Abstract:Abstract: Choosing the right elementary school is a crucial milestone for a child's future. However, the large number of school options in Asahan Regency with diverse criteria such as accreditation, facilities, fees, curriculum,…
riculum, and accessibility often makes it difficult for parents. Decision-making tends to be based on subjective word-of-mouth recommendations, which risks triggering bias. This research aims to develop an adaptive and objective web-based elementary school selection Decision Support System (DSS) framework to minimize such bias. The system is designed using a hybrid model that combines the Simple Multi-Attribute Rating Technique (SMART) method as a dynamic criteria weighting engine based on parents' preferences, and the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) method to rank ten alternative schools. System testing was conducted through black-box testing functionality and empirical accuracy testing using Spearman Rank Correlation involving 40 respondents. The black-box testing results confirmed that all main system operations ran perfectly with a 100% success rate. Validity testing demonstrated very high accuracy, with a Spearman correlation coefficient of 0.89, demonstrating significant alignment between the system's recommendations and actual choices on the ground. Thus, the SMART-TOPSIS framework has proven reliable as a data-driven approach to helping parents choose the best elementary school.
Keywords: decision support system; elementary school; SMART; TOPSIS
Abstrak: Memilih sekolah dasar yang tepat merupakan tonggak awal krusial bagi masa depan anak. Namun, banyaknya pilihan sekolah di Kabupaten Asahan dengan keberagaman kriteria seperti akreditasi, fasilitas, biaya, kurikulum, dan aksesibilitas sering kali menyulitkan orang tua. Pengambilan keputusan pun cenderung didasarkan pada rekomendasi subjektif dari mulut ke mulut, yang berisiko memicu bias. Penelitian ini bertujuan mengembangkan kerangka kerja Sistem Pendukung Keputusan (SPK) pemilihan sekolah dasar berbasis web yang adaptif dan objektif guna meminimalkan bias tersebut. Sistem dirancang menggunakan model hibrida yang mengombinasikan metode *Simple Multi-Attribute Rating Technique* (SMART) sebagai mesin pembobotan kriteria dinamis sesuai preferensi orang tua, serta metode *Technique for Order of Preference by Similarity to Ideal Solution* (TOPSIS) untuk memeringkat sepuluh sekolah alternatif. Pengujian sistem dilakukan melalui uji fungsionalitas *black-box testing* dan uji akurasi empiris menggunakan Korelasi Peringkat Spearman dengan melibatkan 40 responden. Hasil *black-box testing* mengonfirmasi seluruh operasi utama sistem berjalan sempurna dengan tingkat keberhasilan 100%. Uji validitas menunjukkan akurasi sangat tinggi dengan koefisien korelasi Spearman sebesar 0,89, membuktikan keselarasan signifikan antara rekomendasi sistem dan pilihan nyata di lapangan. Dengan demikian, kerangka SMART-TOPSIS ini terbukti andal sebagai pendekatan berbasis data untuk membantu orang tua memilih sekolah dasar terbaik.
Kata kunci: sekolah dasar; sistem pendukung keputusan; SMART; TOPSIS
Abstract:Abstract: The development of globalization and digitalization requires businesses to not only focus on product quality, but also on the ability to build and maintain long-term relationships with customers. Customer loyalty…
ty has become a strategic asset that influences business sustainability and competitiveness. Handmade Willy, a creative business engaged in the production and sale of handicrafts, faces various problems in customer management, such as difficulties in identifying customer preferences, limitations in ongoing communication, suboptimal customer segmentation, and the absence of a structured system for monitoring customer satisfaction and feedback. These problems have an impact on the ineffectiveness of marketing strategies and the potential decline in customer loyalty. This study aims to optimize customer relationships at Handmade Willy through the application of the Customer Relationship Management (CRM) concept. The research method used is descriptive analysis with a qualitative approach through data collection from observation, interviews, and literature studies. The blackbox testing results show that the system runs smoothly without any obstacles. The implementation of CRM helps Handmade Willy understand customer characteristics and preferences, perform more accurate segmentation, improve communication effectiveness, and systematically monitor customer satisfaction.
Keyword: customer loyalty; customer relationship management; handmade willy.
