Abstract:Culinary is a very popular business in Indonesian society. This phenomenon has the consequence that the level of business competition becomes tighter, it is means that culinary businesses are always required to innovate…
to survive in the long run. The main focus of this community service is providing training to culinary business owners to follow dynamic consumer taste trends. This training aims to provide solutions by creating innovation and knowing the latest consumer interests. The approach used in this training is discussion and mapping of partners' challenges, then knowledge assistance and provision are provided. The results of Google Trends training are generally able to make a real contribution to business owners in achieving consumer loyalty. Apart from that, this training increases partners' knowledge in utilizing the Google Trends application to determine product focus and product marketing locations. In particular, it can foster strong self-confidence in partners in using digital business.
Keywords: digital marketing; product trends; culinary; innovation.
Abstrak: Kuliner merupakan sebuah bisnis yang sangat digemari oleh masyarakat Indonesia. Fenomena ini membawa konsekuensi pada tingkat persaingan usaha yang semakin ketat, artinya pelaku usaha kuliner dituntut untuk selalu berinovasi agar dapat bertahan dalam jangka panjang. Fokus utama pengabdian masyarakat ini adalah memberikan pelatihan kepada pemilik usaha kuliner agar dapat mengikuti tren selera konsumen yang dinamis. Pelatihan ini bertujuan untuk memberikan solusi dengan menciptakan inovasi dan mengetahui minat konsumen terkini. Pendekatan yang digunakan dalam pelatihan ini adalah diskusi dan pemetaan permasalahan mitra, kemudian diberikan pendampingan dan pembekalan pengetahuan. Hasil dari pelatihan Google Trends secara umum mampu memberikan kontribusi nyata bagi pemilik usaha dalam meraih loyalitas konsumen. Selain itu, pelatihan ini meningkatkan pengetahuan digital marketing mitra dalam menentukan fokus produk dan lokasi pemasaran produk. Secara khusus, dapat menumbuhkan rasa percaya diri yang kuat pada mitra dalam menggunakan bisnis digital.
Kata kunci: digital pemasaran; tren bisnis; kuliner; inovasi.
Abstract:Abstract: Online Food Delivery Service is very helpful for entrepreneurs in the culinary field, because they can provide delivery services even though the restaurant does not have a special workforce in charge of delivering…
ing food. The phenomenon found from the observations of MSMEs in Denpasar City is the lack of awareness of business owners using the GrabMerchant application in using in utilizing the Recommendation Promo Feature and ad Manager to improve their sales performance. The purpose of this socialization activity is to grow the interest of business owners to use the two features in the Grabmerchant application. The activity method used is offline socialization regarding the benefits and steps for implementing these two features. The results of the socialization activities that have been carried out, there is an interest in business owners to the implementions of these two features in the GrabMerchant application.
Keywords: grab; promotions; recommendation; sale
Abstrak: Online Food Delivery Service sangatlah membantu pengusaha di bidang kuliner, karena mereka dapat menyediakan layanan delivery walaupun restoran tersebut tidak memiliki tenaga kerja yang khusus bertugas untuk mengantar makanan. Fenomena yang ditemukan dari hasil pengamatan pada UMKM di Kota Denpasar, yaitu kurangnya tingkat kesadaran pemilik usaha menggunakan aplikasi GrabMerchant dalam pemanfaatan Fitur Promo Rekomendasi dan ad Manager untuk meningkatkan performa penjualan mereka. Tujuan dari kegiatan sosialisasi ini adalah menumbuhkan minat pemilik usaha untuk menggunakan kedua fitur pada aplikasi Grabmerchant. Metode kegiatan yang digunakan adalah sosialisasi secara luring mengenai manfaat dan langkah-langkah penerapan kedua fitur tersebut. Hasil kegiatan sosialisasi yang telah dilaksanakan, yaitu adanya minat pemilik usaha menerapkan kedua fitur pada aplikasi GrabMerchant.
