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Showing 215 articles found for "Competitive"

E-SCM (SUPPLY CHAIN MANAGEMENT) MANAGEMENT OF EDUCATIONAL OIL SUPPLY AT UD. HASTIN

Ningsih, Ade Irma Suriya, Nurwati, Nurwati, Rohminatin, Rohminatin
Abstract: Abstract: Today's highly competitive trade competition requires business owners to be able to create products and services that are cheaper, better and faster so that they can satisfy consumers. UD. Hastin is a distributor… or of cooking oil located on Jl. Lt. Gen. Suprapto No. 16 Tanjung Balai – Asahan, North Sumatra. Cooking oil is a very high demand household product. Therefore, it is necessary to have good stock control so that there is no shortage or excess of stock. The problems faced by UD. Hastin currently has limitations in controlling inventory because it is still done manually, which causes slow and inefficient performance. The purpose of this research is to design a Supply Chain Management at UD. Hastin uses the PHP programming language and MySQL database by implementing a web-based system that will make it easier to manage oil supplies. The method used in this research is a qualitative method with literature and field studies. The conclusion, the E-SCM was built at UD. Hastin can avoid shortages and excess stock due to better management, smoother communication with suppliers, and information on UD. Hastin's stock items can be known in real-time. The product resulting from this research is the Stock Management Information System at UD. Hastin.   Keywords: edible oil; E-SCM; suppliers; supply     Abstrak: Persaingan dagang yang sangat kompetitif saat ini menuntut pemilik usaha untuk dapat menciptakan produk dan jasa yang murah, lebih baik dan lebih cepat sehingga bisa memuaskan konsumen. UD. Hastin merupakan distributor minyak makan yang berlokasi di Jl. Letjend. Suprapto No. 16 Tanjung Balai – Asahan, Sumatera Utara. Minyak makan merupakan produk rumah tangga yang sangat tinggi permintaanya. Oleh karenanya perlu pengendalian stok yang baik agar tidak kekurangan dan atau kelebihan stok. Permasalahan yang dihadapi oleh UD. Hastin saat ini adalah keterbatasan dalam mengontrol stok persediaan karena masih dilakukan secara manual, yang menyebabkan kinerja yang lambat dan kurang efisien. Tujuan dari penelitian untuk merancang Supply Chain Management pada UD. Hastin menggunakan bahasa pemrograman PHP dan database MySQL dengan menerapkan sistem berbasis web yang akan mempermudah dalam pengelolaan persediaan minyak. Metode yang digunakan dalam penelitian ini ialah metode kualitatif dengan studi pustaka dan studi lapangan. Kesimpulannya E-SCM yang dibangun di UD.Hastin mampu menggindari kekurangan dan kelebihan stok karena pengelolaanya yang lebih baik, komunikasi dengan supplier lebih lancer dan informasi stok barang UD.Hastin bisa diketahui secara real time. Dan Produk yang dihasilkan adalah Sistem Informasi Pengelolaan Stok Barang pada UD. Hastin.   Kata kunci: E-SCM; minyak makan; persediaan; supplier  

SELECTION OF THE BEST COFFEE SHOP USING THE VIKOR METHOD

Hutagalung, Juniar, Sari, Vina Winda, Aini, Zulfa
Abstract: Coffee businesses in Medan are becoming increasingly competitive. Due to the invention of coffee menus and coffee serving packaging to remain competitive, every coffee shop has a distinct quality. However, choosing the finest… inest coffee shop remains a challenge for the decision-maker in this scenario, the consumer. Therefore, we need a mechanism to pick which clients or visits to a coffee shop. Clear, simple-to-understand idea-winning tactics make it simple to make decisions that are effective. The efficacy of various choices may be assessed by an efficient computer procedure. The purpose of this study is to use the Visekriterijumsko Kompromisno Rangiranje (Vikor) technique to choose the best coffee shop based on the following criteria: ambience, taste, pricing, diversity of the menu, service, and facilities. The responses of the questionnaire are used to determine the weight gain based on weighing. The option with the lowest value is chosen as the best option when A5 = 0. In other words, alternative A5 was chosen as the spot where coffee is most strongly recommended

