Abstract:Technology is developing very rapidly and continues to change from year to year. Therefore, the latest digital marketing trends will continue to emerge which are adapted to the conditions and situations of that year, but…
there are still some groups of people who do not understand the importance of digital trends, because competition for marketplaces or online shopping sites in Indonesia is currently getting tighter, the competition that is happening is not only from domestic shopping sites but also foreign ones that have entered the domestic market. This research aims to analyze the influence of satisfaction, trust and ease of use on customer loyalty in the Shopee marketplace in Dwikora sub-district, Medan Helvetia sub-district. This type of quantitative research with the independent variables used in this research is satisfaction, trust and ease of use and the dependent variable used is customer loyalty. The population used in this research is all people in Medan Helvetia sub-district. This research took samples using a purposive sampling method and there were 100 respondents who were deemed worthy of being research criteria. The research results show that partially and simultaneously satisfaction, trust and ease of use have a significant positive effect on customer loyalty.
Abstract:This study aims to develop a web-based information system to improve the management of inventory and equipment borrowing at the Network Laboratory of Universitas Royal Asahan. The system is designed to replace manual procedures…
cedures that are prone to data errors, duplication, and time inefficiency. The system development adopts the Waterfall methodology, which includes requirement analysis, UML-based system design (Use Case, Class, Activity, and Sequence Diagrams), implementation using PHP, MySQL, and the CodeIgniter framework, as well as functional testing through the black-box method. The results show that the system provides core features such as inventory management, borrowing transactions, and automated reporting. System testing indicates improved data accuracy, a 70% increase in search efficiency, and enhanced transparency in laboratory asset management. Overall, the system enables a more organized, accountable administrative process and supports the campus digitalization program.
Abstract:The Community Service Program (KKN) MAS 68 at Buatan I Village, conducted from July 31 to September 10, 2025, was initiated in response to several challenges faced by the community, including limited educational and healthcare…
thcare facilities, inadequate public amenities, environmental conditions requiring improvement, low socio-cultural activities, and limited local MSME development. The students implemented six main programs: establishing a reading corner; collaborating with the integrated health post (Posyandu) through elderly exercise, nutrition education, and supplementary feeding; renovating and organizing the village maternity post (Polindes); conducting greening and community clean-up activities at schools and the village; organizing the 17th August 2025 Independence Day celebration; and developing MSMEs based on egg-laying ducks into salted eggs and salted egg crackers. Methods employed included participatory observation, socialization, mentoring, hands-on practice, and active participation in socio-cultural activities. Evaluation was conducted through discussions with partners, field notes, and visual documentation. The results showed an improvement in literacy, the establishment of healthy habits among children and the elderly, a greener environment, successful organization of the Independence Day celebration, and increased economic value of local MSMEs. The program also enhanced students’ soft skills and strengthened synergy among students, villagers, and village officials, thus providing a positive impact on the community capacity of Buatan I Village.
Abstract:The independent curriculum provides opportunities for educators and students at SMP Muhammadiyah 51 Sidikalang to obtain information. Non-formal education can be obtained by participating in various activities, one of which…
ich is socialization outside of school. This socialization provides additional knowledge, it turns out that mathematics and biology can be connected, for example regarding learning Biomathematics which can help model populations from the spread of disease, in this case the model for the spread of Covid-19. The aim of this event is so that educators and students can apply and model the spread of disease and read real phenomena through data. The method used in this event is assistance which helps in explaining the modeling of the Covid-19 disease and analyzing the data so that conclusions can be drawn on the spread of the population so that the spread can be stopped. The results of this event were that 85% of educators and students were able to take part in this socialization by being able to form and model in a simple way the formation of disease models both by analyzing data.
Abstract:The educational approach in Indonesia, especially at Madrasah Tsanawiyah (MTs) Daarussalam, must respond to the challenges of globalization and rapid advances in information technology. This change requires a transformation…
ion of the learning system from conventional methods that are oriented toward memorization to an educational model that is more interactive and relevant to the needs of the times. Critical, creative, and adaptable skills are a must for graduates to compete in the dynamic world of work. Integrating digital technology in learning, such as the use of AI-based learning tools and digital platforms such as ChatGPT, has the potential to increase student participation and provide a more individualized approach to teaching. In this context, MTs Darussalam is committed to carrying out transformation by increasing teachers' understanding of educational technology and implementing professional training. By implementing a collaborative and creative digital learning model, it is hoped that students can develop into critical thinkers and problem solvers ready to face future challenges. This transformation is not just a change in methods but an educational investment aimed at building competitive human resources in the global era.