Kata kunci: grab; penjualan; promosi; rekomendasi
Abstract:Abstract: Statistics and research are two things that cannot be separated. Although there are types of research that do not require the dominant role of statistics (qualitative research), but to be able to produce conclusions…
sions that can be generalized to a wider population, statistics is needed. Such research is quantitative research with a positivistic paradigm, ie a phenomenon is real if it can be seen, measured, and classified. The application of statistical science which is generally needed by students in writing research such as theses and theses, will have a positive impact, especially in improving the quality of the research. To achieve this goal, it is necessary to conduct socialization to students. The socialization was carried out to several students from both state universities and private universities in the city of Palembang. The socialization was done by introducing and giving tutorials on how to use statistical applications such as SPSS and Eviews, because several lecturers at several universities in Palembang complained about the poor quality of research and some said that their students did not really understand how to use SPSS and Eviews. The first result of this service is that students' understanding of SPSS and Eviews can be seen from discussions and questions and answers, second, namely the ability of students to apply the use of SPSS and Eviews in research.
Keywords: research; socialization; statistics
Abstrak: Statistik dan penelitian merupakan dua hal yang tidak bisa dipisahkan. Meskipun ada jenis penelitian yang tidak membutuhkan peranan statistika yang dominan (penelitian kualitatif), namun untuk dapat menghasilkan kesimpulan yang dapat digeneralisasikan ke populasi yang lebih luas diperlukan ilmu statistika. Penelitian yang demikian adalah penelitian kuantitatif dengan paradigma yang positivistik, yakni suatu gejala itu adalah nyata jika bisa dilihat, diukur, dan diklasifikasikan. Penerapan ilmu statistik yang umumnya dibutuhkan mahasiswa dalam penulisan penelitian seperti skripsi dan tesis, akan berdampak positif terutama dalam meningkatan kualitas penelitian tersebut. Untuk mencapai tujuan tersebut maka perlu diadakan sosialisasi kepada mahasiswa. Sosialisasi dilakukan pada beberapa mahasiswa baik dari perguruan tinggi negeri maupun perguruan tinggi swasta di Kota Palembang. Sosialisasi dilakukan dengan cara mengenalkan dan memberikan tutorial bagaimana penggunaan aplikasi statistic seperti, SPSS dan Eviews, karena beberapa dosen di beberapa universitas di Palembang mengeluhkan buruknya kualitas penelitian dan ada juga yang mengatakan bahwa mahasiswa mereka tidak begitu mengerti cara penggunaan SPSS dan Eviews. Hasil dari pengabdian ini yang pertama adalah pemahaman mahasiswa mengenai SPSS dan Eviews dapat dilihat dari diskusi dan tanya jawab, kedua yaitu kemampuan mahasiswa dalam menerapkan penggunaan SPSS dan Eviews dalam penelitian.
Kata Kunci: penelitian; sosialisasi; statistik
Abstract:Abstract.: The current covid-19 pandemic season pays special attention to students who study at home through online methods. The thing of concern is the frequent occurrence of violence in elementary school age children while…
hile studying due to the limitation of parents as substitute teachers during online learning. Parents of students with all their activities are required to help and assist their children in making school work. So the phenomenon that occurs in the field is the uncontrolled control of parental emotions towards children, so that online learning seems to be a frightening specter for elementary students. The purpose of implementing this Online Counseling Guidance is to provide insight to elementary school teachers who are members of the Indonesian Teachers Association (PGRI) Central Kalimantan regarding the mechanism for utilizing counseling which can be done online through the Competency Assessment and Career Development Service Center (PPAKPK) web. The method of implementing this service is carried out online through Conference Via Zoom and tutorials on using the web on a YouTube account which are distributed to Bimtek participants. The results obtained at this Bimtek show that all Bimtek participants are interested in the use of Online Counseling to serve as a means of consulting both students to teachers or guardians of students to teachers or teachers to psychiatrists who can be contacted when the teacher needs student problem solving.
