Abstract:In today's digital era, revitalizing the hospitality industry through technological innovation is crucial for enhancing competitiveness and improving customer experience. By gaining a deeper understanding of customer needs…
ds and developing service innovations, hotels can deliver more personalized and satisfying experiences. This shift in vision toward better customer service underscores the need for continued research on the paradigm shift within the hospitality sector. This study aims to observe and explore changes in the hospitality industry, with the goal of identifying paradigm evolutions and their contributions to service efficiency and quality. The research is expected to offer new insights into the dimensions of customer experience and internal operations that require rethinking, while also identifying cohesive strategies to integrate digital and physical elements. Furthermore, it analyzes the impact of hotel development control policies, management strategies, and technological innovations, thereby contributing both theoretically and practically to the development of the hospitality industry in Yogyakarta in response to the challenges of digital transformation.
Abstract:The transformation of Indonesia's education system faces significant challenges in aligning with the demands of globalization, digitalization, and lifelong learning. These challenges have sparked debates regarding the effectiveness…
fectiveness of the full-day school model and the modular education system. This study aims to comparatively analyze these two approaches within the context of primary and secondary education in Indonesia, referencing modular education practices in the United Kingdom as an international benchmark. The study employs a qualitative approach based on a literature review, utilizing thematic content analysis of 20 accredited scholarly sources selected through strict inclusion criteria, and analyzed with the assistance of NVivo software to ensure thematic accuracy.The findings indicate that the full-day school model excels in fostering discipline and consistent learning structures; however, it poses risks of cognitive fatigue and is less supportive of differentiated instruction. In contrast, the modular system offers flexibility, opportunities for personalized learning, and deeper conceptual understanding, yet requires adequate digital infrastructure and self-directed learning literacy, which are not evenly distributed.The study concludes that no single educational model is universally superior; instead, each holds contextual relevance. This research contributes theoretically by enriching the comparative education literature and practically by informing the design of more adaptive, inclusive, and responsive learning policies to meet the challenges of the 21st century, while also supporting efforts to achieve quality education as outlined in the Sustainable Development Goals (SDGs).
Abstract:The advancement of digital technology has encouraged the adoption of Artificial Intelligence (AI) in online counseling services to enhance the accessibility and quality of mental health care. The emergence of AI through…
chatbots, virtual counselors, and digital mental health platforms presents various opportunities, challenges, and ethical implications that require comprehensive examination. This study aims to analyze the opportunities offered by AI, the challenges associated with its implementation, and the ethical implications of its use in online counseling services. The study employed a literature review method with a qualitative approach, examining 15 scientific articles published between 2016 and 2026. Data were analyzed using content analysis through the synthesis of findings from previous studies. The results indicate that AI has the potential to expand access to counseling services, improve service efficiency, support preliminary assessments, and facilitate the delivery of more personalized and data-driven interventions. However, the use of AI continues to face several challenges, including limitations in understanding human emotions and social contexts, the risk of inaccurate responses, algorithmic bias, and the potential for user dependency on technology. The most prominent ethical concerns involve privacy protection, data security, algorithmic transparency, system accountability, and professional responsibility. This study concludes that AI is more appropriately positioned as a supportive tool or co-counselor for professional counselors rather than a replacement for human practitioners. The novelty of this study lies in its integration of the opportunities, challenges, and ethical implications of AI into a comprehensive analytical framework.
