Abstract:Generating quality published articles is one of the lecturers' obligations. This can improve lecturer performance and have an impact on increasing higher education accreditation. However, there are still many lecturer articles…
ticles published in uncredited journals. Apart from that, there are still many lecturers who do not understand the systematics of writing in accredited national journals. Therefore, the faculty of economics and business, Pekalongan University carries out scientific writing and publication training as well as utilizing the SINTA account to improve lecturer performance. The training was carried out in four stages, namely the initial survey stage, the training material socialization stage, the writing practice stage and utilizing the SINTA account, and the activity evaluation stage. The survey results showed that there was an increase in the percentage of participants who understood the systematics of writing in the SINTA journal from 57% before the training to 91% of the total. Meanwhile, the percentage of participants who were able to utilize the SINTA account also increased from 44% before the training was carried out to 82% after the training was carried out.
Keywords: lecturer performance; reserach; article publication
Abstract:This manuscript presents the outcome of community service activities for children at Holy Angel orphanage who experiences nervousness when public speaking. The team focuses on middle and high school participants who often…
n make presentations in front of the class. In the previous community service, we discussed training regarding increasing students' self-confidence. The team complemented the idea of public communication on intrapersonal strength, namely managing nervousness with an emphasis on practice, preparation, and the ability to overcome nervousness constructively. The team believes that knowledge of managing nervousness from an early age can help children in orphanages get used to facing various kinds of audiences in the future. This service method is tests, lectures and practice which include assignments and simulations. The result of this activity is that children can overcome nervousness by means of positive self-motivation, regular breathing, good script preparation and analyzing the audience.
Keywords: public communication, public speaking, nervous management, communication anxiety
Abstract:Mackerel (Rastrelliger sp.) is a type of marine fish widely consumed. Several factors influencing it include affordable prices, delicious taste, and the ability to be processed into various dishes. However, mackerel fish…
has a weakness: it quickly declines in quality if not managed properly. In the face of increasing demand, it is crucial to meet the need for fish with an optimal level of freshness. Methods have been used to maintain the freshness of fish, such as salting, freezing, and using plant ingredients. However, the use of natural ingredients from plants often has a low shelf life and can cause a decrease in fish quality. The method used in community service activities in Air Genting village is counselling. Counselling is carried out through the delivery of material, discussions (in the form of questions and answers), and explanations about tools capable of producing ozone. This activity aims to inform the public about technology with the ozone system. This technology can increase the shelf life of mackerel and keep the quality of the fish good and still suitable for consumption.
Keywords: fish; curing; ozone
Abstract:Word processing training is really needed by LKP Arvi Com students in understanding Microsoft Office. Students already have basic knowledge about word processing, but there are still many features in the software that they…
ey don't know and use in learning at LKP Arvi Com, especially at Mircosoft Office. . The main aim of this service is to improve students' computer skills and work abilities during their PKL period. This training focuses on mastering the basics of Microsoft Office (Word), which is one of the word processing applications commonly used in various work environments. In this service program, PKL students will be given intensive training on various aspects of using Microsoft Office, such as introducing the interface, arranging pages, creating tables, inserting images, using collaboration features, preparing official documents, using styles and templates. By participating in this training, PKL students at LKP Arvi Com will gain improved skills that can increase their added value in the world of work. Apart from that, this community service will also provide positive benefits for LKP Arvi Com by increasing its reputation and contribution to education and training in the local community.
Keywords: microsoft office; PKL; data processing.
Abstract:This village is famous as Kampung Pancasila Village. However, the problem in this village is the low level of awareness about how important education is in the future. This is because parents have busy activities all day…
long and when they get home they are tired, causing them to pay less attention to their children, so they sometimes ask their children to work together to earn additional income for the family. So to solve this problem, the PPK ORMAWA UNA service team provides knowledge and information services on non-formal learning based on community needs in the form of books and non-books in literacy corners, equipped with information technology devices, providing information services from sources. access to information to the public related to 6 basic literacies. The methods used in community service activities are conducting initial surveys, identifying regional potential and problems, analyzing community needs, forming programs with the community, determining target audiences, formulating indicators of program success, implementing programs, socializing and publishing them to the community, providing library materials and corners. literacy and providing non-formal education service facilities. The results of this activity resulted in 9 literacy corners in Air Genting Village which developed non-formal learning based on community needs and the operation of literacy corners with different programs and management.
