Pemadam Kebakaran Kabupaten Batubara, dimana diperoleh nilai thitung (2,211) yang lebih besar dari nilai ttabel (1,983); (2) Self Efficacy berpengaruh signifikan secara parsial terhadap Kinerja pegawai pada Pemadam Kebakaran Kabupaten Batubara, dimana diperoleh nilai thitung (2,065) yang lebih besar dari nilai ttabel (1,983); (3) Rewars System berpengaruh signifikan secara parsial terhadap Kinerja pegawai pada Pemadam Kebakaran Kabupaten Batubara, dimana diperoleh nilai thitung (3,321) yang lebih besar dari nilai ttabel (1,983); (4) Human Relation, Self Efficacy dan Reward System berpengaruh signifikan secara simultan terhadap Kinerja pegawai pada Pemadam Kebakaran Kabupaten Batubara, dimana diperoleh nilai Fhitung (19,504) yang lebih besar dari nilai Ftabel (2.69); (5) Variasi perubahan Kinerja pegawai Pemadam Kebakaran Kabupaten Batubara sebesar 34,2% ditentukan oleh Human Relation, Self Efficacy dan Reward System, sedangkan sebesar 65,8% dipengaruhi oleh variabel atau faktor lain yang tidak dianalisis pada penelitian ini.
Kata Kunci: Human Relation, Self Efficacy, Reward System, Kinerja Pegawai
Abstract:Abstract: This study aims to determine the simultaneous and partial effects of price perception, location, and product variety on consumer purchase decisions at Toko Mutiara Keramik Tanjung Tiram. This research employs a…
descriptive quantitative method, with data analysis conducted through multiple linear regression. The sample was determined using a non-probability sampling method applying the Cochran formula for populations of unknown size, resulting in a total of 96 respondents. Validity and reliability tests were also performed on the respondents' data to ensure the accuracy of the research instrument. The results of the multiple linear regression analysis yielded the following equation:Y = 5.293 + 0.118X1 + 0.270X2 + 0.222X3 The t-test results demonstrate that, partially, price perception has a significant effect on purchase decisions with a tcount value of (3.895) > ttable (1.98580). Location has a positive and significant effect on purchase decisions with a tcount value of (4.043) > ttable (1.98580), and product variety has a positive and significant effect on purchase decisions with a tcount value of (2.557) > ttable (1.98580). Based on these tcount values, it is proven that H1 is accepted and H0 is rejected, with the location variable being the most dominant factor influencing consumer purchase decisions. The F-test results prove that H2 is accepted and H0 is rejected, indicating that price perception, location, and product variety simultaneously influence purchase decisions with an Fcount value of (15.569) > Ftable (2.70). The R2 test results show an adjusted R square value of 0.515, explaining that the magnitude of the influence exerted by price perception, location, and product variety on purchase decisions is 51.5%, while the remaining 48.5% is influenced by other factors not included in this study.
Keywords: Price Perception, Location, Product Variety, Purchase Decision
Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial persepsi harga, lokasi, dan variasi produk terhadap keputusan pembelian konsumen pada Toko Mutiara Keramik Tanjung Tiram. Jenis penelitian ini adalah deskriptif kuantitatif dengan analisis data menggunakan regresi linear berganda. Sampel ditentukan dengan metode non-probability sampling melalui rumus Cochran untuk populasi yang tidak diketahui jumlahnya secara pasti sehingga berjumlah 96 responden. Uji validitas dan reliabilitas juga dilakukan terhadap responden sebagai sampel guna memastikan keakuratan instrumen penelitian. Hasil analisis regresi linear berganda diperoleh persamaan: Y = 5,293 + 0,118X1 + 0,270X2 + 0,222X3.Hasil uji t membuktikan bahwa secara parsial persepsi harga berpengaruh signifikan terhadap keputusan pembelian dengan nilai thitung (3,895) > ttabel (1,98580), lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai thitung (4,043) > ttabel (1,98580), dan variasi produk berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai thitung (2,557) > ttabel (1,98580). Berdasarkan nilai thitung tersebut, terbukti bahwa H1 diterima dan H0 ditolak, di mana variabel lokasi merupakan faktor yang paling dominan mempengaruhi keputusan pembelian konsumen.Hasil uji F membuktikan bahwa H2 diterima dan H0 ditolak, yaitu secara simultan persepsi harga, lokasi, dan variasi produk berpengaruh terhadap keputusan pembelian dengan nilai Fhitung (15,569) > Ftabel (2,70). Hasil uji R2 membuktikan bahwa nilai adjusted R square sebesar 0,515, yang menjelaskan bahwa besarnya pengaruh yang dihasilkan oleh persepsi harga, lokasi, dan variasi produk terhadap keputusan pembelian adalah sebesar 51,5%, sementara 48,5% sisanya dipengaruhi oleh beberapa faktor lainnya yang tidak termasuk dalam variabel penelitian ini.
