Abstract:The implementation of the community service at SMK Daarul Abroor aimed to enhance students' understanding of digital entrepreneurship and the application of simple digital marketing strategies. The results showed that the…
e participants had grasped the basic concepts of digital entrepreneurship and were able to apply digital marketing strategies effectively. The success rate of this service was measured through discussions and Q&A sessions with the participants, indicating a good understanding. To improve the effectiveness of future activities, it is recommended to provide computers with internet access to enable direct practice related to digital marketing activities. Additionally, specialized practice in copywriting techniques is also necessary to maximize digital marketing activities. This will help participants understand and apply design, content layout, and copywriting techniques more efektivitas.
Abstract:Artikel ini membahas tentang pemanfaatan teknologi sistem informasi geografis (GIS). Dalam pembelajaran pemasaran guna meningkatkan daya saing nilai Marketing. Tujuan pengembangan kursus pemasaran berbasis GIS adalah, (1)…
) untuk mengajar keterampilan siswa dalam memecahkan masalah pemasaran dengan menggunakan teknologi GIS sebagai dasarnya pengambilan keputusan, (2) meningkatkan kemampuan siswa dalam berkomunikasi atau menyajikan masalah bisnis mereka menggunakan citra visual seperti peta dan grafik. Di dalam artikel penulis juga mengusulkan tujuh modul pemasaran berbasis GIS antara lain a modul adalah prinsip-prinsip pemasaran, manajemen ritel, perilaku konsumen, riset pemasaran, e-commerce, manajemen penjualan dan pemasaran terpadu komunikasi.
Abstract:Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing dan elektronik word of mouth terhadap Keputusan berlangganan pada layanan Netflix di kita mataram. Jenis penelitian yang di lakukan adalah penelitian kuantitatif…
uantitatif dengan pendekatan asosiatif kasual. Populasi dalam penelitian ini yaitu Masyarakat yang pernah membeli layanan netfix. Sampel yang di ambil yaitu sebanyak 65 orang dengan Teknik sampel purposive sampling. Data yang di kumpulkan melalui online survei dan di analisis menggunakan analisis linier berganda melalui SPSS versi 26. Hasil ini menunjukan bahwa digital marketing dan Electronic worth of mouth berpengaruh positif terhadap Keputusan berlangganan pada layanan nnetflix di kota mataram.
Abstract:Technology company Apple Inc. is a market leader in IOS-based Smartphone sales. In market control, this company can quickly expand its sales wings with its official distributors to be able to reach several countries, especially…
ecially buyers. The resulting products have a fairly good strategic power targeting the middle to upper segments. The methodology is exposed that the marketing of the products used leads to premium services and digital media-based distribution. The strategy adopted by Apple Inc. has proven to be very effective because the introduction of products that have an exclusive image makes loyal customers wait for the presence of their products until they reach their official distributors. By conducting good research and development (R&D) on its product line, it makes it challenging to run the market to the global corner. This study provides strategy and understanding of the business perspective of Apple Inc. technology.
Abstract:Cara mereka dalam memasarkan produk mereka, mereka hanya bisa memasarkan produk mereka kepada tetangga maupun orang terdekat saja dan tidak tau cara untuk memperluas jangkauan pasarnya. Kurangnya pemahaman akan pentingnya…
nya
branding suatu produk. Agar setiap pelaku UMKM dapat mengerti bagaimana
cara untuk branding suatu product dan agar memperluas jangkauan pasar dari
usaha mereka itu sendiri. Peningkatan mutu UMKM melalui sosialisasi dan
pelatihan design product untuk pelaku umkm (ibu ibu PKK) di daerah Batu
Panjang. Pertama, yaitu tahap persiapan yang dilaksanakan pada minggu keempat.
