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Showing 2 articles found for "Grilled"
International Journal of Social Science, Education, Communication and Economics (Vol. 2, No. 6, 2024)

The Influence of Product Quality and Service Quality on Customer Satisfaction of Sandy Honey Grilled Chicken Lampung Branch

Kenko Gunawan, Kangsen, Tiara Narundana, Vonny
Abstract: Sales of Sandy Cab Honey Grilled Chicken. Lampung every month is uncertain and causes income to become unstable. The research carried out examines the impact of product and service quality on the level of customer satisfaction… action at that location. For the purposes of this research, a quantitative methodology was used by taking a sample consisting of 100 customers of Ayam Bakar Madu Lampung branch, using a sampling technique based on the Lemeshow formula. Data analysis was carried out with the help of SPSS software, including various statistical tests to assess validity, reliability, and using coefficient of determination testing, multiple linear regression, F test, and T test. The results of the research indicate that: 1) Product quality has a significant impact on consumer satisfaction at Ayam Bakar Honey Lampung branch. Similarly, 2) Service quality was found to have a significant effect on customer satisfaction, which confirms the importance of, 3) Product quality and Service quality on the level of consumer satisfaction in the restaurant.
Global Research Influence Product Quality Service Customer Satisfaction Sandy Honey Grilled Chicken Lampung Branch
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Jurnal Pengabdian Indonesia (JPI) (Vol. 1, No. 1, 2025)

PENINGKATAN DAYA SAING PRODUK UMKM MELALUI PELATIHAN FOTOGRAFI PRODUK UNTUK STRATEGI MARKETING KREATIF

Muhammad Rijal Alim Rahmat, Anang Setiawan, A. Reski Almaida Dg Macenning
Abstract: This community service activity aimed to enhance the competitiveness of SME products through product photography training as part of a creative marketing strategy. The training was conducted during the 63rd Anniversary Education… ducation Exhibition of Universitas Negeri Makassar, involving six types of SME products: iced coffee, creative bags, accessories, packaged food, passion fruit drinks, and grilled bread. Participants were equipped with basic photography techniques and hands-on practice. Survey results showed a significant increase in photography skills and participants’ understanding of the importance of visual presentation in digital promotion. The training proved effective in improving SMEs’ promotional capabilities and product appeal in the digital era.
Global Research
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