Kata Kunci: Persepsi Harga, Lokasi, Variasi Produk, Keputusan Pembelian
Abstract:Abstract: The results of the research and discussion described in the previous chapter, the following are the conclusions of the research results obtained: Simultaneously, the results of this regression test obtained a significant…
ignificant value of 0.001 <0.05, while the Ftable was 2.58, so the calculated F> Ftable (8.766> 2.58) from these results it can be concluded that simultaneously the Current Ratio (CR), Operating Expenses to Operating Income (BOPO), and Loan to Deposit Ratio (LDR) simultaneously influence Return on Assets (ROA) and H0 is rejected H1 is accepted. Partially, the significant value of the Current Ratio is 0.549> 0.05, the calculated t value (-0.606) <ttable (- 2.03693). This means that partially the Current Ratio variable has a negative and insignificant effect on Return on Assets and based on the comparison between the calculated ttable and ttable it can be concluded that H0 is rejected H2 is accepted. Partially, it is known that the results of the data testing of the Operating Expenses to Operating Income variable have a significance of 0.004 <0.05 with a calculated t value of 3.146> t table of 2.03693. This means that the Operating Expenses to Operating Income variable partially has a positive and significant effect on Return On Assets, so the decision is that H0 is rejected and H2 is accepted. Partially, it is known that the Loan To Deposit Ratio has a significant value of 0.025 <0.05 with a calculated t value of (- 2.347) <t table (-2.03693). Partially, the Loan To Deposit Ratio variable has a negative and significant effect on Return On Assets and based on the comparison between t count and t table, it can be concluded that H0 is rejected and H2 is accepted. The Adjusted R Square value, or coefficient of determination, is 0.350. This means that 35% of the variation or change in Return on Assets is explained by variations in the Current Ratio, Debt to Equity Ratio, and Loan to Deposit Ratio, while 65% is explained by other factors not included in this research model.
Keywords: Current Ratio, Operating Expenses to Operating Income, and Loan to Deposit Ratio Profitability
Abstrak: Hasil penelitian dan pembahasan yang telah diuraikan pada bab sebelumnya, berikut ini adalah kesimpulan hasil penelitian yang diperoleh: Secara parsial bahwa nilai signifikan Current Ratio sebesar 0,549 > 0,05 nilai thitung (-0,606) < ttabel (-2,03693). Hal ini berarti secara parsial variabel Current Ratio berpengaruh negatif dan tidak signifikan terhadap Return On Asset dan berdasarkan perbandingan antara thitung dan ttabel dapat ditarik kesimpulan bahwa H0 ditolak H2 diterima. Secara parsial diketahui hasil pengujian data variabel Beban Operasional Terhadap Pendapatan Operasional mempunyai signifikan sebesar 0,004 < 0,05 nilai thitung 3,146 > ttabel 2,03693. Hal ini berarti bahwa variabel Beban Operasional Terhadap Pendapatan Operasional secara parsial berpengaruh positif dan sigifikan terhadap Return On Assets, maka keputusan nya bahwa H0 ditolak H2 diterima. Secara parsial diketahui bahwa Loan To Deposit Ratio dengan nilai signifikan sebesar 0,025 < 0,05 dengan nilai thitung (-2,347) < ttabel (-2,03693). Secara parsial variabel Loan To Deposit Ratio berpengaruh negatif dan signifikan terhadap Return On Assets dan berdasarkan perbandingan antara thitung dan ttabel dapat ditarik kesimpulan bahwa H0 ditolak H2 diterima. Secara simultan bahwa hasil uji regresi ini di dapat nilai signifikan sebesar 0,001 < 0,05, sedangkan Ftabel sebesar 2,58 maka diperoleh Fhitung > Ftabel (8.766 > 2.58) dari hasil tersebut dapat ditarik kesimpulan bahwa secara simultan Current Ratio (CR), Beban Operasional Terhadap Pendapatan Operasional (BOPO), dan Loan To Deposit Ratio (LDR) berpengaruh secara serempak terhadap Return On Assets (ROA) dan H0 ditolak H1 diterima. Nilai Adjusted R Square atau koefisien determinasi adalah 0,350, hal hal ini berarti 35% variasi atau perubahan dalam Return On Asset dijelaskan oleh variasi Dari Current Ratio, Debt To Equity Ratio, dan Loan To Deposit Ratio sedangkan 65% dijelaskan oleh sebab-sebab lain yang tidak dimasukkan dalam model penelitian ini.
