Abstract:Promosi penerimaan mahasiswa baru (PMB) merupakan salah satu faktor penting dalam meningkatkan jumlah dan kualitas calon mahasiswa. Namun, strategi promosi yang belum memanfaatkan data historis secara optimal dapat menyebabkan…
babkan kegiatan promosi kurang tepat sasaran. Penelitian ini bertujuan untuk menganalisis data historis PMB sebagai dasar dalam menyusun strategi promosi yang lebih efektif pada Jurusan Teknologi Informasi dan Komputer Politeknik Negeri Lhokseumawe. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan memanfaatkan data sekunder PMB periode 2023–2025. Analisis dilakukan melalui tahapan data cleaning, transformasi data, statistik deskriptif, segmentasi calon mahasiswa, dan visualisasi data menggunakan dashboard analitik. Variabel yang dianalisis meliputi program studi, asal sekolah, jurusan asal sekolah, kecamatan, kabupaten/kota, provinsi, jalur masuk, dan sumber informasi pendaftar. Hasil penelitian menunjukkan bahwa sebagian besar pendaftar berasal dari Provinsi Aceh, khususnya Kabupaten Aceh Utara dan Kota Lhokseumawe, dengan dominasi lulusan jurusan IPA serta peminat terbesar pada Program Studi Teknik Informatika. Instagram dan website menjadi sumber informasi utama bagi calon mahasiswa. Pemanfaatan data historis melalui visualisasi data mampu memberikan informasi yang lebih komprehensif mengenai karakteristik calon mahasiswa sehingga dapat mendukung pengambilan keputusan dalam penyusunan strategi promosi PMB yang lebih terarah, efektif, dan berbasis data.
New student admissions (PMB) promotion is an important factor in increasing the number and quality of prospective students. However, promotional strategies that do not optimally utilize historical data can result in less targeted promotional activities. This study aims to analyze historical PMB data as a basis for developing a more effective promotional strategy in the Information and Computer Technology Department of the Lhokseumawe State Polytechnic. The study uses a descriptive quantitative approach utilizing secondary PMB data for the 2023–2025 period. The analysis was carried out through the stages of data cleaning, data transformation, descriptive statistics, prospective student segmentation, and data visualization using an analytical dashboard. The variables analyzed included study program, school of origin, major of origin of school, sub-district, regency/city, province, admission route, and applicant information sources. The results show that most applicants come from Aceh Province, especially North Aceh Regency and Lhokseumawe City, with a predominance of science graduates and the greatest interest in the Informatics Engineering Study Program. Instagram and websites are the main sources of information for prospective students. The use of historical data through data visualization can provide more comprehensive information regarding the characteristics of prospective students so that it can support decision-making in developing more targeted, effective, and data-based PMB promotion strategies.
Abstract:North Halmahera Regency has abundant natural resources, but their utilization is still limited to the sale of raw materials with low economic value. This community service activity aims to foster entrepreneurial motivation…
on among Hein Namotemo University students by transforming local resources into high-value products. The method used is Participatory Learning and Action (PLA), which includes the stage of observing local potential, a motivational workshop, and mentoring in developing a simple business model. The results of the activity showed a 90% increase in student understanding in identifying business opportunities based on regional potential. In addition, a student business startup group was formed that was able to design innovative product value propositions. The conclusion of this community service is that the motivational workshop is effective in changing the mindset of students from job seekers to business opportunity creators by leveraging regional comparative advantages.
Abstract:Distribusi merupakan salah satu elemen krusial dalam operasional perusahaan yang mempengaruhi efisiensi biaya. Pada operasional perusahaan Hoomkids Apparel mengalami permasalahan dalam memilih pola distribusi produk yang…
dapat memenuhi permintaan dari berbagai daerah dengan biaya transportasi yang rendah. Ketidaktepatan dalam pengalokasian distribusi dapat mengakibatkan tingginya biaya operasional dan menurunkan efisiensi perusahaan. Penelitian ini bertujuan untuk menentukan biaya distribusi yang paling efisien. Metode yang diterapkan adalah pendekatan kuantitatif deskriptif dengan teknik pengumpulan data melalui observasi dan wawancara, yang berkaitan dengan kapasitas gudang, permintaan tujuan, dan biaya distribusi. Adapun metode analisis yang digunakan yaitu metode North West Corner dan Modified Distribution. Hasil penelitian mengungkapkan bahwa metode North West Corner menghasilkan total biaya distribusi sebesar Rp. 12. 090.000. Setelah optimalisasi dilakukan dengan metode Modified Distribution, biaya distribusi dapat diturunkan menjadi Rp. 11. 705.000, sehingga menghasilkan penghematan sebesar Rp. 385. 000.
