Abstract:This study aims to determine the the influence of product quality, packaging design, and customer experience on consumer repurchase intention on Ayam Penyet Bang Amin products in Rantauprapat, both partially and simultaneously.…
eously. This type of research is quantitative research with an associative approach. The population in this study were all consumers of Ayam Penyet Bang Amin Rantauprapat. The research sample was determined using the Lemeshow formula so that 96 respondents were obtained with a sampling technique using purposive sampling technique. Primary data were collected through online questionnaires and processed using SPSS version 23. The test results showed that partially, product quality had a positive and significant effect on repurchase intention (t count 3.069 > t table 1.986; Sig. 0.003 < 0.05). Packaging design had a positive and significant effect on repurchase intention (t count 2.446 > t table 1.986; Sig. 0.016 < 0.05). Customer experience also has a positive and significant effect on repurchase intention (t count 3.528 > t table 1.986; Sig. 0.001 < 0.05). Simultaneously, product quality, packaging design, and customer experience have a significant effect on consumer repurchase intention (F count 143.923 > F table 2.70; Sig. 0.000 < 0.05). The coefficient of determination of 0.819 indicates that the variables of product quality, packaging design, and customer experience are able to explain the variation in repurchase intention by 81.9%, while the remaining 18.1% is influenced by other variables outside this research model.
Abstract:This study aims to analyze the influence of promotion, service quality, and product innovation on consumer purchasing interest at Dimsum Chakmakan in Rantauprapat City. The study uses a quantitative approach with an associative…
ciative research type. The research sample consisted of 100 respondents selected using a purposive sampling technique with the criteria of consumers who have visited at least twice in the last six months. Data collection was carried out through questionnaires and data analysis using SPSS version 29 through validity tests, reliability, classical assumptions, multiple linear regression, t-test, F-test, and coefficient of determination. The results showed that promotion had a positive and significant effect on purchasing interest with a t-value of 2.255 and a significance of 0.026. Service quality also had a positive and significant effect with a t-value of 3.021 and a significance of 0.003 and was the most dominant variable with a beta value of 0.348. Product innovation had a positive and significant effect with a t-value of 2.179 and a significance of 0.032. Simultaneously, the three variables significantly influence purchase intention with an F value of 34.165 and a significance level of <0.001. The Adjusted R Square value of 0.501 indicates that 50.1% of the variation in purchase intention can be explained by the research model.
Abstract:This study aims to analyze the influence of horizontal communication, vertical communication, and diagonal communication on employee morale at the Rantau Utara District Office. The study used a quantitative approach with…
a survey method. The study population consisted of 33 employees, all of whom were sampled through a saturated sampling technique. Data were collected using a questionnaire and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression, partial tests, simultaneous tests, and coefficients of determination using SPSS 27. The results showed that horizontal communication, vertical communication, and diagonal communication each had a positive and significant effect on employee morale. Simultaneously, the three variables also had a significant effect on morale. Vertical communication was the variable that had the greatest influence compared to the other two variables. The Adjusted R Square value of 0.840 indicated that 84% of the variation in morale could be explained by the three forms of organizational communication, while 16% was influenced by other factors outside the research model. These findings confirm that effective organizational communication plays an important role in increasing employee morale and supporting the creation of more optimal public service performance.
Abstract:Beban Ganda Malnutrisi (Double Burden of Malnutrition) terbesar bagi dunia dalam hal gizi yaitu kekurangan gizi dan kelebihan gizi. Kejadian ini telah menjadi perhatian dunia dan membutuhkan solusi yang tepat, salah satu…
tu kelompok yang rentan terhadap masalah gizi yaitu usia dewasa dengan masa usia > 18 tahun. Tujuan penelitian untuk mengetahui perbandingan status gizi antara mahasiswa yang tinggal di rumah dengan Mahasiswa Rantau di Diploma Tiga Keperawatan Universitas Abulyatama. Metode penelitian ini menggunakan desain analitik dengan pendekatan cross sectional dengan jumlah populasi sebanyak 150 orang mahasiswa dan mahasiswi Diploma Tiga Keperawatan Universitas Abulyatama, sampel sebanyak 60 orang mahasiswa dan mahasiswi yang terdiri 30 orang yang tinggal dirumah dan 30 orang tinggal dirantau, teknik pengambilan sampel secara Purposive Sampling. Penelitian ini telah dilakukan pada tanggal 17 s/d 22 Juni 2025, analisa data yang digunakan univariat dan bivariat menggunakan uji independen t test. Hasil penelitian menunjukkan bahwa responden yang tinggal dirumah rata-rata nilai IMT (status gizi) adalah 21,22, sedangkan responden yang tinggal dirantau rata-rata nilai IMT (status gizi) 20,16 dengan nilai perbedaan sebesar 1,06 dan p- value 0,042. Kesimpulan status gizi mahasiswa yang tinggal di rumah lebih baik dibandingkan dengan mahasiswa yang tinggal dirantau. Diharapkan pada mahasiswa dan mahasiswi untuk menjaga status gizi tetap normal dengan mengkonsumsi makanan bergizi dan pengaturan pola makan yang baik, sehingga dapat mencegah terjadinya gizi kurang.
