Abstract:Abstract: Netflix's success cannot be separated from its investment in building a strong digital industry in its business, including in creating relationships with its customers through social media. Netflix is here and…
becomes a good listener to understand the prevailing pop culture with a variety of interesting content that has been adapted to the data they have regarding the behaviour of their subscribers so that it can be well received by the wider community. This article is explained further in the form of a descriptive analysis of how Netflix, a company that undergoes many transformations, ultimately utilizes social media to build relationships with its customers. It begins with collecting various data relevant to the topic and research title to be presented in a complete presentation through literature studies referred to as sequence data. In the end, it was concluded that Netflix is one of the companies that are indeed successful in using social media as one of their strategies to form a good close relationship with its users, Netflix also maximizes the user data they have such as what customers like and what they don't. which helps Netflix understand each user's behaviour.
Keywords: digital; netflix; social media
Abstrak: Kesuksesan Netflix tidak dapat dilepaskan dari investasi mereka dalam membangun industri digital yang kokoh dalam bisnisnya termasuk dalam menciptakan hubungan dengan para pelanggannya melalui sosial media. Netflix hadir dan menjadi pendengar yang baik untuk memahami kultur pop yang berlaku dengan berbagai konten menarik yang telah disesuaikan dengan data yang mereka miliki terkait perilaku pelanggannya sehingga dapat diterima dengan baik oleh masyarakat luas. Dalam artikel ini, dijelaskan lebih lanjut dalam bentuk analisis deskriptif bagaimana Netflix sebagai sebuah perusahaan yang banyak melakukan transformasi yang pada akhirnya memanfaatkan sosial media untuk menjalin hubungan dengan para pelanggannya. Diawali dengan melakukan pengumpulan berbagai data yang relevan dengan topik dan judul penelitian untuk disajikan menjadi sebuah pemaparan yang utuh melalui kajian-kajian pustaka yang disebut sebagai data sequence. Pada akhirnya, didapatkan kesimpulan bahwa Netflix merupakan salah satu perusahaan yang memang berhasil dalam menggunakan sosial media sebagai salah satu strategi mereka untuk membentuk hubungan kedekatan yang baik dengan para penggunanya, Netflix juga memaksimalkan data pengguna yang mereka miliki seperti apa yang pelanggan sukai dan apa yang tidak pelanggan sukai, yang menunjang Netflix dalam memahami perilaku masing-masing pengguna.
Kata kunci: digital; media sosial; netflix
Abstract:Abstract: This study uses the C4.5 classification algorithm to determine creditworthness, clasification aims to divide the assigned object intoin a number of categories called classes. In this study, the authorusing data…
mining and C4.5 algorithm as the selection method. The criteria used are loan installments, prospective customer income, termloan time, status of prospective customers. This study resulted in a classification modeldecision tree using the C4.5 algorithm is included in the Excellent category Classification with an accuracy value of 98.33% and a classification error of 1.67%,so that this study uses 70% training data and 30% test data. From resultthe calculation obtained shows that the C4.5 algorithm can be usedto determine the feasibility of granting credit to Koperasi Jaya customers Together (KORJABE).
Keywords: Analysis, Credit Eligibility, C4 Algorithm, Data Mining, Method
Abstrak: Penelitian ini menggunakan metode Algoritma C4.5 klasifikasi untuk menentukan kelayakan kredit, klasifikasi bertujuan untuk membagi objek yang ditetapkan ke dalam satu nomor kategori yang disebut kelas. Dalam penelitian ini, penulis menggunankan data mining dan algoritma C4.5 sebagai metode pemilihannya. Kriteria yang digunakan yaitu , angsuran pinjaman,penghasilan calon nasabah,jangka waktu pinjaman ,status calon nasabah. Penelitian ini menghasillkan model klasifikasi pohon keputusan menggunakan algoritma C4.5 termasuk dalam kategori Excellent Classification dengan nilai akurasi sebesar 98,33% dan klasifikasi eror 1,67%, sehingga penelitian ini kan menggunakan data latih 70% dan data uji 30%. Dari hasil perhitungan yang diperoleh menunjukan bahwa algoritma C4.5 dapat digunakan untuk menen tukan kelayakan pemberian kredit kepada nasabah Koperasi Jaya Bersama (KORJABE).
