Abstract:Teman Bus is an implementation of the Buy The Service program from the Ministry of Transportation Indonesia which was launched in 11 Indonesian cities during the pandemic and requires cashless system. This study raises the…
he question of transitioning from a free subsidy system to a paid cashless system in public transportation by 2023. What kind of promotional strategy has Teman Bus employed to capture the public's attention to adaptation? Using content analysis with a qualitative approach, through the Instagram of @teman_bus, researchers aim to examine the promotional strategies employed in the content uploads by Teman Bus. The resulting findings are that @teman_bus takes advantage of renewal along with adapting to new pandemic habits, following a great content strategy which consists of credibility, shareable, useful or fun, interesting, relevant, different and on brand such as centralized content from ministry of transportation, regularly holding giveaways and the most prominent approach is its 'on brand' consistency using repetition and persistence for uploading the content, the repetitive nature of the predetermined content template serves as a persistent promotional strategy, effectively garnering attention, facilitating learning, and promoting a shift in people's habits towards using cashless methods with Teman Bus for public transportation.
Abstract:Indonesia is the world’s second-largest fish producer, yet national fish consumption remains relatively low. To address this gap, the Ministry of Marine Affairs and Fisheries launched the Gemarikan (Eat More Fish) campaign,…
aign, which has recently shifted to digital platforms such as Instagram, TikTok, and YouTube to reach wider and younger audiences. This study explores the digital communication strategies used in the Gemarikan campaign, employing a constructivist paradigm and descriptive qualitative approach. Data were gathered through interviews, observation of digital channels, and document analysis at the Directorate General of Strengthening the Competitiveness of Marine and Fishery Products. Findings show that the campaign relies on persuasive, visual, collaborative, and educational messaging. While digital media enables interactive and contextual communication, effectiveness is shaped by technical and cultural factors. The study highlights the need for data-driven, adaptive digital communication strategies to promote healthy and sustainable food consumption behavior.
Abstract:This study aims to evaluate the strategic development of the government grant program for goat farming groups in Kediri Regency through a SWOT analysis approach. The program, launched in 2022, serves as an economic empowerment…
erment initiative to support small-scale farmers by increasing livestock populations and improving rural welfare. Data were collected using a descriptive quantitative method through in-depth interviews with program managers and grant recipients, supported by direct field observations. The Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices were used to determine the program’s strategic position, while the Cartesian SWOT diagram identified the appropriate development quadrant. The results show that the program is situated in Quadrant II, indicating strong internal conditions but significant external threats. With IFE and EFE scores of 2.9252 and 3,1333 respectively, the analysis suggests that the program should implement Strength–Threat (S-T) strategies, including consistent quarterly reporting, increased technical staff, and public reinforcement of the program’s catalytic function. These findings are expected to guide the formulation of more effective strategies for sustainable livestock empowerment in Kediri Regency.
Abstract:This study analyzes the competing interests within the Kartu Petani Berjaya (KPB) policy as part of efforts to promote sustainable community-based agricultural development in Lampung Province. The KPB program was launched…
d with the goal of improving farmers' welfare through digitally integrated agricultural services. However, initial observations indicate resistance from some farmers and signs of political interest dominance in both the formulation and implementation processes. The study aims to identify the political motives behind the policy, the sustainability of the program, farmers' literacy regarding the E-KPB system, and the extent to which the program empowers farmers and engages stakeholders. Using a descriptive qualitative approach with thematic analysis and source triangulation techniques, data were collected through in-depth interviews with academics and government officials, as well as document studies. The findings reveal that the dominance of regional leaders in decision-making has led to a program orientation that is more symbolic and electoral in nature. The dynamics of competing interests emerge both vertically and horizontally, resulting in weak coordination and reduced policy effectiveness. The transition from KPB to E-KPB has also shifted the program’s focus and reduced its tangible benefits for farmers. The study recommends strengthening multi-stakeholder collaborative governance in agricultural policy, reevaluating the structure of the E-KPB system, and actively involving academics and farmer associations. These findings contribute theoretically to the study of public policy and policy framing, and practically to improving the implementation of programs based on the real needs of farming communities.
