Abstract:The seminar titled Visual Discourse in Marketing UMKM Products held in Sukajadi Village, Lemahsugih District, aimed to enhance local entrepreneurs’ understanding of visual communication strategies in product marketing. This…
This initiative responded to the limited use of visual elements such as packaging design, symbols, and graphic narratives that reflect local identity and influence consumer perception. Through a participatory approach, participants were introduced to the basics of visual discourse, practiced culturally rooted design techniques, and simulated digital promotional content. Monitoring was conducted through direct observation and feedback, while evaluation involved pre-tests, post-tests, and analysis of participants’ design outputs. Results showed a significant improvement in visual literacy and readiness to redesign product packaging more effectively. The seminar laid a foundation for building a creative and context-sensitive UMKM ecosystem, where visual elements serve as key tools to strengthen product identity, cultural relevance, and market competitiveness.
Abstract:This study aims to develop a technically compliant and economically feasible design for a Restricted Security Area (RSA) perimeter fence surrounding Substation 7, the Chiller facility, and the Ground Water Tank (GWT) at…
Kertajati International Airport. These facilities constitute critical operational infrastructure supporting electricity distribution, terminal cooling systems, and water supply, including fire suppression reserves. Field observations identified the absence of a regulation-compliant perimeter protection system, exposing the utility cluster to unauthorized access and operational risk. The research employed a quantitative descriptive–analytical approach integrating field measurement, engineering design modeling, volume computation, and cost estimation based on the 2024 Majalengka Regional Standard Unit Price. Technical evaluation referred to national aviation security regulations and ICAO Annex 17 principles. A BRC (British Reinforced Concrete) fence system with a total height of 3.20 meters (2.40 m fence body and 0.80 m concertina wire) was proposed. The structural configuration includes reinforced concrete isolated footings, tie beams (sloof), and a bottom plinth beam to ensure lateral stability and anti-climb resistance. The total perimeter length of 313.74 meters ensures complete enclosure of the critical facilities. The estimated total project cost amounts to IDR 509,553,000.00, including VAT. The results demonstrate that the proposed design is structurally reliable, regulation-compliant, and economically justified within a risk mitigation framework. The study contributes a replicable engineering and financial planning model for strengthening airport critical infrastructure protection and enhancing long-term operational resilience.
Abstract:This study investigates how Word of Mouth, service quality, and brand image influence B2B customer loyalty at As-Syifaa Pharmacy in Majalengka, with customer satisfaction acting as a mediating variable. A quantitative approach…
proach was applied using the SEM-PLS method, drawing on data from 300 purposively selected customers. The analysis included measurement of validity and reliability, followed by structural model testing to identify both direct and indirect relationships among variables. The findings reveal that Word of Mouth, service quality, and brand image each play a meaningful role in enhancing customer satisfaction, which in turn becomes the strongest predictor of customer loyalty. Satisfaction was also found to mediate the effects of the three antecedent variables, either fully or partially, highlighting its central role in shaping long-term business relationships. These results indicate that building B2B customer loyalty requires more than consistent operational performance; it also depends on maintaining a credible brand reputation and fostering positive relational communication within the business network. Based on these insights, the study recommends strengthening service standards, reinforcing brand consistency, and managing interpersonal communication to support sustainable loyalty among B2B partners.
Abstract:The background of this research is based on the need to improve the quality of education and the demand for teacher professionalism in facing the dynamic challenges of school management. At SMK Negeri 1 Majalengka, the effectiveness…
ffectiveness of the principal’s leadership and the quality of internal communication are considered two important factors that may play a strategic role in enhancing teacher performance. These conditions highlight the need for empirical analysis to determine the extent to which these two aspects contribute to the achievement of teacher performance.
This study aims to examine the description of principal leadership, internal communication, and teacher performance at SMK Negeri 1 Majalengka, as well as to analyze the influence of principal leadership on teacher performance, the influence of internal communication on teacher performance, and the influence of both variables on teacher performance. Thus, this research not only describes the actual conditions but also tests the relationships between the variables under study.
The research employed descriptive and correlational methods. The study population consisted of all 141 teachers at SMK Negeri 1 Majalengka. The sample was determined using the Slovin formula, resulting in 104 respondents selected through proportional sampling. The research instrument was a questionnaire that had undergone validity and reliability testing. Data analysis was carried out to determine the strength of the relationships between variables and to test the research hypotheses.