E-GROCERY SYSTEM DESIGN FOR COURIER SERVICE DEVELOPMENT

Hernando, Luki, Nabilah, Nabilah
Abstract: Abstract: Since the Covid-19 virus, there has been a decrease in the mobility of citizens in traditional markets, and many are affected by the termination of employment. In Batam, especially the Tiban area, most of the people… eople are workers, with their busyness from morning to evening and often even late at night, giving people little time to shop for their daily needs in the market. E-groceries are starting to become more popular now, allowing people to shop online for their daily needs. E-grocery provides a variety of services, delivery services, and ease of use of applications to users. The design of the E-Grocery system significantly provides several operational advantages such as making data processing easier to trace and building personal relationships with customers and couriers so that they become closer. This is the company's competitiveness in selling their daily needs. This research aims to provide benefits to the community, sellers, and couriers to make it easier to shop for daily necessities such as fruits, vegetables, and other necessities, and also to help reduce the unemployment rate of the community by becoming a courier for delivery orders. The design of the E-Grocery system uses the agile method, with the software modeling language using UML. The result of this research is the E-grocery application, an android-based mobile application. With the e-grocery application, sales have been digitized to facilitate the distribution of daily goods to busy working people. Keywords: delivery services; e-grocery; mobile application; system information; uml   Abstrak : Sejak Virus Covid-19 melanda telah terjadi penurunan mobilitas masyarakat di pasar tradisional Kota Batam, banyak yang terkena Pemutusan Hubungan Kerja (Phk). Kota Batam sendiri, khususnya daerah Tiban, mayoritas masyarakatnya adalah pekerja, dengan kesibukan dari pagi sampai sore bahkan tak jarang hingga malam hari, membuat masyarakat memiliki sedikit waktu untuk berbelanja kebutuhan sehari – hari ke pasar. Saat ini, E-grocery mulai banyak bermunculan memungkinkan orang-orang untuk berbelanja kebutuhan sehari-sehari secara online. E-grocery menyediakan berbagai macam pelayanan, layanan pesan antar, kemudahan penggunaan aplikasi kepada pengguna. Perancangan sistem E-Grocery secara signifikan memberikan sejumlah kelebihan operasional seperti pemrosesan data menjadi lebih mudah ditelusuri, dapat membangun hubungan personal dengan pelanggan dan kurir sehingga menjadi lebih dekat. Hal ini merupakan daya saing perusahaan dalam menjual kebutuhan sehari – hari mereka. Tujuan dari penelitian ini adalah memberi kemanfaatan kepada masyarakat, penjual dan kurir untuk mempermudah dalam berbelanja kebutuhan sehari - hari seperti buah - buahan, sayur mayur, serta kebutuhan lainnya, juga membantu mengurangi tingkat pengangguran masyarakat dengan menjadi kurir pengantaran pesanan. Perancangan sistem E-Grocery menggunakan metode agile, dengan bahasa pemodelan perangkat lunak menggunakan UML. Hasil dari penelitian ini adalah Aplikasi E-grocery yang merupakan Aplikasi mobile berbasis android. Dengan adanya aplikasi E-grocery maka penjualan sudah digitalisasi sehingga memperlancar pendistribusian produk harian kepada masyarakat yang sibuk bekerja.   Kata kunci: aplikasi mobile; delivery services; e-grocery; sistem informasi; uml