Abstract:Education plays an important role in improving the quality of human life, but economic constraints often prevent many students from continuing their education. The Smart Indonesia Program (PIP) was launched to address these…
ese issues by providing educational assistance. However, in its implementation, the selection of PIP recipients at IT Al-Ikhsan Private Junior High School is still inaccurate. This research aims to classify the eligibility of PIP recipients using the Naive Bayes method. This method is applied to student data from the school's Dapodik in 2024 which consists of 265 students. The data is processed through CRISP-DM data mining stages, namely Business Understanding, Data Understanding, Data Preparation, Modeling, Evaluation, and Deployment. As a result, the Naive Bayes model showed an accuracy of 92.31% with a precision value for the “Yes” class of 89%, recall 100%, and F1-score 94%. In conclusion, variables such as means of transportation, KPS and KIP recipients, parents' income, and distance from home to school affect the eligibility of PIP recipients.
Abstract:Abstract: The Community Service Program, LDDIKTI 3 in collaboration with DITJENDIKTIRISTEK and Universities launched an Incentive Program for Assignment to Private Universities for the Implementation of Community Service…
in the Cianjur Earthquake Area based on Key Performance Indicators with a focus on the goal of Recovery for Victims of the Cianjur Earthquake Natural Disaster, West Java. From the results of observations made in the Cianjur and surrounding areas which were affected by the earthquake, many locations in Wangunjaya Village, Cugenang Regency, have not been touched and received assistance. Many people in this area experience health problems due to unbalanced nutritional intake and unclean lifestyle, damage to learning tools in schools and early childhood education, especially at SMPN 2 Cugenang and in early childhood education. The aim of the activity is to improve public health from a physical and mental perspective and to help restore education using digital learning. The activities carried out included conducting free examinations and treatment, teaching Progressive Muscle Relaxation (PMR) therapy to reduce anxiety in the community, distributing healthy food parcels, providing trauma healing for school children, and providing school facilities for schools.
Keywords: cianjur earthquake; cugenang; community service; educational facilities; health recovery.
Abstrak: Program Pengabdian Masyarakat, LDDIKTI 3 bekerjasama dengan DITJENDIKTIRISTEK dan Perguruan Tinggi mencanangkan Program Insentif Penugasan kepada Perguruan Tinggi Swasta untk Pelaksanaan Pengabdian Kepada Masyarakat di Wilayah Gempa Cianjur berbasis Kinerja Indikator Kinerja Utama dengan fokus tujuan Pemulihan Korban Bencana Alam Gempa Cianjur Jawa Barat. Dari hasil pengamatan yang dilakukan di daerah Cianjur dan sekitarnya yang terkena dampak gempa, lokasi Desa Wangunjaya Kabupaten Cugenang masih banyak yang belum tersentuh dan mendapatkan bantuan. Para masyarakat didaerah ini banyak yang mengalami masalah kesehatan karena asupan gizi yang tidak seimbang serta perilaku hidup yang tidak bersih, kerusakan alat-alat pembelajaran di sekolah dan PAUD khususnya di SMPN 2 Cugenang dan di PAUD. Tujuan kegiatan adalah untuk meningkatkan kesehatan masyarakat dari segi jasmani serta mental dan membantu memulihkan Pendidikan menggunakan pembelajaran digital. Kegiatan yang dilakukan adalah melakukan pemeriksaan dan pengobatan gratis, mengajarkan terapi Progressive Muscle Relaxation (PMR) untuk menurunkan ansietas pada masyarakat, membagikan parcel makanan sehat, memberikan trauma healing bagi anak sekolah, serta memberikan bantuan fasilitas sekolah bagi sekolah. Hasil dari kegiatan ini menunjukkan bahwa terjadinya peningkatan perasaan bahagia siswa dan masyarakat (+52%), siswa menjadi bisa merasakan pembelajaran digital (+34%) dan masyarakat menjadi lebih merasakan jasmani yang lebih sehat (+17%).
Kata kunci: cugenang; fasilitas pendidikan; gempa cianjur; pemulihan kesehatan; pengabdian masyarakat.