Keywords: reading corner, literacy, Air Genting
Abstrak: Desa ini terkenal dengan Desa Kampung Pancasila. Namun yang menjadi permasalahan di Desa ini adalah rendahnya tingkat kesadaran tentang betapa pentingnya pendidikan di masa depan. Hal ini disebabkan karena padatnya aktivitas orang tua sehari penuh dan setiba di rumah sudah kelelahan membuat kurangnya perhatian terhadap anaknya sehingga terkadang meminta anaknya untuk bekerja bersama mencari penghasilan tambahan keluarga. Maka untuk menyelesaikan permasalahan tersebut, Tim pengabdi PPK Ormawa UNA menyediakan layanan pengetahuan serta informasi pada pembelajaran non-formal berbasis kebutuhan masyarakat berbentuk buku ataupun non- buku yang ada di pojok- pojok literasi, yang dilengkapi dengan perangkat teknologi informasi, menyediakan layanan informasi dari sumber akses informasi kepada masyarakat yang berkaitan dengan 6 literasi dasar. Metode yang digunakan pada kegiatan pengabdian masyarakat adalah melakukan survei awal, mengidentifikasi potensi daerah dan masalah, menganalisis kebutuhan masyarakat, pembentukan program bersama masyarakat, menetapkan khalayak sasaran, merumuskan indikator keberhasilan program, melaksanakan program, mensosialisasikan dan mempublikasi kepada masyarakat, menyediakan bahan pustaka dan pojok literasi dan mengadakan perlengkapan fasilitas layanan pendidikan non-formal. Hasil dari kegiatan ini menghasilkan 9 pojok literasi di Desa Air Genting yang mengembangkan pembelajaran non-formal berbasis kebutuhan masyarakat serta beroperasinya pojok-pojok literasi dengan program dan kepengurusan yang berbeda-beda.
Kata Kunci: Pojok Baca, Literasi, Air Genting
Abstract:MSMEs in Indonesia are a potential basis for a strong national economy because of their large number, especially micro businesses, and their labor absorption capacity is very large. Sendangtirto Village, which is part of…
the Berbah District Area, Sleman Regency, DIY, also has quite large MSME potential. By knowing and mapping the potential of MSMEs in Sendangtirto and assisting by providing training outreach and mentoring on the digitalization of Sendangtirto MSMEs, it is hoped that it will advance and be able to develop MSMEs, increasing competitiveness with the integration of digital platforms. This service function aims to apply and disseminate the knowledge and skills possessed by academics to the wider community, as well as contributing directly to improving the quality of life and sustainable development. The results of data analysis from the questionnaire showed a significant increase in participants' understanding after the socialization. The participants' positive response to the benefits and ease of use of digital platform robots for ease in digitalizing MSMEs illustrates the success of this socialization.
Keywords: digitalization; socialization;potential of MSMEs
Abstract:The narrow marketing reach of organic vegetable products produced by the Mama Romi group is a problem in itself for the Mama Romi group because the vegetables they obtain are traditionally traded to the surrounding community…
nity and local traders who come to the location. It is known that the Mama Romi group is still limited in terms of digital marketing knowledge and product photography training, and also limited knowledge and skills in the field of ICT, namely the use of web-based e-commerce applications and WhatsApp e-commerce as a direct communication medium with potential buyers. The method for implementing Community Service activities through the Community Partnership Program (PKM) is carried out in 4 stages, namely (1) Preparation Stage; (2) Implementation Stage; (3) Evaluation; (4) Sustainability Program. This PKM activity can help independent partners in the process of developing ICT-based product promotions to the wider community, thereby creating new benefits that have an impact on increasing income.