Kata Kunci: Current Ratio, Beban Operasional, Pendapatan Operasional, Loan To Deposit Ratio dan Profitabilitas
Abstract:Abstract: This study aims to determine the simultaneous and partial effects of price, product quality, and brand image of Glad2glow on the purchase intention of Generation Z TikTok users. This research is a descriptive quantitative…
uantitative study. Data analysis was conducted using multiple linear regression, with a sample determined through a non-probability sampling method utilizing the Lemeshow formula for populations of unknown size, resulting in 96 respondents. Validity and reliability tests were also performed on the respondents as the sample. The results of the multiple linear regression analysis are: Y = 5.293 + 0.118X1 + 0.270X2 + 0.222X3. The t-test results demonstrate that, partially, price has a significant effect on purchase intention with a t-count (3.895) > t-table (1.98580); product quality has a positive and significant effect on purchase intention with a t-count (4.043) > t-table (1.98580); and brand image has a positive and significant effect on purchase intention with a t-count (2.557) > t-table (1.98580). Based on the t-count values, it is proven that H1 is accepted and H0 is rejected, with the product quality variable being the most dominant factor influencing purchase intention. The F-test results prove that H2 is accepted and H0 is rejected, indicating that price, product quality, and brand image simultaneously influence purchase intention with an F-count (15.569) > F-table (2.70). The R2 test results show an adjusted R square value of 0.515, explaining that the extent of the influence exerted by price, product quality, and brand image on purchase intention is 51.5%, while the remaining 48.5% is influenced by other factors not included in this study.
Keywords: Price, Product Quality, Brand Image, Purchase Intention.
\Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial harga, kualitas produk, dan citra merek Glad2glow terhadap minat beli pada generasi z pengguna TikTok. Jenis penelitian deskriptif kuantitatif, analisis data menggunakan regresi linear berganda, sampel ditentukan dengan metode non-probability sampling melalui rumus Lemeshow untuk populasi yang tidak diketahui jumlahnya secara pasti sehingga berjumlah 96 responden. Uji validitas dan reliabilitas juga dilakukan terhadap responden sebagai sampel. Hasil analisis regresi linear berganda yaitu: Y = 5,293 + 0,118X1 + 0,270X2 + 0,222X3. Hasil uji t membuktikan bahwa secara parsial harga berpengaruh signifikan terhadap minat beli dengan nilai thitung (3,895) > ttabel (1,98580), kualitas produk berpengaruh positif dan signifikan terhadap minat beli dengan nilai thitung (4,043) > ttabel (1,98580), dan citra merek berpengaruh positif dan signifikan terhadap minat beli dengan nilai thitung (2,557) > ttabel (1,98580). Berdasarkan nilai thitung membuktikan bahwa H1 diterima dan H0 ditolak, variabel kualitas produk merupakan faktor yang paling dominan mempengaruhi minat beli. Hasil uji F membuktikan bahwa H2 diterima dan H0 ditolak, yaitu secara simultan harga, kualitas produk, dan citra merek berpengaruh terhadap minat beli dengan nilai Fhitung (15,569) > Ftabel (2,70). Hasil uji R2 membuktikan bahwa nilai adjusted R square yaitu 0,515, menjelaskan bahwa besarnya pengaruh yang dihasilkan harga, kualitas produk, dan citra merek terhadap minat beli adalah 51,5%, kemudian 48,5% selebihnya dipengaruhi oleh beberapa faktor lainnya yang tidak termasuk pada penelitian ini.
