Abstract:Abstract: Information technology has a significant impact on everyday life, including in the business world. The use of the internet and information technology supports the concept of Customer Relationship Management (CRM)…
M) in maximizing customer service through websites. Customer satisfaction is an important factor in maintaining customer loyalty, and a CRM strategy is an effective approach to achieving this goal. Budi Bookstore faces various challenges in promoting products, manual data management, and a lack of interactive platforms for customers. Therefore, this research aims to implement a web-based CRM strategy at Budi Bookstore. The method used in this research is the CRM method, which is a method for increasing customer loyalty towards company products by using integrated software applications based on e-commerce business strategies. This research is also supported by qualitative methods which aim to provide a broad and in-depth understanding of a problem that is being or will be studied. The research results show that the implementation of web-based CRM at Budi Bookstore has succeeded in making it easier to access product information, designing an online sales system, and improving relationships with customers. Thus, this project has the potential to increase sales, attract customers, and provide customer satisfaction.
Keywords: CRM; Customer Loyalty; MySQL; PHP; Budi Bookstore
Abstrak: Teknologi informasi memiliki dampak signifikan dalam kehidupan sehari-hari, termasuk dalam dunia bisnis. Penggunaan internet dan teknologi informasi mendukung konsep Customer Relationship Management (CRM) dalam memaksimalkan pelayanan pelanggan melalui situs web. Kepuasan pelanggan menjadi faktor penting dalam mempertahankan loyalitas pelanggan, dan strategi CRM merupakan pendekatan yang efektif untuk mencapai tujuan ini. Toko Buku Budi menghadapi berbagai tantangan dalam mempromosikan produk, pengelolaan data manual, dan kurangnya wadah interaktif untuk pelanggan. Oleh karena itu, penelitian ini bertujuan untuk mengimplementasikan strategi CRM berbasis web di Toko Buku Budi. Metode yang digunakan pada penelitian ini ialah metode CRM yang merupakan metode untuk meningkatkan loyalitas pelanggan terhadap produk perusahaan dengan menggunakan aplikasi perangkat lunak terintegrasi berdasarkan strategi bisnis e-commerce. Penelitian ini juga didukung dengan metode kualitatif yang bertujuan untuk memberikan pemahaman secara luas dan mendalam terhadap suatu permasalahan yang sedang atau yang akan dikaji. Hasil penelitian menunjukkan bahwa implementasi CRM berbasis web di Toko Buku Budi berhasil mempermudah akses informasi produk, merancang sistem penjualan online, dan meningkatkan hubungan dengan pelanggan. Dengan demikian, proyek ini berpotensi meningkatkan penjualan, menarik pelanggan, dan memberikan kepuasan kepada pelanggan.
Kata kunci: CRM; Loyalitas Pelanggan; MySQL; PHP; Toko Buku Budi
Abstract:Abstract: Pandemic Covid-19 has had a direct impact on the world of education. The limitation of the crowd in community activities in public places causes the world of education to maximize the use of information and communication…
munication technology as a medium for distance learning or online. This encourages educators/ teachers to formulate alternatives for distance learning media by adapting them according to the conditions of available facilities and infrastructure, and mastering the use of a number of digital platforms that can be used as alternative learning media. This digital-based learning innovation training activity aims to introduce and assist the use of several digital learning media in one of the schools, namely SMK Lingua Prima Indralaya. Assessment of the success of the training held was carried out through a pretest and post-test. Assistance is carried out so that teachers understand and gain insight in formulating innovative learning methods in the implementation of the distance or online teaching and learning process. In this training, introduction and assistance were carried out related to the use of audio podcasts, maximizing the function of social media and also designing materials with attractive and innovative PowerPoint templates.
