Abstract:The purpose of this study is to examine how product quality influences consumers' decisions to buy electric cars in Makassar City, using brand image as a mediating factor. The swift expansion of electric vehicle adoption…
necessitates a comprehensive understanding of the factors influencing customer purchasing behavior in this nascent sector. A quantitative methodology utilizing an explanatory study design was implemented to examine the causal links among the variables. The population comprised consumers who had acquired or utilized electric vehicles in Makassar City, while the precise population size remained unspecified. A purposeful non-probability sampling strategy was employed, resulting in 105 respondents who completed a structured online questionnaire sent using Google Forms. The data were analyzed utilizing SEM-PLS with SmartPLS to investigate both direct and indirect effects among the constructs. The findings demonstrate that product quality positively and significantly impacts purchase decisions, product quality positively and significantly influences brand image, and brand image positively and significantly affects purchase decisions. Additionally, brand image serves as a partial mediator in the correlation between product quality and purchasing decisions. The findings indicate that superior product quality in electric vehicles is more influential in influencing purchasing decisions when it concurrently cultivates a favorable brand image in consumers' perceptions, thus offering strategic insights for manufacturers and distributors in formulating marketing strategies that enhance both product quality and brand image.
Abstract:This study aims to analyze the influence of Halal Awareness and Product Knowledge on Purchase Intention and its impact on Brand Loyalty of halal cosmetic products. This research employs a quantitative approach using the…
accidental sampling method, where respondents consist of consumers who have purchased and used halal cosmetic products. A total of 100 respondents participated in this study. Data were collected through online questionnaires and analyzed using the Partial Least Squares (PLS) method with SmartPLS 3 software. The results indicate that Halal Awareness and Product Knowledge have a positive and significant effect on Purchase Intention. Furthermore, Purchase Intention has a positive and significant effect on Brand Loyalty. Halal Awareness and Product Knowledge also have a positive and significant direct effect on Brand Loyalty. In addition, the indirect effect analysis reveals that Purchase Intention significantly mediates the influence of Halal Awareness and Product Knowledge on Brand Loyalty. These findings highlight the crucial mediating role of Purchase Intention in linking halal awareness and product knowledge with halal cosmetic brand loyalty. Therefore, halal cosmetic manufacturers are encouraged to continuously strengthen the communication of halal values and product education to build strong purchase intention and drive sustainable brand loyalty.
Abstract:This study investigates factors driving purchase intention toward reject fashion products at factory outlets in Makassar, Indonesia. Reject products garments that fail manufacturer quality control standards but are sold…
legally at discounted prices represent an underexplored segment of circular fashion consumption. Drawing on the Theory of Planned Behavior and the Value-Based Adoption Model, this study tests a structural model in which four antecedents defect transparency, price perception, environmental consciousness, and store reputation influence purchase intention through the mediating role of perceived value. A quantitative survey was conducted with 250 consumers who visited factory outlets in Makassar. Data were analyzed using PLS-SEM via SmartPLS 4.0. Common Method Bias was confirmed absent using Harman's Single Factor Test and Full Collinearity VIF. Results indicate that all four antecedents positively influence perceived value, which strongly predicts purchase intention. Price perception is the dominant driver, followed by store reputation, environmental consciousness, and defect transparency. Perceived value fully mediates the effect of defect transparency and partially mediates the remaining three antecedents. These findings contribute to circular fashion consumer behavior literature and offer practical guidance for factory outlet operators in Eastern Indonesia.
Abstract:Direct incentive programs from a brand manufacturer to a distributor's sales force are uncommon in the Indonesian B2B lighting sector, and their consequences for portfolio composition and distributor profitability have not…
ot been empirically tested. This study examines whether a flat 3 percent quarterly bonus, applied uniformly across a portfolio of more than three hundred products spanning a 600-fold price range, produces unintended consequences beyond its stated goal of volume growth. A sequential explanatory mixed-methods design is used. The quantitative phase analyses 781 product-quarter observations covering 326 products over eleven quarters from mid-2023 through end-2025. The qualitative phase uses confirmatory interviews with seventeen informants from distributor management and sales teams. The incentive program successfully drives all four sales performance dimensions measured in the study, covering volume growth, revenue share, transaction frequency, and a cumulative growth index, all of which are statistically significant. However, higher-priced products attract significantly fewer transactions per quarter and grow more slowly over time. Seven of eight hypotheses are supported. Qualitative findings confirm that the incentive effect adds to total selling activity rather than redirecting it, but transaction attention consistently concentrates on lower-priced products across the eleven-quarter period. The study extends agency theory to a three-party setting and provides the first panel-level evidence of composition effects from a uniform sales incentive in Indonesian B2B distribution.