Kata Kunci: Harga, Kualitas Produk, Citra Merek, Minat Beli.
Abstract:Abstract: This study aims to determine the effect of customer satisfaction, customer experience, and brand image partially on customer loyalty among Telkomsel users in Desa Merah, Lima Puluh Pesisir District. This research…
ch uses a quantitative descriptive method. Data analysis was conducted using multiple linear regression, with a sample of 96 respondents. The results of the regression analysis produced the equation: Y = 0.540 + 0.340X? ? 0.284X? + 0.624X?. The results of the t-test show that the first hypothesis (H?) is accepted, meaning that partially customer satisfaction has a positive and significant effect on customer loyalty (t-value 2.422 > t-table 1.985). Customer experience also has a significant effect on customer loyalty (t-value 2.206 > t-table 1.985). Brand image has a significant effect on customer loyalty (t-value 3.760 > t-table 1.985). The F-test results show that the hypothesis (H?) is accepted, meaning that simultaneously customer satisfaction, customer experience, and brand image influence customer loyalty (F-value 14.899 > F-table 2.70). The adjusted R² value is 0.535, indicating that customer satisfaction, customer experience, and brand image explain 53.5% of the variation in customer loyalty, while the remaining 46.5% is influenced by other factors not included in this study.
Keywords: Customer Satisfaction, Customer Experience, Brand Image, Customer Loyalty.
Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh kepuasan pelanggan, pengalaman pelanggan dan citra merek secara parsial terhadap loyalitas pelanggan pengguna Telkomsel di Desa Titi Merah Kecamatan Lima Puluh Pesisir. Jenis penelitian deskriptif kuantitatif, analisis data menggunakan regresi linear berganda, serta sampel yang digunakan sebanyak 96 responden. Hasil analisis regresi inear berganda menghasilkan persamaan Y = 0,540 + 0,340X1 – 0,284X2 + 0,624X3. Hasil uji-t, hipotesis pertama (H1) diterima, yaitu secara parsial kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan dengan nilai thitung (2,422) > ttabel (1,985), secara parsial pengalaman pelanggan berpengaruh terhadap loyalitas pelanggan dengan nilai thitung (2,206) > ttabel (1,985) serta secara parsial citra merek berpengaruh terhadap loyalitas pelanggan dengan nilai thitung (3,760) > ttabel (1,985). Hasil uji-F, hipotesis kedua (H2) diterima, yaitu secara simultan kepuasan pelanggan, pengalaman pelanggan dan citra merek berpengaruh terhadap loyalitas pelanggan dengan nilai Fhitung (14,899) > Ftabel (2,70). Hasil uji-R2, yaitu nilai adjusted R square 0,535, artinya pengaruh yang dihasilkan kepuasan pelanggan, pengalaman pelanggan dan citra merek terhadap loyalitas pelanggan adalah 53,5%, sementara 46,5% selebihnya dipengaruhi oleh beberapa faktor lainnya yang tidak termasuk pada penelitian ini.
Kata Kunci: Kepuasan Pelanggan, Pengalaman Pelanggan, Citra Merek, Loyalitas Pelanggan
Abstract:Abstract: This study aims to determine the simultaneous and partial effects of Current Ratio (CR), Earnings Per Share (EPS), Debt to Equity Ratio (DER), and Net Profit Margin (NPM) on stock prices of LQ45 companies listed…
d on the Indonesia Stock Exchange (IDX). The sample in this study consists of 11 companies with a research period from 2022 to 2024, resulting in 33 observations. The research method used is multiple linear regression analysis with the assistance of SPSS version 27. The data analysis techniques include multiple linear regression testing, hypothesis testing using the F-test for simultaneous effects, t-test for partial effects with a significance level of 0.05, and the coefficient of determination test (R²). The multiple linear regression analysis results obtained the regression equation Y = (constant value) + the influence of each independent variable on stock prices. Based on the F-test results, it is found that simultaneously CR, EPS, DER, and NPM have a significant effect on stock prices, with a significance value of 0.000 < 0.05 and Fcount 12.491 > Ftable 2.71. The t-test results show that partially EPS and DER have a significant effect on stock prices, with significance values of 0.000 and 0.007 respectively (< 0.05), while CR and NPM do not have a significant effect on stock prices, with significance values of 0.472 and 0.440 respectively (> 0.05). The coefficient of determination (R²) result of 0.641 indicates that 64.1% of the variation in stock prices can be explained by the independent variables in the study, while the remaining 35.9% is explained by other variables outside the research model.