Abstract:Chronic pain represents a major global health burden and often remains resistant to conventional pharmacological treatment, prompting the exploration of alternative therapeutic strategies. Electroencephalographic (EEG) neurofeedback…
eurofeedback has emerged as a non-invasive neuromodulatory intervention that enables patients to self-regulate brain activity and potentially alleviate persistent pain symptoms. This systematic review addresses the research problem of inconsistent evidence regarding the clinical efficacy and underlying mechanisms of EEG-based neurofeedback for chronic pain management in adults. A comprehensive analysis of 80 studies involving adults with chronic pain lasting at least three months was conducted, examining neurofeedback protocols, clinical pain outcomes, neurophysiological changes, secondary benefits, and methodological quality. Findings revealed heterogeneous results, with several studies reporting statistically significant and clinically meaningful pain reduction, particularly in conditions such as chemotherapy-induced neuropathy, fibromyalgia, and chronic back pain. Observed neurophysiological changes, including increased alpha power and modified connectivity in pain-related brain regions, were sometimes associated with clinical improvement, alongside reported benefits in sleep quality, mood, and overall well-being. However, evidence from sham-controlled randomized trials showed no significant differences between intervention and control groups, highlighting methodological limitations and challenges in blinding procedures. The review concludes that EEG neurofeedback is a safe and feasible intervention with potential therapeutic value for chronic pain, although current evidence remains inconsistent. The novelty of this study lies in its integrative evaluation of clinical outcomes, neurophysiological mechanisms, and protocol-specific effects, while emphasizing the need for personalized approaches, biomarker identification, and rigorous experimental designs to clarify efficacy and optimize treatment implementation.
Abstract:Stunting remains a crucial public health issue in Indonesia as it has multidimensional impacts on physical growth, cognitive development, productivity, and the long-term quality of human resources. This study aims to analyze…
lyze the potential application of predictive Artificial Intelligence (AI)-based Wearable Health Technology in preventing child stunting, with an emphasis on the integration of technology into the health system, socio-cultural interrelations, and ethical dimensions that need to be anticipated. The research employed a qualitative approach through a systematic literature review, analysis of national health policies, and examination of reports on the implementation of digital health technologies related to child health. The results indicate that wearable devices are effective in recording health indicators in real-time, while predictive AI algorithms enable early detection of stunting risks, allowing interventions to be carried out quickly, accurately, and in a personalized manner. However, the success of implementation is highly dependent on the support of the digital health ecosystem, including adaptive regulations, infrastructure readiness, digital literacy among communities, as well as multi-stakeholder collaboration involving the government, medical professionals, the technology industry, and families. This study affirms that the integration of Wearable Health Technology and predictive AI is not merely an additional tool in medical services, but rather a representation of a health system transformation towards a more preventive, predictive, precise, and participatory paradigm. Thus, the utilization of evidence-based digital innovations has the potential to strengthen the effectiveness of stunting prevention programs in Indonesia while accelerating the achievement of national health development targets within the context of technological disruption and global dynamics.
Abstract:Abstract: Toko Zuma faces challenges in optimizing customer relationship management and transaction recording due to conventional manual systems, which hinder real-time loyalty monitoring and sales analysis. This research…
h aims to design a digital Electronic Customer Relationship Management (E-CRM) system as an integrative solution for systematic and centralized management. The design method employs Unified Modeling Language (UML) for requirements analysis, user interface design, and Black-box Testing for validation. Results demonstrate a 100% success rate across all primary modules. The platform features Point Reward, automated transaction management, and live chat for direct interaction. Implementation enables personalized promotional strategies based on accurate data to increase customer retention. In conclusion, the Digital E-CRM system effectively automates business processes, serving as a strategic instrument for transparent and measurable customer relationship management.
Keywords: digital e-crm; relationship management; toko zuma; transaction activities.
Abstrak: Toko Zuma menghadapi kendala dalam optimalisasi manajemen hubungan pelanggan dan pencatatan transaksi karena masih menggunakan sistem manual konvensional. Penelitian ini bertujuan merancang sistem Electronic Customer Relationship Management (E-CRM) digital sebagai solusi integratif untuk pengelolaan basis data dan transaksi secara terpusat. Metode perancangan meliputi analisis kebutuhan menggunakan Unified Modeling Language (UML), desain antarmuka, dan validasi fungsional melalui Black-box Testing. Hasil pengujian menunjukkan tingkat keberhasilan 100% pada seluruh modul utama. Platform ini dilengkapi fitur Point Reward, manajemen transaksi otomatis, dan media interaksi live chat. Implementasi sistem ini memungkinkan strategi promosi personal berdasarkan data akurat untuk meningkatkan retensi pelanggan. Simpulannya, sistem E-CRM digital berhasil mengotomatisasi proses bisnis dan menjadi instrumen strategis dalam manajemen hubungan pelanggan yang transparan dan terukur.
