Abstract:Abstract: Toko IBIL Asahan is a retail business engaged in selling children's and adult clothing. Customer retention and marketing tactics are vital for corporate success. Especially for retail enterprises like the Ibil…
Asahan Store, it's critical to consistently create novel strategies to draw in new clients and keep existing ones. This research aims to design a web-based new customer acquisition and points program to increase buying interest and customer loyalty at IBIL Asahan stores. The research method used is a case study, which involves collecting data from primary and secondary sources. Primary data were obtained through direct observation at Toko IBIL Asahan and interviews with store management. The results of this study resulted in the design of a point program integrated with the web application to provide incentives to customers to shop regularly at Toko IBIL Asahan. This points program will give customers points every time they make a purchase, and these points can be redeemed for gifts or discounts in the future. In addition, new customer acquisition strategies are also proposed, including marketing through social media, promotional campaigns, and collaboration with local partners. This web application also provides information about point programs, special offers, and other features that can interest customers. In addition, the installation of point machines in stores will also be carried out to make it easier for customers to collect points and exchange them.
Keywords: Cashier Application; database; member; point; pos
Abstrak: Toko IBIL Asahan adalah sebuah usaha retail yang bergerak di bidang penjualan pakaian anak-anak dan dewasa. Strategi pemasaran dan retensi pelanggan menjadi faktor penting bagi keberhasilan bisnis. Terutama bagi bisnis ritel seperti Toko Ibil Asahan, penting untuk terus mengembangkan cara-cara baru untuk menarik pelanggan baru dan mempertahankan pelanggan yang sudah ada. Penelitian ini bertujuan untuk perancangan program poin dan akuisisi pelanggan baru berbasis web untuk meningkatkan minat beli dan loyalitas pelanggan pada toko IBIL Asahan. Metode penelitian yang digunakan adalah studi kasus, yang melibatkan pengumpulan data dari sumber primer dan sekunder. Data primer diperoleh melalui observasi langsung di toko IBIL Asahan dan wawancara dengan manajemen toko. Hasil penelitian ini menghasilkan perancangan program poin yang terintegrasi dengan aplikasi web untuk memberikan insentif kepada pelanggan untuk berbelanja secara teratur di Toko IBIL Asahan. Program poin ini akan memberikan poin kepada pelanggan setiap kali mereka melakukan pembelian, dan poin-poin ini dapat ditukarkan dengan hadiah atau diskon di masa mendatang. Selain itu, strategi akuisisi pelanggan baru juga diusulkan, termasuk pemasaran melalui media sosial, kampanye promosi, dan kolaborasi dengan mitra lokal. Aplikasi web ini juga menyediakan informasi tentang program poin, penawaran spesial, dan fitur-fitur lain yang dapat menarik minat pelanggan. Selain itu, pemasangan mesin poin di toko juga akan dilakukan untuk memudahkan pelanggan dalam mengumpulkan poin dan menukarkannya.
Kata kunci: aplikasi kasir; database; member; poin; pos
Abstract:Abstract: This research uses the PIECES framework to analyze user satisfaction with the MySooltan application as a single digital touch for Micro, Small, and Medium Enterprises (MSMEs). The framework was chosen because it…
t has been proven empirically to evaluate information system user satisfaction to see opportunities and improvements in information system development. The sample of this research are users of the MySooltan application, namely MSMEs in Labuan Bajo City. The total sample is 102 respondents. Data was collected using a Google Form questionnaire distributed from October to November 2022 and measured using a Likert scale calculation. The evaluation results found that MSMEs, assisted by Rumah BUMN in Labuan Bajo City, were very satisfied using the MySooltan application during the pandemic. However, PT Telkom still needs to improve the guarantee of confidentiality and protection of user data so that MSMEs can use this application optimally.
Keywords: information system; MSMEs; Mysooltan application; PIECES; user satisfaction
Abstrak: Tujuan riset ini adalah untuk melakukan analisis kepuasan pengguna aplikasi MySooltan sebagai single digital touch Usaha Mikro, Kecil, dan Menengah (UMKM) menggunakan PIECES framework. Metode ini dipilih karena telah terbukti secara empiris dapat digunakan untuk mengevaluasi kepuasan pengguna sistem informasi untuk melihat peluang dan perbaikan dari sistem informasi yang dikembangkan. Sampel riset ini adalah pengguna aplikasi MySooltan, yaitu UMKM di Kota Labuan Bajo. Total sampel sebanyak 102 responden. Data dikumpulkan menggunakan kuesioner Google Form yang disebar dari bulan Oktober hingga November 2022 dan diukur menggunakan perhitungan skala likert. Hasil evaluasi menemukan secara keseluruhan, UMKM binaan Rumah BUMN di Kota Labuan Bajo sangat puas untuk menggunakan aplikasi MySooltan selama pandemi. Namun demikian, PT Telkom masih perlu meningkatkan jaminan kerahasiaan dan perlindungan data pengguna, agar aplikasi ini dapat digunakan secara optimal.