Abstract:The development of digital technology has changed the way businesses market products, including culinary businesses such as chili chips. This article examines the role of social media in increasing sales of chili chips in…
n Sibuhuan Market, North Sumatra. Social media, through platforms such as Instagram, Facebook, and TikTok, allows businesses to introduce their products to a wider audience, increase brand awareness, and reach markets outside of the local area. In addition, social media provides an opportunity to interact directly with consumers, receive feedback, and build customer loyalty. Marketing through creative content, such as eye-catching photos and videos, as well as promotions through influencers or contests, also contribute to increased buying interest. By taking advantage of the e-commerce features available on social media, the purchase process becomes easier, which also drives increased sales conversions.
Abstract:Citra Teluk Sibayan Hot Springs is the first geothermal hot spring in Batubara Regency. The hot spring has gained recognition among the public and faces challenges in managing its canteen and lodges. The community service…
e program aims to enhance service quality through digital transformation. The initiative is based on the need to improve operational efficiency and visitor satisfaction through technology. The method of the program consists of three phases: first, a needs analysis and design of a digital system for food ordering and lodge management. Second, the implementation of technology, including the development of an application, integration of a payment system, and installation of hardware. Third, staff training to ensure effective use of the system. The initial results of the program show improved record-keeping of canteen sales and visitor satisfaction. The digital payment system accelerates transactions, reduces errors, and streamlines sales tracking. Positive feedback from visitors and staff indicates a better experience and the potential for increased revenue. This program is expected to serve as a successful model for the application of digital technology in managing tourism facilities.
Abstract:Observations carried out at the beginning of campus education program activities at UPTD Sekolah SDN 015861 Bunut Seberang showed that digital literacy and numeracy skills are very important to improve in the current digital…
ital era. Some of the problems identified include low interest in reading, difficulty in simple arithmetic operations, and lack of clarity in the library. Therefore, students have developed several programs to improve digital literacy and numeracy in schools. Recommended programs such as reading fluency, coloring pages, math puzzles, bullying education, library organization, and literacy corners will help students improve their literacy and digital skills. Interactive and varied learning methods aim to increase student interest and participation in the learning process. Apart from that, the use of technology is also an important part of increasing digital literacy and numeracy. Through training, workshops, development of digital educational content, and integration of digital and computing skills into the curriculum, we aim to enable students to develop skills that meet the needs of our time. Through these programs, it is hoped that students will improve their literacy and numeracy skills, help them handle digital information better and prepare them to face the challenges of this digital era. We hope that the results of this Teaching Campus program can provide great benefits for education and the development of students' skills at school.
Abstract:Households, as the smallest environment in society, contribute to the generation of waste. To reduce the occurrence of soil, water and air pollution in the environment due to household waste, organic waste can be processed…
ed into compost. The purpose of this activity is to increase the knowledge of partners through awareness and demonstration and invite the community to manage organic waste in their environment to be composted. The service was conducted in Bukit Permata Sumbari II Housing located in Pekanbaru. The partners are housewives who live in the housing with a total of 15 people. Activity methods include awareness raising, counseling, demonstration and evaluation. The knowledge and understanding of housewives in Bukit Permata Sumbari II Housing towards processing household waste into compost increased by 23.70%. Participants had basic knowledge about the utilization of household waste into compost by 69.63%, while after counseling it increased to 93.33%. Housewives have the skills and are able to make compost, although the results are not optimal because the organic waste is still large, so the composting process takes a long time.
Abstract:The consumption of sugar-sweetened beverages (SSBs) among adolescents has increased and may contribute to the rising prevalence of overweight due to their high sugar and energy content. This study aimed to analyze the relationship…
lationship between the consumption of sugar-sweetened beverages and the incidence of overweight among adolescents at SMP Negeri 28 Surabaya. This study employed an analytical observational design with a cross-sectional approach. A total of 164 respondents were selected using proportional random sampling. Data on sugar-sweetened beverage consumption were collected using a Food Frequency Questionnaire (FFQ), while nutritional status was assessed using Body Mass Index-for-Age (BMI-for-Age). Data were analyzed using the Chi-square test. The results showed a significant association between the consumption of sweetened tea (p = 0.023) and carbonated soft drinks (p = 0.000) with overweight, whereas the consumption of coffee, bubble tea, sweetened milk, isotonic drinks, syrup, and yogurt was not significantly associated with overweight (p > 0.05). It can be concluded that frequent consumption of sweetened tea and carbonated soft drinks is associated with an increased risk of overweight among adolescents. Therefore, nutrition education and limiting the consumption of sugar-sweetened beverages are recommended as preventive strategies to reduce overweight among adolescents.