Abstract:This study analyzes OPPO's global expansion strategy through the optimization of its technology supply chain within the framework of the Global Value Chain (GVC). The smartphone industry has experienced rapid growth in recent…
ecent decades, with increasingly fierce competition among leading manufacturers. OPPO, a Chinese technology company founded in 2004 and part of BBK Electronics Corporation, has demonstrated significant competitiveness in the global market despite facing challenges in maintaining its market share from 2021 to 2024. This study uses a descriptive qualitative methodology, analyzing primary data from OPPO's official documents and secondary data from industry reports and academic literature. Findings show that OPPO implements production sharing in strategic geographic locations, with design and development centralized in China and manufacturing spread across countries that offer labor or infrastructure advantages. The study shows that OPPO's global expansion follows the Uppsala Model of internationalization, starting with culturally and geographically close markets such as Southeast Asia before expanding to more distant regions. Through technology-based supply chain optimization, digital integration, and the adoption of artificial intelligence (AI)-based coordination systems, OPPO has developed the ability to manage complex global networks while overcoming geopolitical challenges and supply chain disruptions. This research contributes to understanding how technology companies from developing countries leverage the Global Value Chain to enhance international competitiveness, providing insights into the relationship between supply chain strategy and the success of global expansion in the highly competitive smartphone industry.
Abstract:This study explores the role of brand image, price, promotion, and distribution channels in shaping consumer purchasing decisions for domestically produced industrial LED lighting products. A quantitative research approach…
ch was employed using a survey method, with data analyzed through multiple linear regression. The findings indicate that the proposed model is statistically significant, demonstrating that all marketing mix elements jointly influence purchasing decisions. Each variable also shows a positive and significant individual effect, with distribution channels emerging as the most influential factor in driving consumer decisions. This suggests that ease of access, product availability, and effective distribution play a critical role in the adoption of industrial LED products. The novelty of this research lies in empirically integrating marketing mix factors within the context of domestically manufactured LED products, an area that has received limited scholarly attention. The study offers practical implications for manufacturers, emphasizing the importance of strengthening distribution strategies and aligning pricing and promotional efforts to enhance consumer purchasing decisions
Abstract:The scarcity of petroleum resources or other fuel sources encourages efforts to find alternative energy, namely Bioethanol. Alternative raw materials that can be utilised in the manufacture of bioethanol from biomass are…
re pineapple crowns. Making Bioethanol from Pineapple Fruit Crown Cayane Variety by Using Saccharomyces cerevisiae Microbes is by varying the weight of yeast and the optimum fermentation time on the level of bioethanol produced. In this study using NaOH 1.5%w to degrade the lignin content in the crown of pineapple varieties cayane and H2SO4 2%v to convert cellulose into glucose. The research used variations in yeast weight of 7.5%; 10%; 12.5%w and variations in fermentation time of 2; 3; 4; 5 days in the fermentation process. While the purification process uses simple distillation with operating conditions 78oC-80oC for 2.5 -4 hours. Bioethanol obtained was tested for refractive index and gask romatography (GC). The test results obtained the optimum weight of yeast is 12.5 grams at 3 days fermentation time with bioethanol content of 6.154%.
Abstract:Abstract: Inventory of goods is an important thing in a company, because inventory can support the operational needs of the company so that it runs smoothly. A good goods management process will produce accurate transaction…
ion and inventory reports. The process of managing goods at BPRS Artha Madani is currently still being carried out manually using Microsoft Excel, this results in difficulties in making reports on incoming and outgoing goods transactions and frequent discrepancies between the data in Microsoft Excel and the actual goods in the warehouse during stock taking. In addition, the process of picking up goods at the warehouse is still not structured, so it is necessary to apply a method of stock management. Therefore, in this study, the design and manufacture of web-based applications was carried out by applying the FIFO method. The FIFO method is a problem-solving method that can be applied in a way that goods that come in first are assumed to be sold or out first [1]. In building this application the author uses the extreme programming (XP) method for system development, this method consists of 4 stages, namely planning, design, coding, testing. With the development of this application, it is hoped that it can overcome problems in managing goods at BPRS Artha Madani.
