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Showing 119 articles found for "Promoting"

EARLY CHILDHOOD HEALTH AND NUTRITION: UNDERSTANDING THE ISSUE OF STUNTING AND HOW TO PREVENT IT

Putri, Rahma Eka, Rahman, Riri Jufita, Juwita, Juwita, Annisa, Rifka, Juanti, Eka, Maswati, Maswati
Abstract: The most significant and valuable asset for society as a whole is health, and in order to recognize this state, proper dietary intake is required. Nutrition is a food ingredient that can improve a person's health when consumed.… nsumed. Thus, nutrition and health are closely linked. Early childhood nutrition preparation is a crucial issue that parents should focus on. because a child's early dietary intake will have an impact on their adult growth and development. Children's health and intelligence are directly linked to their nutrition, which cannot be separated. Additionally, children's growth and development will be supported by the nutrition they receive. This study aims to raise parents' and educators' understanding of the significance of a child's appropriate nutritional intake. A literature review of the findings and a discussion of research relevant to the program to be implemented constituting the research methodology. It is anticipated that this research will help parents and teachers at home by raising awareness of the need to monitor children's nutritional intake and sufficiency, which is also one of the key elements promoting growth and development.

INFLUENCE OF LIVE STREAMING SHOPPING FEATURE ON PURCHASE INTENTION FOR LOCAL BEAUTY BRAND THROUGH EMOTIONAL FACTORS IN THE S-O-R MODEL

Rosadiputri , Kadiva Dwilia, Indira Rachmawati
Abstract: The phenomenon of online shopping has driven business players to be more innovative in promoting their products on existing digital platforms. There is a technological innovation that allows online businesses to showcase… and demonstrate their products in real-time, known as live streaming shopping. TikTok has become one of the popular social-commerce platforms with beauty content within its application. This study aims to better understand the influence of TikTok live streaming shopping on the purchase intention of the local beauty brand through emotional factors. We applied the S-O-R (Stimulus, Organism, Response) model, with influencer credibility variables added to the emotional factors in the S-O-R model. Data were collected from 300 respondents who registered through a Google Form survey with predetermined criteria. PLS-SEM using Smart PLS was chosen for data analysis. The study revealed that attraction, cognitive assimilation, and influencer credibility mediate the relationship between real-time interaction, shopping guidance, visibility, media richness, and consumer purchase intention. Therefore, live streaming shopping through emotional factors significantly influences consumers' purchase intention. This research found that the enrichment of material living standards has transformed people’s purely demand-oriented shopping style. This study result help enterprises to better apply live streaming more effectively and expanding channels promotion strategies.

SMART TOURISM AND VISITOR DECISION-MAKING: AN EMPIRICAL STUDY ON MOBILE APPLICATION USE AT MANGKUNEGARAN PALACE

Debora Shinta Dewi, Nining Yuniati, Moch Nur Syamsu, Yuliyanto Nugroho, Agung
Abstract: This study aims to determine the influence of smart tourism features in a mobile application on tourists’ decision to visit Pura Mangkunegaran Surakarta. Using a quantitative approach, the research tested four main smart… rt tourism features: (1) Historical Information, (2) Cultural Gallery, (3) Cultural Events and News, and (4) Educational and Interactive Features. The study used a multiple linear regression method with data collected from 96 domestic respondents. The results show that all four smart tourism features simultaneously and partially have a significant effect on the decision to visit. The most influential features are Historical Information and Educational-Interactive content. These results emphasize the importance of digital platforms in promoting and preserving cultural tourism through smart technologies.