Keywords: online counseling; elementary school teacher; central kalimantan
Abstrak: Musim pandemi covid-19 saat ini memberi perhatian khusus bagi para siswa yang belajar di rumah melalui metode daring. Hal yang menjadi perhatian adalah sering terjadinya kekerasan pada anak usia SD saat belajar dikarenakan faktor keterbatasan orang tua sebagai guru pengganti selama pembelajaran daring. Orang tua siswa dengan segala kesibukannya dituntut untuk membantu dan mendampingi anak-anak mereka membuat Pekerjaan Sekolah. Maka fenomena yang terjadi di lapangan adalah pengendalian emosi orang tua yang tidak terkendali kepada anak, sehingga pembelajaran daring terkesan menjadi momok yang menakutkan bagi para siswa SD. Tujuan dari pelaksanaan Bimtek Konseling Online ini adalah untuk memberikan wawasan kepada para Guru SD yang tergabung di dalam Persatuan Guru Republik Indonesia (PGRI) Kalimantan Tengah terkait mekanisme pemanfaatan konseling yang dapat dilakukan secara daring melalui web Pusat Pelayanan Asesmen Kompetensi dan Pengembangan Karir (PPAKPK). Metode pelaksanaan pengabdian ini dilakukan dengan cara daring melalui Conference Via Zoom dan tutorial penggunaan web pada akun youtube yang dibagikan kepada para peserta Bimtek. Hasil yang diperoleh pada Bimtek ini menunjukan bahwa seluruh peserta Bimtek tertarik dengan pemanfaatan Konseling Online untuk dijadikan sebagai sarana konsultasi baik siswa kepada guru ataupun wali murid kepada guru ataupun Guru kepada ahli Psikiater yang dapat dihubungi saat Guru membutuhkan pemecahan masalah siswa.
Kata Kunci: konseling online; guru sd; kalimantan tengah
Abstract:Abstract: In 2018, the number of Instagram users in Indonesia has reached 55 million users. A year earlier, Jakarta is the champ on Instagram as the most photographed place, surpassing Sao Paulo, New York and Madrid. This…
s phenomenon shows that Instagram is a social network that is trending in Indonesia right now. Trilogi Business Incubator (Inbistro) is a business incubator belonging to the Universitas Trilogi. From observations and discussions, there are still many tenants which assisted by Inbistro who do not understand digital marketing, especially with Instagram. Albeit, Instagram has become a popular social media in Indonesia, including for product promotion. This community service activity will try to answer the problem: how to increase the capacity of Inbistro tenants so that they understand the basics of Instagram marketing? Our training was designed in 3 (three) sessions which discussed: (1) the importance of using Instagram as a marketing tool for a business; (2) How to find quality, free royalty photos and videos for Instagram content; (3) How to find products and sell them on Instagram.
Keywords: Instagram marketing, Trilogi Business Incubator, Inbistro, social media, online marketing
Abstrak: Di tahun 2018, jumlah pengguna Instagram Indonesia telah mencapai 55 juta pengguna. Setahun sebelumnya, Jakarta menjadi juara di Instagram sebagai tempat yang paling banyak difoto, melewati Sao Paulo, New York dan Madrid. Fenomena ini menunjukkan bahwa Instagram adalah jejaring sosial yang sedang diminati di Indonesia saat ini. Inkubator Bisnis Trilogi (Inbistro) adalah inkubator bisnis milik Universitas Trilogi. Dari pengamatan dan diskusi, terlihat bahwa masih banyak tenant binaan Inbistro yang belum memahami tentang digital marketing, terlebih dengan Instagram. Padahal Instagram telah menjadi media sosial yang cukup populer di Indonesia, termasuk untuk promosi produk. Kegiatan pengabdian masyarakat ini akan mencoba menjawab permasalahan: bagaimana cara meningkatkan kapasitas tenant Inbistro agar mereka memahami dasar-dasar pemasaran melalui Instagram (Instagram marketing)? Pelatihan kami rancang dalam 3 (tiga) sesi yang membahas: (1) Pentingnya memanfaatkan Instagram sebagai sarana pemasaran suatu bisnis; (2) Cara mencari foto dan video berkualitas, tanpa berbayar, untuk konten Instagram; (3) Cara mencari produk dan menjualnya di Instagram.