DESIGN OF PADIBON APPLICATION AS E-MARKETPLACE FOR MSME ACTIVITIES IN CIREBON CITY USING THE LARAVEL FRAMEWORK

Syafrinal, Ilwan, Nas, Chairun, Putra, Nursaka
Abstract: Abstract: The government's effort to improve the community's economy is to give birth to Micro, Small and Medium Enterprises (MSMEs) in the midst of the community. The people of Cirebon city are people who are starting of… f being a productive society, so that MSMEs are born in the city of Cirebon. However, limited land for the process of buying and selling and marketing products has, in MSMEs being run by the community often resulting in bankruptcy due to market competitiveness. So to overcome this problem, we need a media that can distribute the results of MSME products for the people of the city of Cirebon without having to have land to sell products. This research was conducted of building an E-Marketplace (Digital Market) system that is used by the people of the city of Cirebon to promote, sell and buy the products of the Cirebon city community's MSME products online based on a Website . Apart from that, with the E-Marketplace, it can help MSMEs in the city of Cirebon continue to run their business during this pandemic even though there are Community Activity Restrictions (PPKM). In this study, the research method applied is the System Development Life Circle, where the method includes the process of data collection and analysis, system design, system development and system implementation and system testing. The results of this application design will be named Padibon . So with this Padibon application, MSME actors in marketing their products, and consumers can buy MSME products anywhere and anytime.             Keywords: E-Marketplace; Frameworks; MSMEs; SDLC   Abstrak: Usaha pemerintah dalam meningkatan perekonomian masyarakat adalah dengan melahirkan Usaha Mikro Kecil Menengah (UMKM) didalam lingkungan masyarakat. Masyarakat kota Cirebon merupakan masyarakat yang mulai menyadari pentingnya menjadi masyarakat yang produktif. Namun keterbatasan lahan untuk proses jual beli dan pemasaran produk mengakibatkan UMKM yang di jalankan oleh masyarakat seringkali mengakibatkan kebangkrutan karena daya saing pasar. Maka untuk mengatasi masalah tersebut, diperlukan sebuah media yang dapat menyalurkan hasil produk UMKM masyarakat kota Cirebon tanpa harus adanya lahan tempat menjual produk. Penelitian dilakukan  untuk membangun sebuah sistem E- Marketplace (Pasar Digital) yang digunakan oleh masyarakat kota Cirebon untuk mempromosikan, menjual dan membeli hasil-hasil produk UMKM masyarakat kota Cirebon secara online berbasis Website. Selain dari itu, dengan adanya aplikasi ini  maka dapat membantu UMKM masyarakat kota Cirebon tetap menjalankan usahanya di masa pandemi ini walaupun terdapat Pemberlakuan Pembatasan Kegiatan Masyarakat (PPKM). Pada penelitian ini, metode yang diterapkan adalah System Development Life Circle, dimana metode tersebut meliputi proses pengumpulan dan analisis data, design system, development system dan implementasi sistem serta pengujian sistem. Hasil dari perancangan aplikasi ini adakan diberi nama Padibon. Maka dengan aplikasi Padibon ini, pelaku UMKM dapat memasarkan hasil produknya, dan konsumen bisa membeli produk UMKM dimanapun dan kapanpun.   Kata kunci: E-Marketplace; Framework; SDLC; UMKM

SISTEM PENDUKUNG KEPUTUSAN PEMILIHAN INTERNET SERVICE PROVIDER TERBAIK DENGAN METODE ANALYTICAL HIERARCHY PROCESS

Nurajizah, Siti, Ambarwati, Nila Alis, Muryani, Sri
Abstract: Abstract: Internet packages are very important for mobile users. Many Internet Service Providers (ISPs) or internet service providers can help facilitate users in accessing the internet. Each ISP has a competitive advantage… age to attract internet users. Consumers are required to be smart in choosing internet packages so that they do not harm themselves. Based on this, an appropriate method is needed to assist in the selection of effective internet packages. Decision support systems have a variety of methods and one of them is the Analytical Hierarchy Process (AHP) method and is tested with Expert Choice 11. The results of the calculation using AHP are ranking each alternative that is obtained by the most important alternative and widely used by consumers is Telkomsel (Simpati Flash) in terms of security criteria is the ability to block viruses & spam.             Keywords: AHP; Decision Support Systems; Internet Service Provider   Abstrak: Paket internet merupakan hal yang sangat penting bagi para pengguna handphone. Banyaknya Internet Service Provider (ISP) atau disebut dengan penyedia layanan internet dapat membantu memudahkan pengguna dalam mengakses internet. Setiap ISP memiliki keunggulan yang saling bersaing untuk menarik minat pengguna internet. Konsumen dituntut jeli dalam memilih paket internet agar tidak merugikan mereka sendiri. Berdasarkan hal tersebut, diperlukan sebuah metode yang tepat untuk membantu dalam pemilihan paket internet yang efektif. Sistem pendukung keputusan memiliki berbagai metode dan salah satunya adalah metode Analytical Hierarchy Process (AHP) dan diuji dengan Software Expert Choice 11. Hasil dari perhitungan dengan AHP adalah perangkingan setiap alternatif yaitu diperoleh alternatif yang paling penting dan banyak digunakan oleh konsumen adalah provider Telkomsel (Simpati Flash) ditinjau dari kriteria keamanan yaitu kemampuan memblokir virus & spam.   Kata kunci: AHP; Internet Service Provider; Sistem Pendukung Keputusan