Keywords: organic vegetables; web e-commerce; whatsapp e-commerce
Abstract:The application of AI technology that is currently developing is very helpful in supporting the progress of MSMEs in various fields. By utilizing AI technology, it can help MSMEs who are having problems with product design…
gn and online marketing. This PkM aims to support the development of marine processed MSMEs in the Islands. The Pkm forum will provide knowledge and skills to MSMEs members for producing attractive and effective visual content and utilizing AI technology in marketing strategies. In this community service, the methods used are socialization by delivering equipment, practising using AI technology and discussions. In this way, it is hoped that MSMEs can increase its competitiveness and market share for processed seafood products, as well as support the Batam City government program in developing the MSMEs sector. Through this service, it is hoped that marine processed MSMEs in the Riau Islands can optimize their business potential by utilizing AI technology and visual communication in marketing. This activity will provide knowledge about the quality of promotional messages and attractive visual product presentations, so that MSMEs can produce marketing content that is effective in attracting attention and influencing the target audience. By increasing knowledge and skills in digital marketing, it is hoped that MSMEs can compete globally in developing the MSMEs sector and increasing exports of processed seafood products in the Riau Islands region, especially in Batam City.
Keywords: AI; UMKM; Marketing
Abstrak: Penerapan teknologi AI yang berkembang saat ini sangat membantu dalam mendukung kemajuan UMKM diberbagai bidang. Dengan memanfaatkan Teknologi AI dapat membantu UMKM yang terkendala dengan desain produk dan pemasaran secara online. PkM ini bertujuan untuk mendukung pengembangan UMKM olahan laut di Kepulauan. Dalam Pkm yang diselenggarakan akan memberikan pengetahuan dan keterampilan kepada anggota UMKM dalam menghasilkan konten visual yang menarik dan efektif serta memanfaatkan teknologi AI dalam strategi pemasaran. Dalam Pengabdian masyarakat ini metode yang digunakan yaitu sosialisasi dengan penyampaian materi, praktek menggunakan teknologi AI dan diskusi. Dengan demikian, diharapkan UMKM dapat meningkatkan daya saing dan pangsa pasar produk olahan laut, serta mendukung program pemerintah Kota Batam dalam mengembangkan sektor UMKM. Melalui pengabdian ini, diharapkan UMKM olahan laut di Kepulauan Riau dapat mengoptimalkan potensi bisnis mereka dengan memanfaatkan teknologi AI dan komunikasi visual dalam pemasaran. Kegiatan ini akan memberikan pembekalan pengetahuan tentang kualitas pesan promosi dan penyajian produk visual yang menarik, sehingga UMKM dapat menghasilkan konten pemasaran yang efektif dalam menarik perhatian dan mempengaruhi target audiens. Dengan peningkatan pengetahuan dan keterampilan dalam pemasaran digital, diharapkan UMKM dapat bersaing secara global dalam mengembangkan sektor UMKM serta meningkatkan ekspor produk olahan laut di wilayah Kepulauan Riau, khususnya di Kota Batam.
Kata kunci: AI; UMKM; Pemasaran
Abstract:Competition in today's business world is getting tighter, causing increasing competition for business people in today's very open market era. Activities and businesses carried out must be able to have a high selling value…
e and have creativity to attract the attention of consumers. UMKM ARI TEMPE is one of the MSMEs located in Serdang Village, Meranti District, Asahan Regency that produces food. The problem faced by these MSMEs is that the production process is still very minimal, and the way of marketing products still uses a house-to-house system. The problem solving provided from this service program is to offer training and mentoring to increase production, providing assistance with tools and goods that can maximize production, and marketing training. The method of implementing this service activity is through Community Education, the core activities are training, and mentoring and evaluation. Implementation of training activities and production assistance to increase revenue through improving production quality and marketing. It can be concluded that there is a transfer of knowledge, especially on how to improve the quality of production and marketing with test results that show improvement. Through this training, it is expected to have a positive impact, especially improving performance in Ari Tempe MSMEs so that they can increase income from the products produced and increase customer satisfaction.
