Abstract:Pariwisata merupakan sektor industri yang didukung oleh beragam sumber daya alam, letak geografis, spesies hewan, biota laut, budaya, adat istiadat, dan masakan yang berbeda-beda sehingga meningkatkan daya tarik wisata.…
Salah satu tempat wisata di Indonesia yang saat ini berkembang dan populer serta menarik perhatian pemerintah dan masyarakat adalah desa wisata. Desa wisata merupakan suatu tempat yang mempunyai daya tarik tersendiri dan dapat dijadikan tujuan wisata. Paket wisata (inclusive tour) adalah perjalanan wisata dengan beberapa tujuan, yang terdiri dari berbagai jasa perjalanan dalam suatu perjalanan wisata tertentu, dijual dengan satu harga yang mencakup seluruh komponen perjalanan wisata tersebut, diartikan sebagai sesuatu yang dilakukan (Nuriata (2014). Banyak paket perjalanan kini dirancang berdasarkan jenis destinasi yang diminati wisatawan. Wisata budaya merupakan salah satu jenis wisata yang sangat digemari oleh wisatawan dalam dan luar negeri. Salah satu desa wisata di kawasan Lombok Timur yang terkenal dengan alam dan budayanya adalah Desa Sembalun Bumbung. Desa ini masih mempertahankan adat istiadat dan budaya peninggalan nenek moyangnya. Salah satu budaya yang bisa dilihat di sana adalah budaya melindungi mata air yang disebut dengan ``Upacara Ngayuayu.'' Merupakan ritual yang dilakukan untuk melindungi dan menjaga sumber mata air
Abstract:Citra Teluk Sibayan Hot Springs is the first geothermal hot spring in Batubara Regency. The hot spring has gained recognition among the public and faces challenges in managing its canteen and lodges. The community service…
e program aims to enhance service quality through digital transformation. The initiative is based on the need to improve operational efficiency and visitor satisfaction through technology. The method of the program consists of three phases: first, a needs analysis and design of a digital system for food ordering and lodge management. Second, the implementation of technology, including the development of an application, integration of a payment system, and installation of hardware. Third, staff training to ensure effective use of the system. The initial results of the program show improved record-keeping of canteen sales and visitor satisfaction. The digital payment system accelerates transactions, reduces errors, and streamlines sales tracking. Positive feedback from visitors and staff indicates a better experience and the potential for increased revenue. This program is expected to serve as a successful model for the application of digital technology in managing tourism facilities.
Abstract:This study examines the development of the Rammang-Rammang karst landscape in Maros Regency, South Sulawesi, into a prominent ecotourism destination, through an anthropological perspective. Utilizing qualitative methods—including…
��including in-depth interviews, participant observation, and focus group discussions—this research explores how the local community navigates the rapid shift from a traditional agrarian and riverine lifestyle to a tourism-based economy. Anthropological analysis reveals that while ecotourism provides alternative livelihoods and fosters local pride, it also introduces challenges regarding cultural commodification, shifts in communal values, and spatial contestation. The findings indicate that the local community exercises significant agency by integrating their ancestral kinship networks (siri’ na pacce) into modern tourism management. This cultural adaptation serves as a mechanism for community resilience, ensuring that external commercial pressures do not fully erode local identity. This study concludes that sustainable tourism development in heritage sites like Rammang-Rammang depends on recognizing local communities not merely as stakeholders, but as active cultural custodians of the karst landscape
Abstract:Pulau Sapomi di Kabupaten Biak Numfor memiliki potensi wisata bahari yang begitu kaya, namun dalam praktiknya pengelolaan wisata masih dilakukan secara sederhana. Pokdarwis yang seharusnya menjadi penggerak utama destinasi…
si belum sepenuhnya memiliki kemampuan untuk mengelola wisata secara profesional, terutama dalam aspek pelayanan, penyusunan program wisata, serta pemanfaatan platform digital. Melalui kegiatan pengabdian ini, dilakukan serangkaian pelatihan dan pendampingan untuk membantu Pokdarwis membangun kapasitasnya secara bertahap. Kegiatan meliputi pelatihan hospitality, tour guiding, storytelling, penguatan kelembagaan, serta pembentukan identitas digital destinasi. Hasil kegiatan menunjukkan adanya perubahan nyata, baik dari sisi sikap maupun keterampilan. Pokdarwis kini memiliki struktur organisasi, dua paket wisata yang dapat ditawarkan kepada wisatawan, serta kemampuan untuk mempromosikan Sapomi secara digital. Perubahan ini memberi harapan bagi masyarakat Sapomi untuk mengembangkan wisata bahari dengan lebih percaya diri dan terarah.
