Abstract:This study examines the phenomenon of celebrity populism in the context of legislative candidacy in Indonesia, particularly during the 2024 General Election. Celebrity populism refers to a political strategy that relies…
on public popularity, personal image, and emotional proximity to gain electoral support. A qualitative approach was used to explore voter preferences, campaign strategies, the role of social media, and the challenges faced by celebrities entering the political arena. Data were collected through literature review, media documentation, and content analysis of social media platforms. The findings reveal that voters tend to support celebrity candidates not based on their political vision or programs, but due to symbolic closeness and personal appeal developed through entertainment media. Social media serves as the primary tool to construct a populist, “people-oriented” image, although often lacking substantive political content. On the other hand, limited political capacity, public skepticism, and the challenge of adapting to party structures are major obstacles faced by celebrity candidates. These findings suggest that while celebrity populism may broaden political participation, it also risks diminishing the quality of political representation. Therefore, strengthening political literacy and party-based political development is essential to safeguard the quality of democracy amid growing trends of political personalization.
Keywords:, Celebrity Populism, Elections, Social Media, Voter Preference, Indonesian Politics.
Abstract:The rapid advancement of digital technology has significantly transformed the way people interact, access information, and consume media. The internet, as the cornerstone of this transformation, enables instant access to…
information beyond the limits of space and time. One prominent manifestation of this progress is the rise of social media platforms, including YouTube Shorts, which offer short-form videos in an engaging and fast-paced format. This platform has gained immense popularity, not only among adults but also among children and adolescents. While YouTube Shorts can serve as a source of education and entertainment, its unrestricted access regardless of age raises serious concerns. Children are particularly vulnerable to exposure to content that is inappropriate for their psychological development, such as verbal violence, consumerist lifestyles, deviant behavior, and misleading information. This situation prompts a fundamental question: to what extent do digital broadcasts influence students’ mindset and behavior? This study employs a descriptive qualitative approach to explore the impact of YouTube Shorts consumption on students. The findings reveal a duality of influence: on one hand, appropriate content can enhance literacy, creativity, and language proficiency. On the other hand, without proper supervision, this platform may lead to addiction, weaken social interaction, and normalize behaviors that contradict educational values. Therefore, collaboration between parents and educators is essential. Active supervision at home and digital ethics education at school are crucial to shaping a generation that is both critical and wise in navigating the digital information landscape.
Abstract:Abstract Digitalization has had a significant impact on various aspects of life, including in the realm of business and religious practices. This research focuses on Christian evangelism in the digital era, where technology…
ogy has become an integral tool for spreading religious teachings. Digitalization allows churches and religious organizations to leverage social media, websites, podcasts, and other online platforms to reach a wider audience, significantly younger generations increasingly connected to technology. This research uses literature analysis methods and phenomenon observation as the primary approach. The research results show that digital evangelism effectively reaches a broader audience but is also faced with challenges, such as the risk of spreading misinformation or religious extremism. The importance of ethical responsibility in using technology is highlighted, with the need for churches and spiritual leaders to develop discipleship strategies that are contextual and responsive to current developments.
Abstract:This study examines the utilization of digital technology in counseling services as a response to the transformation of mental health service demands that require flexibility, efficiency, and broad reach. The research problem…
oblem focuses on the extent of e-counseling effectiveness, the level of service accessibility for the community, and the key challenges influencing its implementation. The study employs a qualitative approach using a systematic literature review method of 25 reputable scientific articles published between 2015 and 2025. The synthesis results indicate that e-counseling demonstrates a high level of effectiveness, reflected in service flexibility (92%), client openness (88%), cost efficiency (85%), satisfaction level (81%), and intervention success rate (76%), particularly for mild to moderate cases. The accessibility aspect also shows significant achievements, including ease of access (90%), expanded geographical reach (87%), and reduced social stigma (83%), thereby reinforcing the role of e-counseling as an inclusive alternative solution. Nevertheless, implementation still faces several challenges, such as limitations in nonverbal communication, data security risks, digital inequality, and low technological competence among counselors. The findings conclude that e-counseling is a strategic innovation that is both effective and adaptive; however, it requires adequate infrastructure support, improved digital literacy, and appropriate regulatory frameworks to ensure optimal and sustainable implementation. The novelty of this study lies in its integrative approach, which simultaneously examines effectiveness and accessibility alongside the technical, psychological, and structural factors influencing them, resulting in a more comprehensive analytical framework compared to previous studies that tend to be partial.