Keywords: Current Ratio (CR), Earnings Per Share (EPS), Debt to Equity Ratio (DER), Net Profit Margin (NPM), Stock Price.
Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial Current Ratio (CR), Earning Per Share (EPS), Debt to Equity Ratio (DER), dan Net Profit Margin (NPM) terhadap Harga Saham pada perusahaan LQ45 yang terdaftar di Bursa Efek Indonesia (BEI). Sampel dalam penelitian ini terdiri dari 11 perusahaan dengan periode penelitian tahun 2022–2024, sehingga diperoleh 33 data observasi. Metode penelitian yang digunakan adalah analisis regresi linier berganda dengan bantuan aplikasi SPSS versi 27. Teknik analisis data meliputi uji regresi linier berganda, uji hipotesis menggunakan uji F secara simultan, uji t secara parsial dengan tingkat signifikansi 0,05, serta uji koefisien determinasi (R²). Hasil analisis regresi linier berganda diperoleh persamaan Y = (nilai konstanta) + pengaruh masing-masing variabel independen terhadap Harga Saham. Berdasarkan hasil uji F, diketahui bahwa secara simultan variabel CR, EPS, DER, dan NPM berpengaruh signifikan terhadap Harga Saham dengan nilai signifikansi 0,000 < 0,05 dan Fhitung 12,491 > Ftabel 2,71. Hasil uji t menunjukkan bahwa secara parsial EPS dan DER berpengaruh terhadap Harga Saham dengan nilai signifikansi masing-masing 0,000 dan 0,007 (< 0,05), sedangkan CR dan NPM tidak berpengaruh terhadap Harga Saham dengan nilai signifikansi masing-masing 0,472 dan 0,440 (> 0,05). Hasil uji koefisien determinasi (R²) sebesar 0,641 menunjukkan bahwa sebesar 64,1% variasi Harga Saham dapat dijelaskan oleh variabel independen dalam penelitian, sedangkan sisanya 35,9% dijelaskan oleh variabel lain di luar model penelitian.
Kata Kunci: Current Ratio (CR), Earning Per Share (EPS), Debt to Equity Ratio (DER), Net Profit Margin (NPM), Harga Saham.
Abstract:Abstract: This study aims to determine the simultaneous and partial effects of the e-marketing mix (E-Product, E-Price, E-Promotion, E-Place, People, Process, and physical evidence) on purchase decisions for Nuface products…
cts among Generation Z on the Shopee e-commerce platform. The research employed a quantitative descriptive method, and the data were analyzed using multiple linear regression analysis. The sampling technique used in this study was purposive sampling, which involves selecting respondents based on specific criteria in accordance with the research objectives. Since the population size was not precisely known, the sample size was determined using the Lemeshow formula, resulting in a total sample of 96 respondents. Validity and reliability tests were also conducted on respondents outside the research sample. The results of the multiple linear regression analysis produced the following equation: Y = 0.195 + 0.059 X1 ? 0.186 X2 + 0.631 X3 + 0.680 X4 + 0.009 X5 + 0.281 X6 + 0.460 X7 + e. The findings indicate that, simultaneously, the e-marketing mix variables (E-Product, E-Price, E-Promotion, E-Place, People, Process, and physical evidence) significantly influence purchase decisions for Nuface products among Generation Z on the Shopee e-commerce platform. Partially, most variables have a positive effect on purchase decisions, except for the E-Price variable, which has a negative effect on purchase decisions. Based on the regression coefficient values obtained, the E-Place variable is the most dominant factor influencing purchase decisions, as it has the largest coefficient value compared to the other variables.