Kedua, yaitu tahap penyusunan materi dan menyiapkan segala bahan keperluan
dalam melaksanakan pelatihan desain grafis dan digital marketing. Ketiga, tahap
terakhir yaitu pelaksanaan pelatihan desain grafis dan digital marketing, dengan
dilaksanakannya kegiatan pelatihan ini diharapkan agar pelaku UMKM yang ada
di kelurahan Batu Panjang dapat lebih kreatif dan inovatif dalam memasarkan
produknya sehingga dapat berpotensi meningkatkan hasil pendapatan usaha yang
ada. Dengan dilaksanakannya kegiatan pelatihan ini diharapkan agar pelaku
UMKM yang ada di kelurahan Batu Panjang dapat lebih kreatif dan inovatif
dalam memasarkan produknya sehingga dapat berpotensi meningkatkan hasil
pendapatan usaha yang ada.
Abstract:Technology is developing very rapidly and continues to change from year to year. Therefore, the latest digital marketing trends will continue to emerge which are adapted to the conditions and situations of that year, but…
there are still some groups of people who do not understand the importance of digital trends, because competition for marketplaces or online shopping sites in Indonesia is currently getting tighter, the competition that is happening is not only from domestic shopping sites but also foreign ones that have entered the domestic market. This research aims to analyze the influence of satisfaction, trust and ease of use on customer loyalty in the Shopee marketplace in Dwikora sub-district, Medan Helvetia sub-district. This type of quantitative research with the independent variables used in this research is satisfaction, trust and ease of use and the dependent variable used is customer loyalty. The population used in this research is all people in Medan Helvetia sub-district. This research took samples using a purposive sampling method and there were 100 respondents who were deemed worthy of being research criteria. The research results show that partially and simultaneously satisfaction, trust and ease of use have a significant positive effect on customer loyalty.
Abstract:Bread product sales have become an important aspect of the bakery business, influenced by fluctuations in demand that are not easily predictable. Efficient sales management requires a deep understanding of sales patterns.…
. This study aims to optimize bread product sales by using the K-Means Clustering algorithm to analyze daily sales performance at Toko Roti Amin. The data used includes sales volume and transaction frequency for bread products, consisting of 356 data points. The results show that the bread products can be grouped into three clusters: 129 data in the “Good Sales” cluster, 28 data in the “Moderate Sales” cluster, and 199 data in the “Low Sales” cluster. These findings assist bakery owners in managing stock, production planning, and more targeted marketing strategies. Although there are limitations in using K-Means Clustering, such as dependence on the initial centroid selection, this study proves that applying this technique can enhance inventory management and maximize profit in the bakery business.
Abstract:Technological advances support digital transformation in sales data management. Wan Toys & Sport stores face difficulty understanding sales patterns, such as the highest sales months and most popular products. This research…
rch uses the K-Means clustering method with the CRISP-DM approach to group sports products based on their sales level. The analysis results show that this method is able to divide products into three categories: high, medium and low, thus providing strategic insight for stock management and marketing. Products with high sales are prioritized for stock, while products with low sales are targeted for promotion. This method effectively supports operational efficiency and data-based decision making at Wan Toys & Sport stores.
Abstract:Everbright has become one of the distributing companies selling various products, one of which is the Dettol product. In optimizing the stock and marketing of Dettol products, the company faces difficulties in identifying…
g the best-selling products and those less favored by customers. This research data originates from the sales transaction data of Dettol soap in November, comprising 77 sales data. Through the use of data mining, particularly the K-means Clustering method, it becomes a relevant approach to solving this issue. The objective of this research is to avoid excess inventory that remains unsold while meeting the diverse needs of customers. The results of this study show the visualization of the distribution of Dettol soap product clusters and grouping based on sales levels. There were 21 best-selling item data, 31 well-selling item data, and 25 less popular item data, enabling the company to manage inventory based on the best-selling items.
Abstract:The development of digital technology has changed the way businesses market products, including culinary businesses such as chili chips. This article examines the role of social media in increasing sales of chili chips in…
n Sibuhuan Market, North Sumatra. Social media, through platforms such as Instagram, Facebook, and TikTok, allows businesses to introduce their products to a wider audience, increase brand awareness, and reach markets outside of the local area. In addition, social media provides an opportunity to interact directly with consumers, receive feedback, and build customer loyalty. Marketing through creative content, such as eye-catching photos and videos, as well as promotions through influencers or contests, also contribute to increased buying interest. By taking advantage of the e-commerce features available on social media, the purchase process becomes easier, which also drives increased sales conversions.