Abstract:Visual perceptual ability is one of the important aspects of cognitive development in early childhood. This ability is related to children’s capacity to recognize, differentiate, interpret, and understand information received…
eceived through vision. It includes the recognition of shapes, colors, sizes, patterns, and visual relationships, which are essential for children’s learning readiness. This study aims to improve the visual perceptual abilities of children aged 5–6 years at TK Sarantau Sasurambi through smartboard-based learning. The research employed a Classroom Action Research (CAR) method conducted in several cycles, namely planning, action, observation, and reflection. The research subjects were children aged 5–6 years. The research instruments included observation sheets of visual perceptual abilities (visual discrimination, visual memory, matching, sequencing, spatial relations, and eye–hand coordination), observation sheets on the use of the smartboard, and field notes. The results showed an improvement in visual perceptual abilities from the pre-cycle to Cycle I and Cycle II. Children’s mastery in the pre-cycle reached only 45%, increased to 65% in Cycle I, and reached 88% in Cycle II. The use of smartboards proved effective as it offers interactive and engaging visual learning experiences and facilitates children’s direct manipulation of objects. Therefore, smartboard-based learning is highly effective in improving the visual perceptual abilities of children aged 5–6 years.
Abstract:This study aims to determine “The Relationship Between Workload and Work Stress Among Employees at PT Everbright Rantauparapat Branch.” Workload was measured through indicators of targets to be achieved, working conditions,…
itions, use of working time, work standards, and work stress was measured through indicators of task demands, role demands, organizational leadership, and interpersonal demands. The research population consisted of 36 people with a saturated sampling technique. Primary data were obtained from Likert-scale questionnaires. Based on the results of data analysis conducted, it was found that the research data met the normality assumption, as indicated by a significant value of 0.087, meaning that the data were normally distributed. In addition, the results of the linearity test showed a significance value of deviation from linearity of 0.500, which means that the relationship between workload and work stress is linear. Furthermore, the results of the simple linear regression test showed that there was a relationship between workload and work stress with a result of 0.534, meaning that there is a fairly strong relationship between workload and work stress.
Abstract:Penyalahgunaan narkoba di kalangan merupakan masalah sosial yang kompleks dan memerlukan intervensi yang efektif. Penelitian ini bertujuan untuk mengevaluasi pengaruh penyuluhan anti-narkoba terhadap perubahan pengetahuan,…
n, sikap, dan perilaku remaja di Kepenghuluan Rantau Panjang Kanan. Metode penelitian yang digunakan adalah metode kualitatfi. Penyuluhan dilakukan selama sehari dengan materi yang mencakup bahaya narkoba, cara pencegahan, dan pengenalan layanan rehabilitasi. Hasil penelitian menunjukkan adanya peningkatan signifikan pada tingkat pengetahuan dan sikap positif terhadap bahaya narkoba setelah mengikuti penyuluhan. Selain itu, terdapat perubahan perilaku yang lebih baik dalam hal penghindaran terhadap risiko penyalahgunaan narkoba. Penelitian ini menyimpulkan bahwa penyuluhan anti-narkoba memiliki efek positif dalam meningkatkan kesadaran dan mengurangi niat penyalahgunaan narkoba di kalangan remaja. Oleh karena itu, program penyuluhan yang berkesinambungan dan melibatkan berbagai pihak perlu terus ditingkatkan sebagai bagian dari upaya pencegahan penyalahgunaan narkoba di daerah pedesaan.
Abstract:The purchase decision is the main goal or purpose of selling a product. This study aims to analyze the influence of marketing experience, price and brand trust on purchasing decisions. This study was conducted using a descriptive…
scriptive quantitative research method with data collection using a research tool in the form of questionnaires distributed directly to respondents. The subjects of this study include consumers who purchased Jotun brand paint products from CV. Asia Maju Rantauprapat during the period specified by the author. Determining the sample size used the purposive sampling technique with a total of 65 consumers. To analyze and analyze the research data, it was carried out using the computer program SPSS version 20 with instrumental testing, classical hypothesis testing, multiple regression analysis and hypothesis testing. Research results show that marketing experience, price and brand trust have a positive and significant impact on purchasing decisions. At the same time, marketing experience, price and brand trust have a positive and significant impact on purchase decisions with a contribution of 0.888 or 88.80% and the remaining 11.20% is influenced by other factors. Other factors were not considered in this study.
