Abstract:This study discusses the adaptation strategies of non-Muslim MSMEs to halal certification regulations in Manado City from the perspective of Maqasid al-Syari'ah. This is a qualitative study. The research design is field…
research. The informants in this study consisted of MUI officials in North Sulawesi Province and non-Muslim MSME actors in Manado City. The results of this study indicate that: Non-Muslim SME actors have demonstrated a high level of adaptation to halal certification regulations through gradual and pragmatic strategies. They began by improving hygiene, recording raw materials, and participating in training and capacity-building programs. These strategies reflect that the actors do not reject the regulations but require an approach tailored to their capacities. In many cases, halal certification is even positioned as a branding tool and a means of market expansion, rather than merely legal compliance. This adaptation also reflects the success of a values-based approach rooted in the principles of maqasid, where regulations are accepted as meaningful and beneficial ethical business practices. Through a dialogic and contextual approach, non-Muslim SME operators have successfully transformed halal certification into an opportunity rather than a threat to their identity.
Abstract:This study evaluates the effectiveness of the East Java Province DPMPTSP marketing communication strategy in investment promotion in 2023, focusing on the marketing mix elements: product, price, place, and promotion. Through…
ough a qualitative approach, this study analyzes promotional activities that include the development of promotional materials, expansion of international networks, and strengthening of regional branding. The results of the study indicate that innovative efforts in developing promotional materials using the latest technology and interactive approaches have been carried out. However, an in-depth evaluation is needed to ensure the effectiveness of promotional materials in meeting investor needs. Price transparency, although not explicitly focused on, is important for investment decisions. This study recommends improving information related to investment costs and incentives.
International cooperation, such as with the State of Neuvo Leon-Mexico, shows efforts to expand investment networks and global market visibility, with an evaluation of the benefits and costs required. Promotional activities such as seminars on investment strategies focus on strengthening regional branding and effective promotional techniques. The novelty of this study lies in the comprehensive analysis of marketing mix elements in the context of investment promotion as well as recommendations for continuous adaptation according to market changes. These findings provide new insights for the development of more effective investment marketing communication strategies in the future.
Abstract:The aim of writing this article is to determine the expansion of the meaning of the principle of lex specialis derogate legi generali which occurs in cases of same-sex sexual harassment. This research is normative legal…
research that uses a case approach and a conceptual approach. The legal materials used are primary legal materials and secondary legal materials. The technique for collecting and analyzing legal materials used in writing this article is literature study. The result of this research is that the principle of lex specialis derogate legi generali, when implemented in certain cases, can have an expanded meaning. The first meaning is that specific laws override general laws, while the expansion of the intended meaning in a particular case can be interpreted as the textual suitability of the law and the case that occurred.
Abstract:The spread of Islam on Sumatra Island originated in coastal regions before expanding into the hinterlands. Utilizing a historical approach, this study reveals that maritime trade routes served as the gateway for traders…
and missionaries from Arabia, Persia, and Gujarat to engage in commerce and dawah across Sumatra. Islam initially flourished in Barus, Samudera Pasai, and Aceh before eventually expanding into the interior through river networks, intermarriage, and the political influence of the sultanates. The findings of this study indicate that the process of Islamization in Sumatra was not uniform; in coastal areas, Islam tended to be more Cosmopolitan, whereas in the interior, cultural acculturation with local traditions occurred. The success of this expansion marked the starting point of a religious transformation across the Indonesian archipelago