Abstract:Daiama Tourism Village in Rote Ndao Regency possesses significant natural and cultural tourism potential; however, its tourism promotion remains suboptimal, resulting in fluctuating tourist visitation rates. This study aims…
ims to analyze promotional activities, identify factors influencing promotional effectiveness, and formulate promotional strategies to increase tourist visits. The research employed a qualitative descriptive method through observation, interviews, literature review, and documentation, supported by interactive data analysis and triangulation techniques. The findings reveal that promotional efforts still rely primarily on annual festivals and direct interpersonal communication without systematic support from planned digital media. This condition has contributed to fluctuations in tourist arrivals, increasing from 587 visitors in 2022 to 711 visitors in 2023, before declining to 503 visitors in 2024 and 468 visitors in 2025. Constraining factors include limited human resources, weak digital media management, and the underdeveloped institutional capacity of the Tourism Awareness Group (Pokdarwis). The study concludes that promotional strategies should be directed toward digital marketing, strengthening cultural identity and local storytelling, as well as enhancing community and institutional capacity. The novelty of this study lies in the development of a sustainable promotional model that integrates digital marketing, cultural storytelling, community participation, and the strengthening of Pokdarwis institutions in accordance with the characteristics of Daiama Tourism Village as a nature- and culture-based tourism destination.
Abstract:Cultural-based tourism has become an important strategy for enhancing community welfare while preserving local cultural heritage. Desa Tua in Buleleng Regency, Bali, possesses significant potential through the bamboo weaving…
ving tradition of the Bali Aga community, which holds substantial economic and cultural value. This study aims to analyze community empowerment through the development of tourism based on cultural weaving products, strengthen the bargaining position of local artisans, and examine efforts to maintain a balance between economic benefits and cultural preservation. The study employed a mixed-methods approach with a sequential explanatory design and involved 150 respondents. Data were collected through observation, interviews, documentation, and surveys. The findings reveal that experiential tourism increased average household income by 35% and enhanced women's participation by 42% through their involvement in production activities, training programs, tour guiding, and the management of creative enterprises. Traditional weaving products were successfully developed as the primary tourism attraction, generating greater economic value while preserving cultural integrity through the clear distinction between sacred and commercial products. The utilization of digital media further expanded market access and strengthened product competitiveness. The novelty of this study lies in the development of an integrative model that connects community empowerment, experiential tourism, cultural preservation, women’s empowerment, and digital cultural entrepreneurship as a sustainable strategy for cultural tourism development.
Abstract:Panglipuran Village, Bali, is one of the traditional tourism villages with significant potential to support the economic independence of local communities. However, community empowerment in this village faces various challenges,…
llenges, such as limited resources, a lack of community capacity in management, and dependence on external parties. This study aims to analyze community empowerment based on local participation through the management of the tourism village, using the community empowerment theory proposed by Jim Ife. The study emphasizes the importance of resource, opportunity, knowledge, and skill indicators in supporting the success of community empowerment. This research employs a qualitative descriptive method, collecting data through in-depth interviews, field observations, and documentation. The primary informants of the study include community leaders, local business actors, and tourism village managers. The findings reveal that empowerment through resource indicators has increased the income of craft businesses by 150%, from IDR 2 million to IDR 5 million per month. Furthermore, the opportunity indicator successfully opened avenues for the community to manage homestays, increasing income by up to 70% compared to previous levels. The knowledge and skill indicators also proved significant, with more than 90% of the community actively participating in training, which supports the sustainable economy of the tourism village. The conclusion of this study highlights that community empowerment based on local participation has a positive impact on the economic independence of the Panglipuran Village community. The novelty of this research lies in the integration of community empowerment elements with local wisdom values, such as mutual cooperation and cultural preservation. This model contributes not only to economic development but also serves as a best practice example in sustainable local participation-based tourism village management.
