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Showing 179 articles found for "Theory"

REPRESENTATION OF POVERTY AND SOCIAL DISCRIMINATION IN THE NOVEL ‘THE GRAPES OF WRATH’ BY JOHN STEINBECK (1939)

Muhammad Taufik, Helmi Syukur, Nasrum, Syakirah Rahmah
Abstract: This research explores the themes of poverty and social discrimination in John Steinbeck's work entitled 'The Grapes of Wrath' through the perspective of Marxist theory. By using qualitative methods, including and in-depth… th understanding, this research investigates the content of the extent to which the characters' analytical experiences are in line with Karl Marx's views on class struggle. Findings show emotional representations of poverty, depicted through the return of a person recently released from prison to meet basic needs, and social discrimination, such as the rejection of homeless groups as local residents. This research deepens the understanding of economic structures and dominance interactions, providing insight into the complex relationship between societal forces and individual experiences in this novel. The aim of this research is to understand the various forms of poverty and social discrimination by utilizing the Marxist theory proposed by Karl Marx.

SOCIAL ETHICS AND DEVIANT BEHAVIOR: A SOCIAL PSYCHOLOGICAL REVIEW OF THE PHENOMENON OF BULLYING

Sonia Armeliana Mnir, Sisilia Susana Naklui, Sonia, Sumari Novika Manao, Susanti Tabun, Thimotius Nau, Tirsa Tapatab, Yenry Anastasia Pellondou
Abstract: Bullying merupakan bentuk perilaku menyimpang yang melanggar etika sosial dan menimbulkan dampak serius terhadap korban, pelaku, maupun lingkungan sosial. Penelitian ini bertujuan menganalisis fenomena bullying dari perspektif… pektif psikologi sosial dengan fokus pada pelanggaran etika sosial yang mendasarinya. Menggunakan metode studi literatur, penelitian ini mengkaji 21 sumber akademik terkini (publikasi 2023-2025) termasuk jurnal ilmiah, laporan pengabdian kepada masyarakat, dan hasil penelitian empiris tentang bullying di Indonesia. Hasil kajian menunjukkan bahwa bullying merupakan manifestasi dari lemahnya internalisasi nilai-nilai etika sosial seperti empati, toleransi, dan penghormatan terhadap sesama. Faktor-faktor penyebabnya meliputi lingkungan keluarga yang tidak harmonis, pengaruh teman sebaya yang negatif, paparan media massa, lemahnya sistem sekolah, dan ketimpangan status sosial. Dampak psikologis yang ditimbulkan mencakup kecemasan (34,72%), rendah diri (27,46%), depresi (22,28%), hingga trauma berkepanjangan (15,54%). Penelitian di MTs Negeri Ambon menunjukkan bullying verbal (35,75%) sebagai bentuk yang paling dominan. Pencegahan bullying memerlukan pendekatan holistik yang melibatkan penguatan etika komunikasi, pendidikan karakter berbasis nilai moral, dan kolaborasi multipihak antara keluarga, sekolah, dan masyarakat. Integrasi teori psikologi sosial seperti Social Learning Theory, Teori Perkembangan Moral Kohlberg, Teori Asosiasi Diferensial, dan Teori Identitas Sosial menjadi landasan penting dalam merancang strategi intervensi yang efektif. Penelitian ini menyimpulkan bahwa pemahaman etika sosial yang kuat menjadi fondasi penting dalam mencegah perilaku menyimpang dan menciptakan lingkungan sosial yang sehat dan harmonis.

ANALISIS INDIKATOR MOTIVATIONAL DETERIORATION PERWIRA LAUT PT PELNI (PERSERO) JAKARTA DALAM PENEMPATAN TIPE KAPAL

Reno Fandika
Abstract: The purpose of this study is to determine and analyze the indicators of motivational deterioration in marine officers of PT PELNI (Persero) Jakarta related to their preferences in ship type placement (2000 pax, 1000 pax,… and 500 pax), identify the main indicators that cause the decline in motivation of marine officers of PT PELNI (Persero) Jakarta, and analyze the relationship between indicators of motivational deterioration with marine officers' preferences for different types of ships. In this study, researchers used a qualitative method with a descriptive form and emphasized the use of motivation theory and the concept of motivational deterioration to analyze indicators of motivational deterioration of marine officers of PT PELNI (Persero) Jakarta in ship type placement. From the results of the study it is known that there is a salary gap that has not been adjusted to the applicable career pattern for the promotion path, which is one of the main factors triggering the decline in motivation of marine officers of PT PELNI (Persero) Jakarta in ship type placement, as well as other factors that contribute to motivational deterioration, namely the absence of a clear career pattern system and a promotion path that is not running optimally, this condition affects the preferences and performance of marine officers in assignments on various types of ships. The data was obtained from books, scientific journals, official company and government websites, company directors' decrees, and valid online media articles.