Harun, Hilda, Ruslan Majid, Rizkita Nur Ainun, Yasrul, Wa Ode Siti Aisyah Nur Cahyani, Sitti Nur Afridasari, Siti Nurfadilah, Paridah, Fifi Nirmala, Rastika Dwiyanti Liaran
Abstract:Latar Belakang: Mahasiswa perantauan merupakan kelompok rentan yang menghadapi berbagai risiko kesehatan, termasuk pergaulan bebas dan masalah kesehatan reproduksi akibat minimnya pengawasan orang tua dan tekanan adaptasi…
i sosial di lingkungan baru. Jauh dari keluarga, mahasiswa perantauan sering kali menghadapi krisis identitas, pengaruh negatif teman sebaya, serta paparan konten digital yang tidak tersaring, sehingga meningkatkan risiko perilaku seksual berisiko. Tujuan: Meningkatkan pengetahuan mahasiswa mengenai pergaulan bebas, kesehatan reproduksi, dan strategi adaptasi sehat di perantauan melalui kegiatan penyuluhan kesehatan yang partisipatif dan berbasis media PowerPoint dan e-leaflet. Metode: Kegiatan pengabdian masyarakat ini menggunakan desain kuasi-eksperimen pre-test post-test tanpa kelompok kontrol (one-group pre-test post-test design). Peserta berjumlah 54 mahasiswa Program Studi Gizi Fakultas Kesehatan Masyarakat Universitas Halu Oleo (FKM UHO) Angkatan 2025, dipilih menggunakan teknik purposive sampling. Intervensi berupa penyuluhan kesehatan interaktif menggunakan media PowerPoint, e-leaflet berbasis barcode yang dapat diakses melalui smartphone, serta sesi tanya jawab dan diskusi kelompok. Evaluasi dilakukan menggunakan kuesioner 15 item pilihan ganda melalui Google Form sebelum dan sesudah intervensi. Analisis data menggunakan statistik deskriptif dan uji Wilcoxon Signed-Rank Test dengan batas kemaknaan p < 0,05. Hasil: Rata-rata skor pengetahuan meningkat dari 13,63 pada pre-test menjadi 13,88 pada post-test, disertai peningkatan nilai median dari 14 menjadi 15 dari total skor maksimal 15. Uji Wilcoxon Signed-Rank Test menunjukkan perbedaan yang bermakna secara statistik antara skor sebelum dan sesudah intervensi (Z = -2,536; p = 0,011). Peserta menunjukkan antusiasme tinggi selama sesi diskusi, dengan pertanyaan-pertanyaan yang kritis dan relevan dengan pengalaman nyata di lingkungan perantauan. Kesimpulan: Penyuluhan kesehatan partisipatif berbasis media PowerPoint, dan e-leaflet terbukti efektif meningkatkan pengetahuan mahasiswa perantauan tentang adaptasi sehat, pergaulan bebas, dan kesehatan reproduksi. Pendekatan ini direkomendasikan sebagai strategi promosi kesehatan yang aplikatif di lingkungan perguruan tinggi.
Abstract:Kegiatan pengabdian kepada masyarakat dengan tema "Wirausaha Kreatif: Inovasi Tanpa Batas" bertujuan untuk meningkatkan pemahaman siswa SMKN 2 Rantau Prapat mengenai kewirausahaan berbasis teknologi. Program ini dirancang…
g untuk membekali siswa dengan keterampilan bisnis, strategi pemasaran digital, serta pemanfaatan teknologi dalam dunia usaha. Metode pelaksanaan meliputi sesi pelatihan, diskusi interaktif, dan praktik langsung dalam merancang ide bisnis. Hasil kegiatan menunjukkan bahwa siswa memiliki antusiasme tinggi dalam memahami konsep kewirausahaan dan menunjukkan peningkatan minat untuk mengembangkan usaha berbasis keterampilan mereka. Evaluasi program mengindikasikan keberhasilan dalam meningkatkan kepercayaan diri siswa dalam merintis usaha serta memperkuat hubungan antara dunia pendidikan tinggi dan sekolah kejuruan. Dengan keberhasilan ini, diharapkan kegiatan serupa dapat dikembangkan lebih lanjut untuk memberikan dampak yang lebih luas dalam mendukung generasi muda menjadi wirausahawan inovatif dan mandiri.