Keywords: increased; production; quality; marketing; tempeh
Abstrak: Persaingan di dunia bisnis saat ini semakin ketat, sehingga menyebabkan semakin meningkatnya persaingan para pelaku usaha di era pasar yang sangat terbuka saat ini. Kegiatan dan usaha yang dilakukan harus bisa memiliki nilai jual yang tinggi dan memiliki kreativitas untuk menarik perhatian konsumen. UMKM ARI TEMPE adalah salah satu UMKM yang berada di Desa Serdang, Kecamatan Meranti, Kabupaten Asahan yang memproduksi bidang pangan. Permasalahan yang dihadapi oleh UMKM ini adalah proses produksi yang masih sangat minim sekali, dan cara pemasaran produk masih memgunakan sistem rumah ke rumah. Pemecahan masalah yang diberikan dari program pengabdian ini adalah menawarkan pelatihan dan pendampingan untuk meningkatkan produksi, pemberian bantuan alat dan barang yang dapat memaksimalkan produksi, dan pelatihan pemasaran. Metode pelaksanaan kegiatan pengabdian ini adalah melalui Pendidikan Masyarakat, kegiatan inti berupa pelatihan, dan pendampingan serta evaluasi. Pelaksanaan kegiatan pelatihan dan pendampingan produksi untuk meningkatkan pendapatan melalui peningkatakn kualitas produksi dan pemasaran. Dapat disimpulkan bahwa terjadi transfer pengetahuan khususnya tentang cara meningkatkan kualitas produksi dan pemasaran dengan hasil tes yang menunjukkan peningkatan. Melalui pelatihan ini diharapkan dapat memberikan dampak positif khususnya memperbaiki kinerja di UMKM Ari Tempe sehingga dapat meningkatkan pendapatan dari produk yang dihasilkan serta meningkatkan kepuasan pelanggan.
Abstract:Micro, Small and Medium Enterprises (MSMEs) Peyek is a small-scale business that focuses on production and sales, peyek traditional Indonesian snacks that all people can consume, rempeyek business is a potentially profitable…
able business idea supported by simple products and small capital made from materials such as flour, peanuts, or salted fish grouse. Peyek MSME businesses can be run by individuals or small groups with limited resources. This business can be run from home or a small pro-duction site with the aim of meeting local or regional market demand. It is important to maintain product quality, promote products productively and keep up with the times so that they can adapt to market developments so that the business can be sus-tainable. Given the importance of PIRT permits and halal certificates in marketing a product, we were given the opportunity to serve in Serdang village regarding PIRT permits and halal certificates. With the intention of wanting to help MSMEs in Ser-dang Village.
Keywords:micro, small and medium enterprises (msmes); pirt permits; halal certificates
Abstrak: Usaha Mikro, Kecil, dan Menengah ( UMKM ) Peyek merupakan bisnis skala kecil yang berfokus pada produksi dan penjualan, peyek makanan ringan tradisional indonesia yang semua kalangan dapat mengkonsumsi, usaha rempeyek merupakan ide bisnis yang berpotensi menguntungkan dengan di dukung oleh produk yang sederhana dan modal kecil yang terbuat dari bahan seperti tepung, kacang tanah, atau ikan asin belibis. Usaha UMKM peyek dapat dijalankan oleh individu atau kelompok kecil dengan sumber daya terbatas. Bisnis ini dapat dijalankan dari rumah atau tempat produksi kecil dengan tujuan memenuhi permintaan pasar lokal atau regional. Tujuan dari kegiatan ini adalah untuk meningkatkan pendapatan UMKM, memperbaiki legalitas usaha, menggunakan media social untuk pemasaran, meningkatkan kesadaran Masyarakat tentang produk local, pemberdayaan social ekonomi dan mendorong inovasi produk serta edukasi berkelanjutan. Mengingat pentingnya izin PIRT dan sertifikat halal dalam pemasaran sebuah produk kami diberi kesempatan mengabdi di desa Serdang mengenai izin PIRT dan sertifikat halal. Dengan maksud ingin membantu UMKM yang ada di Desa Serdang.
Kata kunci:usaha mikro kecil dan menengah ( umkm ); izin pirt; sertifikat halal