Kata Kunci: Instagram Marketing, Inkubator Bisnis Trilogi, Inbistro, media sosial, pemasaran daring
Abstract:YouTube has become a major platform for public discourse in Indonesia, yet large-scale sentiment analysis of its comments remains challenging due to dynamic content, informal language, and limited labeled data. This study…
y proposes a Selenium–IndoBERT pipeline for sentiment analysis of Indonesian YouTube comments using a pseudo-labeling approach. Data were collected from ten YouTube videos discussing the One Piece flag phenomenon, yielding 10,842 comments after preprocessing. Selenium was employed to extract comments from dynamic pages, while IndoBERT was fine-tuned on a small manually labeled dataset and used to generate pseudo-labels for unlabeled data. Model performance was evaluated using probabilistic metrics, including Coverage, Expected Calibration Error (ECE), and Brier Score. At a confidence threshold of 0.75, 78.5% of comments received pseudo-labels, with an ECE of 0.095 and a Brier Score of 0.174. Manual validation showed substantial agreement with human annotations (Fleiss’ kappa = 0.72). The results indicate that the proposed pipeline enables scalable and reliable sentiment analysis with minimal manual annotation.
Abstract:Abstract: The Healthy Food Supplier App, which introduces groundbreaking innovations to increase public access to and delivery of healthy food, has emerged as a new phenomenon in the food sector. This research intends to…
examine and describe how the use of healthy food suppliers contributes to improving public health by making healthy food accessible to obtain and deliver it quickly. The development of mobile applications with the aim of providing healthy food and ingredients for the community is the subject of this research. The aim of this app is to provide original responses to issues related to raising awareness of quality of life and the value of nutritious food in everyday life. The User Centered Design (UCD) method needs to be applied to categorize various user information needs and package them into a mobile application design model. The results of the application design showed that the interface design for the pioneer food and health food raw material application was successfully created using the implementation of the UCD method with a number of revisions that have been updated since the evaluation as one of the feature developments in the application. The food recording feature and personalized recommendations implemented in this mobile application provide users with awareness and guidance in adopting healthier eating patterns.
Keywords: Design Interface; Mobile Applications; Requirements Engineering; User-Centered Design
Abstrak: Aplikasi Pemasok Makanan Sehat yang memperkenalkan inovasi terobosan untuk meningkatkan akses publik ke dan pengiriman makanan sehat, telah muncul sebagai fenomena baru di sektor makanan. Penelitian ini bermaksud untuk mengkaji dan mendeskripsikan bagaimana penggunaan pemasok makanan sehat berkontribusi dalam peningkatan kesehatan masyarakat dengan membuat makanan sehat dapat diakses untuk mendapatkan dan mengantarkannya dengan cepat. Pengembangan aplikasi mobile dengan tujuan menyediakan makanan dan bahan makanan sehat bagi masyarakat menjadi pokok bahasan penelitian ini. Tujuan dari aplikasi ini adalah untuk memberikan tanggapan orisinal terhadap masalah yang terkait dengan peningkatan kesadaran kualitas hidup dan nilai makanan bergizi dalam kehidupan sehari-hari. Metode User Centered Design (UCD) perlu diterapkan untuk mengkategorikan berbagai kebutuhan informasi pengguna dan mengemasnya ke dalam model desain aplikasi mobile. Hasil perancangan aplikasi didapatkan bahwa desain antarmuka aplikasi pelopor makanan dan bahan baku makanan kesehatan berhasil dibuat dengan menggunakan implementasi metode UCD dengan sejumlah revisi yang sudah diperbarui sejak evaluasi sebagai salah satu pengembangan fitur pada aplikasi. Fitur pencatatan makanan dan rekomendasi personal yang diterapkan pada aplikasi mobile ini memberikan pengguna kesadaran dan panduan dalam mengadopsi pola makan yang lebih sehat.
