Abstract: This study aims to analyze the digital marketing strategy implemented by Micro, Small, and Medium Enterprises (Flota coffee) and its relationship to promotional budgeting. The case study was conducted at Flota Coffee which…
e which is trying to increase market reach through digital platforms. In the era of rapid digitalization, the use of social media, e-commerce, and content strategies are important parts in increasing Flota Coffee's competitiveness. This study uses a qualitative approach with a case study method, through direct observation and in-depth interviews with business actors. The results of the study indicate that a well-planned digital marketing strategy can have a significant impact on the effectiveness of promotion, even with a limited budget. In addition, it was found that allocating a proportional promotional budget to digital media can increase the visibility and sales of Flota Coffee products. The implications of this study show the importance of strategic budget planning in digital marketing activities to support the sustainability and growth of Flota Coffee in the digital era.
Abstract:Capital budgeting is a crucial aspect of financial management for MSMEs (Micro, Small, and Medium Enterprises) to ensure business sustainability and growth. This study aims to analyze the capital budgeting strategies implemented…
lemented by Nannos Racing to support their business continuity. The method used is a case study with data collected through direct observation, interviews with the owner, and documentation. The results indicate that well-planned and structured capital budgeting helps Nannos Racing optimize investment fund usage, reduce financial risk, and improve operational efficiency. An appropriate capital budgeting strategy also contributes to better investment decision-making and supports business expansion. This study recommends that MSMEs adopt systematic capital budgeting practices as part of their financial strategies to ensure business.
Abstract:The background of the research is that students tend to be passive and afraid, and boring so that there is a lack of interest in learning students. The study aims to apply the Think Pair Share (TPS) model to improve students'…
ents' interest in learning Mathematics in class V of Elementary School 001/IX Sengeti. The type of research is Classroom Action Research. The Action Model consists of 4 stages, namely planning, action, observation and reflection. The study was conducted in 2 cycles, cycle I as many as 2 meetings and cycle II was conducted in 2 meetings. Data collection in the form of teacher and student observation sheets and questionnaires. The results of the analysis of teacher observations in cycle I obtained a score of 72.05% and cycle II 90.43% in the very high category. While the results of the analysis of student observations in cycle I obtained a score of 72.5% and cycle II 90% in the very high category. Then the results of the analysis of student questionnaires obtained a score of 90% in the very high category. It can be concluded that the application of the Think Pair Share learning model can improve students' interest in learning
Abstract:Equivalency education is one of the nonformal education services that plays an important role in expanding educational access for individuals who are unable to complete formal education. The success of equivalency education…
ion programs is determined not only by the availability of educational access but also by learners’ participation in the learning process. This study aims to analyze the strengthening of educational access and learner participation through the equivalency education program at PKBM Minda Utama, Bandung City. The study employed a qualitative approach using a case study method. Data were collected through in-depth interviews, observations, and document analysis involving PKBM managers, tutors, and learners. Data analysis was conducted using the interactive model of Miles, Huberman, and Saldaña, consisting of data condensation, data display, and conclusion drawing. The findings indicate that educational access was strengthened through flexible learning schedules, simplified administrative requirements, and continuous program socialization to the community. Learner participation was reflected in active engagement during learning activities, supported by communicative, contextual, and needs-based learning approaches. The success of the program was supported by managerial commitment, tutor competence, and increasing public awareness of the importance of education, while economic constraints, work demands, and limited facilities remained challenges. The study concludes that educational access and learner participation are interrelated dimensions that determine the success of equivalency education programs. Therefore, strengthening both dimensions should be viewed as an integrated effort to improve the effectiveness of equivalency education and support lifelong learning
