Search Articles & Publications

Showing 2 articles found for "Gianyar"
Indonesian Journal of Social Science and Education (IJOSSE) (Vol. 1, No. 3, 2025)

STRATEGI PEMERINTAH DESA ADAT DALAM PENGEMBANGAN DAYA TARIK WISATA SUWAT WATERFALL DI DESA SUWAT KABUPATEN GIANYAR

I Wayan Raditya Wargata, I Putu Dharmanu Yudartha, Gek Aris Veratiani
Abstract: Penelitian ini membahas strategi Pemerintah Desa Adat Suwat dalam mengembangkan objek wisata Suwat Waterfall di Kabupaten Gianyar, Bali. Tujuan penelitian adalah menganalisis strategi yang telah diterapkan serta merumuskan… an rekomendasi untuk meningkatkan daya saing dan keberlanjutan destinasi. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa Pemerintah Desa Adat Suwat menerapkan strategi peningkatan infrastruktur, promosi berbasis media sosial, serta pemberdayaan masyarakat lokal. Tantangan utama yang dihadapi mencakup keterbatasan dana, rendahnya kualitas sumber daya manusia, dan minimnya pemanfaatan teknologi. Analisis SWOT menunjukkan kekuatan utama terletak pada keunikan alam dan aksesibilitas, kelemahan pada keterbatasan SDM, peluang pada perkembangan teknologi dan lokasi strategis, serta ancaman pada persaingan destinasi lain. Penelitian ini merekomendasikan penguatan kapasitas SDM, kolaborasi dengan pemerintah dan swasta, promosi digital yang lebih masif, serta penerapan prinsip pariwisata berkelanjutan. Dengan strategi tersebut, Suwat Waterfall berpotensi menjadi destinasi wisata yang kompetitif, berkelanjutan, dan memberi manfaat ekonomi bagi masyarakat lokal.
Global Research
14 views
International Journal of Social Science, Education, Communication and Economics (Vol. 1, No. 2, 2022)

The Influence of Transformational Leadership and Communication with Motivation as an Intervening Variable on the Performance of Tourism Village Managers in Ubud District, Gianyar Regency

Gede Agus Ari Eka Budi Pratama, I, Ayu Putu Widani Sugianingrat, Ida, Herny Susanti, Putu
Abstract: The tourism village as one of the tourist destinations developed by the village community, especially in Ubud District, Gianyar Regency, is managed by Pokdarwis. For this reason, managers are required to provide the best… performance in advancing tourism villages. The purpose of this study was to determine and analyze the effect of transformational leadership and communication with motivation as an intervening variable on the performance of tourism village managers in Ubud District, Gianyar Regency. The research population is all the administrators or Pokdarwis members of tourist villages in Ubud District as many as 110 people. The sampling technique used purposive sampling in order to obtain 93 people as respondents. The method of analysis using descriptive analysis and inferential analysis with SEM-PLS analysis. The results show that directly transformational leadership, communication and motivation have a positive and significant effect on the performance of managers, transformational leadership and communication have a positive and significant effect on motivation, and motivation is positively and significantly able to mediate the influence of transformational leadership on the performance of Tourism Village managers in Ubud District. Gianyar Regency. The implication of the research is the need to improve harmonious relationships between Pokdarwis members as tourism village managers to participate together in developing a better tourist village.
Global Research Influence Transformational Leadership Communication Motivation Intervening Variable Performance Tourism Village Managers Ubud District Gianyar Regency
26 views