Abstract:Shopee, as one of the e-commerce establishments established in 2015 and part of the Sea Group in Southeast Asia, has succeeded in creating a safe, user-friendly and fast online shopping platform. With strong operations in…
n seven markets in Southeast Asia, Shopee not only provides a platform for buyers to find products, but also provides training and support to their sellers. The rapid growth of e-commerce in Indonesia is also influenced by factors such as the increase in population, increasing smartphone and internet users, and the development of financial technology companies. The convenience of online shopping encourages consumers to buy various desired products so that they are encouraged to behave consumptively. This then stimulates the phenomenon of impulse buying in consumers. Currently, economic activities are dominated by Generation Z's behavior to carry out activities such as scrolling, online shopping, and making transactions. Some marketplaces have not paid attention to the positive emotions of consumers with the Generation Z group in the target market, hedonic shopping motivation, fear of missing out, and shopping lifestyle that can trigger impulsive purchases which are part of the consideration of the preparation and strategy of innovative marketing targets according to the needs of market psychology. This study aims to find out how much respondents assess hedonic shopping motivation, fear of missing out, and shopping lifestyle, find out the influence of hedonic shopping motivation, fear of missing out, and shopping lifestyle on impulse buying generation Z, find out the influence of positive emotions on impulse buying generation Z, to know the influence of hedonic shopping motivation, fear of missing out and shopping lifestyle on impulse buying through positive emotions. This study uses a quantitative method. The sampling technique uses purposive sampling. The data obtained was 385 respondents by distributing questionnaires online. The respondents in this study are Generation Z Shopee users in Indonesia. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) which was then processed with SMARTPLS. The results of this study are hedonic shopping motivation, fear of missing out, shopping lifestyle, positive emotion have a significant positive effect on impulse buying.
Abstract:Technology is developing very rapidly and continues to change from year to year. Therefore, the latest digital marketing trends will continue to emerge which are adapted to the conditions and situations of that year, but…
there are still some groups of people who do not understand the importance of digital trends, because competition for marketplaces or online shopping sites in Indonesia is currently getting tighter, the competition that is happening is not only from domestic shopping sites but also foreign ones that have entered the domestic market. This research aims to analyze the influence of satisfaction, trust and ease of use on customer loyalty in the Shopee marketplace in Dwikora sub-district, Medan Helvetia sub-district. This type of quantitative research with the independent variables used in this research is satisfaction, trust and ease of use and the dependent variable used is customer loyalty. The population used in this research is all people in Medan Helvetia sub-district. This research took samples using a purposive sampling method and there were 100 respondents who were deemed worthy of being research criteria. The research results show that partially and simultaneously satisfaction, trust and ease of use have a significant positive effect on customer loyalty.
Abstract:The phenomenon of thrifting at Pasar Loak Jembatan Item Jatinegara demonstrates the continuity and evolution of frugal shopping practices involving the purchase of second-hand items. This research delineates the long history…
tory of thrifting, from the medieval period to the emergence of organizations such as Salvation Army and Goodwill that popularized it in the 19th century. The COVID-19 pandemic has reignited interest in thrifting due to economic pressures prompting people to save on expenses. The research methodology employed is qualitative descriptive, utilizing in-depth interviews and direct observations at Pasar Loak Jembatan Item Jatinegara. The findings reveal that traders employ two main strategies: selling directly at the market and through online platforms. Meanwhile, consumers have diverse motivations, ranging from meeting household needs to a desire to collect unique and antique items. Analysis of Alfred Schutz’s phenomenological theory is used to understand the reasons and goals behind consumer’s choices in thrifting. The researcher finds that each individual has different motives, such as goal motives (In order to motive) and because motives (Because motive), underlying their decisions to engage in thrifting. The conclusion of this research is that the phenomenon of thrifting at Pasar Loak Jembatan Item Jatinegara reflects the evolving and relevant dynamics of consumer culture, adapting to social and economic changes. With the evolution of this practice, the second-hand market becomes a favorite place for people to find affordable items, while traders and consumers continue to adapt to technological advancements and changes in the economic landscape. This study provides valuable insights into how thrifting is not just an economic phenomenon but also reflects the identity and preferences of consumers in a constantly changing shopping culture.