Abstrak: Perkembangan era globalisasi dan digitalisasi menuntut pelaku usaha untuk tidak hanya berfokus pada kualitas produk, tetapi juga pada kemampuan membangun dan mempertahankan hubungan jangka panjang dengan pelanggan. Loyalitas pelanggan menjadi aset strategis yang berpengaruh terhadap keberlanjutan dan daya saing bisnis. Handmade Willy sebagai usaha kreatif yang bergerak di bidang produksi dan penjualan kerajinan tangan menghadapi berbagai permasalahan dalam pengelolaan pelanggan seperti kesulitan dalam mengidentifikasi preferensi pelanggan, keterbatasan komunikasi berkelanjutan, belum optimalnya segmentasi pelanggan serta belum adanya sistem yang terstruktur untuk memantau kepuasan dan umpan balik pelanggan. Permasalahan tersebut berdampak pada kurang efektifnya strategi pemasaran dan potensi penurunan loyalitas pelanggan. Penelitian ini bertujuan untuk mengoptimalkan hubungan pelanggan pada Handmade Willy melalui penerapan konsep Customer Relationship Management (CRM). Metode penelitian yang digunakan adalah analisis deskriptif dengan pendekatan kualitatif melalui pengumpulan data observasi, wawancara dan studi literatur. Hasil pengujian blackbox menunjukkan sistem yang dibuat berjalan dengan lancar tanpa ada kendala. Dengan penerapan CRM mampu membantu Handmade Willy dalam memahami karakteristik dan preferensi pelanggan, melakukan segmentasi yang lebih tepat, meningkatkan efektivitas komunikasi serta memantau kepuasan pelanggan secara sistematis.
Kata kunci: customer relationship management; kerajinan tangan willy; loyalitas pelanggan.
Abstract:Abstract: YouTube is one of the most popular video streaming platforms, but it has constraints that can cause problems when clients have difficulty finding content according to their wishes. The main objective of this study…
udy is to increase user capacity in viewing content specifically in the field of women's empowerment. By using content-based filtering techniques, the system will analyze user preferences and interests through recommendations for women's empowerment content. The data source is via the YouTube API and is analyzed using PHP programming content-based filtering techniques. The system's recommendations provide a list of women's empowerment content with a user request display. The results of the research evaluation obtained a precision value of 62%, meaning that the recommendations match the topic being searched for, namely women's empowerment. The recall value of 84% indicates that the system has succeeded in finding relations from the database. The f1-score value of 72% indicates that there is a balance between precision and recall, meaning that a system is needed that is not only accurate but also complete. While the cosine value shows a score of 0.7071 approaching the maximum value (1.0). The recommendation of the content-based filtering method produces quite effective women's empowerment content.
Keywords: content-based filtering, recommendations, women Empowerment, youtube
Abstract:Abstract: This research aims to build a recommendation system that can help parents determine the best Pendidikan Anak Usia Dini (PAUD) using the ELECTRE (Elimination and Choice Translating Reality) method. The electre method…
ethod was chosen because of its ability to handle Multi-Criteria Decision Making (MCDM) problems, which allows evaluating alternatives based on various relevant criteria. This system is designed to identify and assess PAUD based on a number of important criteria, such as facilities, location, teacher-student ratio, curriculum, accreditation and reputation. Each criterion is given a weight according to its level of importance, which is determined based on parental preferences and applicable educational standards. Data is collected from various sources and processed using artificial intelligence techniques to ensure accuracy and relevance. The electre method is then used to evaluate and compare between PAUD. The research results show that the recommendation system developed is able to provide accurate and relevant PAUD recommendations, as well as increasing user satisfaction in the PAUD selection process. This research makes a significant contribution to the field of decision support systems and education, by showing the practical application of the electre method in determining the best PAUD. It is hoped that the results of this research can inspire the development of similar recommendation systems in other educational fields, as well as help in improving the quality of early childhood education through the use of advanced technology.
Keywords: artificial intelligence; electre method; multi-criteria decision making (mcdm); paud.