Keywords: digital based learning; effective learning; pandemic period
Abstrak: Pandemi Covid-19 telah berdampak secara langsung terhadap dunia pendidikan. Dibatasinya kerumunan dalam aktivitas masyarakat ditempat umum menyebabkan dunia pendidikan harus memaksimalkan penggunaan teknologi informasi dan komunikasi sebagai media pembelajaran jarak jauh atau daring. Hal ini mendorong tenaga pendidik / guru harus merumuskan alternatif-alternatif media pembelajaran jarak jauh dengan cara mengadaptasinya sesuai dengan kondisi sarana dan prasarana yang tersedia, serta menguasai penggunaan sejumlah platform digital yang dapat digunakan sebagai media pembelajaran alternatif. Kegiatan pelatihan inovasi belajar berbasis digital ini bertujuan untuk melakukan pengenalan dan pendampingan penggunaan beberapa media pembelajaran digital di salah satu sekolah, yakni SMK Lingua Prima Indralaya. Penilaian terhadap keberhasilan pelatihan yang diselenggarakan ini dilakukan melalui pretest dan post-test. Pendampingan dilakukan agar para guru memahami dan menambah wawasan dalam merumuskan metode pembelajaran yang inovatif dalam pelaksanaan proses belajar mengajar jarak jauh atau daring. Pada pelatihan ini dilakukan pengenalan dan pendampingan terkait penggunaan podcast audio, memaksimalkan fungsi media sosial dan juga merancang materi dengan template powerpoint yang menarik dan inovatif.
Kata Kunci: masa pandemi; pembelajaran berbasis digital; pembelajaran efektif
Abstract:Abstract: The home industry, especially in the culinary sector, has grown in recent years. Many business actors produce the same products as other business actors, so competition often occurs. One of them is the Usaha Rakik…
kik Julidar which since 25 years ago made and sold rakik. There are so many types of rakik that there are minimarkets with different business actors. This makes the rakik not sold out at the convenience store and has an effect on the amount of production. This research was conducted to assist the Usaha Rakik Julidar in predicting the amount of production using Fuzzy Tsukamoto inference method. This research creates a web-based application to help predict the amount of production by looking at incoming demand and the number of workers available. From the prediction results with Fuzzy Tsukamoto, if the demand is 125 packs and the number of workers is 35 people, then the total production to be done is 140 packs. By obtaining a clear amount of production, this application really helps Usaha Rakik Julidar in maximizing production.
Keywords: fuzzy tsukamoto; prediction; production; rakik
Abstrak: Industri rumah tangga khususnya di sektor kuliner banyak tumbuh dalam beberapa tahun terakhir. Banyak pelaku usaha menghasilkan produk yang sama dengan pelaku usaha lainnya, sehingga sering terjadi persaingan. Salah satunya adalah Usaha Rakik Julidar yang sejak 25 tahun yang lalu membuat dan menjual rakik. Banyak sekali jenis Rakik yang ada minimarket dengan pelaku usaha yang berbeda. Hal ini membuat rakik tidak terjual habis di minimarket dan berpengaruh pada jumlah produksi. Penelitian ini dilakukan untuk membantu Usaha Rakik Julidar dalam melakukan prediksi jumlah produksi dengan menggunakan metode inferensi fuzzy Tsukamoto. Penelitian ini membuat aplikasi berbasis web untuk membantu melakukan prediksi jumlah produksi dengan melihat permintaan yang masuk dan jumlah pekerja yang tersedia. Dari hasil prediksi dengan fuzzy Tsukamoto, jika permintaan sebanyak 125 bungkus dan jumlah tenaga kerja 35 orang, maka jumlah produksi yang harus dilakukan adalah 140 bungkus. Dengan diperolehnya jumlah produksi yang jelas, aplikasi ini sangat membantu Usaha Rakik Julidar dalam memaksimalkan produksi.
Kata kunci: fuzzy tsukamoto; prediksi; produksi; rakik
Abstract:This study aims to analyze the influence of Tax Planning, Sales Growth, and Dividend Policy on Firm Value in the consumer goods manufacturing sector listed on the Indonesia Stock Exchange (IDX) from 2018 to 2022. The independent…
ependent variables analyzed include Tax Planning, Sales Growth, and Dividend Policy, while the dependent variable is Firm Value. This research utilizes secondary data from financial statements, with sample selection using purposive sampling techniques, resulting in 65 observations from 13 companies that meet the established criteria. The analysis is conducted using multiple linear regression methods. The results indicate that Tax Planning has a negative and significant effect on Firm Value, while Sales Growth does not show a significant effect. On the other hand, Dividend Policy has been proven to have a positive and significant influence on Firm Value. These findings provide valuable insights for management and stakeholders in formulating corporate strategies to enhance firm value through more effective tax and dividend policies.