Kata kunci: aktivitas transaksi; digital e-crm; pengelolaan relasi; toko zuma.
Abstract:Abstract: The rapid development of digital technology has brought significant changes in consumption patterns and customer behavior, particularly in the fashion retail sector. Increasing competition and rising cynsumer expectations…
xpectations for fast, accurate, and technology-based services require businesses to innovate and undergo digital transformation. One widely used approach is the implementation of automation-based Electronic Customer Relationship Management (E-CRM). This study aims to analyze the implementation of E-CRM automation and its impact on service efficiency at Toko Diah Fashion, a fashion retail business that still faces service challenges due to manual systems, such as customer data duplication, delayed responses, and difficulty in monitoring transaction history. The research method used is a descriptive qualitative method with data collection techniques through observation, interviews, and documentation. The research focus is limited to aspects of service efficiency, including service speed, accuracy in managing customer data, and ease in customer follow-up. The E-CRM automation system studied is designed using PHP programming language and a MySQL database. The research results indicate that the implementation of E-CRM automation can significantly improve service efficiency. This system facilitates integrated customer data management, speeds up the service process, and supports more personalized communication through notification features and transaction history recording.
Keyword: automation; e-crm; fashion retail; service efficiency.
Abstrak: Perkembangan teknologi digital yang semakin pesat telah membawa perubahan signifikan dalam pola konsumsi dan perilaku pelanggan, khususnya dalam sektor ritel fashion. Persaingan yang semakin ketat serta meningkatnya ekspektasi konsumen terhadap layanan yang cepat, akurat dan berbasis teknologi menuntut pelaku usaha untuk melakukan inovasi dan transformasi digital. Salah satu pendekatan yang banyak digunakan adalah penerapan Electronic Customer Relationship Management (E-CRM) berbasis automasi. Penelitian ini bertujuan untuk menganalisis penerapan automasi E-CRM serta pengaruhnya terhadap efisiensi pelayanan pada Toko Diah Fashion, sebuah usaha ritel fashion yang masih menghadapi kendala pelayanan akibat sistem manual, seperti duplikasi data pelanggan, keterlambatan respons, dan kesulitan dalam pemantauan histori transaksi. Metode penelitian yang digunakan adalah metode kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Fokus penelitian dibatasi pada aspek efisiensi pelayanan, meliputi kecepatan pelayanan, ketepatan pengelolaan data pelanggan, serta kemudahan dalam tindak lanjut pelanggan. Sistem automasi E-CRM yang dikaji dirancang menggunakan bahasa pemrograman PHP dan basis data MySQL. Hasil penelitian menunjukkan bahwa penerapan automasi E-CRM mampu meningkatkan efisiensi pelayanan secara signifikan. Sistem ini mempermudah pengelolaan data pelanggan secara terintegrasi, mempercepat proses pelayanan, serta mendukung komunikasi yang lebih personal melalui fitur notifikasi dan pencatatan histori transaksi.
Kata kunci: automasi; e-crm; efisiensi pelayanan; ritel fashion.
Abstract:Abstract: The Healthy Food Supplier App, which introduces groundbreaking innovations to increase public access to and delivery of healthy food, has emerged as a new phenomenon in the food sector. This research intends to…
examine and describe how the use of healthy food suppliers contributes to improving public health by making healthy food accessible to obtain and deliver it quickly. The development of mobile applications with the aim of providing healthy food and ingredients for the community is the subject of this research. The aim of this app is to provide original responses to issues related to raising awareness of quality of life and the value of nutritious food in everyday life. The User Centered Design (UCD) method needs to be applied to categorize various user information needs and package them into a mobile application design model. The results of the application design showed that the interface design for the pioneer food and health food raw material application was successfully created using the implementation of the UCD method with a number of revisions that have been updated since the evaluation as one of the feature developments in the application. The food recording feature and personalized recommendations implemented in this mobile application provide users with awareness and guidance in adopting healthier eating patterns.
