Abstract:Abstract: Tourism in Pati Regency currently lacks an integrated digital information system, resulting in suboptimal dissemination of information and trip planning. To address this issue, a tourism website for Pati Regency…
y was developed, equipped with a recommended tourist route feature. This study aims to design and develop a web-based tourism information system that provides destination information based on categories, media galleries, and promotional YouTube videos, as well as a Patiways feature that allows users to select multiple tourist destinations. The system then calculates the most efficient visiting order using a greedy heuristic algorithm, based on the selected starting point. The system was developed using the Waterfall method, consisting of analysis, design, implementation, and testing phases. The system design is illustrated through UML diagrams such as Use Case, Activity, and Class Diagrams. With this system, the distribution of tourism information becomes more effective, and tourists can plan trips with optimized routes. Additionally, the website is expected to serve as a digital promotion medium that contributes to increasing tourist visits to Pati Regency.
Keywords: heuristic greedy; recommendation route; tourism; waterfall
Abstrak: Pariwisata di Kabupaten Pati saat ini belum memiliki sistem informasi digital yang terintegrasi, sehingga penyebaran informasi dan perencanaan perjalanan wisata masih belum optimal. Untuk mengatasi permasalahan tersebut, penelitian ini mengembangkan sebuah website pariwisata Kabupaten Pati yang dilengkapi dengan fitur rekomendasi rute wisata terbaik. Penelitian ini bertujuan untuk merancang dan membangun sistem informasi pariwisata berbasis web yang mampu menyajikan informasi destinasi wisata berdasarkan kategori, galeri media, serta video promosi YouTube. Selain itu, sistem ini dilengkapi dengan fitur unggulan bernama Patiways yang memungkinkan pengguna memilih beberapa destinasi wisata dan secara otomatis memperoleh urutan kunjungan paling efisien menggunakan algoritma heuristik greedy berdasarkan titik awal perjalanan. Pengembangan sistem dilakukan menggunakan metode Waterfall yang meliputi tahapan analisis kebutuhan, perancangan sistem, implementasi, dan pengujian. Perancangan sistem direpresentasikan menggunakan diagram UML, meliputi Use Case Diagram, Activity Diagram, dan Class Diagram. Dengan adanya sistem ini, diharapkan penyebaran informasi pariwisata menjadi lebih efektif, wisatawan dapat merencanakan perjalanan dengan rute yang optimal, serta website dapat berfungsi sebagai media promosi digital yang berkontribusi terhadap peningkatan kunjungan wisatawan ke Kabupaten Pati.
Kata kunci: heuristik greedy; pariwisata; rekomendasi rute; waterfall
Abstract:Abstract: Current technological developments play a crucial role in driving the tourism industry, one of which is the utilization of technology. However, tourist attractions in border areas face challenges such as limited…
d access to digital information and a lack of interactive media to present local wisdom such as history, customs, and culture. This study aims to develop and implement a QR Code-based Web-based Augmented Reality (WebAR) to digitize local wisdom at tourist attractions, making information more engaging and accessible to tourists. The research methodology adopted three approaches: UCD (User-Centered Design), Agile methods, and TAM (Technology Acceptance Model). This platform contains the local wisdom of two tourist villages in the border area, namely Sebujit Village and Jagoi Babang Village. The results of testing and evaluation using multiple linear regression and SEM-PLS methods on 45 respondents showed that the WebAR technology acceptance model was significant (F = 6.583; p < 0.001). User Attitude (ATU) is a key variable that significantly influences Intention to Use (BI) (β=0.429; p=0.001), while Ease of Use (PEOU) and Benefit (PU) indirectly influence BI through ATU. As additional validation, the classification test yielded an accuracy of 88.90% and an F1-score of 0.941, confirming that QR Code-based WebAR is effective and well-received as a digital information and promotion medium for local wisdom in border areas.
Keywords: border areas; local wisdom; qr code; tourist attractions; web augmented reality.