Abstract:This study aims to analyze the role of the local government and community in managing tourism in Malaumkarta village towards increasing local revenue (PAD) of Sorong Regency. The method used in this research is qualitative…
ve research method with the number of informants obtained as many as 7 (seven) people. Data was obtained using observation, interview, and documentation techniques, and then the data was analyzed descriptively based on the sources obtained. The results showed that the government has made every effort to develop tourism in Malaumkarta village by providing facilities and infrastructure to support tourism such as relaxing places (gazebos), public toilets, selling stalls, padang towers, and the construction of other facilities. However, the problem is that until now these facilities have not been used according to their needs, what was planned at the beginning was not implemented, especially the concept of local culture-based development for the Papuan people. In addition, until now the collection of retribution has not been implemented because the government is still focused on implementing development and empowering the community. The government expects good cooperation between the community in managing tourism because the community is the organizer of the sustainability of tourism.
Abstract:This research is motivated by the role of the Village Government in developing the Pasir Span Tourism Object in Sukamanah Village, Sindangkasih District, which is not yet optimal. The aim of this research is to determine…
the role of the village government in developing the Pasir Bentang tourist attraction in Sukamanah Village. The method used in this research is descriptive analysis. There were 7 informants. Data collection techniques are literature study, field study (observation and interviews) and documentation. The author uses qualitative data analysis techniques by processing data from interviews and observations to draw conclusions so that they can answer the problems in the research. Based on the research results, it is known that: The village government has not optimally carried out its role in developing the Pasir Bentang tourist attraction considering that there are several indicators of the dimensions of the role that have not been optimal, causing the development of the Pasir Bentang tourist attraction to be less than expected. This includes, among other things, a lack of response from the community in activities. deliberations on planning the development of tourist attractions and the lack of an active role in managing tourist attractions. Budget limitations mean that it has not been optimal in structuring the Pasir Bentang tourist attraction. Apart from that, the collaboration between Pokdarwis and LMDH has not been able to increase the development of the tourist attraction due to the lack of clear authority in managing the tourist attraction. As well as the lack of encouraging community participation in realizing sustainability and cleanliness at the Pasir Bentang tourist attraction and not being supported by the availability of human resources who have an understanding of the concept of tourism management so that tourism promotion activities have not been carried out routinely.
Abstract:The Covid-19 pandemic affected many sectors, including the hospitality, the businesses of travel, food and drink, and entertainment services. Even the future of tourism is seen with pessimism, particularly in places where…
e it is the main industry and where growth is planned. This may incentivize the travel and hospitality sector, particularly the hotel sector, to explore for strategies to weather the Covid-19 pandemic. This research uses a literature survey method. This method helps understand the relevance of new research and its relationship with previous research, identifying all previous scientific literature, including books, journal articles and theses, relating to the potential of the hotel business as a Staycation trend. This research aims to determine the potential of the hotel business as a Staycation trend. The research results show that 4-star and 3-star hotels differ in their understanding and application of the terms Daycation and Staycation, which mean a holiday of one day or a maximum of eight hours, however two out of five hotels still use the term Staycation even though the holiday is less than eight hours. During the pandemic, the term Staycation is also used. The findings indicate that it is important to maintain or improve hotel products and the use of digital marketing, especially social media, and continue to innovate to maintain a good image which relate to the prospects of the hotel business as a holiday style.