Abstract:Indonesian Migrant Workers constitute a labor group that makes a significant contribution to the national economy through remittances, particularly from regions with high migration intensity such as East Nusa Tenggara Province;…
ovince; however, the strong public interest in working abroad is often not accompanied by adequate understanding of safe migration procedures, protection mechanisms, and the rights and obligations of migrant workers. This condition has led to serious problems, including the increasing number of non-procedural migrant workers, deportation cases, and vulnerability to human trafficking crimes, indicating an information and communication gap between migrant worker protection institutions and prospective migrant workers. This study aims to analyze the communication strategies implemented by the Indonesian Migrant Workers Protection Service Center of East Nusa Tenggara Province in enhancing public awareness of migrant workers’ rights. A qualitative approach with a descriptive method was employed to provide an in-depth portrayal of the communication practices carried out by the institution, with data collected through in-depth interviews, observation of socialization activities, and documentation studies. Data analysis was conducted using the interactive model of Miles and Huberman, while the conceptual analytical framework was based on the Shannon–Weaver Two-Way Communication Model to assess message delivery effectiveness, communication channels, message recipients, and feedback mechanisms. The findings indicate that the Indonesian Migrant Workers Protection Service Center of East Nusa Tenggara Province has implemented various communication strategies, including direct community outreach, pre-departure orientation, the use of visual and audio media, and cross-sector collaboration with local governments and community leaders. Although these strategies contribute to increasing public knowledge regarding migration procedures and migrant workers’ rights, their effectiveness remains constrained by low literacy levels, challenging geographical conditions, and weak feedback mechanisms from target communities. The study concludes that strengthening dialogic and participatory communication, simplifying messages to improve comprehensibility, and adapting communication media to local cultural contexts are essential for improving migrant worker protection. The novelty of this study lies in integrating a two-way communication model with the socio-cultural context of East Nusa Tenggara as a basis for formulating more contextual, adaptive, and community-empowering communication strategies for migrant worker protection.
Abstract:This study presents the results of a systematic literature review highlighting the effectiveness of game-based badminton learning approaches as a relevant instructional strategy in physical education. A review of eight selected…
elected articles indicates that the integration of game-oriented activities can enhance students’ fundamental technical skills, tactical understanding, and enthusiasm throughout the learning process. An in-depth analysis of the findings reveals that learning models that position students at the center of activity are able to facilitate more meaningful learning experiences through game situations that closely resemble real on-court conditions. Furthermore, the interaction patterns created through game activities contribute to the development of psychomotor skills and increase students’ readiness to engage confidently in competitive scenarios. Evaluation of various forms of implementation suggests that game-based learning innovations, whether through structured models or application-based media, hold significant potential to improve the quality of badminton instruction. Nevertheless, this review also identifies several challenges, including limited long-term studies, research concentration at specific educational levels, and insufficient exploration of affective and cognitive variables. These findings emphasize the need for further research with broader coverage to gain a deeper understanding of how game-based approaches can be implemented sustainably and deliver optimal benefits for students’ competency development across diverse physical education contexts in Indonesia.
Abstract:This study aims to analyze and provide recommendations regarding the arrangement of pedestrian facilities in the Campus 1 area of Muhammadiyah University of Bengkulu. This area plays an important role as the center of academic,…
ademic, social, and mobility activities of the academic community, which heavily depends on pedestrian facilities. Field observations reveal several key issues with the pedestrian facilities in this area, including the sidewalk width not meeting the minimum standard, lack of accessibility features for people with disabilities, absence of vegetation or shade, and insufficient signage and road markings to guide users. These conditions result in discomfort and insecurity for pedestrians, as well as failing to support the principles of inclusivity in infrastructure planning. The research employs a descriptive qualitative and quantitative approach with a case study method. Data were collected through field observations, questionnaires, interviews, and literature reviews. Based on the analysis, the majority of respondents expressed the need for improvements to the sidewalk quality, addition of shade trees, enhanced accessibility for people with disabilities, and the installation of supporting facilities such as street lighting. The study then recommends several improvement measures, such as widening the sidewalks to at least 1.5 meters, providing ramps and Guiding blocks, planting vegetation along the pedestrian routes, and installing road signs and markings. These recommendations aim to improve pedestrian comfort and safety. It is hoped that the results of this study can serve as a reference for Muhammadiyah University of Bengkulu in creating a campus area that is more friendly, safe, comfortable, and inclusive for all users, while also supporting sustainable mobility.
Abstract:This research examines the application of ethnomathematics in coin exchange activities at Sarwono Market, which is related to learning arithmetic operations, with the aim of understanding how everyday practices in market…
transactions can serve as a medium for learning mathematics. The method used in this study is a qualitative approach with an ethnographic perspective, allowing the researcher to observe and understand phenomena within a broader social context. Data collection was carried out through interviews with traders and market visitors, direct observation of the coin exchange activities, and documentation of activities related to these transactions. The collected data were then analyzed using three main stages: data reduction, data presentation, and conclusion drawing. The results of the study show that the practice of coin exchange not only facilitates transactions in the market but also serves as a medium for applying arithmetic operations in everyday life. This activity encourages the development of logical thinking skills, such as addition, subtraction, multiplication, and division, which are frequently used in the bargaining process or in determining the price of goods. Furthermore, coin exchange helps maintain price stability and increases transaction efficiency in the market by reducing dependence on paper money, which is often difficult to divide accurately. Thus, the study concludes that the application of ethnomathematics in coin exchange activities at Sarwono Market provides dual benefits, both in the economic context and in mathematics education.