PERANCANGAN PROSES PRA PRODUKSI FILM ANIMASI 3D LEGENDA PUTRI MERAK JINGGA

Mulyani, Neni
Abstract: Abstrack:To produce a 3D animated film requires a long process flow so that the processing time of manufacture is also prolonged. This is a constraint in the development of the local animation film in Indonesia for a long… g time will lead to high production costs making it difficult to compete commercially with animated films from abroad who have abundant funds and the support of various parties in the country. Therefore, efforts to improve the competitiveness of local animated film and one of these efforts is by analyzing the stages of the manufacturing process and apply it to the process of making the actual 3D animated film.In general there are three stages of the filmmaking process, namely the 3D animation pre-production, production and post-production. Although this time the animation industry in Indonesia has not been detailed separates each of these stages, but still be important for designing detail the activities of these stages, in order to see the strengths and weaknesses of each process that existed at that stage. Therefore, this study was conducted with the hope to provide recommendations to improve the local animation industry.   Keywords: 3D Animation, Animation Film Pre-Production Stage, Princess Peacock Orange    Abstak: Untuk menghasilkan sebuah film animasi 3D membutuhkan alur proses yang panjang sehingga waktu pembuatannya juga berlangsung lama. Ini yang menjadi kendala dalam perkembangan film animasi lokal di Indonesia karena waktu yang yang panjang akan mengakibatkan tingginya cost production sehingga sulit untuk bersaing secara komersial dengan film animasi dari luar negeri yang memiliki dana berlimpah dan dukungan dari berbagai pihak di negaranya. Untuk itu diperlukan upaya untuk meningkatkan daya saing film animasi lokal dan salah satu upaya tersebut adalah dengan menganalisa tahapan-tahapan proses pembuatan dan menerapkannya pada proses pembuatan film animasi 3D yang sebenarnya.Secara umum ada 3 tahapan proses pembuatan film   animasi 3D yaitu  pra produksi, produksi dan paska produksi. Meskipun saat ini industri animasi di Indonesia belum secara detail memisahkan setiap tahapan tersebut, namun tetap menjadi penting untuk merancang detail aktifitas dari tahapan tersebut, dengan tujuan untuk melihat kekuatan dan kelemahan dari setiap proses yang ada pada tahapan tersebut.   Kata Kunci: Animasi 3D, Tahap Pra Produksi Film Animasi, Putri Merak Jingga  

Linking Employee Training And Development To Enhanced Customer Satisfaction In Hotels

Sandy, M. Yusuf
Abstract: This study aims to examine the relationship between employee training and development programs and customer satisfaction levels within the hospitality sector, with a particular focus on MaxOne Hotels in Makassar. Employing… ng a mixed-methods approach, the research integrates employee surveys, customer feedback, and performance metric analysis to assess the influence of training programs on service quality and customer experiences. The findings reveal that employee training and development variables account for only 1.4% of the variance in customer satisfaction, with the remaining 98.6% influenced by other factors. Nevertheless, well-structured training program designs were shown to significantly enhance employees' critical thinking, communication, emotional regulation, and problem-solving skills. Furthermore, technology-based training demonstrates substantial potential for improving service efficiency and facilitating adaptation to operational innovations. In conclusion, while the direct impact of training on customer satisfaction is relatively minor, thoughtfully designed training programs remain essential for delivering high-quality customer experiences and sustaining competitiveness in the industry. This research offers valuable insights into strategies for optimizing training effectiveness in the hospitality sector.   

