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Optimalisasi Strategi Promosi Penerimaan Mahasiswa Baru Melalui Analisis Data Historis

Husna Gemasih, Erika Fahmi Ginting, Suci Andryani, Mutiara S. Simanjuntak
Abstract: Promosi penerimaan mahasiswa baru (PMB) merupakan salah satu faktor penting dalam meningkatkan jumlah dan kualitas calon mahasiswa. Namun, strategi promosi yang belum memanfaatkan data historis secara optimal dapat menyebabkan… babkan kegiatan promosi kurang tepat sasaran. Penelitian ini bertujuan untuk menganalisis data historis PMB sebagai dasar dalam menyusun strategi promosi yang lebih efektif pada Jurusan Teknologi Informasi dan Komputer Politeknik Negeri Lhokseumawe. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan memanfaatkan data sekunder PMB periode 2023–2025. Analisis dilakukan melalui tahapan data cleaning, transformasi data, statistik deskriptif, segmentasi calon mahasiswa, dan visualisasi data menggunakan dashboard analitik. Variabel yang dianalisis meliputi program studi, asal sekolah, jurusan asal sekolah, kecamatan, kabupaten/kota, provinsi, jalur masuk, dan sumber informasi pendaftar. Hasil penelitian menunjukkan bahwa sebagian besar pendaftar berasal dari Provinsi Aceh, khususnya Kabupaten Aceh Utara dan Kota Lhokseumawe, dengan dominasi lulusan jurusan IPA serta peminat terbesar pada Program Studi Teknik Informatika. Instagram dan website menjadi sumber informasi utama bagi calon mahasiswa. Pemanfaatan data historis melalui visualisasi data mampu memberikan informasi yang lebih komprehensif mengenai karakteristik calon mahasiswa sehingga dapat mendukung pengambilan keputusan dalam penyusunan strategi promosi PMB yang lebih terarah, efektif, dan berbasis data. New student admissions (PMB) promotion is an important factor in increasing the number and quality of prospective students. However, promotional strategies that do not optimally utilize historical data can result in less targeted promotional activities. This study aims to analyze historical PMB data as a basis for developing a more effective promotional strategy in the Information and Computer Technology Department of the Lhokseumawe State Polytechnic. The study uses a descriptive quantitative approach utilizing secondary PMB data for the 2023–2025 period. The analysis was carried out through the stages of data cleaning, data transformation, descriptive statistics, prospective student segmentation, and data visualization using an analytical dashboard. The variables analyzed included study program, school of origin, major of origin of school, sub-district, regency/city, province, admission route, and applicant information sources. The results show that most applicants come from Aceh Province, especially North Aceh Regency and Lhokseumawe City, with a predominance of science graduates and the greatest interest in the Informatics Engineering Study Program. Instagram and websites are the main sources of information for prospective students. The use of historical data through data visualization can provide more comprehensive information regarding the characteristics of prospective students so that it can support decision-making in developing more targeted, effective, and data-based PMB promotion strategies. 