Keywords: E-Marketing Mix, E-Product, E-Price, E-Promotion, E-Place, People, Process, Physical Evidence, Purchase Decision
Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial e-marketing mix (E-Product, E-Price, E-Promotion, E-Place, People, Process, dan physical evidence) terhadap keputusan pembelian produk Nuface pada Generasi Z di platform e-commerce Shopee. Jenis penelitian yang digunakan adalah deskriptif kuantitatif dengan analisis data menggunakan regresi linear berganda. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah teknik purposive sampling, yaitu penentuan responden berdasarkan kriteria tertentu yang sesuai dengan tujuan penelitian. Karena jumlah populasi tidak diketahui secara pasti, maka penentuan jumlah sampel dihitung menggunakan rumus Lemeshow, dengan jumlah sampel sebanyak 96 responden. Uji validitas dan reliabilitas juga dilakukan terhadap responden diluar sampel penelitian. Hasil analisis regresi linear berganda diperoleh persamaan sebagai berikut: Y = 0,195 + 0,059 X1 - 0,186 X2 + 0,631 X3 + 0,680 X4 + 0,009 X5 + 0,281 X6 + 0,460 X7 + e. Hasil penelitian menunjukkan bahwa secara simultan variabel e-marketing mix (E-Product, E-Price, E-Promotion, E-Place, People, Process, dan physical evidence) berpengaruh terhadap keputusan pembelian produk Nuface pada Generasi Z di platform e-commerce Shopee. Secara parsial, sebagian besar variabel memiliki pengaruh positif terhadap keputusan pembelian, kecuali variabel E-Price yang memiliki pengaruh negatif terhadap keputusan pembelian. Berdasarkan nilai koefisien regresi yang diperoleh, variabel E-Place merupakan variabel yang paling dominan mempengaruhi keputusan pembelian karena memiliki nilai koefisien terbesar dibandingkan variabel lainnya.
Kata Kunci: E-Marketing Mix, E-Product, E-Price, E-Promotion, E-Place, People, Process, Physical Evidence, Keputusan Pembelian
Abstract:Abstract: This study aims to determine whether TATO, ROA, and DAR simultaneously and partially influence PBV in companies in the retail subsector listed on the Indonesia Stock Exchange. This is a descriptive quantitative…
study. Data analysis in this study employed multiple linear regression using SPSS for Windows software. Based on the F-test results, it is shown that the variables TATO, ROA, and DAR collectively have an effect on PBV with a significance value of 0.000 (0.000 < 0.05) and a calculated F-value greater than the critical F-value (11.031 > 2.87). The t-test results indicate that TATO has a significance value of 0.255 > 0.05 with a t-calculated value < t-table (-1.157 < 2.030), meaning TATO does not influence PBV. ROA shows a significance value of 0.000 < 0.05 with a t calculated value > t- table (4.425 > 2.030), meaning that ROA has an effect on PBV. DAR shows a significance value of 0.001 < 0.05 with a calculated t-value > table t-value (3.549 > 2.030), meaning that DAR has an effect on PBV. The results of the coefficient of determination (R²) test show an Adjusted R² value of 0.432, or 43.2%. This indicates that the independent variables (TATO, ROA, and DAR) account for 43.2% of the variation in the dependent variable, PBV.
Keywords: Total Asset Turnover (TATO), Return on Assets (ROA), Debt to Asset Ratio (DAR), and Price to Book Ratio (PBV)
Abstrak: Penelitian ini bertujuan untuk mengetahui apakah TATO, ROA, dan DAR secara simultan dan parsial berpengaruh terhadap PBV Pada Perusahaan Subsektor Retailing Yang Terdaftar di Bursa Efek Indonesia. Jenis penelitian ini adalah penelitian kuantitatif yng bersifat deskriptif. Analisis data dalam penelitian ini menggunakan analisis regresi linier berganda dengan meggunakan software SPSS for windows. Berdasarkan hasil uji F menunjukkan bersama-sama variabel TATO, ROA, dan DAR mempunyai pengaruh terhadap PBV dengan hasil nilai signifikansi 0,000 (0,000 < 0,05) dengan nilai > (11,031 > 2,87). Hasil uji t diketahui bahwa TATO mempunyai nilai signifikansi sebesar 0,255 > 0,05 dengan nilai < (-1,157 < 2,030), artinya TATO tidak berpengaruh terhadap PBV. ROA menunjukkan nilai signifikansi sebesar 0,000 < 0,05 dengan nilai > (4,425 > 2,030), artinya ROA berpengaruh terhadap PBV, DAR menunjukkan nilai signifikansi sebesar 0,001 < 0,05 dengan nilai > (3,549 > 2,030), artinya DAR berpengaruh terhadap PBV. Hasil uji koefisien determinasi (), nilai nilai Adjusted R square sebesar 0,432 atau 43,2%. Hal ini menunjukkan bahwa 43,2% kemampuan variabel independen (TATO, ROA, dan DAR) untuk menjelaskan variabel dependen yaitu PBV.