Analyzing the Implementation of Public Relations Ethics at PT KAI and Its Implications on Competitive Advantage

Lisdiantini, Netty, Zubair, Feliza, Perbawasari, Susie, Baruno, Agustiawan Djoko, Radjamin, Irzameingindra Putri
Abstract: This study examines the role of public relations (PR) ethics in enhancing PT Kereta Api Indonesia's (PT KAI) competitive advantage in the railway industry. Ethical practices in PR are vital for fostering stakeholder trust,… t, improving customer satisfaction, and enhancing employee engagement, all of which contribute to sustainable growth and market leadership. Adopting a qualitative research design and a case study approach, the research investigates how ethical principles such as transparency, integrity, equity, respect, and responsiveness are applied within PT KAI’s operational and strategic frameworks. Data collection involved document and thematic analyses, emphasizing ethical practices’ impact on stakeholder relationships and competitive outcomes. The findings highlight that PT KAI’s ethical initiatives strengthen its reputation, promote customer loyalty, and support a positive workplace environment. Despite these successes, challenges remain, including the absence of formalized ethical guidelines and the need for ethical leadership. The study concludes that integrating PR ethics into organizational culture enhances competitive advantage and ensures long-term sustainability in a dynamic market.

Strategi Avac Pada Determinant Modal Soial Sustainable Competitive Advantage (Studi Pada Ritel Batik di  Blitar)

Rania Eka Hariyanti, Indria Guntarayana
Abstract: Batik merupakan karya seni adiluhung bangsa Indonesia yang dikenal sejak zaman kerajaan Majapahit dan terus berkembang hingga saat ini sebagai modal social. Bagi pengusaha Ritel Batik untuk menghadapi persaingan pasar perlunya… rlunya kemampuan dinamis untuk bisa memiliki keunggulan Keompetitif yang berkelanjutan. Penelitian ini bertujuan menganalisis strategi bisnis pada Ritelbatik.  Penelitian ini menggunakan mixed-methods, penarikan sampel dilakukan pada 100 Ritel Batik di Blitar, Jawa Timur. Hasil penelitian menunjukkan bahwa Modal Sosial, berpengaruh postif terhadap Ekuitas Merk, Kapabilitas Dinamis dan Networking kemudian Ekuitas Merk, Kapabilitas Dinamis dan Networkng signifikan terhadap Competitive Advantage,  kemudian temuan penelitian ini adalah  strategi  AVAC dimana  Aktivitas. Menjalankan usaha dengan penuh tanggung jawab, Valuenya Pelayanan dengan sikap yang baik dan ramah Dengan pelayanan yang ramah dapat mengikat konsumen untuk berlangganan. Approbilitynya Dengan melakukan jasa periklanan berupa iklan grab, endorse dan periklanan media lainnya dan Changenya Pengemasan pada produk

How Does PT Surya Sembada Integrate Corporate Social Responsibility into Its PR Strategy?

Lisdiantini, Netty, Mulyadi, Edi, Mashudi, Fauziah, Luluk Fauziah, Brumadyadisty, Garry
Abstract: This study explores the important role of public relations (PR) in shaping and maintaining PT Surya Sembada's corporate reputation. As a cornerstone of organizational success, reputation serves as a critical asset in a competitive… ompetitive business landscape. The research utilizes a comprehensive approach of qualitative methods to assess the multifaceted dimensions of the PR strategy implemented by PT Surya Sembada. The investigation begins by examining the theoretical underpinnings of corporate reputation and the evolving landscape of PR practice in the contemporary business environment. It then delves into case-specific analysis, evaluating the effectiveness of PT Surya Sembada's PR initiatives in enhancing brand image, fostering stakeholder relationships, and mitigating potential crises. Key findings highlight the strategic alignment between PR efforts and corporate objectives, emphasizing the role of transparent communication in fostering trust among stakeholders. The study also underscores the impact of digital platforms and social media in shaping public perception, requiring proficient management by PR practitioners. In addition, this research highlights the challenges faced by PT Surya Sembada in maintaining a positive reputation amidst dynamic market conditions. It offers actionable insights to refine PR strategies, emphasizing the importance of adaptability and proactive communication to navigate unexpected challenges. This analysis enhances the understanding of the symbiotic relationship between PR and corporate reputation, offering practical recommendations for PT Surya Sembada and other companies to enhance their reputational resilience in the current business environment.