PENGARUH GOOGLE EARTH TERHADAP HASIL BELAJAR IPS MATERI KENAMPAKAN ALAM MELALUI MODEL CTL PADA SISWA SEKOLAH DASAR

Prabowo, Moh Junaidi, Istitoah, Muhammad Naufal, Ika Dian Rahmawati
Abstract: This study aims to determine the effect of using Google Earth media through the Contextual Teaching and Learning (CTL) model on the learning outcomes of social studies on natural phenomena material for fifth-grade students&#8230; ts of SDN Telang 2 in the 2026/2027 academic year. The study used a quantitative approach with the Pre-Experimental Design method and One Group Pretest-Posttest Design. The research subjects were 17 students. Data collection techniques were carried out through tests, observations, and documentation. The research instrument was a multiple-choice test given before and after treatment. Data were analyzed using descriptive statistics and paired sample t-test. The results showed that the average pretest score of 68.82 increased to 79.41 in the posttest, with an increase of 10.59 points. The results of the paired sample t-test showed a significance value (2-tailed) of 0.000 <0.05, so H₀ was rejected and H₁ was accepted. These findings indicate that the use of Google Earth media through the CTL model has a significant effect on the learning outcomes of social studies on natural phenomena material. The integration of Google Earth and CTL provides a more contextual, interactive, and meaningful learning experience, helping students understand the concept of natural features more concretely. Therefore, Google Earth, through the CTL model, can be used as an alternative media and effective learning model to improve social studies learning outcomes in elementary schools.   Penelitian ini bertujuan untuk mengetahui pengaruh penggunaan media Google Earth melalui model Contextual Teaching and Learning (CTL) terhadap hasil belajar IPS materi kenampakan alam pada siswa kelas V SDN Telang 2 Tahun Pelajaran 2026/2027. Penelitian menggunakan pendekatan kuantitatif dengan metode Pre-Experimental Design dan desain One Group Pretest-Posttest Design. Subjek penelitian berjumlah 17 siswa. Teknik pengumpulan data dilakukan melalui tes, observasi, dan dokumentasi. Instrumen penelitian berupa tes pilihan ganda yang diberikan sebelum dan sesudah perlakuan. Data dianalisis menggunakan statistik deskriptif dan uji paired sample t-test. Hasil penelitian menunjukkan bahwa nilai rata-rata pretest sebesar 68,82 meningkat menjadi 79,41 pada posttest, dengan peningkatan sebesar 10,59 poin. Hasil uji paired sample t-test menunjukkan nilai signifikansi (2-tailed) sebesar 0,000 < 0,05, sehingga H₀ ditolak dan H₁ diterima. Temuan ini menunjukkan bahwa penggunaan media Google Earth melalui model CTL berpengaruh signifikan terhadap hasil belajar IPS materi kenampakan alam. Integrasi Google Earth dan CTL mampu memberikan pengalaman belajar yang lebih kontekstual, interaktif, dan bermakna sehingga membantu siswa memahami konsep kenampakan alam secara lebih konkret. Oleh karena itu, Google Earth melalui model CTL dapat dijadikan alternatif media dan model pembelajaran yang efektif untuk meningkatkan hasil belajar IPS di sekolah dasar.

SCHOOL-PARENT COMMUNICATION PRACTICES FROM AN ISLAMIC PERSPECTIVE AND THEIR IMPACT ON STUDENT LEARNING OUTCOMES

Muhibbudin Irsyad, Devi Sulaeman, Mia Audina Musyadad, Agus, Asep, Asep Supriatna
Abstract: Education is an ecosystem involving various elements, with the family as its primary foundation. Schools then act as strategic partners, continuing, strengthening, and developing the educational process in a systematic and&#8230; nd structured manner. Effective and valuable communication is believed to be able to build sustainable educational synergy. This study aims to analyze school-parent communication practices from an Islamic perspective and their impact on student learning outcomes at Nurul Hidayah Elementary School in Kutawaluya District. The study used a qualitative approach with a case study. Data were collected through observation, in-depth interviews, and documentation studies, then analyzed interactively through the stages of reduction, presentation, and drawing conclusions. The results indicate that communication practices occur formally and informally, are integrated with the values of trust and deliberation, and encourage active parental involvement in home learning support. Dialogic and persuasive communication contributes to improved student discipline, learning readiness, and responsibility. Integrating Islamic values into communication practices strengthens collaborative relationships between schools and families. The implications of this research emphasize the importance of developing an Islamic values-based educational communication model as a strategy to strengthen school-parent partnerships in improving student learning outcomes.

INTEGRATION OF THE QUIZIZZ PLATFORM IN THE EVALUATION OF ISLAMIC VALUE-BASED LEARNING IN ELEMENTARY SCHOOLS

Faisal Asha, Devi Sulaeman, Mia Audina Musyadad, Vina Febiani Musyadad, Asep, Asep Supriatna
Abstract: Digital transformation in elementary education demands technology integration that is not only oriented towards learning effectiveness but also towards strengthening character values. Learning evaluation, as a crucial part&#8230; rt of the educational process, needs to be designed adaptively without neglecting the internalization of Islamic values. This study aims to analyze and describe the integration of the Quizizz platform in evaluating Islamic value-based learning at SDN Palumbonsari I, East Karawang District. The study used a qualitative approach with a case study type. Data were collected through participatory observation, in-depth interviews, and documentation, then analyzed interactively through reduction, presentation, and drawing conclusions. The results show that the integration of Islamic values ​​was carried out systematically through three stages: evaluation planning by incorporating value indicators into learning tools, implementation of values ​​in question design and digital feedback, and post-evaluation reflection in class. Digital features were utilized not only to display scores but also to convey moral messages that support Islamic character formation. In practice, digital evaluation functions as a cognitive measurement instrument as well as a means of habituating values. The implications of this research confirm that the use of digital platforms in evaluation can be directed as a medium for internalizing values ​​if it is designed in a structured manner and supported by the teacher's pedagogical commitment.