Kata kunci: Algoritma C4.5, Analisis, Data Mining, Kelayakan Kredit, Metode
Abstract:Abstrak: Tujuan praktis dari kecerdasan buatan adalah membuat komputer lebih bermanfaat bagi manusia. Kecerdasan buatan dapat membantu manusia membuat keputusan, menemukan informasi yang lebih akurat atau membuat komputer…
r lebih mudah digunakan dengan tampilan alami untuk membuatnya mudah dimengerti. Pada kenyataannya, sistem permohonan kredit bertujuan untuk memberikan kemudahan serta layanan yang tepat sesuai kebutuhan nasabah, dan juga memberikan suatu pedoman serta syarat-syarat dalam permohonan kredit dengan jelas agar nasabah mengerti bagaimana prosedur dalam mengajukan permohonan kredit. Adapun resiko yang dihadapi dari Bank SUMUT seperti tunggakan kredit atau kredit macet. Oleh karena itu, dibutuhkanlah kecermatan pihak internal bank dalam melakukan analisa. Ini bertujuan untuk mempelajari Sistem Pakar dengan metode Forward Chaining dan masalah untuk mengetahui apakah tindakan yang akan diambil oleh pihak internal dalam memproses pemberian kredit rumah sesuai aturannya.
Kata kunci: kredit; runut maju; sistem pakar
Abstract: The practical goal of artificial intelligence is to make computers more useful to humans. Artificial intelligence can help humans make decisions, find more accurate information or make computers easier to use with natural displays to make them easy to understand. The credit application system aims to provide convenience and appropriate services according to customer needs, and also provides clear guidelines and conditions for credit applications so that customers understand the procedure for applying for credit. The risks faced by Bank SUMUT such as credit arrears or bad loans. Therefore, it takes the accuracy of the bank's internal parties in conducting the analysis. This aims to study the Expert System with the Forward Chaining method and the problem to find out whether the actions that will be taken by internal parties in processing home loans are following the rules.
Keywords: credit; expert system; forward chaining
Abstract:Abstract: The role of information technology in transportation increases, namely in enjoying transportation services. One way to provide the best service for a transportation company to customers is to provide a bus booking…
ing application service. One of the companies that offer service applications is a bus transportation application located in Yogyakarta. Because the application system is considered necessary, stakeholders need IT risk management for the bus booking application. The purpose of this research is to analyze the risk management of the bus transportation application. In measuring IT risk management, the author uses the Control Objective for information and Related Technology (COBIT) 4.1 domain Plan and Organize (PO) framework, especially PO9 (Assess and Manage IT risk). The analysis results show that if the bus transportation application is at level 2 in maturity level. It means that the company knows that there are problems that need resolving. Standard risk management in bus transportation applications tends to provide failed access in the progress of its service. The problem is solving individually and not yet at the integrated completion stage. In general, the application management approach needs to improve better management in the field of information technology.