Abstrak: Penelitian ini bertujuan untuk membangun sistem rekomendasi yang dapat membantu orang tua dalam menentukan Pendidikan Anak Usia Dini (PAUD) terbaik dengan menggunakan metode ELECTRE (Elimination and Choice Translating Reality). Metode electre dipilih karena kemampuannya dalam menangani masalah Multi-Criteria Decision Making (MCDM), yang memungkinkan evaluasi alternatif berdasarkan berbagai kriteria yang relevan. Sistem ini dirancang untuk mengidentifikasi dan menilai PAUD berdasarkan sejumlah kriteria penting, seperti fasilitas, lokasi, rasio guru-murid, kurikulum, akreditasi dan reputasi. Setiap kriteria diberikan bobot sesuai dengan tingkat kepentingannya yang ditentukan berdasarkan preferensi orang tua dan standar pendidikan yang berlaku. Data dikumpulkan dari berbagai sumber dan diproses menggunakan teknik kecerdasan buatan untuk memastikan akurasi dan relevansi. Metode electre kemudian digunakan untuk melakukan evaluasi dan perbandingan antar PAUD. Hasil penelitian menunjukkan bahwa sistem rekomendasi yang dikembangkan mampu memberikan rekomendasi PAUD yang akurat dan relevan, serta meningkatkan kepuasan pengguna dalam proses pemilihan PAUD. Penelitian ini memberikan kontribusi signifikan pada bidang sistem pendukung keputusan dan pendidikan, dengan menunjukkan aplikasi praktis dari metode electre dalam penentuan PAUD terbaik. Diharapkan, hasil penelitian ini dapat menginspirasi pengembangan sistem rekomendasi serupa di bidang pendidikan lainnya, serta membantu dalam meningkatkan kualitas pendidikan anak usia dini melalui pemanfaatan teknologi canggih.
Kata kunci: kecerdasan buatan; metode electre; multi-criteria decision making (mcdm); paud.
Abstract:Abstract: This research highlights the significance of information technology in producing relevant, accurate, and timely information as the foundation for strategic knowledge in decision-making. Applications, as software,…
e, play a vital role in presenting information tailored to user needs, based on provided input data. Flutter, serving as an SDK for mobile app development, brings superior capabilities in cross-platform application development. The development of a mobile application for Fruit Garden Tourism Information System in Sidoarjo using Flutter aims to facilitate the search for fruit garden tourism spots based on user preferences and provide detailed information about those locations. The objective is to assist the community in discovering and enjoying fruit garden tourism in Sidoarjo. In the testing process, the black-box method is utilized to identify system weaknesses, validate the congruence of executed data with inputs, and prevent potential deficiencies and errors in the application before user deployment. In the testing process, the application has successfully passed tests for its interface and all provided features with success.
Keywords: application; flutter; fruit garden tourism; information technology.
Abstrak: Penelitian ini menggambarkan pentingnya teknologi informasi dalam menghasilkan informasi yang relevan, akurat, dan waktu tepat sebagai dasar pengetahuan strategis untuk pengambilan keputusan. Aplikasi, sebagai perangkat lunak, memiliki peran vital dalam menyajikan informasi sesuai dengan kebutuhan pengguna, berlandaskan pada data masukan yang diberikan. Flutter, sebagai SDK untuk pembuatan aplikasi mobile, menghadirkan kemampuan unggul dalam pengembangan aplikasi lintas platform. Pengembangan aplikasi mobile untuk Sistem Informasi Wisata Kebun Buah di Sidoarjo menggunakan Flutter bertujuan memudahkan pencarian tempat wisata kebun buah sesuai preferensi pengguna dan menyediakan informasi yang terperinci tentang lokasi tersebut. Tujuannya adalah memfasilitasi masyarakat dalam menemukan dan menikmati wisata kebun buah di Sidoarjo. Dalam proses pengujian, metode black box digunakan untuk mengidentifikasi kelemahan sistem, memvalidasi kesesuaian data yang dieksekusi dengan yang dimasukkan, serta mencegah potensi kekurangan dan kesalahan dalam aplikasi sebelum digunakan oleh pengguna. Pada proses pengujian, aplikasi telah berhasil melewati pengujian untuk aspek tampilan dan seluruh fitur yang disediakan dengan sukses.
Kata kunci: aplikasi; flutter; teknologi informasi; wisata kebun buah.