Abstract:This research examines Public Relations Management Strategies to Increase the Number of Students at SMP Negeri 6 Satap Baraka. The study focuses on how public relations management strategies enhance student enrollment at…
SMP Negeri 6 Satap Baraka, including supportive and inhibiting factors affecting the implementation of these strategies. The approach used is qualitative with a descriptive analysis. Data sources include the school principal, vice principal, PR team, committee, and the community. Data collection methods consist of interviews, observations, and documentation. Data analysis techniques involve data collection, data reduction, data display, and conclusion drawing. The results of this study indicate that public relations management strategies to increase student enrollment at SMP Negeri 6 Satap Baraka include: 1) Operational Strategies such as the PR team having specific efforts or mechanisms to manage PR programs involving the community and school committee; 2) Persuasive and Educational Strategies including distributing brochures containing the school's vision, mission, and advantages, as well as conducting socialization to emphasize the importance of education for children; 3) Social Responsibility Strategies like door-to-door visits to maintain relationships between the school and the community, and participating in community and institutional activities; 4) Collaboration Strategies involving partnerships with local health centers and participating in community work activities; 5) Supporting factors such as community support and maintaining harmonious relationships fostering good school credibility; 6) Inhibiting factors such as inadequate road infrastructure and the majority of parents being farmers, making it difficult to reach them. The triggering factor discouraging enrollment in this school is the presence of more competitive schools with larger student bodies and an Islamic environment.
Abstract:Abstract: Information technology has a significant impact on everyday life, including in the business world. The use of the internet and information technology supports the concept of Customer Relationship Management (CRM)…
M) in maximizing customer service through websites. Customer satisfaction is an important factor in maintaining customer loyalty, and a CRM strategy is an effective approach to achieving this goal. Budi Bookstore faces various challenges in promoting products, manual data management, and a lack of interactive platforms for customers. Therefore, this research aims to implement a web-based CRM strategy at Budi Bookstore. The method used in this research is the CRM method, which is a method for increasing customer loyalty towards company products by using integrated software applications based on e-commerce business strategies. This research is also supported by qualitative methods which aim to provide a broad and in-depth understanding of a problem that is being or will be studied. The research results show that the implementation of web-based CRM at Budi Bookstore has succeeded in making it easier to access product information, designing an online sales system, and improving relationships with customers. Thus, this project has the potential to increase sales, attract customers, and provide customer satisfaction.
Keywords: CRM; Customer Loyalty; MySQL; PHP; Budi Bookstore
Abstrak: Teknologi informasi memiliki dampak signifikan dalam kehidupan sehari-hari, termasuk dalam dunia bisnis. Penggunaan internet dan teknologi informasi mendukung konsep Customer Relationship Management (CRM) dalam memaksimalkan pelayanan pelanggan melalui situs web. Kepuasan pelanggan menjadi faktor penting dalam mempertahankan loyalitas pelanggan, dan strategi CRM merupakan pendekatan yang efektif untuk mencapai tujuan ini. Toko Buku Budi menghadapi berbagai tantangan dalam mempromosikan produk, pengelolaan data manual, dan kurangnya wadah interaktif untuk pelanggan. Oleh karena itu, penelitian ini bertujuan untuk mengimplementasikan strategi CRM berbasis web di Toko Buku Budi. Metode yang digunakan pada penelitian ini ialah metode CRM yang merupakan metode untuk meningkatkan loyalitas pelanggan terhadap produk perusahaan dengan menggunakan aplikasi perangkat lunak terintegrasi berdasarkan strategi bisnis e-commerce. Penelitian ini juga didukung dengan metode kualitatif yang bertujuan untuk memberikan pemahaman secara luas dan mendalam terhadap suatu permasalahan yang sedang atau yang akan dikaji. Hasil penelitian menunjukkan bahwa implementasi CRM berbasis web di Toko Buku Budi berhasil mempermudah akses informasi produk, merancang sistem penjualan online, dan meningkatkan hubungan dengan pelanggan. Dengan demikian, proyek ini berpotensi meningkatkan penjualan, menarik pelanggan, dan memberikan kepuasan kepada pelanggan.
Kata kunci: CRM; Loyalitas Pelanggan; MySQL; PHP; Toko Buku Budi