Abstract:Abstract: PT. Mitra Zetta Ugraha Lestari is a company engaged in the contractor and developer sector. Company goal to create quality housing with high quality and use value that gives satisfaction to consumers. This study…
y uses the weighted product method. Some of the factors used as measurement tools are density in the population area, land heigh, distance between main roads, distance from shopping centers and market, distance betwen education or school place. The programming language used in this study are visual basic net 2010 and mysql data base
Keywords: Decision support system, weighted product method, housing.
Abstrak: PT. Mitra Zetta Ugraha Lestari adalah perusahaan yang bergerak di bidang Kontraktor dan Developer. Tujuan perusahaan Mewujudkan perumahan yang berkualitas dan memiliki nilai jualiyang tinggi serta nilai pakaiiyang memberikan kepuasan pada konsumen. Penelitian ini menggunakan metode weighted product. Beberapa faktor yang menjadi alat ukur adalah kepadatanidi area penduduk, ketinggihanitanah, jarak antara jalaniutama, ijarak dengan sentral perbelanjaan/pasar, ijarak antara tempat pendidikan disekolah. Bahasa pemograman yang digunakan pada penelitian ini yaitu Visual Basic NET (VB.NET) 2010 dan MYSQL.
Kata kunci: Sistem pendukung keputusan, metode weighted product, perumahan.
Abstract:Community service through real work lectures (KKN) is a form of student contribution in overcoming problems in the community. This service aims to increase the awareness of elementary school students on the importance of…
using environmentally friendly goods as a form of effort to preserve the environment where students do not understand the use of environmentally friendly goods. Socialization is carried out through an educational approach involving presentations, interactive discussions, and practical activities such as the introduction of alternative eco-friendly goods. The target of this activity is grade 6 students at SD Negeri 12 Sesetan. The results of the activity showed that students were able to understand the concept of using environmentally friendly goods and were able to apply them by bringing their own drinking bottles and using cloth shopping bags. This activity is able to have a positive impact on increasing students' understanding of the importance of maintaining an environment from an early age.
Keywords: eco-friendly goods; Socialization; Environmental Awareness; Elementary School Students; Plastic Waste
Abstrak: Pengabdian kepada masyatarat melalui kuliah kerja nyata (KKN) merupakan salah satu bentuk kontribusi mahasiswa dalam mengatasi permasalahan yang ada di masayarakat. Pengabdian ini bertujuan untuk meningkatkan kesadaran siswa sekolah dasar terhadap pentingnya penggunaan barang ramah lingkungan sebagai bentuk upaya menjaga kelestarian lingkungan yang mana siswa belum paham penggunaan barang-barang yang ramah lingkungan. Sosialisasi dilakukan melalui pendekatan edukatif yang melibatkan presentasi, diskusi interaktif, dan kegiatan praktek seperti pengenalan alternatif barang ramah lingkungan. Sasaran dari kegiatan ini adalah siswa/i kelas 6 di SD Negeri 12 Sesetan. Hasil kegiatan menunjukkan bahwa siswa/i mampu memahami konsep penggunaan barang ramah lingkungan dan mampu menerapkannya dengan membawa botol minum sendiri dan menggunakan tas belanja kain. Kegiatan ini mampu memberi dampak positif terhadap peningkatan pemahaman siswa/i tentang pentingnya menjaga lingkugan sejak usia dini.
Kata kunci: Barang Ramah Lingkungan; Sosialisasi; Sadar Lingkungan; Siswa SD; Sampah Plastik
Abstract:Abstract: Kampung Romantic is one of the urban villages in Malang City which currently transforms to be a village with special interest. One of the potentials in Kampung Romantis is the decorative-plant tour and business…
developed by its residents. This potential can be utilized to strengthen the character of the village that upholds good relations between neighbors and families. Reviewing the standard of a tourism village, Kampung Romantis is still far from the existing standard due to a lack of adequate facilities and infrastructure. However, its location is strategic as located in the middle of the city and near shopping centers, educational and heritage areas. Considering its strategic location and the high interest of the residents in developing their village, it is important to brand the area of this village visually. An effort was made through this service program through the signage design for a logo of Kampung Romantis which can strengthen the image of that area. The stages of the service program started from observation and communication with the residents, then planning and construction for the signage design. This program had successfully produced a signage design that was constructed to brand the area of Kampung Romantis by involving the residents.