Kata kunci: aplikasi MySooltan; kepuasan pengguna; PIECES; sistem informasi; UMKM
Abstract:Abstract: The government's effort to improve the community's economy is to give birth to Micro, Small and Medium Enterprises (MSMEs) in the midst of the community. The people of Cirebon city are people who are starting of…
f being a productive society, so that MSMEs are born in the city of Cirebon. However, limited land for the process of buying and selling and marketing products has, in MSMEs being run by the community often resulting in bankruptcy due to market competitiveness. So to overcome this problem, we need a media that can distribute the results of MSME products for the people of the city of Cirebon without having to have land to sell products. This research was conducted of building an E-Marketplace (Digital Market) system that is used by the people of the city of Cirebon to promote, sell and buy the products of the Cirebon city community's MSME products online based on a Website . Apart from that, with the E-Marketplace, it can help MSMEs in the city of Cirebon continue to run their business during this pandemic even though there are Community Activity Restrictions (PPKM). In this study, the research method applied is the System Development Life Circle, where the method includes the process of data collection and analysis, system design, system development and system implementation and system testing. The results of this application design will be named Padibon . So with this Padibon application, MSME actors in marketing their products, and consumers can buy MSME products anywhere and anytime.
Keywords: E-Marketplace; Frameworks; MSMEs; SDLC
Abstrak: Usaha pemerintah dalam meningkatan perekonomian masyarakat adalah dengan melahirkan Usaha Mikro Kecil Menengah (UMKM) didalam lingkungan masyarakat. Masyarakat kota Cirebon merupakan masyarakat yang mulai menyadari pentingnya menjadi masyarakat yang produktif. Namun keterbatasan lahan untuk proses jual beli dan pemasaran produk mengakibatkan UMKM yang di jalankan oleh masyarakat seringkali mengakibatkan kebangkrutan karena daya saing pasar. Maka untuk mengatasi masalah tersebut, diperlukan sebuah media yang dapat menyalurkan hasil produk UMKM masyarakat kota Cirebon tanpa harus adanya lahan tempat menjual produk. Penelitian dilakukan untuk membangun sebuah sistem E- Marketplace (Pasar Digital) yang digunakan oleh masyarakat kota Cirebon untuk mempromosikan, menjual dan membeli hasil-hasil produk UMKM masyarakat kota Cirebon secara online berbasis Website. Selain dari itu, dengan adanya aplikasi ini maka dapat membantu UMKM masyarakat kota Cirebon tetap menjalankan usahanya di masa pandemi ini walaupun terdapat Pemberlakuan Pembatasan Kegiatan Masyarakat (PPKM). Pada penelitian ini, metode yang diterapkan adalah System Development Life Circle, dimana metode tersebut meliputi proses pengumpulan dan analisis data, design system, development system dan implementasi sistem serta pengujian sistem. Hasil dari perancangan aplikasi ini adakan diberi nama Padibon. Maka dengan aplikasi Padibon ini, pelaku UMKM dapat memasarkan hasil produknya, dan konsumen bisa membeli produk UMKM dimanapun dan kapanpun.
Kata kunci: E-Marketplace; Framework; SDLC; UMKM
Abstract:Abstract: Micro, Small and Medium Enterprises (MSMEs) are business entities or individuals that have productive activities and fulfill the criteria for micro-enterprises. The development of the economic sector in Indonesia…
ia is also influenced by MSME businesses. Beni Scroll Art is an MSME engaged in the sale of handicrafts such as making miniature amperes, trophies made of wood, bird statues made of wood and so on. This research is a development of research that previously discussed the use of website-based information technology which was developed into android-based information technology. Android-based sales applica-tion development is more effectively used for the community in the buying and selling process because it is more familiar in the community. Therefore, the system development carried out by researchers is an Android-based application in the sales process and to in-crease sales. The method used in developing this android application is a prototype with several stages of Communication, Quick Plan, Modeling and Quick Design, Quick Design, Construction of Prototype, and Deployment Delivery and Feedback. The purpose of this research is to simplify sales, increase sales, and make the sales process more effective and efficient.