KARANGANYAR BATIK AS A CULTURAL EDUCATION MEDIA

Mega Reforma, Yuliyanto Nugroho, Agung, Moch Nur Syamsu
Abstract: This study aims to analyze the management of batik as an educational tourism attraction based on local cultural values in Karanganyar Regency, with an emphasis on the involvement of the five key actors in the Penta Helix… model—government, academia, business sector, community, and media. Karanganyar possesses rich cultural heritage in the form of batik, which holds significant potential to be developed into an educational tourism destination. However, its current management still faces various challenges. This research employed a qualitative descriptive approach, using in-depth interviews, field observations, and document studies for data collection. Data were analyzed using thematic analysis, referring to destination management theory (Cooper et al., 2008) and the concept of edu-tourism (Bodger, 1998). The results reveal that the management of batik educational tourism in Karanganyar has not yet been systematically integrated. Key issues identified include: (1) limited human resources with adequate competence, (2) conventional tourism practices, (3) lack of innovation in tourism product packaging, (4) insufficient institutional coordination and support, and (5) underdeveloped integration between cultural and educational tourism. While there is a strong commitment to cultural preservation from local communities and participation from business actors, structural support from the government and optimization of the media’s role require further enhancement. The implication of this research emphasizes the need for strengthened cross-sectoral collaboration through the Penta Helix framework, the formulation of specific policies for educational tourism development, as well as innovations in digital promotion and context-based cultural education curricula. This study is expected to serve as a reference for policymakers, tourism practitioners, and future researchers in promoting sustainable educational tourism rooted in local culture.

DIGITAL TRANSFORMATION OF THE CULTURAL HERITAGE OF THE MATARAM KINGDOM

Yuliyanto Nugroho, Agung, Sugiarto, Priyanto, Sony Heru, Hendratono, Tonny, Herryani, Herra, Pradapa, Fajar
Abstract: Digital transformation of cultural heritage is a strategic step in preserving and promoting cultural wealth to present and future generations. This study aims to analyze the digitalization efforts of the cultural heritage… e of the Mataram Kingdom, both in tangible and intangible forms, and to assess its impact on the preservation and increasing accessibility of cultural information. The research method used is a qualitative study with a descriptive approach through interviews, observations, and documentation studies. The results of the study indicate that the digitization of artifacts, manuscripts, historical sites, and historical narratives of the Mataram Kingdom has made a significant contribution to building public awareness of the importance of cultural preservation. This initiative also opens up opportunities for the development of culture-based ecotourism through digital media, such as applications, interactive websites, and augmented reality. However, challenges such as limited technology, funding, and human resources are still obstacles that need to be overcome through collaboration between the government, academics, cultural communities, and the private sector. Thus, digital transformation is an important means of maintaining the sustainability of the cultural heritage of the Mataram Kingdom in the modern era.

THE EFFECT OF FINTECH USAGE ON CONSUMER BEHAVIORAL INTENTIONS THROUGH FINANCIAL LITERACY AND CUSTOMER SATISFACTION ON INVESTMENT APPLICATIONS

Ismawati, Agus Maolana Hidayat, Pradana, Mahir
Abstract: This study seeks to explore the relationship between the understanding of fintech usage, behavioral intention, financial literacy, customer satisfaction, and brand image within the framework of the Bibit investment application.… cation. As consumer awareness of digital financial services continues to increase, companies are adopting strategies to strengthen user engagement and foster trust. The research highlights the critical role of financial literacy and customer satisfaction in cultivating stronger relationships between users and fintech platforms. The findings indicate that enhancing financial literacy and providing intuitive, user-friendly experiences not only elevate customer satisfaction but also encourage greater user loyalty. In light of the rising demand for informed decision-making and trust in digital financial services, fintech platforms that align with consumer expectations regarding education and service quality are better positioned to build long-term, meaningful relationships with users, thereby promoting sustained engagement and brand loyalty. Furthermore, the paper addresses the potential directions for future research focused on enhancing customer engagement with fintech platforms, particularly in the context of a highly competitive and awareness-driven market.

