Abstract:Customer loyalty is an important aspect in maintaining the sustainability of BPRS amidst the increasingly tight competition in the Islamic financial industry. The objectives of this study are to analyze: (1) the influence…
e of the marketing mix on customer loyalty, (2) the influence of relationship marketing on customer loyalty, (3) customer satisfaction mediates the influence of the marketing mix on customer loyalty, and (4) customer satisfaction mediates the influence of relationship marketing on customer loyalty. The sample of this study was 130 (one hundred and thirty) active customers of BPRS Botani Bina Rahmah Bogor, selected through a purposive sampling method with the criteria of having been a customer for at least six months. Primary data was collected through questionnaires, while analysis was conducted using the Partial Least Square (PLS) method with SmartPLS software version 4.0. The results of the study concluded that: (1) the marketing mix does not have a significant effect on customer loyalty, (2) relationship marketing has a significant positive effect on customer loyalty, (3) customer satisfaction is proven to mediate the effect of the marketing mix on customer loyalty, and (4) customer satisfaction also mediates the effect of relationship marketing on customer loyalty.
Abstract:Sekretariat DPRD Provinsi Jambi masih menggunakan sistem manual dalam pengelolaan surat masuk dan surat keluar sehingga proses pencatatan, pencarian, dan penyusunan laporan kurang efisien. Penelitian ini bertujuan merancang…
ang Sistem Informasi Manajemen Surat Berbasis Web menggunakan metode pengembangan Waterfall. Perancangan sistem dilakukan menggunakan Unified Modeling Language (UML), sedangkan implementasi sistem menggunakan Framework Laravel. Hasil penelitian menunjukkan bahwa sistem yang dirancang mampu mendukung pengelolaan surat masuk dan keluar, pengarsipan dokumen, pencarian data, serta penyajian laporan secara lebih cepat, efektif, dan akurat.
The Secretariat of DPRD Jambi Province still uses a manual system for managing incoming and outgoing mail, resulting in inefficient recording, retrieval, and reporting processes. This study aims to design a web-based mail management information system using the Waterfall software development method. The system was designed using Unified Modeling Language (UML) and implemented using the Laravel Framework. System design employed Unified Modeling Language (UML), while implementation was carried out using the Laravel Framework. The results show that the proposed system supports mail management, document archiving, data retrieval, and report generation more quickly, effectively, and accurately.
Abstract:Penggunaan gadget dan media sosial pada anak meningkat pesat, namun belum diikuti dengan kemampuan literasi dan kesehatan digital yang memadai. Kondisi ini berpotensi menimbulkan risiko seperti paparan konten tidak layak,…
, interaksi dengan orang asing di internet, serta penggunaan screen time berlebihan. Oleh karena itu, kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pemahaman anak mengenai sehat di ruang digital dengan memberikan literasi digital, keamanan digital, dan penggunaan gadget sehat. Kegiatan dilaksanakan secara daring melalui Zoom Meeting dengan melibatkan 20 anak RPTRA Malinjo Jakarta Selatan sebagai peserta utama, dua dosen Unas sebagai fasilitator, dan satu mahasiswa sebagai pendamping teknis. Metode yang digunakan adalah edukatif interaktif melalui penyampaian materi visual, video edukatif, diskusi partisipatif, simulasi kasus sederhana (learning by doing). Evaluasi dilakukan dengan melalui observasi partisipasi peserta, serta refleksi kegiatan. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai batasan screen time sehat, etika berinternet, dan cara menjaga keamanan digital, yang terlihat dari perbandingan hasil pre-test dan post-test serta keaktifan peserta selama kegiatan. Selain itu, pengelola RPTRA memperoleh modul literasi digital sebagai panduan implementasi lanjutan. Program ini juga menghasilkan komitmen awal peserta untuk menerapkan perilaku penggunaan gadget yang lebih sehat. Kegiatan ini dapat disimpulkan efektif sebagai upaya edukasi preventif berbasis komunitas dalam meningkatkan literasi dan kesehatan digital anak. Program berpotensi direplikasi pada komunitas serupa dengan pendekatan partisipatif dan media pembelajaran interaktif.
Abstract:Pelatihan pembuatan nugget ikan nila merupakan upaya pemberdayaan pelaku UMKM dan generasi muda di Desa Winongan Lor untuk meningkatkan keterampilan pengolahan hasil perikanan menjadi produk bernilai tambah. Kegiatan ini…
dilaksanakan melalui sosialisasi, praktik langsung, sesi tanya jawab, dan uji hedonik yang melibatkan masyarakat setempat. Hasil pelatihan menunjukkan peningkatan signifikan pada kemampuan teknis peserta dalam pengolahan, kebersihan, dan keamanan pangan, serta kemampuan praktis menghasilkan nugget dengan cita rasa dan tekstur yang diminati konsumen. Uji hedonik mengonfirmasi bahwa produk nugget ikan nila diterima baik oleh ibu-ibu dan anak-anak, menandakan potensi pasar yang menjanjikan. Meskipun terdapat tantangan seperti keterbatasan alat dan bahan, pelatihan ini berhasil membangkitkan motivasi kewirausahaan dan membuka peluang usaha baru yang berkelanjutan. Disarankan pelatihan lanjutan dengan fokus pada peningkatan mutu produk, teknik pengemasan inovatif, dan strategi pemasaran digital untuk meningkatkan daya saing produk olahan ikan nila. Program ini memberikan kontribusi nyata dalam pemberdayaan UMKM serta pengembangan ekonomi berbasis inovasi produk hasil perikanan.