Abstract:The development of digital technology in education demands the integration of learning tools that not only enhance cognitive competence but also shape students' character. In the context of Islamic Religious Education, the…
he use of digital devices needs to be directed to align with the strengthening of digital literacy and religious values. This study aims to analyze the integration of Chromebooks in Islamic Religious Education learning and its contribution to strengthening digital literacy and the religious character of students at Marga Mulya II Elementary School, North Bekasi. The study used a qualitative approach with a case study. Data were collected through participant observation, in-depth interviews, and documentation studies. Then, they were analyzed using an interactive model that included data reduction, data presentation, and conclusion drawing. The results show that Chromebook integration was implemented in a structured manner through digital-based learning planning, interactive activities, and controlled online evaluation. Students' digital literacy developed through the habit of using devices in an orderly and responsible manner. At the same time, religious character traits such as honesty, discipline, and responsibility were internalized through the association of technology use with religious values. These findings confirm that technology can be a medium for developing digital competency and character when managed through appropriate pedagogical design. This research has implications for the importance of developing technology-based, integrative, and values-oriented Islamic Religious Education learning models in elementary schools.
Abstract:This study aims to analyze the relationship and influence of coal quality parameters which include Total Moisture (TM), Ash Content (ASH), and Total Sulfur (TS) on Gross Calorific Value (GCV). The data used in this study…
is data from laboratory tests on 23 samples of Run Of Mine (ROM) coal at seam 16 at PT Unggul Nusantara, North Barito Regency, Central Kalimantan. Data analysis was performed statistically using the help of SPSS software through Pearson correlation test and multiple linear regression analysis. The results of the correlation test showed that simultaneously, the TM, ASH, and TS parameters had a very strong relationship with the GCV value with a correlation coefficient (R) of 0.893 and contributed an influence of 76.5%. Partially, Ash Content (ASH) had a very strong negative relationship (r = -0.881) and had a significant effect on calorie values (p = 0.000). Each 1% increase in ash content would decrease the GCV value by 68.249 Kcal/Kg. Meanwhile, Total Moisture had a significant positive relationship by simple correlation (r = 0.506, p = 0.014), but showed no partial significant effect in multiple regression models (p = 0.364). Total Sulfur was found to have a very weak negative relationship (r = -0.182) and had no significant effect on GCV values (p = 0.406). This study concludes that Ash Content is the most dominant parameter that affects the reduction of the caloric value of coal seam 16 at PT Unggul Nusantara.
Abstract:Infrastructure management in outermost border islands is not only a matter of physical development, but also a strategic issue related to sovereignty, community welfare, connectivity and national defence. This article examines…
amines infrastructure management on Miangas Island, one of Indonesia’s northernmost outer islands bordering the Philippines. Although Miangas already has several basic and strategic infrastructures, including roads, an airport, a port, electricity facilities, clean water sources, telecommunications, health facilities and security infrastructure, these assets have not yet functioned as an integrated and reliable system. The main problem is therefore not the absence of infrastructure, but the gap between physical availability and functional performance. This study uses a qualitative descriptive-analytical approach based on field observation, semi-structured interviews and document review. Data were analysed using the Miles and Huberman model, supported by STEEP+M and SWOT analysis. The findings show that infrastructure management in Miangas is influenced by three main indicators: infrastructure availability and quality, connectivity and accessibility, and infrastructure sustainability. Internally, Miangas has strengths in its strategic geography, existing infrastructure assets, state institutional presence, social cohesion and strong national identity. However, these strengths are constrained by weak service quality, limited maintenance, unstable connectivity, a fragile local economy and inadequate maritime surveillance. Externally, Miangas benefits from national legal support, strategic policy status and Indonesia–Philippines cooperation, but faces threats from cross-border dependence, illegal fishing, border violations, environmental pressure and geopolitical sensitivity. The SWOT analysis places Miangas in the WO quadrant, meaning that external opportunities should first be used to overcome internal weaknesses. This article proposes the Civil-Military Corridor Resilience Model as an integrated framework that connects public services, logistics, energy, local markets, maritime security and territorial defence in one border resilience system.
Abstract:The rapid growth of Indonesia’s coffee industry has intensified competition among micro, small, and medium enterprises (MSMEs), particularly street coffee businesses that rely on simple concepts, affordability, and accessibility.…
essibility. This study aims to analyze branding and digital promotion strategies implemented by street coffee MSMEs in Kotabumi, North Lampung, to enhance sales competitiveness. A qualitative case study approach was employed. Data were collected through in-depth interviews with business owners and employees, direct observation, and documentation of digital promotional activities on social media platforms. Data were analyzed using the Miles and Huberman interactive model, comprising data reduction, data display, and conclusion drawing. The findings reveal that branding strategies were implemented through brand identity development, including business name, logo, color consistency, booth design, and product differentiation. Digital promotion strategies mainly utilized Instagram, TikTok, and WhatsApp Business through product photos, coffee-making videos, and promotional content. These strategies positively impacted market reach, customer acquisition, and sales stability. However, several constraints were identified, such as limited resources, inconsistent visual identity, and suboptimal content management. This study concludes that consistent branding and planned digital promotion are essential to strengthening competitiveness and ensuring the sustainability of street coffee MSMEs.