Keywords: COBIT; plan and organize; risk management
Abstrak: Peran teknologi informasi dalam meningkatnya angkutan yaitu dalam menikmati layanan angkutan. Salah satu cara untuk memberikan layanan terbaik bagi perusahaan angkutan kepada pelanggan adalah dengan menyediakan layanan aplikasi pemesanan bus. Salah satu perusahaan yang menawarkan aplikasi jasa adalah aplikasi angkutan bus yang berlokasi di Yogyakarta. Karena sistem aplikasi dirasa perlu, maka stakeholders membutuhkan manajemen risiko TI untuk aplikasi pemesanan bus tersebut. Tujuan dari penelitian ini adalah menganalisis manajemen risiko pada aplikasi angkutan bus. Dalam mengukur manajemen risiko TI, penulis menggunakan framework Control Objective for Information and Related Technology (COBIT) 4.1 domain Plan and Organize (PO), khususnya PO9 (Assessment and Manage IT risk). Hasil analisis menunjukkan bahwa penerapan angkutan bus berada pada level 2 pada tingkat kematangan. Artinya perusahaan mengetahui bahwa ada masalah yang perlu diselesaikan. Manajemen resiko standar dalam aplikasi transportasi bus cenderung memberikan akses yang gagal dalam kemajuan layanannya. Masalahnya diselesaikan secara individu dan belum pada tahap penyelesaian terintegrasi. Secara umum, pendekatan manajemen aplikasi perlu meningkatkan manajemen yang lebih baik di bidang teknologi informasi.
Kata kunci: COBIT; plan and organize; risk management
Abstract:Abstract: Sulaman Mayang's Industry has implemented a desktop-based system in data processing, a one-way system involving only one actor/user of the system. So that in use there are some new problems that have arisen that…
t affect the performance of services to customers. This study aims to analyze and test the quality of the Mayan embroidery information system using the McCall method. Analysis is carried out on several aspects of the product operation including the quality factors of correctness (truth), reliability (reliability), efficiency (efficiency), integrity (integrity) and usability (usability). Data was collected through questionnaires from 38 respondents involving workers/employees and customers. The results showed that overall the quality of the Sulaman Mayang information system was at the level of 76% (the quality of the information system was good according to the scale interpretation of the percentage of quality factors). Thus the quality of Mayang embroidery information systems needs to be improved in accordance with recommendations which are improvements to the quality of Mayan embroidery information systems.
Keywords: McCall Method; Sulaman Mayang; the quality of information system.
Abstrak: Industri Sulaman mayang sejauh ini menerapkan sistem berbasiskan dekstop dalam pengolahan data, sistem yang digunakan satu arah hanya melibatkan satu aktor/pengguna sistem saja. Sehingga dalam penggunaan ada beberapa persoalan baru yang bermunculan yang mempengaruhi kinerja layanan terhadap pelanggan. Penelitian ini bertujuan untuk menganalisa dan menguji kualitas sitem informasi sulaman mayang dengan meggunakan metode McCall. Analisa dilakukan terhadap beberapa aspek dalam product operation diantaranya faktor kualitas correctness (kebenaran), reliability (keandalan), effisiensy (efisien), integrity (integritas) dan usability (kegunaan). Data dikumpulkan melalui kuosioner dari 38 responden yang melibatkan pekerja/karyawan dan pelanggan. Hasil penelitian menunjukkan bahwa secara keseluruhan kualitas sistem informasi sulaman mayang berada pada level 76% (kualitas sistem informasi tersebut baik menurut skala penafsiran persentase faktor kualitas). Dengan demikian kualitas sistem informasi sulaman mayang perlu ditingkatkan sesuai dengan rekomendasi yang merupakan perbaikan kualitas sistem informasi sulaman mayang.
Kata kunci: kualitas sistem informasi; metode McCall; Sulaman Mayang
Abstract: Abstract: Information technology produces innovation, which can be the initial stage of the success of any business. Many businesses use the sales information system in daily sales. Using a sales information system can…
can improve the effective and efficient procedure of working, as well as system easy to generate sales data, price information, inventory data, and invoice. Business process in CV Mitra Tani still manual, where is price information writes on paper and there is no sales data, inventory data, and invoice. Problems using manual business processes faced by CV Mitra Tani are needed a long time to serve customers, there is no data used to know profit loss, and there is no data used to decide between stocking. To solve this problem, CV Mitra Tani will develop a sales information system based on the web. The features of the build system generate sales data, inventory data, price information, and print invoice. The system will be developed by using prototype methodology dan built-in PHP language, while the database will use MySQL. Based on the research, using a sales information system can be useful to improve the efficiency and effectiveness of the procedure sales business processes, by easily know information price, generate sales data, inventory data, and print invoice.