Keywords: regional signage; romantic village; thematic village
Abstrak: Kampung romantis merupakan salah satu kampung kota di Kota Malang yang saat ini berupaya untuk menjadi kampung minat khusus. Wisata belanja tanaman hias yang merupakan potensi yang sekarang dapat dikembangkan oleh warganya sendiri. Potensi tersebut dapat dimanfaatkan sebagai untuk memperkuat identitas kawasan sebagai kampung kota yang tetap mengedepankan hubungan yang baik dengan tetangga dan juga keluarga. Apabila dikaji berdasarkan standar kampung wisata, maka kampung romantis masih jauh dari standar yang ada karena sarana dan prasarananya masih minim. Lokasi kampung romantis sangat strategis karena terletak ditengah Kota Malang dan juga dekat dengan pusat perbelanjaan, area pendidikan dan juga kawa-san heritage (warisan) yang ada di Kota Malang. Melihat lokasinya yang strategis serta tingginya minat warganya untuk mengembangkan menjadi kampung wisata, maka diperlukan upaya untuk dapat membranding kawasan tersebut dan juga mempercantik secara visual kawasan tersebut. Upaya yang dilakukan dalam kegiatan pengabdian ini melalui desain signage berupa logo dari kampung romatis untuk dapat memperkuat branding kawasan tersebut. Tahapan kegiatan pengabdian dimulai dari observasi dan komunikasi dengan warga hingga perencanaan dan konstruksi signage. Kegiatan pengabdian ini berhasil membuat rancangan signage yang akhirnya dapat dibangun untuk branding di Kawasan kampung romantis dengan keterlibatan warganya.
Kata kunci: desa tematik; kampung romantis; signage
Abstract:Abstract: The rapid growth of e-commerce in Indonesia has increased consumer interactions with digital platforms, particularly Lazada, Tokopedia, and Blibli, resulting in a large volume of customer reviews that reflect consumer…
onsumer experiences and perceptions but have not been optimally utilized in business decision-making. The main issue addressed in this study is how to process customer review data to generate meaningful information regarding consumer opinions. This research aims to apply web scraping techniques to collect customer review data and conduct sentiment analysis to identify trends in consumer opinions across the three e-commerce platforms. The dataset consists of 3,000 customer reviews, with 1,000 reviews collected from each platform, covering aspects such as shopping experience, service quality, delivery process, and customer satisfaction. The research methodology includes data collection through web scraping, text preprocessing for data cleaning and normalization, sentiment analysis using machine learning approaches, and visualization of sentiment results. The findings indicate differences in the distribution of positive, negative, and neutral sentiments across platforms, reflecting variations in consumer experiences and service strategies. These results demonstrate that sentiment analysis based on customer reviews can serve as strategic input to improve service quality, business performance, and marketing strategies in Indonesia’s e-commerce sector.
Keywords: customer reviews; digital services; e-commerce; sentiment analysis; web scarping
Abstrak: Pertumbuhan pesat e-commerce di Indonesia meningkatkan interaksi konsumen dengan platform digital, khususnya Lazada, Tokopedia, dan Blibli, yang menghasilkan ulasan pelanggan dalam jumlah besar sebagai cerminan pengalaman dan persepsi konsumen, namun belum dimanfaatkan secara optimal dalam pengambilan keputusan bisnis. Permasalahan utama penelitian ini adalah bagaimana mengolah data ulasan tersebut agar dapat memberikan informasi yang bermakna mengenai opini konsumen. Penelitian ini bertujuan menerapkan web scraping untuk mengumpulkan data ulasan pelanggan serta melakukan analisis sentimen guna mengidentifikasi tren opini konsumen pada ketiga platform e-commerce tersebut. Data yang digunakan berjumlah 3.000 ulasan pelanggan, dengan masing-masing platform diwakili oleh 1.000 ulasan yang mencakup pengalaman berbelanja, kualitas layanan, proses pengiriman, dan tingkat kepuasan pelanggan. Metode penelitian meliputi pengambilan data menggunakan web scraping, pra-pemrosesan teks untuk pembersihan dan normalisasi data, analisis sentimen dengan pendekatan pembelajaran mesin, serta visualisasi hasil sentimen. Hasil penelitian menunjukkan adanya perbedaan distribusi sentimen positif, negatif, dan netral pada setiap platform, yang mencerminkan variasi pengalaman konsumen dan strategi layanan. Temuan ini menunjukkan bahwa analisis sentimen berbasis ulasan pelanggan dapat menjadi masukan strategis untuk meningkatkan kualitas layanan, kinerja bisnis, dan strategi pemasaran e-commerce di Indonesia.