PERSEPSI DAN RESPONS PERILAKU PEMUDA TERHADAP HIV/AIDS: STUDI KUANTITATIF PADA MAHASISWA DI INDONESIA

Cindy Israeni Ansar, Afni Amirudin
Abstract: Despite decades of global HIV/AIDS education efforts, the gap between awareness and preventive behavior among youth remains a persistent challenge. University students—typically well-educated and socially engaged—are expected… expected to be proactive in health matters, yet many remain passive in HIV prevention efforts. This study examines the knowledge, attitudes, and behaviors of university students in Indonesia regarding HIV/AIDS, and analyzes the cognitive and structural barriers that hinder behavioral change. The research applies two theoretical frameworks: the Theory of Planned Behavior (TPB) and the Health Belief Model (HBM). A quantitative survey was conducted among 268 students at Hasanuddin University. Descriptive and inferential statistics were used to assess levels of HIV/AIDS knowledge, attitudes, and preventive actions. Skewness and kurtosis were also calculated to explore distributional patterns. While students demonstrated high levels of knowledge (M = 16.34) and positive attitudes (M = 31.36), their preventive behavior was notably low (M = 10.74), with skewed distributions indicating widespread inaction. Misconceptions about HIV transmission and curability were common. Both TPB and HBM helped explain the role of perceived barriers, weak normative support, and low self-efficacy in limiting behavioral intention. Findings highlight a critical knowledge–action gap driven by social stigma, misinformation, and lack of institutional cues to action. Effective HIV prevention requires not only awareness but also structured interventions that enhance agency, normalize testing, and dismantle behavioral barriers within youth populations

PEMASARAN INFLUENCER DAN IDENTITAS DIGITAL: EKSPLORASI ANTROPOLOGIS BUDAYA KONSUMEN ONLINE

Djufri, Djufri
Abstract: This study explores how influencer marketing shapes digital identity and spatial relations in Makassar, Indonesia, through a spatially grounded urban ethnography approach. This framework enables a deep reading of how urban… an residents engage with digital practices to navigate symbolic and spatial exclusion generated by influencer content. Through social media observation, narrative interviews, and the tracing of urban locations featured in visual representation, the study finds that influencer marketing does not merely sell products—it also reproduces social hierarchies through aesthetic spatiality and the logic of visibility. Yet, amid such exclusions, marginalized communities deploy diverse tactics of resistance, including visual reengineering, the use of alternative locations, and digital irony that disrupt dominant narratives. These findings suggest that digital identity is not passively consumed but actively negotiated through concrete and often unexpected spatial relations. Drawing on Lefebvre’s theory of the production of space, Urry’s concept of digital mobilities, and Gandy’s politics of infrastructure, the study shows how cities and digital spaces co-constitute a contested symbolic terrain. The article’s main contribution lies in advancing a Global South perspective, where digital technologies and aesthetics are practiced contextually and do not always conform to the logics of global capitalism. This research underscores that urban—and digital—space is not solely produced from above, but also from below, through the everyday agency of ordinary citizens.

CORPORATE CRISIS COMMUNICATION IN THE AGE OF SOCIAL MEDIA: A LITERATURE REVIEW ON STRATEGIC ADAPTATION AND PUBLIC ENGAGEMENT

Kartikawati, Dwi, Dian Metha Ariyanti, Purnomo
Abstract: This study explores the dynamics of corporate crisis communication in the digital age, with a particular focus on the role of social media platforms in shaping organizational strategies. Using a qualitative approach and… library research method, the research systematically reviews academic literature, industry reports, and documented case studies to understand how corporations respond to crises in a hyper-connected environment. The study highlights how traditional theories such as Situational Crisis Communication Theory (SCCT) and Image Repair Theory (IRT) must be adapted to meet the demands of real-time, interactive, and ethically sensitive digital spaces. Through comparative analysis of successful and failed crisis responses—including global cases such as United Airlines and local cases such as Tokopedia—the research reveals that timely, transparent, and empathetic communication on social media significantly influences public perception and corporate reputation recovery. The findings emphasize that a well-designed digital crisis strategy must integrate technical responsiveness with human-centric values to restore trust and sustain long-term relationships with stakeholders. Keywords : crisis communication, corporate strategy, social media, digital reputation