Keywords: Design Interface; Mobile Applications; Requirements Engineering; User-Centered Design
Abstrak: Aplikasi Pemasok Makanan Sehat yang memperkenalkan inovasi terobosan untuk meningkatkan akses publik ke dan pengiriman makanan sehat, telah muncul sebagai fenomena baru di sektor makanan. Penelitian ini bermaksud untuk mengkaji dan mendeskripsikan bagaimana penggunaan pemasok makanan sehat berkontribusi dalam peningkatan kesehatan masyarakat dengan membuat makanan sehat dapat diakses untuk mendapatkan dan mengantarkannya dengan cepat. Pengembangan aplikasi mobile dengan tujuan menyediakan makanan dan bahan makanan sehat bagi masyarakat menjadi pokok bahasan penelitian ini. Tujuan dari aplikasi ini adalah untuk memberikan tanggapan orisinal terhadap masalah yang terkait dengan peningkatan kesadaran kualitas hidup dan nilai makanan bergizi dalam kehidupan sehari-hari. Metode User Centered Design (UCD) perlu diterapkan untuk mengkategorikan berbagai kebutuhan informasi pengguna dan mengemasnya ke dalam model desain aplikasi mobile. Hasil perancangan aplikasi didapatkan bahwa desain antarmuka aplikasi pelopor makanan dan bahan baku makanan kesehatan berhasil dibuat dengan menggunakan implementasi metode UCD dengan sejumlah revisi yang sudah diperbarui sejak evaluasi sebagai salah satu pengembangan fitur pada aplikasi. Fitur pencatatan makanan dan rekomendasi personal yang diterapkan pada aplikasi mobile ini memberikan pengguna kesadaran dan panduan dalam mengadopsi pola makan yang lebih sehat.
Kata Kunci: Design Interface; Mobile Applications; Requirements Engineering; User-Centered Design
Abstract:The aim of this research is to analyze the evolution and contribution of artificial intelligence (AI) in the Indonesian education system. This research aims to understand how AI technology has developed and been applied…
in various aspects of education, from administration, personalized learning, to evaluating learning outcomes. The research methods used are literature studies and secondary data analysis from various sources, including academic journals, government reports, and case studies of AI implementation in a number of educational institutions in Indonesia. The research results show that AI has made a significant contribution to improving administrative efficiency, facilitating more adaptive learning, and providing in-depth data analysis for educational decision making. However, challenges such as the digital divide, limited infrastructure, and the need to increase teacher competency in using AI technology still need to be overcome. This research concludes that with the right policy support and investment in infrastructure and training, AI has great potential to transform Indonesian education in a more inclusive and quality direction.
Abstract:This study investigates the dynamic marketing and communication strategies used by PT. Gojek Indonesia to strengthen its consumer base. As one of Southeast Asia's leading technology-based platforms, Gojek has rapidly expanded…
anded its services beyond ride-hailing to include food delivery, digital payments, and more. This research uses a qualitative approach, combining interviews, case studies, and industry analysis to dissect the multifaceted strategy implemented by Gojek. This study explores Gojek's proficient use of digital channels and social media to drive consumer engagement. By analyzing consumer behavior and preferences, the study explains how Gojek tailors its marketing messages to resonate with diverse target audiences. In addition, this study examines the role of strategic partnerships and collaborations in strengthening Gojek's market presence and attracting new consumers. Furthermore, the study explores the impact of innovative features and services introduced by Gojek, such as loyalty programs and seamless user interfaces, on customer acquisition and retention. The study identifies the critical role of data analytics in shaping personalized marketing campaigns that appeal to specific consumer segments. The findings from this study contribute to a broader understanding of effective marketing and communication strategies in technology-based service industries. The insights derived from Gojek's approach provide valuable lessons for businesses looking to navigate a competitive market and expand their consumer base through strategic marketing initiatives.