Abstract:Community-based nature tourism development is an important strategy for community empowerment that can enhance local economic welfare while supporting environmental sustainability. However, the success of community-based…
tourism management largely depends on the capacity of human resources and local institutions. This study aims to analyze the role of community-based nature tourism management training in improving individual capacities and strengthening the institutional capacity of the Giri Puspa Forest Farmer Group (Kelompok Tani Hutan/KTH) as the manager of Lembah Puspa Educamp in West Bandung Regency. This research employed a qualitative approach using a case study method. Research informants consisted of the group leader, management board members, KTH members, training facilitators, and tourism development partners selected through purposive sampling. Data were collected through in-depth interviews, observations, and document analysis, and analyzed using the interactive model of Miles, Huberman, and Saldaña, including data condensation, data display, and conclusion drawing. The findings reveal that the training contributed significantly to improving participants’ competencies in tour guiding, visitor services, tourism safety, environmental interpretation, and digital marketing. Furthermore, the training strengthened institutional capacity through enhanced coordination, task distribution, member participation, and collective decision-making processes. The program also supported the implementation of Community Based Tourism (CBT) principles, as reflected in increased community involvement in tourism management and destination development. Nevertheless, several challenges remain, including limited funding, inadequate supporting facilities, and unequal competency levels among group members. The study concludes that training serves as a strategic instrument for community empowerment and institutional strengthening to support sustainable community-based nature tourism management
Abstract:Abstract This study aims to analyze the implementation of the Integrated Licensing Service Information System (SIPINTER) at the Investment and One-Stop Integrated Services Office (DPMPTSP) of Tangerang Regency. The research…
earch is grounded in issues of low institutional responsiveness in following up on complaints, mismatches between actual service completion time and the Standard Operating Procedure (SOP), and uneven public socialization of the system. This study employs a descriptive method with a qualitative approach, using 3-dimensional e-government success model, namely Support, Capacity, and Value, as the analytical framework. Data were collected through field observation, regulatory documentation review, and in-depth interviews. The findings indicate that the Support dimension is backed by strong political will, allocated funding, and multi-channel socialization that has driven growth in registered users, though technical assistance responsiveness outside office hours remains weak. The Capacity dimension shows adequate human resources and staff competence, but the technological infrastructure remains prone to disruptions such as OTP delivery failures and server downtime. The Value dimension has produced tangible benefits in efficiency and service transparency, yet this value is undermined by document processing delays exceeding SOP standards, driven by a "digital red tape" practice among internal verification officers. This study recommends strengthening online technical support and adopting contingency resource mechanisms to improve service.
Keywords: SIPINTER, e-government, licensing service, DPMPTSP, Support-Capacity-Value model
Abstrak
Penelitian ini bertujuan untuk menganalisis Penerapan Sistem Informasi Pelayanan Perizinan Terpadu (SIPINTER) di Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu (DPMPTSP) Kabupaten Tangerang. Latar belakang penelitian ini didasari oleh masih rendahnya responsivitas instansi dalam menindaklanjuti laporan, ketidaksesuaian durasi penyelesaian layanan dengan Standar Operasional Prosedur (SOP), serta sosialisasi yang belum merata kepada masyarakat. Penelitian menggunakan metode deskriptif dengan pendekatan kualitatif, dengan analisis berlandaskan model keberhasilan e-government tiga dimensi yaitu Support, Capacity, dan Value. Hasil penelitian menunjukkan bahwa dimensi Support telah didukung oleh political will yang kuat, alokasi anggaran, dan sosialisasi multikanal yang mendorong pertumbuhan pengguna terdaftar, namun masih lemah dalam responsivitas bantuan teknis di luar jam kerja. Dimensi Capacity menunjukkan kecukupan sumber daya manusia dan kompetensi petugas, tetapi infrastruktur masih rentan mengalami gangguan teknis seperti kegagalan pengiriman OTP dan server down. Dimensi Value menghasilkan manfaat nyata berupa efisiensi dan transparansi pelayanan, namun nilainya terdegradasi akibat keterlambatan penyelesaian dokumen yang melampaui SOP, yang dipicu oleh praktik birokrasi digital (digital red tape) di tingkat verifikator internal. Penelitian ini merekomendasikan penguatan dukungan teknis daring serta penerapan mekanisme kontingensi sumber daya untuk meningkatkan layanan.