Keywords: applications; android; sales; SMEs
Abstrak: Usaha Mikro Kecil Menengah (UMKM) merupakan badan usaha atau perseorangan yang mempunyai kegiatan produktif serta memenuhi kreteria dalam usaha mikro. Perkembangan bidang ekonomi di Indonesia juga diperngaruhi oleh usaha UMKM. Beni Scroll Art merupakan UMKM yang bergerak dibidang penjualan keterampilan tangan seperti pembuatan miniature ampere, piala dengan bahan dasar kayu, patung burung dengan bahan dasar kayu dan sebagainya. Penelitian ini merupakan pengembangan dari penelitian yang sebelumnya membahas pemanfaatan teknologi informatika berbasis website dikembangkan menjadi teknologi informasi berbasis android. Pengembangan aplikasi penjualan berbasis android lebih efesien digunakan untuk masyarakat dalam melakukan proses jual-beli karena lebih familiar dimasyarakat. Maka dari itu pengem-bangan sistem yang dilakukan peneliti adalah aplikasi berbasis android dalam proses penjualan serta untuk meningkatkan penjualan. Metode yang digunakan dalam pengambangan aplikasi android ini adalah prototype dengan beberapa tahapan komunikasi, rencana cepat, pemodelan dan desain cepat, desain cepat, konstruksi prototipe, dan pengiriman dan umpan balik penyebaran. Tujuan dari penelitian ini untuk mempermudah penjualan, meningkatkan penjualan, serta agar proses penjualan lebih efektif, dan efesien.
Kata kunci: aplikasi; android; penjualan; UMKM
Abstract:Abstract: The development of information technology has grown rapidly and has made information systems important in running an enterprise’s business. Therefore, companies need to increasingly adopt Enterprise Architecture…
itecture (EA). EA is the basis for problems that occur in an enterprise by utilizing technological innovations in meeting the expectations of information system architecture. The design quality of the Information System Architecture model has been recognized as an important factor for the success of EA design in enterprises. In meeting this quality, it is necessary to test the relevance of EA to the needs of the enterprise. This study focuses on testing the relevance of Information System Architecture design using the Enterprise Architecture Quality Framework (EAQF). The quality principle of relevance has derived attributes, which are EA Purpose and Objectives, EA Stakeholders Concerns, Usefulness, Completeness vs. Conciseness, and Level of Detail. Each attribute has an assessment method, whether qualitative, quantitative, or Yes / No. Relevance testing in this study will produce an Information System Architecture model in EA design that meets the quality principle of relevance in the EA quality framework.
Keywords: Enterprise Architecture; Enterprise Architecture Quality Framework; Information System Architecture; Relevance
Abstrak: Perkembangan teknologi informasi telah berkembang pesat dan menjadikan sistem informasi penting dalam menjalankan bisnis suatu perusahaan. Oleh karena itu, perusahaan perlu perusahaan semakin mengadopsi Enterprise Architecture (EA). EA merupakan landasan untuk permasalahan yang terjadi dalam suatu perusahaan dengan memanfaatkan inovasi teknologi dalam memenuhi harapan arsitektur sistem informasi. Kualitas perancangan model Information System Architecture telah diakui sebagai faktor penting untuk kesuksesan perancangan EA di perusahaan. Dalam memenuhi kualitas tersebut, maka diperlukan suatu pengujian relevansi EA terhadap kebutuhan perusahaan. Penelitian ini berfokus pada pengujian relevansi perancangan Information System Architecture menggunakan Enterprise Architecture Quality Framework (EAQF). Prinsip kualitas relevansi memiliki atribut turunan, yaitu berupa EA Purpose and Objectives, EA Stakeholders Concerns, Usefulness, Completeness vs. Conciseness, serta Level of Detail. Setiap atribut memiliki metode penilaian, baik yang bersifat kualitatif, kuantitatif, atau Ya / Tidak. Pengujian relevansi pada penelitian ini akan menghasilkan model Information System Architecture pada perancangan EA yang memenuhi standar prinsip kualitas relevansi pada kerangka kerja kualitas EA.
Kata kunci: Enterprise Architecture; Enterprise Architecture Quality Framework; Information System Architecture; Relevansi
Abstract:This service focuses on MSMEs in Sei Simpang Dua Village, Kampar Regency, Kampar Kiri Hilir District, Riau Province. The purpose of this service is to meet customer needs and make it easier for MSME (Micro, Small and Medium…
ium Enterprises) players to disseminate information related to products in the village, as well as support government programs, namely smart villages and be able to face the Industrial Revolution 4.0, namely the importance of digital transformation with a vision towards village digitalization. This service method includes observation, training, monitoring and evaluation. So that the results of this service are in the form of utilizing e-commerce applications that have been built for the village of sei simpang dua with 3 menus including the home menu, product menu and basket menu. The home menu contains general information, the product menu displays all products from the village of sei simpang dua and the basket menu displays the number of items and the total shopping price.