Kata Kunci: Total Asset Turnover (TATO), Return On Asset (ROA), Debt to Asset Ratio (DAR), dan Price to Book Value (PBV)
Abstract:Abstract: This study was conducted to determine the effect of Quick Ratio (QR), Debt to Equity Ratio (DER), and Total Asset Turnover (TATO) variables on stock prices in the Logistics and Deliveries Subsector listed on the…
e IDX. This type of research is descriptive quantitative research. Data analysis in the study used a multiple linear regression analysis model using SPSS for Windows software version 25. The results of the t test stated that QR had an effect on stock prices with a calculated t value (3.510) > t table (2.03452) and a significant value of 0.001 < 0.05, so H0 was rejected and H2 was accepted. DER had no effect on stock prices with a calculated t value (0.069) < t table (2.03452) and a significant value of 0.945 > 0.05, so H2 was rejected and H0 was accepted. TATO has an effect on stock prices with a calculated t value (2.133) > t table (2.03452) and a significant value of 0.041 < 0.05, so H0 is rejected and H2 is accepted. The F test states that QR, DER, and TATO have a simultaneous effect on stock prices with a calculated F value > F table, namely 5.832 > 2.90 and a significant value of 0.003 < 0.05. So H0 is rejected and H1 is accepted. The R2 test produces an adjusted R square value of 0.293. This means that the independent variables QR, DER, and TATO are able to explain variations in stock prices by 29.3%, while the remaining 70.7% is explained by other variables outside this research model.
Keywords: Quick Ratio, Debt to Equity Ratio, Total Asset Turnover and Stock Price.
Abstrak: Penelitian ini dilakukan untuk mengetahui pengaruh variabel Quick Ratio (QR), Debt to Equity Ratio (DER), dan Total Asset Turnover (TATO) Terhadap Harga Saham Pada Subsektor Logistics and Deliveries yang Terdaftar di BEI. Jenis penelitian ini adalah penelitian kuantitatif bersifat deskriptif. Analisis data dalam penelitian menggunakan model analisis regresi linear berganda menggunakan software SPSS for windows versi 25. Hasil uji t menyatakan bahwa QR berpengaruh terhadap harga saham dengan nilai thitung (3.510) > ttabel (2.03452) dan nilai signifikan sebesar 0.001 < 0.05, maka H0 ditolak dan H2 diterima. DER tidak berpengaruh terhadap harga saham dengan nilai thitung (0.069) < ttabel (2.03452) dan nilai signifikan sebesar 0.945 > 0.05, maka H2 ditolak dan H0 diterima. TATO berpengaruh terhadap harga saham dengan nilai thitung (2.133) > ttabel (2.03452) dan nilai signifikan sebesar 0.041 < 0.05, maka H0 ditolak dan H2 diterima. Uji F menyatakan bahwa QR, DER, dan TATO berpengaruh secara simultan terhadaap harga saham dengan nilai Fhitung > Ftabel yaitu 5.832 > 2.90 dan nilai signifikan yaitu 0.003 < 0.05. Maka H0 ditolak dan H1 diterima. Uji R2 menghasilkan nilai adjusted R square sebesar 0.293. Artinya variabel independen QR, DER, dan TATO mampu menjelaskan variasi harga saham sebesar 29,3%, sedangkan sisanya 70,7% dijelaskan oleh variabel lain diluar model penelitian ini.
Kata Kunci: Quick Ratio, Debt to Equity Ratio, Total Asset Turnover dan Harga Saham.