Army Human Resources Development Strategy through Human Capital Approach

Purwanto, Sigit, Ilhamsyah, Irfan
Abstract: The focus of research on the statement is the strategy of developing human resources (HR) of the Army through a human capital approach in increasing the professionalism, capability, and effectiveness of military personnel… l to support the operational success of the Army in facing various security challenges. The purpose of this research is to analyze the Human Resource Development Strategy of the Indonesian Army through the Human Capital Approach.  The method used in this research is descriptive qualitative with SWOT analysis tools and tree analysis. The theory used in this research is human capital. The results showed that the strategies used for HR development with a human capital approach are (1) Improving the quality of education and training of soldiers through evaluation and inclusive curriculum development. (2) Utilizing good education and training to improve soldiers' capabilities through an integrated and sustainable human capital approach. (3) Improving the professionalism of soldiers through merit-based personnel management system reform. (4) Improving soldiers' welfare by providing access to specialized higher education through the Defense University. (5) Improving transparency and efficiency through information and communication technology, keeping soldiers' focus on the main task of defense. By adopting a human capital approach, the Army is expected to improve the quality and capability of soldiers, so that they are ready to face future challenges and support the achievement of the organization's strategic goals.  

ALPHA WOMEN IN GENDER RELATIONS

Candra, Candra, Ariyadi, Samsul
Abstract: This article presents a critical analysis of the phenomenon of Alpha Women in the context of gender relations, particularly in urban professional environments. This research aims to explore the roles, challenges, and theoretical… oretical and practical contributions of women with alpha personality tendencies in modern organizations. Using qualitative and quantitative methodological approaches, this study collected data through in-depth interviews and descriptive surveys during the period January 2021 to December 2022. Thematic analysis and descriptive statistics reveal the dynamics of power structures and their impact on gender relations in the workplace. The results of the study show that the role of Alpha Women not only brings leadership innovation but also creates tension in established gender relations. The resulting theoretical implications contribute to the development of gender theory and managerial practice, thus opening up new spaces for dialogue on gender equality in the professional environment.

CRITICISM OF INTERFAITH MARRIAGE IN RELIGIOUS MODERATION

Syafi'i, M. Imam, Ariyadi, Samsul, Huda, Ade Naelul
Abstract: This article examines criticism of the practice of interfaith marriage in the framework of religious moderation in Indonesia over the past fifteen years. Through a qualitative approach with a structured literature study,… this study evaluates the dynamics of interfaith marriage criticism and its impact on religious moderation practices in society. Data was collected from journals and books published between 2018 and 2023 that discussed the theory of religious moderation and the dynamics of interfaith marriage. The results of the analysis show that criticism of interfaith marriage, while potentially hindering tolerance, also triggers negotiations of religious identity and renewal of the value of moderation. These findings reveal a new understanding that criticism, when articulated in a balanced and objective manner, can encourage the enhancement of intercommunal dialogue and the affirmation of the values of religious moderation. The implications of this research are important in the development of inclusive public policy and religious practices, and are expected to serve as a basis for further research and decision-making in the fields of religious moderation and socio-religious studies.

GENEALOGY OF THE THOUGHT OF MAQĀṢID Al-SYĀṬIBῙ: AN INTERTEXT STUDY OF THE BOOK AL-MUWĀFAQĀT

Sulaiman, Akhmad
Abstract: This article examines the genealogy of al-Syāṭibī’s maqāṣid thought in al-Muwāfaqāt, focusing on its intertextual roots and later influence in contemporary Islamic legal thought. Using qualitative library research and intertextual… arch and intertextual analysis, it reads al-Muwāfaqāt not as an isolated text, but as part of a broader network of uṣūl al-fiqh traditions before and after al-Syāṭibī. The study argues that al-Syāṭibī’s maqāṣid theory was not entirely new, but represented a systematic development and epistemological reconstruction of earlier ideas, especially al-Ghazālī’s conception of maṣlaḥah mursalah. Al-Syāṭibī’s major contribution lies in transforming maṣlaḥah mursalah from a subsidiary legal proof into a foundational principle of Islamic legal reasoning. The article also shows that the Mālikī intellectual milieu of Granada, along with rational elements introduced through Mu‘tazilite theology and philosophy, contributed to the formation of his thought. After a long period of dormancy, al-Syāṭibī’s maqāṣid thought was revived through the publication of al-Muwāfaqāt in Tunisia and later developed by Ibn ‘Āshūr, contemporary uṣūl scholars, and Qur’anic hermeneutical thinkers such as Abdullah Saeed.