Kata Kunci: Design Interface; Mobile Applications; Requirements Engineering; User-Centered Design
Abstract:Abstract: A research institute explains that with 83.7 million people using the Internet, Indonesia is among the top 20 internet users globally. Various individual or group activities require an internet network, one of…
which is playing games, for developments in the gaming sector, especially the MOBA (Massive Online Battle Arena) genre game, is being hotly discussed. There are various kinds of MOBA genre games, one of which is the Mobile Legends game. Many E-Sport Mobile Legends teams, especially in Asia, make this phenomenon a business space to generate large profits. In this study, the researcher recommends a good machine learning algorithm to predict the outcome of Mobile Legends matches. Of the 600 match history data analyzed, this study recommends the Artificial Neural Network (ANN) and Random Forest (RF) algorithms as the right algorithms to predict the outcome of the match. Prediction results from each algorithm can reach 82% and 80% accuracy. These findings can help the E-sports analysis team build their match strategy.
Keywords: artificial neural networ; machine learning; mobile legend; prediction; random forest
Abstrak: Sebuah lembaga penelitian menjelaskan bahwa dengan 83,7 juta penduduk yang menggunakan Internet, Indonesia termasuk di dalam 20 besar pengguna internet secara global. Berbagai aktivitas individu atau kelompok membutuhkan jaringan internet, salah satunya adalah bermain game, untuk perkembangan pada sektor game khususnya game bergenre MOBA (Massive Online Battle Arena) sedang hangat diperbincangkan. Ada berbagai macam game bergenre MOBA, salah satunya game Mobile Legends. Banyak tim E-Sport Mobile Legends khususnya di asia menjadikan fenomena ini sebagai ruang bisnis untuk menghasilkan keuntungnya yang besar. Dalam penelitian ini, peneliti merekomendasikan algoritma pembelajaran mesin yang baik untuk memprediksi hasil pertandingan Mobile Legends. Dari 600 data riwayat pertandingan yang dianalisis, penelitian ini merekomendasikan algoritma Artificial Neural Network (ANN) dan Random Forest (RF) sebagai algoritma yang tepat untuk memprediksi hasil pertandingan. Hasil prediksi dari masing-masing algoritma dapat mencapai 82% dan akurasi 80%. Temuan ini dapat membantu tim analisis E-sports membangun strategi pertandingan mereka.
Kata kunci: artificial neural network; machine learning; mobile legend; prediksi; random forest
Abstract:This study examines the Islamic legal status of Valentine's Day celebrations through a hadith based approach and explores how Indonesian Muslims understand the phenomenon. The study addresses the tension between the prohibition…
ibition of tasyabbuh in the hadith “Man tasyabbaha bi qaumin fahuwa minhum” and the growing practice of Valentine's Day celebrations among young Muslims. Using a sequential mixed-methods design, the study combines desk research including analysis of the sanad, matn, and fiqh of hadith from six journal articles and one primary hadith source with an online survey of 47 Indonesian Muslims aged 16–28 selected through purposive and snowball sampling. The textual analysis found that the hadith is hasan (Islamic law) and that the prohibition of tasyabbuh specifically relates to the imitation of religious symbols and rituals, not all forms of cultural practices. The survey findings support this conclusion: most respondents understand the hadith (80.9%), have never actively celebrated Valentine's Day (89.3%), and believe the prohibition applies primarily to religious or symbolic imitation (55.3%). This study concludes that the primary concern among contemporary Indonesian Muslims is not the religious origins of Valentine's Day, but rather the associated practices, particularly khalwat, which risk violating sharia principles.
Abstract:The advancement of digital technology has paved the way for the emergence of various mobile learning applications increasingly used within the context of Islamic education. This phenomenon not only reflects the trend of…
integrating technology into modern learning systems but also raises fundamental questions about how these applications are designed and how far they impact learners’ experiences and learning outcomes. This article presents a systematic review of scholarly studies discussing the use of mobile applications in Islamic studies education. The review focuses on two key aspects: the design principles employed in application development and the learning outcomes achieved following their use. The review involved selecting literature from the past six years using specific inclusion criteria, including content relevance, source credibility, and its connection to mobile learning practices in Islamic education. Analysis reveals that designs considering cultural appropriateness, user interface interactivity, and integration of Islamic values positively influence students' emotional engagement, motivation, and content comprehension. Learning outcomes also extend into affective and spiritual domains, not merely cognitive. These findings serve as an initial foundation for developers and educators to build an adaptive, meaningful, and value-based Islamic mobile learning ecosystem.