Abstract:This study explores the dynamics of corporate crisis communication in the digital age, with a particular focus on the role of social media platforms in shaping organizational strategies. Using a qualitative approach and…
library research method, the research systematically reviews academic literature, industry reports, and documented case studies to understand how corporations respond to crises in a hyper-connected environment. The study highlights how traditional theories such as Situational Crisis Communication Theory (SCCT) and Image Repair Theory (IRT) must be adapted to meet the demands of real-time, interactive, and ethically sensitive digital spaces. Through comparative analysis of successful and failed crisis responses—including global cases such as United Airlines and local cases such as Tokopedia—the research reveals that timely, transparent, and empathetic communication on social media significantly influences public perception and corporate reputation recovery. The findings emphasize that a well-designed digital crisis strategy must integrate technical responsiveness with human-centric values to restore trust and sustain long-term relationships with stakeholders.
Keywords : crisis communication, corporate strategy, social media, digital reputation
Abstract:This study aims to analyze the internal and external business environment and determine the priority competitive strategy for the Percaya Diri Tofu Factory located in Utan Jaya Village, Cipayung District, Depok City. A descriptive…
escriptive qualitative approach was employed using SWOT analysis as the analytical tool. The findings reveal that the company's main strength is its strong customer relationships (score 0.51), while its primary weakness is the absence of a flagship product (score 0.42). The main opportunities include a broad market share and high customer loyalty (score 0.46), whereas the major threats are intense competition and fluctuating raw material prices (score 0.22). Based on the IFE, EFE, and SWOT analyses, the recommended strategy is business development to enhance the company's competitive advantage.
Abstract:This study aims to analyze the communication strategy employed by the NEI-DT Foundation in building community trust through a community-based healthcare service program in Tritunggal Hamlet, Banyuasin Regency, South Sumatra,…
tra, Indonesia. The study is motivated by the importance of organizational communication strategies in enhancing public participation and program legitimacy within rural communities characterized by limited access to information, geographical constraints, and community-oriented social structures. Adopting a constructivist paradigm, this research employs a qualitative approach using an intrinsic case study design. Data were collected through in-depth interviews, non-participant observation, and document analysis involving seven informants, including foundation representatives, community leaders, and program beneficiaries. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña, encompassing data condensation, data display, and conclusion drawing. The findings reveal that the foundation’s communication strategy involves identifying community characteristics, developing simple and contextually relevant messages, utilizing a combination of digital and traditional communication channels, and engaging local leaders as communication intermediaries. Program information is disseminated through village heads, neighborhood leaders, women’s community groups (PKK), social media platforms such as WhatsApp and Facebook, and mosque loudspeaker announcements. The study further demonstrates that the communication pattern reflects the Two-Step Flow of Communication model, in which community leaders function as opinion leaders who mediate organizational messages before they reach the wider community. Community trust is cultivated through the social legitimacy of local leaders, interpersonal communication, direct experiences with program benefits, and the consistency of services provided by the foundation. The study concludes that the effectiveness of community-based organizational communication strategies in rural settings is determined not only by message content and media utilization but also by the organization’s ability to establish interpersonal relationships, adapt communication practices to local cultural contexts, and actively involve community leaders within the communication network. This research contributes to the advancement of community-based organizational communication studies by providing empirical insights into trust-building processes in rural community development programs
Abstract:This study aims to analyze the influence of Customer Satisfaction, Customer Delight, and Customer Trust on customer loyalty in the Shopee marketplace. A quantitative approach was employed with data collected through questionnaires…
tionnaires to active Shopee users. Multiple linear regression results show that the three independent variables simultaneously have a significant effect on customer loyalty, but only Customer Trust has a significant partial effect. The Adjusted R Square indicates that the independent variables explain approximately 41.4% of the variation in customer loyalty. These findings highlight the importance of building customer trust as a key strategy in maintaining loyalty on e-commerce platforms.
Abstract:Increasing exposure to digital content related to sexual behavior has heightened the need for education on preventing Pornography, Masturbation, and Orgasm (PMO) on platforms popular among adolescents, such as TikTok. This…
is study aims to explain how the TikTok account @nofaps.id functions as an educational platform for PMO prevention through the lens of Media Ecology theory. A qualitative approach was employed, including in-depth interviews with the account administrator and several followers, alongside observations of PMO educational content. Findings indicate that TikTok provides a digital environment facilitating the gradual development of knowledge, awareness, and behavioral change. This occurs through short-form content, engaging visuals, and interactive features, which strengthen users’ motivation, self-control, and cognitive processes throughout PMO prevention stages. Additionally, interactions between the admin and followers via comments and consultative services create a social support space that reinforces experiential learning. The study concludes that Media Ecology theory is effective in understanding how TikTok shapes an educational ecosystem around sensitive issues such as PMO addiction. Limitations include the small number of informants and focus on a single account; future research should examine multiple platforms and adopt more diverse methodologies.
Abstract:Social interaction that occurs on social media serves not only as a means of social interaction but also as a primary platform for information dissemination and public opinion formation. However, the ease of access and interactivity…
nteractivity of social media also pose serious challenges regarding the application of digital ethics. Freedom in social media is not limitless freedom. Digital ethics involves principles and norms that govern user behavior in creating, producing, and distributing content with full responsibility. The 2020 Digital Civility Index (DCI) report regarding changes in community behavior in social media usage and forms of communication interaction places Indonesia at the lowest rank in the civility index. Incivility in social media conduct by the community results in significant vulnerability and threats of division, unrest, and conflict within society. Digital ethics involves principles and norms that govern user behavior in creating, producing, and distributing content with full responsibility. Ethics and morals have an attachment to one another.
Keywords: Digital Ethics, social media, values, socio-cultural