Kata kunci: customer reviews; digital services;e-commerce;sentiment analysis;web scarping
Abstract:Abstrack: Motorcycle is one of the transportation tools that are widely used by the people. The community uses motorbikes as a means of daily transportation, whether it's for work, shopping or taking children to school.…
On the other hand, of course, theft of motor vehicles, especially motorbikes is increasing. Almost every day motorcycle theft occurs. From these problems, a double security system on a motorcycle is needed. The security system using RFID technology can only be accessed using one e-ID card. RFID technology installed on a motorcycle to provide additional security to avoid theft.
Keywords: e-KTP; Motorcycle; RFID; Security System
Abstrak: Sepeda motor adalah suatu alat transportasi yang sering digunakan oleh masyarakat. Masyarakat menggunakan sepeda motor sebagai alat trasportasi sehari-hari, baik itu untuk bekerja, berbelanja maupun mengantar anak kesekolah. Pada sisi lain, tentunya pencurian kendaraan bermotor, khususnya sepeda motor semakin banyak. Hampir setiap harinya pencurian sepeda motor terjadi. Dari permasalahan tersebut, dibutuhkan sistem keamanan ganda pada sepeda motor. Sistem keamanan dengan menggunakan teknologi RFID hanya bisa diakses menggunakan satu buah e-ktp. Teknologi RFID yang dipasang pada sepeda motor guna memberikan kemanan tambahan agar terhindar dari pencurian.
Kata kunci : e-KTP; RFID; Sepeda motor; Sistem Keamanan
Abstract:This research aims to examine changes in consumer attitudes and purchasing power in the Indonesian market after the pandemic, with a focus on the impact of restrictions on online sales via social media. The COVID-19 pandemic…
emic has significantly changed consumer behavior, triggering a shift from conventional transactions to online platforms. However, online sales restrictions implemented by the Indonesian government raise questions about how consumers will respond and adapt to these changes. This research uses qualitative research methods, namely by describing systematically by conducting literature reviews about post-pandemic consumer behavior, and the impact of social media on purchasing decisions, surveys or questionnaires, and in-depth interviews with consumers to understand attitudes, and their experiences regarding online shopping on social media during the post-pandemic period. The research results reveal that restrictions on online sales via social media influence consumers' attitudes towards online shopping, forcing them to look for other alternatives or change purchasing preferences. Apart from that, these restrictions also have an impact on consumer purchasing power and consumption patterns. This analysis describes post-pandemic market dynamics in Indonesia, where e-commerce companies and business people have to adapt to changes in consumer behavior. Policy implications for the government and marketing strategies for business people are also discussed in the research providing an in-depth look at how to optimize market potential in Indonesia. amid restrictions on online sales. This research aids in comprehending the ongoing alterations in the Indonesian consumer market post-pandemic, thereby guiding government, companies, and other business entities in decision-making processes.
Abstract:This service focuses on MSMEs in Sei Simpang Dua Village, Kampar Regency, Kampar Kiri Hilir District, Riau Province. The purpose of this service is to meet customer needs and make it easier for MSME (Micro, Small and Medium…
ium Enterprises) players to disseminate information related to products in the village, as well as support government programs, namely smart villages and be able to face the Industrial Revolution 4.0, namely the importance of digital transformation with a vision towards village digitalization. This service method includes observation, training, monitoring and evaluation. So that the results of this service are in the form of utilizing e-commerce applications that have been built for the village of sei simpang dua with 3 menus including the home menu, product menu and basket menu. The home menu contains general information, the product menu displays all products from the village of sei simpang dua and the basket menu displays the number of items and the total shopping price.