Abstract:This research aims to examine changes in consumer attitudes and purchasing power in the Indonesian market after the pandemic, with a focus on the impact of restrictions on online sales via social media. The COVID-19 pandemic…
emic has significantly changed consumer behavior, triggering a shift from conventional transactions to online platforms. However, online sales restrictions implemented by the Indonesian government raise questions about how consumers will respond and adapt to these changes. This research uses qualitative research methods, namely by describing systematically by conducting literature reviews about post-pandemic consumer behavior, and the impact of social media on purchasing decisions, surveys or questionnaires, and in-depth interviews with consumers to understand attitudes, and their experiences regarding online shopping on social media during the post-pandemic period. The research results reveal that restrictions on online sales via social media influence consumers' attitudes towards online shopping, forcing them to look for other alternatives or change purchasing preferences. Apart from that, these restrictions also have an impact on consumer purchasing power and consumption patterns. This analysis describes post-pandemic market dynamics in Indonesia, where e-commerce companies and business people have to adapt to changes in consumer behavior. Policy implications for the government and marketing strategies for business people are also discussed in the research providing an in-depth look at how to optimize market potential in Indonesia. amid restrictions on online sales. This research aids in comprehending the ongoing alterations in the Indonesian consumer market post-pandemic, thereby guiding government, companies, and other business entities in decision-making processes.
Abstract:This study investigates the dynamic marketing and communication strategies used by PT. Gojek Indonesia to strengthen its consumer base. As one of Southeast Asia's leading technology-based platforms, Gojek has rapidly expanded…
anded its services beyond ride-hailing to include food delivery, digital payments, and more. This research uses a qualitative approach, combining interviews, case studies, and industry analysis to dissect the multifaceted strategy implemented by Gojek. This study explores Gojek's proficient use of digital channels and social media to drive consumer engagement. By analyzing consumer behavior and preferences, the study explains how Gojek tailors its marketing messages to resonate with diverse target audiences. In addition, this study examines the role of strategic partnerships and collaborations in strengthening Gojek's market presence and attracting new consumers. Furthermore, the study explores the impact of innovative features and services introduced by Gojek, such as loyalty programs and seamless user interfaces, on customer acquisition and retention. The study identifies the critical role of data analytics in shaping personalized marketing campaigns that appeal to specific consumer segments. The findings from this study contribute to a broader understanding of effective marketing and communication strategies in technology-based service industries. The insights derived from Gojek's approach provide valuable lessons for businesses looking to navigate a competitive market and expand their consumer base through strategic marketing initiatives.
Abstract:This study aims to identify and analyze college students' preferences for Islamic financial products, explore the influence of these preferences on loyalty formation, and develop a conceptual model of Islamic financial consumer…
onsumer loyalty. The research method used was qualitative with a phenomenological approach. Data were collected through semi-structured interviews with 17 college students who had knowledge or experience related to Islamic financial products. Data analysis was performed using NVivo software. The results showed that college students' preferences were influenced by religiosity, financial institution reputation, trust, digital service innovation, and financial education. These factors contribute to the formation of consumer loyalty. Based on these findings, this study developed a consumer loyalty model that encompasses three main dimensions: spiritual attachment, digital engagement, and community-based advocacy. This model integrates consumer loyalty theory and Value-Belief-Norm (VBN) theory to explain the relationship between religious values, digital behavior, and loyalty to Islamic financial products. The implications of this research lie in its contribution to broadening the theoretical understanding of consumer loyalty in the Islamic financial sector and providing strategic direction for financial institutions in strengthening long-term relationships with young customers.
Abstract:This study aims to determine the perceptions and reasons or factors underlying community preferences in choosing fracture treatment in Laucimba Village, Kabanjahe District. The study was conducted in Laucimba Village using…
ng a qualitative descriptive method, with data collection techniques including observation, in-depth interviews, and documentation. The results of the study indicate that traditional medicine has a more dominant positive perception compared to modern medicine, traditional medicine is considered more affordable in terms of cost, comfort, and a relatively faster healing process. Meanwhile, modern medicine is perceived as a more certain and safe treatment because it is supported by medical examinations and professional health workers, but some people consider this treatment expensive and high risk because it requires surgery. Community preferences are generally influenced by factors such as cost, distance and accessibility, personal experience, and the influence of family and social environment. Community decision-making in choosing fracture treatment is a rational action that is adjusted to conditions, needs, and beliefs