STRATEGI INOVATIF UNTUK MENINGKATKAN KUALITAS PEMBELAJARAN DI SD DI GAG PAPUA BARAT DAYA PERSPEKTIF MAHASISWA PMM

Anisa
Abstract: Abstract   his study aims to analyze teachers’ strategies in implementing the Contextual Teaching and Learning (CTL) approach to improve the quality of learning at Southwest Papua, as well as to examine the contribution&#8230; bution of students from the Independent Student Exchange Program (PMM) in supporting the process. The research method employed is a literature review using the Publish or Perish application.The findings indicate that teachers play a crucial role in planning, implementing, and managing classrooms through contextual strategies that connect learning materials with the local environment and students’ real-life experiences. The application of CTL has been proven to enhance students’ motivation, active participation, and learning outcomes. In addition, PMM students provide practical suggestions such as the use of interactive methods including small group discussions, collective reflection, and projects based on everyday experiences.   Keywords: Teacher Strategies, Learning Quality, Elementary School.   Penelitian ini bertujuan untuk menganalisis strategi guru dalam menerapkan pendekatan Contextual Teaching and Learning (CTL) guna meningkatkan kualitas pembelajaran di Papua Barat Daya, serta meninjau kontribusi mahasiswa Program Pertukaran Mahasiswa Merdeka (PMM) dalam mendukung proses tersebut. Metode penelitian menggunakan kajian literatur (literature review) dengan menggunakan Publish or Perish. Hasil penelitian menunjukkan bahwa guru berperan penting dalam merencanakan, melaksanakan, dan mengelola kelas dengan strategi kontekstual yang mengaitkan materi ajar dengan lingkungan lokal dan pengalaman nyata siswa. Penerapan CTL terbukti meningkatkan motivasi, partisipasi aktif, serta hasil belajar siswa. Selain itu, mahasiswa PMM memberikan saran praktis berupa penggunaan metode interaktif seperti diskusi kelompok kecil, refleksi bersama, dan proyek berbasis pengalaman sehari-hari.   Kata Kunci: Strategi Guru, Kualitas Pembelajaran, Sekolah Dasar    

MENINGKATKAN KEMAMPUAN VISUAL PERSEPTUAL ANAK USIA 5-6 TAHUN MELALUI PEMBELAJARAN BERBASIS SMARTBOARD DI TK SARANTAU SASURAMBI

Sikma, Monica, Rio Tri Putra, Sri Suhartika, Ade Marlia
Abstract: Visual perceptual ability is one of the important aspects of cognitive development in early childhood. This ability is related to children’s capacity to recognize, differentiate, interpret, and understand information received&#8230; eceived through vision. It includes the recognition of shapes, colors, sizes, patterns, and visual relationships, which are essential for children’s learning readiness. This study aims to improve the visual perceptual abilities of children aged 5–6 years at TK Sarantau Sasurambi through smartboard-based learning. The research employed a Classroom Action Research (CAR) method conducted in several cycles, namely planning, action, observation, and reflection. The research subjects were children aged 5–6 years. The research instruments included observation sheets of visual perceptual abilities (visual discrimination, visual memory, matching, sequencing, spatial relations, and eye–hand coordination), observation sheets on the use of the smartboard, and field notes. The results showed an improvement in visual perceptual abilities from the pre-cycle to Cycle I and Cycle II. Children’s mastery in the pre-cycle reached only 45%, increased to 65% in Cycle I, and reached 88% in Cycle II. The use of smartboards proved effective as it offers interactive and engaging visual learning experiences and facilitates children’s direct manipulation of objects. Therefore, smartboard-based learning is highly effective in improving the visual perceptual abilities of children aged 5–6 years.