THE IMPACT OF TAWAKAL AND DHIKR ON MENTAL HEALTH AND STRESS IN MODERN LIFE

Isdianto, Andik, Al Indunissy, Nuruddin, Fitrianti, Novariza
Abstract: This study explores the psychological fortification offered by the Islamic practices of tawakal (reliance on God) and dzikir (remembrance of God) in addressing modern challenges, such as increased anxiety due to technological… gical advances and complex social needs. Employing a literature review methodology, this research investigates the influence of these practices on mental health and behavioral implications. The selection of peer-reviewed articles published within the last ten years involved databases like PubMed and Google Scholar with keywords related to Islamic spirituality and mental health. This method allowed a comprehensive analysis of contemporary studies, focusing on the therapeutic benefits of tawakal and dzikir in clinical settings. Results indicate that tawakal significantly reduces anxiety by fostering a relinquishing of control and instilling peace of mind, while dzikir enhances emotional stability through its meditative repetition of sacred phrases, promoting relaxation and reducing stress responses. Both practices not only support spiritual well-being but also offer practical coping mechanisms in stressful situations. The conclusion underlines the potential integration of tawakal and dzikir into conventional psychotherapeutic practices. It suggests further exploration into the incorporation of these spiritual elements within mental health frameworks to enhance therapeutic outcomes and patient recovery. This research contributes to the broader discourse on the intersection of spirituality and psychology, highlighting the relevance of traditional spiritual practices in contemporary mental health paradigms.

PENYULUHAN DAN PENDAMPINGAN MASYARAKAT DALAM MENGHINDARI SANKSI ADMINISTRASI PAJAK

Ngatimin, Ngatimin, Linawati, Linawati, Dewi, Siti Ratna Sari
Abstract: Community service activities aim to increase community tax awareness through counseling and mentoring activities regarding tax administration. Through a participatory and educational approach, the PKM team presents the latest… atest information on tax obligations, how to fill out taxes, and the impact and sanctions of tax administration for the community. Participants in this activity were attended by MSME owners and staff. The participants who attended were 10 (ten) people. The service was carried out through the provision of socialization and counseling materials to business actors related to tax administration sanctions. The methods applied included lectures, practices, discussions, and questions and answers. The evaluation showed an increase in knowledge and understanding of MSME actors on tax administration after participating in this program. Participants showed great enthusiasm during the activity, as seen from active participation in question and answer sessions, discussions, and consultations. This shows that the program successfully attracted their interest and resulted in productive interactions between the resource persons and the participants. The output of this activity is expected to improve MSME tax literacy and create better awareness and compliance with tax regulations, thereby reducing the risk of tax administration sanctions and promoting sustainable growth of MSMEs.  

PENYULUHAN MASYARAKAT PESISIR UNTUK MENINGKATKAN KESEJAHTERAAN MASYARAKAT DENGAN CARA PENDEKATAN MANAJEMEN Economic Circular WILAYAH PESISIR

Dwi Agung Saputra
Abstract: Observations and observations to seek information on human resources and natural resources in coastal areas to create regional regulations for coastal communities that are integrated with local culture and wisdom that respects… spects culture, customary law and the legal rights of the stakeholders involved. This is important to ensure the implementation of the program in terms of overall development of coastal areas in all fields. Budget planning that is right on target and collective aims to ensure that the plans made will be realized so that the development of coastal areas will be better. By creating data on coastal resources that is implementation-oriented in promoting coastal area management and strategic goals, such as economic development and food security, protecting public health, preventing conflict, and protecting environmental sustainability through coastal resource management.

Optimalisasi Peran Kelompok Informasi Masyarakat (KIM) dalam Literasi Digital di Kabupaten Merauke

Jalal, Nur, Syahrabudin Husein Enala, Syahruddin
Abstract: Kelompok Informasi Masyarakat (KIM) serve as strategic partners of the government in disseminating information to the public, particularly in remote and rural areas. In the era of digital transformation, the role of KIM… is increasingly crucial in promoting digital literacy to enhance access, understanding, and utilization of information technology among communities. This study aims to examine and optimize the role of KIM in improving digital literacy in Merauke Regency. A qualitative approach was employed, using data collection techniques such as observation, in-depth interviews, and document analysis with several active KIM groups in Merauke. The results show that although KIM holds great potential as agents of digital literacy, limitations in human resource capacity, technological infrastructure, and lack of training are the main challenges. Therefore, optimizing the role of KIM requires regular training, cross-sector collaboration, and regulatory and budgetary support from the local government. Thus, KIM can become key drivers in building an inclusive and competitive digital society in Merauke.