Abstract:This study aims to analyze the effect of the application of Financial Accounting Standards (FAS) on the quality of financial statements in Small and Medium Enterprises (SMEs) in Indonesia. Quality financial reports are very…
ery important for SMEs, because they serve as a transparent communication tool between management and stakeholders, as well as a basis for making informed decisions. SMEs have a significant contribution to the Indonesian economy, contributing around 60% of gross domestic product (GDP) and absorbing more than 97% of the workforce. However, many SMEs still face challenges in preparing financial statements in accordance with accounting standards. This study uses a systematic literature review method to collect and analyze various relevant studies on the application of SAK and its impact on the quality of financial statements. The results showed that the application of SAK significantly improved the transparency, relevance, and reliability of SMEs' financial statements. In addition, the study also identified various factors that influence the adoption of SAK, such as the education level of business owners, access to accounting training, and support from the government. The conclusion of this study confirms the importance of good accounting standards implementation to improve the quality of SMEs' financial statements, which in turn can improve the competitiveness and performance of businesses in the market. Recommendations are given to improve the understanding and application of SAK among SMEs in Indonesia.
Abstract:This research explores the impact of technology adoption on the performance of Micro, Small, and Medium Enterprises (MSMEs) in the post-COVID-19 landscape, with a particular focus on the moderating role of market innovation.…
ion. Utilizing a Structural Equation Modeling (SEM) approach, data was collected from MSMEs to evaluate the relationships among technology adoption, market innovation, and business performance. The findings reveal that technology adoption has a significant positive effect on MSME performance, contributing to operational efficiency and improved customer engagement. However, contrary to expectations, market innovation does not significantly moderate this relationship. This suggests that the immediate benefits of technology adoption are sufficient to drive performance improvements without the need for market innovation to enhance these effects. The research highlights the importance for MSMEs to prioritize technology adoption as a strategy for resilience and growth in the wake of the pandemic, while market innovation can be pursued as a complementary initiative for long-term competitiveness. The study provides valuable insights for policymakers and practitioners aiming to support the recovery and development of MSMEs in Indonesia.
Abstract:This study investigates the influence of Accounting Knowledge and Education on the quality of MSME financial reports, focusing on the moderating role of SAK EMKM Socialization (Indonesian Financial Accounting Standards for…
or Micro, Small, and Medium Enterprises). Using survey data collected from MSME operators, the research reveals that accounting knowledge has a strong positive relationship with financial reporting quality. Education also plays a positive but weaker role, suggesting significant potential for improvement. The study finds that the socialization of SAK EMKM significantly improves the quality of MSME financial reports but does not moderate the relationship between either accounting knowledge or education and financial report quality. These findings suggest that education and accounting knowledge are fundamental in improving MSME financial reporting practices, while SAK EMKM socialization is more effective for MSMEs with limited financial literacy. This research highlights the need for tailored training programs and socialization efforts to address the specific needs of MSMEs, ensuring that all operators, regardless of educational background, can produce high-quality financial reports in line with established standards.
Abstract:The manufacturing sector in Indonesia, particularly within the aluminum fabrication and extrusion industry, is currently navigating a period of intense structural transition. Historically characterized by a focus on physical…
ical output and technical specifications, enterprises are now increasingly compelled to adopt a service-dominant logic to maintain competitive viability. This research report investigates the strategic implementation of human resource development programs at NJS Alumunium, focusing on the dual-pathway integration of technical competence (hard skills) and interpersonal proficiencies (soft skills). Utilizing the SERVQUAL framework as a primary evaluative tool, the analysis explores how specific technical abilities, such as CNC machining, precision welding, and CAD design, intersect with soft skills like emotional intelligence, communication, and proactive problem-solving to drive customer satisfaction. The study synthesizes data from contemporary Indonesian industrial policies, including "Making Indonesia 4.0," and academic frameworks such as Workplace Learning (WPL) and Total Quality Management (TQM). Findings indicate that while technical mastery is a prerequisite for entry into the high-end aluminum market, soft skills serve as the critical differentiator in fostering customer loyalty and bridging the gap between expectation and perception. The report further details the role of management information systems, the impact of local cultural paternalism in leadership, and the emergence of green capabilities as essential components of a modern competency strategy. The proposed developmental model advocates for a continuous, mentored, and digitally-enabled training ecosystem that aligns organizational capabilities with the sophisticated demands of both domestic and international consumers.