Abstract:PT Berau Coal as one of the National Coal mining companies operating in Berau Regency, East Kalimantan, is always trying to increase its coal production. PT Berau Coal's production target in 2014 is 23 million tons (Source:…
ce: PT Berau Coal's 5-year long-term plan document). This increase in production can basically be achieved in 2 (two) ways, namely: 1. This is done by adding heavy equipment such as loading equipment and production transportation equipment so that production capacity becomes greater. 2. This is done by maximizing the productivity of mechanical equipment, namely existing loading and transport equipment. Increasing production capacity by maximizing the productivity of existing mechanical equipment is a relatively cheaper way than adding heavy equipment. Efficiency is the key to increasing the productivity of existing mechanical tools. Based on considerations of the company's need to increase production, one of which is by maximizing the productivity of existing mechanical equipment, this research aims to conduct a study on the productivity of PC1250 loading equipment and HD465 transportation equipment carried out at the Agaru Pit mining block 44-50 at the Samabarata site. PT Berau Coal so that the results of this study can determine the productivity of each mechanical device. The research method is carried out using direct computation, tabular method, and comparison between theoretical and actual and using the theory of calculation equations. Where the supporting data for analysis is in the form of field data as primary data and literature data as supporting (secondary) data. The results of this research study are the productivity of PC1250 loading equipment and HD465 transportation equipment where there are deviation values between actual and theoretical, both positive deviation (the optimum positive deviation between actual and theoretical is 97.3%) and negative deviation (optimum negative deviation between actual and theoretical is -11.8 %).
Abstract:The research aims to analyze regional tax potential, the process of setting tax revenue targets, identifying factors that influence target achievement, strategies for increasing local revenue in Bukittinggi City. This research…
search uses a descriptive qualitative approach with data collection techniques through documentation studies and in-depth interviews with informants from the Bukittinggi City Regional Financial Agency. The research results show that the tax potential in Bukittinggi City is very large, especially from the hotel and restaurant sector, but has not been fully explored optimally. Tax target setting is still fluctuating and does not fully reflect the real potential available. Factors that influence the success or achievement of targets include the level of taxpayer compliance, the quality of data collection, the tax administration system, as well as the influence of fiscal policy and local economic conditions. The optimization strategy implemented includes carrying out intensive outreach, developing a digital tax reporting system, updating and registering new data, as well as approaches that provide taxpayer education and awareness. This research recommends strengthening data, taking approaches with various agencies and maximizing tourism management to support a sustainable increase in Regional Original Income (PAD).
Abstract:Kemajuan teknologi di era digital telah membawa transformasi yang pesat terutama di segala aspek kehidupan. Selain itu, para pengelola atau manager perusahaan yang bergerak di sektor tradisional harus menyikapi perkembangan…
gan transformasi digital bisnis dengan melakukan perubahan terkait operasional kerja dan budaya supaya mereka mampu menjawab tantangan perkembangan teknologi digital. Oleh karena itu, pengusaha harus mampu beradaptasi dan memanfaatkan teknologi secara strategis untuk memperoleh keuntungan yang maksimal. Dengan melakukan penelitian menggunakan platform digital, para pelaku bisnis harus mulai beradaptasi dengan kemajuan teknologi dan menggunakan transformasi digital sebagai batu loncatan untuk mentransformasikan bisnis, budaya, dan organisasinya guna memenuhi kebutuhan pasar yang terus berubah. Selain itu, transformasi digital juga menawarkan peluang baru untuk mengembangkan model bisnis inovatif dengan menggunakan teknologi digital seperti kecerdasan buatan, big data, Internet of Things dan platform digital yang dapat menciptakan nilai tambah bagi pelanggan, Pintu inovasi terbaik bisa terbuka, koperasi yang optimal dan dapat mengembangkan pasar yang lebih luas. Diharapkan generasi muda dapat memanfaatkan adanya perkembangan teknologi tersebut dengan baik dan benar sesuai dengan peraturan perundang-undangan yang berlaku dalam berbagai kegiatan usaha