The results indicate that principal leadership falls into the very competent category, internal communication is carried out high effectively, and teacher performance is categorized as very high. Correlational analysis findings show that principal leadership (X₁) has a significant influence on teacher performance, and internal communication (X₂) also has a significant influence on teacher performance. Simultaneously, both independent variables have a meaningful effect on improving teacher performance at SMK Negeri 1 Majalengka.
The implications of this study show that improving teacher performance can be achieved through strengthening principal leadership and implementing effective internal communication. Therefore, schools are advised to continuously build open and collaborative communication patterns and optimize leadership roles in providing direction, support, and exemplary behavior for teachers.
Abstract:Penelitian ini bertujuan untuk mengkaji pengaruh beban kerja, kompensasi, kinerja karyawan, dan kepuasan kerja di perusahaan manufaktur yang berlokasi di Kabupaten Majalengka. Metode yang digunakan dalam penelitian ini adalah…
dalah deskriptif statistik. Hasil analisis deskriptif menunjukkan bahwa secara umum, beban kerja karyawan berada pada kategori rendah, kompensasi tergolong tinggi, kinerja karyawan dinilai baik, dan kepuasan kerja karyawan berada dalam kategori puas. Hasil analisis statistik lebih lanjut mengungkapkan bahwa beban kerja memiliki pengaruh negatif terhadap kepuasan kerja, serta berdampak negatif signifikan terhadap kinerja karyawan. Sebaliknya, kompensasi terbukti memberikan pengaruh positif yang signifikan terhadap kepuasan kerja dan kinerja karyawan. Secara simultan, beban kerja dan kompensasi berpengaruh signifikan terhadap kepuasan kerja, serta keduanya bersama-sama memengaruhi kinerja karyawan secara signifikan. Selain itu, kepuasan kerja karyawan berpengaruh positif signifikan terhadap kinerja mereka. Temuan ini memberikan gambaran penting mengenai bagaimana pengelolaan beban kerja dan kompensasi dapat mempengaruhi kepuasan dan kinerja karyawan di sektor manufaktur.
Abstract:This study examined the management of teacher performance improvement in manifesting professional teachers in schools (Madrasah). The researcher conducted this study because of being motivated by the implementation of teacher…
acher performance management that has not been running optimally, especially in MAN 2 Majalengka and MAS Daarul Uluum PUI Majalengka. The sample in this study was the staff management of the schools, especially the principal, and teacher or educator staff in both schools studied, and the students, both at MAN 2 Majalengka and MAS Daarul Uluum PUI Majalengka. Then, the research method used in this study was descriptive-holistic aiming at finding out descriptive and holistic explanations as well as examining the assumptions used in more depth based on the findings and interpretations of the data in the research field. The data were collected through documentation techniques, interviews, and direct observation by the researcher. The results showed that the management of teacher performance improvement was able to make teachers professional, when the management of improving teacher performance was carried out based on the principles of scientific management and adjusted to the needs and characteristics of the school. Both schools (Madrasah) have been quite successful in implementing teacher performance management optimally. It could be seen in the efforts of both schools in several aspects examined. The planning aspects of both schools (Madrasah) involved a contextual analysis of all school resources and the school’s goals. The implementation of the aspects, in both schools (Madrasah), involved various performance indicators such as; (1) providing the guidance and distributing teacher self-evaluation tools; (2) carrying out academic supervision; (3) studying and concluding the results of academic supervision; (4) communicating the results of academic supervision to the teachers individually; (5) discussed the follow-up including; (a) conducting a non-formal program covering of handling cases that were individual and casuistic in nature (curative); (b) conducting a formal program, namely handling cases that were general in nature, and carried out by all teachers through training in the form of developing and deepening performance points such as composing a lesson plan. Both schools (Madrasah) showed their uniqueness, especially in the indicators of problem solving and following up. The evaluation aspects of both schools (Madrasah) were quite good at measuring existing education services, as well as measuring the extent to which the school elements have achieved predetermined qualifications. In general, this study concluded that both schools (Madrasah) were quite optimal in implementing teacher performance management by referring to the functional aspects of management; planning, implementation, and evaluation.