Keywords: extreme programming; FIFO; inventory of goods
Abstrak: Persediaan barang merupakan hal yang penting pada sebuah perusahaan, karena persediaan barang dapat menunjang kebutuhan operasional pada perusahaan tersebut agar berjalan dengan lancar. Proses pengelolaan barang yang baik akan menghasilkan laporan transaksi dan stok barang yang akurat. Proses pengelolaan barang pada BPRS Artha Madani saat ini masih dilakukan secara manual dengan menggunakan Microsoft excel, hal ini mengakibatkan sulitnya membuat laporan transaksi barang masuk dan keluar serta seringnya terjadi selisih antara data pada Microsoft excel dan aktual barang di gudang saat melakukan stock opname. Selain itu proses pengambilan barang di gudang masih belum terstruktur sehingga perlu diterapkan metode pengelolaan stok barang. Oleh karena itu pada penelitian ini dilakukan perancangan dan pembuatan aplikasi berbasis web dengan menerapkan metode FIFO. Metode FIFO adalah sebuah metode pemecahan masalah yang dapat diterapkan dengan cara barang yang pertama kali masuk diasumsikan terjual atau keluar pertama kali [1]. Dalam membangun aplikasi ini penulis menggunakan metode extreme programming (XP) untuk pengembangan sistem, metode ini terdiri dari 4 tahapan, yaitu planning, design, coding, testing. Dengan dibangunnya aplikasi ini diharapkan dapat mengatasi masalah dalam pengelolaan barang pada BPRS Artha Madani.
Kata kunci: extreme programming; FIFO; pengelolaan barang
Abstract:Abstract: At STMIK Royal Kisaran, research has been carried out for the manufacture of an electric motor prototype which is still in the development stage so that it requires the application of an automatic system that…
helps the work of the desired electric car system according to the needs of the user. At this time the prototype that has been designed has not used a car speed meter. Where digital measuring instruments have advantages over analog measuring instruments, where the readings of digital measuring instruments are clearer and more accurate and digital measuring instruments when viewed from an aesthetic point of view, digital measuring instruments are more attractive, and in motor vehicles digital speedometers are very rarely used, mostly motorized vehicles. still using an analog speedometer. It is necessary to apply a sensor system to detect the speed of the wheel mechanics of the electric car and connect it to the Arduino Uno microcontroller to control the value of the vehicle and display it on the LCD. By using this tool, it can determine the speed of the electric car vehicle so that the driver can calculate the speed of the vehicle and can be a reference for safety in driving.
Keywords: Microcontroller; Arduino Uno; Sensor; Electric Car Prototype
Abstrak: Pada STMIK Royal Kisaran telah dilakukan penelitian untuk pembuatan Protipe motor listrik yang masih dalam tahap pengembangan sehingga memerlukan penerapan sistem otomatis yang membantu kerja dari sistem mobil listrik yang diinginkan sesuai dengan kebutuhan pemakai. Pada saat ini untuk prototipe yang telah dirancang belum menggunakan alat pengukur kecepatan mobil. Dimana alat ukur digital mempunyai keunggulan dibanding alat ukur analog, dimana pembacaan alat ukur digital lebih jelas dan lebih teliti serta alat ukur digital jika dipandang dari segi estetika maka alat ukur digital lebih menarik, dan dalam kendaraan bermotor speedometer digital sangat jarang digunakan, kebanyakan kendaraan bermotor masih menggukan speedometer analog. Perlu dilakukanpenerapan dari sistem sensor untuk mendeteksi kecepatan dari mekanika roda dari mobil listrik tersebut dan dihubungkan ke mikrokontroler Arduino Uno untuk mengendalikan besar nilai dari kendaraannya dan ditampilkan pada LCD. Dengan menggunakan alat ini dapat mengetahui kecepatan kendaraan mobil listrik sehingga pengendara dapat memperhitungkan laju kendaraan serta dapat menjadi acuan keamanan dalam berkendaran.
Kata Kunci: Mikrokontroler; Arduino Uno; Sensor; Prototipe Mobil Listrik.
Abstract:The use of natural water resources in the surrounding area must be utilized optimally through local source diversification activities, especially in Indralaya Raya village, Indralaya District, Ogan Ilir Regency. Availability…
lity of lotus seeds is abundant especially during rainy season but has not been utilized optimally. In services program, the introduction of solar drying technology was carried out through outreach and assistance to Village residents, especially youth organizations and micro small medium enterprises (UMKM), regarding the application of technology used for the drying process of lotus seeds, so that the dried lotus seeds could be stored longer for further used, then the next activity continued with the processing of diversified flour products and their derivatives. The success of this activity has shown that the Indralaya Raya residents were enthusiastic about this service activity as shown by the activity achievement indicators. Socialization and assistance activities on the use of solar-powered dryers and the manufacture of flour products and their derivatives have had a positive impact on the Indralaya Raya village community in empowering the activities of youth organizations and UMKMs.