Kata Kunci: SIPINTER, e-government, pelayanan perizinan, DPMPTSP, model Support-Capacity-Value
Abstract:Non-formal education plays an important role in providing educational services to communities unable to complete formal education. One form of non-formal education that serves as an alternative education is the Package C…
Equivalency Education Program. This study aims to analyze the implementation of the community empowerment management function through the Package C Equivalency Education Program at PKBM Buana Mekar Baleendah using the POAC (Planning, Organizing, Actuating, and Controlling) management approach. The study used a descriptive qualitative method with the research location at PKBM Buana Mekar, Bandung Regency. The research subjects consisted of PKBM managers, tutors, and Package C learners. Data collection techniques were carried out through observation, interviews, and documentation. Data analysis used the stages of data reduction, data presentation, and drawing conclusions. The results of the study indicate that the planning function has been carried out through identifying community needs and preparing flexible learning programs. The organizing function is seen from the division of tutor tasks and a clear organizational structure. The implementation function is carried out through andragogy-based learning with lectures, discussions, questions and answers, and skills practice methods. Meanwhile, the supervisory function is carried out through learning evaluation, attendance monitoring, andsupervision of skills practice. Although the program's implementation has been quite successful, several obstacles remain, such as limited digital learning media, unstable student attendance rates, and suboptimal utilization of practical facilities. Overall, the Package C Program at Buana Mekar Community Learning Center (PKBM) has systematically implemented management functions to support the community empowerment process through equivalency education
Abstract:Equality education through the Package B Program at PKBM has an important role in providing educational services for people who cannot access formal education. The diverse characteristics of learning residents require the…
e application of appropriate learning approaches, one of which is through the andragogi approach. This study aims to analyze the implementation of the andragogy approach in Package B learning at PKBM Citra Priangan, identify its supporting and inhibiting factors, and determine its impact on the involvement of learning residents. The research uses a qualitative approach with a descriptive method. Data were collected through observation, semi-structured interviews, and documentation, then analyzed using Miles, Huberman's model. The results of the study show that the principles of andragogy have been applied through experiential learning, participatory methods, learning flexibility, and the development of life skills programs. Supporting factors include family culture, tutor competence, and learning flexibility, while inhibiting factors are limited facilities, learning environment conditions, and heterogeneity of learning residents. The implementation of andragogy has been proven to increase the participation, motivation, and involvement of learning residents in the learning process. Thus, the andragogy approach effectively supports the implementation of Package B learning that is more relevant to the needs of learning residents
Abstract:This study aimed to analyze the effect of brand image and perceived quality on willingness to pay premium for local Micro, Small, and Medium Enterprises (MSME) products. Amid increasingly intense market competition with…
imported goods and national brands, local MSMEs are required to build strong brand image and good perceived quality so that consumers are willing to pay a premium price. A quantitative approach with a causal research design was employed. The study population consisted of consumers who had purchased local MSME products within the past three months in Sukabumi and its surrounding areas. A total of 220 respondents were selected using purposive sampling. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with AMOS 24 software. The results show that brand image has a positive and significant effect on willingness to pay premium with a coefficient of 0.45 (p<0.01), and perceived quality has a positive and significant effect with a coefficient of 0.39 (p<0.01). Simultaneously, both variables explain 54.2% of the variance in willingness to pay premium. These findings confirm that strengthening brand image and improving consumer-perceived product quality are key strategies for MSME actors to increase the selling value and competitiveness of local products
Abstract:This study aims to examine the effect of implementing the Sam'iyah Syafawiyah method based on a communicative approach on students' self-confidence in speaking Arabic through a library research approach. The study employs…
s a qualitative method with a systematic literature review, analyzing and synthesizing scientific sources including books, international and national journals, articles, proceedings, and relevant research findings. Data sources were obtained from scientific databases such as Google Scholar, JSTOR, ScienceDirect, ERIC, and national digital repositories. The findings consistently demonstrate that the Sam'iyah Syafawiyah method integrated with the communicative approach has a positive and significant influence on students' self-confidence in speaking Arabic. This effect operates through four main mechanisms: (1) repetitive drilling builds mastery experience; (2) native speaker audio models provide vicarious experience; (3) the communicative approach reduces affective filters; and (4) intensive practice promotes automaticity in Arabic speech production. This study concludes that the integration of both methods constitutes an effective and recommended pedagogical strategy for improving self-confidence in Arabic speaking.
Penelitian ini bertujuan untuk mengkaji pengaruh penerapan metode Sam'iyah Syafawiyah berbasis pendekatan komunikatif terhadap kepercayaan diri peserta didik dalam berbicara bahasa Arab melalui pendekatan library research (studi kepustakaan). Penelitian menggunakan metode kualitatif dengan kajian literatur sistematis, yakni menganalisis dan mensintesis berbagai sumber ilmiah berupa buku, jurnal nasional dan internasional, artikel, prosiding, dan hasil penelitian yang relevan. Sumber data diperoleh dari berbagai basis data ilmiah seperti Google Scholar, JSTOR, ScienceDirect, ERIC, dan repositori digital nasional. Hasil kajian secara konsisten menunjukkan bahwa metode Sam'iyah Syafawiyah yang diintegrasikan dengan pendekatan komunikatif memberikan pengaruh positif dan signifikan terhadap kepercayaan diri peserta didik dalam berbicara bahasa Arab. Pengaruh ini bekerja melalui empat mekanisme utama: (1) latihan drill berulang membangun mastery experience; (2) model audio native speaker memberikan vicarious experience; (3) pendekatan komunikatif menurunkan filter afektif; dan (4) latihan intensif mendorong otomatisasi produksi ujaran bahasa Arab. Penelitian ini menyimpulkan bahwa integrasi kedua metode tersebut merupakan strategi pedagogis yang efektif dan direkomendasikan untuk meningkatkan kepercayaan diri berbicara bahasa Arab.