MENINGKATKAN MOTIVASI BELAJAR SISWA MELALUI PENGGUNAAN SMARTBOARD DALAM PEMBELAJARAN PENDIDIKAN PANCASILA DI KELAS V SDN 07 MUDIAK LAWE KECAMATAN SUNGAI PAGU KABUPATEN SOLOK SELATAN

Arum Edwi Jandri, Anggara, Deka, Mulia Nopemberi, Nabila Ramadhani, Nita Ardila, Zahara Putri Yuni, Ade Marlia
Abstract: This study aims to analyze the effectiveness of using a Smartboard in increasing students' enthusiasm for learning in the Pancasila Education subject in grade V of SDN 07 Mudiak Lawe, Sungai Pagu District, South Solok Regency.&#8230; gency. From initial observations, it was seen that students' enthusiasm for learning tended to be low, as seen from their inactive attitudes, little interaction, and easily distracted when teachers used less diverse learning methods. To address this, a Smartboard was proposed as an innovative solution. This tool is an interactive whiteboard that uses multimedia and audiovisual technology, so it can combine teaching materials with images, videos, and animations to make learning more interesting and diverse. The method used in this study was the correlation method, namely a quantitative method that studies the relationship between the use of Smartboard interactive features and the level of student enthusiasm for learning. The results showed that the use of Smartboard in learning was proven to be able to increase student enthusiasm for learning. After implementing the Smartboard, students appeared more active and enthusiastic during the learning process, so that their enthusiasm for learning increased and reduced boredom. The implementation of Smartboard involves game-based learning methods such as Duck Race Games and Wordwall, which successfully trigger students' curiosity, focus, and enthusiasm, and encourage them to actively participate in answering questions and interacting in class.

ANALYSIS OF OBSTACLES FACED BY FOURTH GRADE ELEMENTARY SCHOOL STUDENTS IN UNDERSTANDING INSTRUCTIONS IN ENGLISH AND EFFORTS TO OVERCOME THEM AT SDN 060878 KRAKATAU MEDAN TIMUR

Eva Betty Simanjuntak, Grace sio naro Sitanggang, Ines Situmorang, Sihole Anatasya Pesta Natalia, Suci Hardiyanti
Abstract: This study investigates the difficulties faced by fourth-grade students at SDN 060878 Krakatau Medan Timur in understanding English classroom instructions. The research identifies four main obstacles: limited vocabulary&#8230; mastery, low confidence and motivation, less varied teaching strategies, and minimal English exposure outside school. The study also highlights effective teacher efforts such as repeating instructions, providing bilingual explanations, using demonstrations, and implementing interactive activities. These findings are expected to guide teachers in creating more adaptive and supportive instructional practices in elementary English learning.

STUDENT DEVELOPMENT OF ELEMENTARY SCHOOL 060878 IN LEARNING ENGLISH

Eva Betty Simanjuntak, Okmika Greselly, Bonita Situmorang, Baihaqi Muhamad, Boby Saputra
Abstract: This research examines the development of English language skills among students at Elementary School 060878, focusing on challenges, influencing factors, and effective teaching strategies. A mixed-method approach was employed,&#8230; ployed, combining quantitative data from student test scores and qualitative data from teacher interviews and classroom observations. The results indicate that students face difficulties in vocabulary mastery and speaking skills, influenced by limited exposure to English, traditional teaching methods, and psychological barriers. The study proposes interactive and student-centered strategies, such as project-based learning and digital media, to enhance engagement and outcomes. These findings provide insights for teachers and policymakers to improve English language instruction in elementary schools.

ANALYSIS OF LOW SPEAKING AND LISTENING ABILITIES OF GRADE 4 ELEMENTARY SCHOOL STUDENTS IN ENGLISH LANGUAGELEARNING AT SD PAB 12 SAMPALI

Eva Betty Simanjuntak, Dea Yuanita Nasution, Claudia Simorangkir, Intan Arnianda, Khairunnisa, Nadila Dirawan Tanjung
Abstract: This study aims to analyze the low English speaking and listening skills of 4th grade elementary school students at SD PAB 12 Sampali. The research approach used is descriptive qualitative, with interview methods to obtain&#8230; in in-depth data from teachers and students regarding the obstacles they face during the English learning process. The results of the study indicate that the main factors influencing students' limited speaking and listening skills include lack of practice, minimal use of interesting learning media, and internal factors such as lack of self-confidence and less than optimal pronunciation. These findings provide an important overview of the need to develop more effective and innovative learning strategies to improve students' communication skills in English at the elementary level. It is hoped that the results of this study can be a reference for educators and educational institutions in improving the quality of English teaching in elementary schools.