Keywords: MySQL; PHP; Prototype; Sales Information System;
Abstrak: Teknologi informasi mendorong inovasi dan inovasi adalah jalan menuju kesuksesan sebuah bisnis. Banyak bisnis yang menggunakan sistem informasi penjualan dalam penjualan sehari-harinya. Penggunaan sistem informasi penjualan akan meningkatkan efektivitas dan effesiensi dalam proses kerja, seperti kemudahan dalam menghasilkan laporan penjualan, data inventaris, informasi harga dan cetak faktur. CV Mitra Tani adalah salah satu mini market yang menjual kebutuhan sehari-hari masyarakat. Bisnis proses yang ada di CV Mitra Tani masih manual, dimana informasi harga masih dicatat di buku, tidak ada data penjualan, inventaris dan tidak ada faktur. Masalah yang dihadapi oleh CV Mitra Tani dengan bisnis proses yang masih manual adalah waktu yang dibutuhkan untuk melayani pelanggan lama, tidak ada data yang dapat digunakan untuk mengetahui untung atau rugi, dan ketika melakukan stok barang tidak ada. Permasalahan tersebut akan diatasi oleh CV Mitra Tani dengan membangun sistem informasi penjualan berbasis web. fitur dari sistem yang akan dibangun adalah menghasilkan data penjualan, inventaris barang, informasi harga, dan cetak faktur. Sistem akan dikembangkan menggunakan metode prototype dan bahasa pemograman PHP, sedangkan databasenya akan menggunakan MyQL. Berdasarkan penelitian, penggunaan sistem informasi penjualan dapat meningkatkan efektitivitas dan efesiensi Cara kerja bisnis proses, seperti kemudahan dalam mengetahui harga, kemudahan menghasilkan laporan penjualan, inventasi dan kemudahan dalam mencetak faktur.
Kata kunci: MySQL; PHP; Prototype; Sistem Informasi Penjualan;
Abstract:Abstract: There are several facilities in distributing funds to the customer which is owned by Bank Syariah Bukopin. One of them is Kredit Pemilikan Rumah / Housing Loan (mortgage), so far the bank when provides mortgages…
s to customers still uses risk prediction manually in giving credit to customers which is taking up a lot of time and energy especially when the customer reports is further analyzed by the Bank. One technique that can help in predicting the Bank's credit risk determination is Decision Tree which is a technique that is a part of Data Mining techniques to take a decision in the form of a tree. With Decision Tree techniques, it is expected to help the bank to allow faster and easier in predicting the data and getting a conclusion from existing data. One of the ways to predict the data is using Dtreg software. This software only uses data that is in the format of "csv (comma delimited)â€, if it is not using the format" csv (comma delimited)", so that the data can not be processed by Dtreg software. When the excel format has been converted to the "csv (comma delimited)" format, the analysis process can be done. Dtreg can generate decision tree, one of them is the result of risk decision from the number of mortgages based on the number of customers.
Keywords: data mining, decision tree
Abstrak: Ada beberapa fasilitas dalam penyaluran dana ke nasabah yang di miliki Bank Syariah Bukopin. Salah satunya Kredit Pemilikan Rumah (KPR), selama ini pihak Bank memberikan KPR ke nasabah masih menggunakan prediksi resiko secara manual dalam meberikan kredit kepada nasabah yang banyak menyita waktu dan tenaga apalagi pada saat laporan nasabah dianalisa lebih lanjut oleh pihak Bank. Salah satu teknik yang dapat membantu pihak Bank dalam memprediksi Penentuan resiko kredit adalah teknik Decision Tree yang merupakan bagian dari teknik Data Mining untuk mengambil suatu keputusan dalam bentuk pohon. Dengan teknik Decision Tree diharapkan dapat membantu pihak bank agar lebih cepat dan mudah dalam memprediksi data dan menarik suatu kesimpulan dari data yang ada.Salah satu cara memprediksi data tersebut dengan menggunakan software Dtreg. Pada software ini data yang digunakan hanya bisa dalam bentuk format “csv (comma delimited), jika tidak menggunakan format “csv (comma delimited)“ maka data tersebut tidak bisa diproses oleh software Dtreg dan selanjutnya jika format excel yang telah dirubah ke format “csv (comma delimited)â€, maka akan dapat dilakukan proses analisa. Dtreg dapat menghasilkan pohon keputusan, salah satu nya yaitu hasil keputusan resiko dari jumlah kredit pemilikan rumah berdasarkan jumlah nasabah.