Abstract:This study aims to analyze the effects of Work Culture, Competence, and Career Development on Employee Performance through Compensation at PT Pelindo Regional 2 North Jakarta. The research employs a quantitative and descriptive…
riptive approach. The sampling technique used is probability sampling with a simple random sampling method, involving 241 respondents. The analytical tool applied in this study is Partial Least Squares–Structural Equation Modeling (PLS-SEM) version 4.0. The results of the study can be summarized as follows: (1) Work culture has a positive effect on compensation with a path coefficient of 0.195; (2) Competence has a positive effect on compensation with a path coefficient of 0.110; (3) Career development has the strongest positive effect on compensation with a path coefficient of 0.532; (4) Work culture has a negative effect on employee performance with a path coefficient of –0.066; (5) Competence has a positive effect on employee performance with a path coefficient of 0.060; (6) Career development has a negative effect on employee performance with a path coefficient of –0.204; (7) Compensation has a positive and the most dominant effect on employee performance with a path coefficient of 0.764; (8) Work culture has a positive indirect effect on employee performance through compensation with a path coefficient of 0.149; (9) Competence has a positive indirect effect on employee performance through compensation with a path coefficient of 0.084; and (10) Career development has the strongest indirect effect on employee performance through compensation with a path coefficient of 0.406. Based on these findings, it is recommended that the management of PT Pelindo Regional 2 prioritize a fair and performance-based compensation system, as it has been proven to be the most dominant factor in improving employee performance. Furthermore, career development and competence enhancement should be accompanied by proportional rewards and welfare improvements to ensure productive outcomes and encourage optimal employee contributions.
Abstract:ABSTRACT The purpose of this study was to determine the effect of bonus packs and product quality on consumer purchasing decisions at PT. Alamjaya Wirasentosa Tg. Morawa Deli Serdang, North Sumatra. The population in this…
his study are consumers at PT. Alamjaya Wirasentosa Tg. Morawa Deli Serdang North Sumatra as many as 379 consumers for one week while the determination technique is random sampling with the withdrawal technique using the Slovin formula. So that the sample in this study amounted to 79 respondents. The sources of data in this study are primary data and secondary data. Where the primary data from observations, interviews and questionnaires. While secondary data can be from data that has been documented. While the data analysis techniques used are descriptive analysis and multiple linear regression. The results of multiple regression analysis are Y = 8.898 + 0.193X1 + 0.548X2 + e which shows that the bonus pack and product quality have a positive and significant effect on consumer purchasing decisions. While the results of the (t) test or partial test show that the bonus pack has a positive and significant effect on consumer purchasing decisions where it can be seen that the tcount value is 2.125 > ttable 1.992 and the product quality variable also has a positive and significant effect on consumer purchasing decisions where it can be seen that the tcount value is 9.425 > ttable 1992. The results of the coefficient of determination with a correlation regression value of 0.814, meaning that together the bonus pack and product quality on consumer purchasing decisions at PT. Alamjaya Wirasentosa Tg. Morawa Deli Serdang North Sumatra has contributed to a strong degree. Then the coefficient of determination (R2) is 0.653 (65.3%). So it can be said that 65.3% of the variation in the dependent variable, namely the bonus pack and product quality in the model, can explain the purchasing decision variables at PT. Alamjaya Wirasentosa while the remaining 34.7% is influenced by other variables outside the model.
Keyword: Bonus Pack, Product Quality, Purchase Decision
Abstract:The rehabilitation of post-mining land with low nutrient content is carried out using chemical and organic materials. To improve soil fertility, the application of fertilizers is required. Soil fertility is crucial as a…
medium for plant growth to enable replanting. Once the planting medium is available, it is then cultivated with plants suitable for the land conditions. The methodology of this study involved observing land conditions by examining soil structure, texture, and pH in the research area. The results showed that the soil texture belongs to the sandy clay loam or clay loam class, with a soil pH of 3.72. Soil improvement was carried out by applying dolomite lime at 100 grams per planting hole, requiring a total of 66.7 kilograms. Goat manure was applied at 2 kilograms per planting hole, with a total requirement of 133.4 kilograms for 667 trees. The tree species planted were Sengon (Paraserianthes falcataria) and Trembesi (Samanea saman).