Abstrak: Perkembangan teknologi saat ini memiliki peran penting dalam mendorong industri pariwisata, salah satunya dengan pemanfaatan teknologi. Namun, objek wisata di daerah perbatasan menghadapi tantangan seperti keterbatasan akses informasi digital dan kurangnya media interaktif untuk menyajikan kearifan lokal seperti sejarah, adat istiadat, dan budaya. Penelitian ini bertujuan untuk mengembangkan dan mengimplementasikan Web-based Augmented Reality (WebAR) berbasis QR Code untuk digitalisasi kearifan lokal objek wisata, menjadikan informasi lebih menarik dan mudah diakses bagi wisatawan. Metodologi penelitian mengadopsi tiga pendekatan, UCD (User-Centered Design), metode Agile, dan TAM (Technology Acceptance Model). Platform ini memuat kearifan lokal dua desa wisata di daerah perbatasan, yaitu Desa Sebujit dan Desa Jagoi Babang. Hasil pengujian dan evaluasi dengan metode regresi linier berganda dan SEM-PLS pada 45 responden menunjukkan bahwa model penerimaan teknologi WebAR ini signifikan (F = 6.583; p < 0.001). Sikap Pengguna (ATU) menjadi variabel kunci yang berpengaruh signifikan terhadap Niat Penggunaan (BI) (β=0.429; p=0.001), sementara Kemudahan Penggunaan (PEOU) dan Manfaat (PU) memengaruhi BI secara tidak langsung melalui ATU. Sebagai validasi tambahan, uji klasifikasi menghasilkan akurasi 88,90% dan F1-score 0,941, yang menegaskan bahwa WebAR berbasis Kode QR efektif dan dapat diterima dengan baik sebagai media informasi dan promosi digital kearifan lokal di wilayah perbatasan.
Kata Kunci: daerah perbatasan; kearifan lokal; qr code; web augmented reality.
Abstract:Abstract: West Sumba Regency has many traditional villages, local dances and bu-daya festivals that can be seen as cultural tourist attractions. This is indicated by the increasing number of people visiting cultural tourist…
ist attractions in West Sumba. However, there are still few promotional and information services available for tourists related to cultural tourism to visit, such as location information, events and access to cultural tourism spots in West Sumba. Therefore, the purpose of this research is to create a mobile phone-based application that can promote bu-culture tourism in West Sumba Regency. The specific objective is to create a platform that makes it easy for tourists to explore and understand the cultural richness and cultural tourism destinations of West Sumba. This research uses a user-centered design (UCD) approach to create a successful mobile application. This application will help tourists get information about cultural tourism destinations in West Sumba. In addition, the app has additional features, such as maps, traditional villages, local dances, cultural festivals, event schedules and travel agents.
Keywords: Cultural Tourism; Design; Mobile Apps; west sumba
Abstrak: Kabupaten Sumba Barat memiliki banyak kampung adat, tarian lokal, dan festival budaya yang dapat dilihat sebagai tempat wisata budaya. Ini ditunjukkan oleh peningkatan jumlah orang yang mengunjungi tempat-tempat wisata budaya di Sumba Barat. Namun, masih sedikit layanan promosi dan informasi yang tersedia bagi para wisatawan terkait wisata budaya yang ingin dikunjungi, seperti informasi lokasi, acara dan akses ke tempat-tempat wisata budaya di Sumba Barat. Oleh karena itu, tujuan dari penelitian ini adalah untuk membuat aplikasi berbasis ponsel yang dapat mempromosikan wisata budaya di Kabupaten Sumba Barat. Tujuan khusus adalah untuk membuat sebuah platform yang memudahkan wisatawan untuk mengeksplorasi dan memahami kekayaan budaya dan destinasi wisata budaya Sumba Barat. Penelitian ini menggunakan pendekatan desain berbasis pengguna (UCD) untuk membuat aplikasi mobile yang berhasil. Aplikasi ini akan membantu wisatawan mendapatkan informasi tentang destinasi wisata budaya di Sumba Barat. Selain itu, aplikasi ini memiliki fitur tambahan, seperti peta, kampung adat, tarian lokal, festival budaya, jadwal acara, dan agen perjalanan wisata.
Kata kunci: aplikasi seluler; desain; sumba barat; wisata budaya
Abstract:Abstract: The city of Surakarta is one of the cities that is busy with local and foreign tourists because there are various kinds of interesting cultural tourism. The large number of hotels with many services and facilities…
ies makes tourists confused in choosing a hotel, so prospective hotel guests need a long time to choose the best hotel according to their desired criteria. The aim of this research is to create a tool for prospective hotel guests in making decisions on hotel selection recommendations using the TOPSIS and SAW methods. This research uses 8 hotel data points in Laweyan District, Surakarta, and hotel data obtained from the Tourism Office. The results of the McCall Test with 5 indicators, namely accuracy, reliability, efficiency, integrity, and usability, average 86%, so this system is categorized as very good.
Keywords: hotel selection; TOPSIS; SAW; decision supporter system
Abstrak: Kota Surakarta menjadi salah satu kota yang ramai dikunjungi wisatawan lokal maupun mancanegara karena terdapat berbagai macam wisata budaya yang menarik. Banyaknya hotel dengan pelayanan dan fasilitas yang banyak membuat wisatawan kebingungan dalam memilih hotel, sehingga calon tamu hotel memerlukan waktu yang lama untuk memilih hotel terbaik sesuai kriteria yang diinginkan. Tujuan dari penelitian ini adalah membuat suatu alat bantu bagi calon tamu hotel dalam pengambilan keputusan rekomendasi pemilihan hotel menggunakan metode TOPSIS dan SAW. Penelitian ini menggunakan 10 titik data hotel yang ada di Kecamatan Laweyan Surakarta dan data hotel yang diperoleh dari Dinas Pariwisata. Hasil Uji McCall dengan 5 indikator yaitu akurasi, reliabilitas, efisiensi, integritas, dan kegunaan rata-rata 86%, maka sistem ini dikategorikan sangat baik.