Kata kunci: data mining, decision tree
Abstract:This research aims to explore the role of the Deposit Insurance Corporation (LPS) in protecting customers when banks fail. The research methods used include policy analysis, case studies of failed banks, and reviews of related…
elated laws. It is hoped that the research results will provide a deeper understanding of the effectiveness of the legal protection provided by LPS to customers in the context of bank failures and the related compensation claims process. The Deposit Insurance Corporation (LPS) has a crucial role in protecting customer deposits when banks experience liquidation. In this context, LPS functions as a legal protection strategy for customer deposits held in banks. This action is important to maintain public confidence in banking amidst economic uncertainty. In response to the 1998 monetary crisis, the Indonesian government issued a policy of guaranteeing bank payments, including public deposits, through LPS. The importance of LPS is revealed when banks experience failures that have the potential to threaten the security of customer funds. In this situation, LPS guarantees the customer's refund up to a certain limit, providing the necessary financial protection. This creates a sense of security for customers and promotes banking system stability. With LPS, customers can be assured that their funds are safe even if unexpected events occur in the banking world. The role of LPS as a deposit insurance institution is inherent in the government's efforts to regulate and supervise the financial sector. LPS plays a role as the front guard in protecting customer interests, maintaining financial system stability, and preventing potential losses that could arise due to the possibility of bank failure.
Abstract:CV Kurnia MebeI Indah is a furniture industry engaged in the production and sale of household furniture. The existing sales system is still conventional, namely consumers must come directly to the showroom. This can hinder…
er sales for potential customers who are out of town. In addition, the input of customer data, product data, and transaction data is still not stored properly and neatly because it still uses manual paper records. In this study, the authors built a web-based sales application (e-commerce) using the codeigniter framework. The method used in software development is the waterfall method, which in this method, starts from analyzing needs, system and software design, coding, testing, and program implementation. The result of this research is the implementation of a web-based sales system (e-commerce) at CV. Kurnia Mebel, can be used as a means of sales that can be accessed online anywhere and anytime, the purchase process can be done directly without having to come to the showroom, and can facilitate the storage of customer data, products, and company transactions.
Abstract:The purpose of the study was to determine the Quality of Service affecting Prepaid Electricity Customer Satisfaction in North Gunungsitoli District, Gunungsitoli City, to realize this goal, data collection techniques were…
e carried out by distributing questionnaires to respondents of prepaid electricity customers. This type of research is quantitative based on obtaining data in the form of numbers obtained by distributing questionnaires. From the results of the hypothesis test (t test) it was found that the accepted hypothesis was ha, where there was an influence of service quality on prepaid electricity customer satisfaction in North Gunungsitoli District, Gunungsitoli City, and from the results of the Determination coefficient test obtained a value of 71.1%. This can be interpreted that the satisfaction of Prepaid Electricity customers in North Gunungsitoli District, Gunungsitoli City is influenced by service quality by 71 percent. Based on the results of the T Variable X test of service quality, a calculated value = 7.515 was obtained with a signification level of 0.000. Using a signification limit of 0.05 we get a table t of 1.697. Which signifies that tcount > t table, which means Ho rejected Ha accepted.