Kata kunci: pemilihan hotel; TOPSIS; SAW; sistem penunjang keputusan
Abstract:Abstract: The service dramatically affects the number of guests staying at the hotel. Bali is the most visited tourist area by foreign tourists. Therefore, improved service is crucial for determining the rating level of…
a hotel. This research aims to combine two data mining algorithms: clustering and classification. This research is expected to contribute to hospitality in improving the best services for tourists, especially in the City of Bali. Clustering algorithms are used to group the best number of hotels based on the four clusters selected from the k-means clustering algorithm. The classification algorithm using C4.5 determines the factors most dominant in determining the hotel rating level based on the gain ratio. The data used in this study results from observations on the website agoda.com in Bali of 51 data. The results of this study explained that cluster_0 is the highest-rated cluster, with a total number of 19 hotels found in claster_0. Data cluster0 is used for classification analysis using a decision tree, and the most dominant factor is the service factor, with an accuracy of 80%.
Keywords: data mining; kmeans; decision tree; hotel; bali;
Abstrak: Pelayanan sangat mempengaruhi jumlah pengunjung yang menginap dihotel. Bali merupakan daerah wisata paling banyak dikunjungi oleh wisatawan mancanegara. Oleh karena itu, peningkatan pelayanan sangat penting untuk penentuan level rating dari hotel. Tujuan dari penelitian ini untuk menggabungkan dua algoritma data mining yaitu clustering dan klasifikasi. Dengan penelitian ini diharapkan dapat memberikan kontribusi bagi perhotelan dalam meningkatkan pelayanan yang terbaik bagi wisatawan khususnya di Kota Bali. Algoritma Clustering digunakan untuk mengelompokkan dari jumlah hotel yang terbaik berdasarkan empat cluster yang dipilih dari algoritma clustering berupa k-means. Algoritma klasifikasi menggunakan C4.5 digunakan untuk mengetahui faktor apa yang paling dominan dalam menentukan level rating hotel berdasarkan gain ratio. Data yang digunakan dalam penelitian ini hasil observasi di website agoda.com di bali sebanyak 51 data. Hasil dari penelitian ini menjelaskan dataset cluster_0 merupakan cluster rating tertinggi dengan jumlah 19 hotel yang terdapat di cluster_0. Data cluster_0 digunakan untuk analisis klasifikasi menggunakan decesion tree, didapat faktor yang paling dominan adalah faktor layanan dengan nilai akurasi sebesar 80%.
Kata kunci: data mining; kmeans; decision tree; hotel; bali;
Abstract:Abstract: The implementation of Enterprise Architecture (EA) in Banjarmasin city's tourism sector is essential to improve the effectiveness of information provided to tourists accessing electronic-based services. Unfortunately,…
nately, there are some crucial challenges to the fundamental requirements of EA in the tourism sector. There is still partial implementation, a lack of understanding of the technological advances used in Banjarmasin city tourism promotion, a lack of understanding of the implementation in an application architecture framework design and the technology to be used, not having good documentation in the design of application systems and slow services in tourism promotion. There is no certainty of normative standardization for system development operating procedures. This research aims to design the Zachman Framework (ZF) Application architecture as an Enterprise Architecture Planning (EAP) methodology, to visualize spatial data. This application is designed to assist users in displaying spatial data in the form of interactive maps that can be accessed via the internet. The software development method used is the iterative and incremental method with the Zachman Framework approach to application design. Data was collected through surveys and interviews at the Department of Culture, Youth, Sports and Tourism (DISBUDPORAPAR) of Banjarmasin City, with the current number of tourism data being 55 tourist attractions. This application can later be used to introduce tourist attractions in Banjarmasin City to the wider community, including tourists visiting this city.
Keywords: enterprise architecture (ea), tourism, zachman framework (zf)
Abstrak: Penerapan Enterprise Architecture (EA) disektor pariwisata kota Banjarmasin amatlah penting untuk meningkatkan efektivitas informasi yang diberikan kepada wisatawan yang mengakses layanan berbasis elektronik. Sayangnya, ada beberapa tantangan krusial terhadap persyaratan mendasar EA di sektor pariwisata. Masih ada yang diimplitasikan seara parsial, kurangnya pemahaman dalam kemajuan teknologi yang digunakan pada promosi pariwisata kota Banjarmasin, kurangnya pemahaman akan implimentasi dalam sebuat perancangan kerangka kerja arsitektur aplikasi dan teknologi yang akan digunakan, tidak memiliki dokumentsai yang baik dalam perancangan sistem aplikasi serta pelayanan yang lambat dalam promosi pariwisata. Belum adanya kepastian standarisasi normatif untuk prosedur operasi pengembangan sistem. Penelitian ini bertujuan untuk merancang arsitektur Aplikasi Bakunjangan Zachman Framework (ZF) sebagai metodologi Enterprise Architecture Planning (EAP), untuk memvisualisasikan data spasial. Aplikasi ini dirancang untuk membantu pengguna dalam menampilkan data spasial dalam bentuk peta interaktif yang dapat diakses melalui internet. Metode pengembangan perangkat lunak yang digunakan adalah metode iteratif dan inkremental dengan pendekatan Zachman Framework untuk perancangan aplikasi. Data dikumpulkan melalui survey dan wawancara pada Dinas Kebudayaan, Kepemudaan, Olahraga dan Pariwisata (DISBUDPORAPAR) Kota Banjarmasin, dengan jumlah data pariwisata saat ini yakni 55 tempat wisata. Aplikasi ini nanti dapat digunakan untuk memperkenalkan objek wisata di Kota Banjarmasin kepada masyarakat luas, termasuk wisatawan yang berkunjung ke kota ini.
Kata kunci: enterprise architecture (ea), pariwisata, zachman framework (zf)
Abstract:Tourism is one of the most important factors for the revenue of an area. To attract the interest of tourists takes some supporting factors, one of which is the hotel or the guesthouse. In the process of prediction of tourists…
rists visit, required data the number of tourists staying in order to predict for the next time. The prediction method used in this system is a method of Backpropagation Neural Network based on time series data forecasting component variansi random or random process beginning with autocorrelation for determination of input variables. Method of Backpropagation itself is known quite well used in the forecasting of time series data. The result of the method of Backpropagation is a number of predictions that tourists visit can be a reference for related officials in taking decisions for the period ahead.
Abstract:The hospitality sector is one of the impacted industries, as it is closely connected to the tourism sector by providing lodging for tourists. However, there have been some favourable effects, such as the establishment of…
Kokoon Hotel Banyuwangi in reaction to the pandemic scenario. Increase in staff turnover is correlated with the appearance of opportunities that have resulted from the tourism recovery programme that the Indonesian government has implemented as a response to the Covid-19 outbreak, as was stated before. The research aims to investigate the employees' perception of the workplace climate at Kokoon Hotel Banyuwangi and determine the extent to which the work environment impacts their intention to continue working at the hotel. The qualitative method offers an opportunity for an in-depth exploration of Kokoon Hotel Banyuwangi's Efforts in Retaining Employees. This research found that skill development, career advancement, pay, work culture, benefits, and outstanding relationships affect employee satisfaction at Kokoon Hotel Banyuwangi. To retain staff, Kokoon Hotel Banyuwangi offers cross-training programmes, fair promotion processes, and a comfortable work culture for employee development. Kokoon Hotel Banyuwangi employees depart for financial, professional, and outside experience reasons. Kokoon Hotel Banyuwangi has to strengthen work culture, interactions with supervisors, coworkers, and subordinates, and employee skill development.
Abstract:This study aims to analyze the tourism potential and marketing strategies in Bejijong Village, a village with a rich history and culture from the Majapahit Kingdom era located in Mojokerto Regency, East Java Province. This…
is study explores how village managers conduct managerial and marketing activities to attract tourists and promote local products. The research method involves a SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats in the Marketing Mix’s 7P approach implemented by the village. The results of the study indicate that Bejijong Village has several significant advantages, including historical heritage such as Brahu Temple, Petilasan Siti Inggil, and Maha Vihara Majapahit, as well as local products such as smoked salted eggs, lemon juice, pukis lumer (melting) bertoping, tahu lontong (compress rice), and Cempaka batik handicrafts and wayang kulit. However, the challenges faced include less than optimal website management, lack of effective digital marketing strategies, and entrance fees that may be insufficient to support maintenance. This study introduces novelty in marketing strategy analysis by integrating the SWOT and Marketing Mix’s 7P approaches to provide in-depth insights into how management and marketing can be improved. These findings are expected to be a reference for other villages in designing more effective marketing strategies and suggesting improvement steps that can increase the attractiveness and sustainability of culture-based tourist destinations. Keywords: Bejijong Village, Tourism Marketing, SWOT Analysis, Marketing Mix 7P.