Abstract:The purpose of this study is to analyze the effect of marketing communication on brand equity and patient decision choosing obstetric and gynecological services at RSI Hasanah Mojokerto. The independent variable in this…
study is marketing communication, while the dependent variable is the patient decision, and brand equity is a variable mediator between marketing communication and patient decision. The sample of this research were BPJS patients at RSI Hasanah Mojokerto from March to May 2025 who have finished the services of obstetric and gynecological, both outpatient and inpatient. A total of 52 respondents were obtained as samples in this research. This study uses an explanatory survey research design, which involves searching and collecting primary data by directly asking questions to respondents and analyzing the effects among variables to prove the hypothesis. Data analysis using path analysis with SEM-PLS. The results of the study show that the original sample value of the direct relationship between marketing communication and patient decision is +0.101 with a P-value of 0.226. Meanwhile, the original sample values when mediated by brand equity as the mediator variable between marketing communication and patient decision are +0.680 and +0.762 with a P-value of 0.000 at a significance level of 0.05. Thus, it can be concluded that brand equity can act as a mediator between marketing communication and patient decision. With good marketing communication, the brand equity of the Hospital will increase, thereby improving patients' decision choosing obstetric and gynecological services at RSI Hasanah Mojokerto.
Abstract:Based on the research results, the research results show that ethical leadership supports the adoption of positive behavior by employees and overall improves organizational performance. This approach emphasizes the ethical…
al dimension of leadership in the context of management, with a focus on improving leader values, ethical traits and ethical behavior within the organization. Aspects such as Telling, Selling, Participating & Delegating are considered key elements in ethical leadership . The method used is multiple regression analysis, an analysis method used to evaluate the relationship between one dependent variable (bound) with one or more independent variables (free/explanatory). This analysis aims to predict the value of the dependent variable by considering changes in the value of the independent variable. In addition, multiple regression analysis helps in determining the direction of the relationship between the dependent variable and the independent variable, whether the correlation is positive or negative. The regression equation formula for two dependent and independent variables . The tests used are classical assumption tests, hypothesis tests and data quality tests. The sample is determined by taking a representation of the population that is predicted to represent the entire population. The sample in this study were employees at the PT. Perkebunan Nusantara (Persero) I Office Regional I . Determination of samples for employees of PT. Perkebunan Nusantara I (Persero) Regional I was carried out using the Saturated Sampling method . The results of the study showed that X1 telling t count -1.113 < t table 5.409 and significance 0.316 > 0.05 (no effect). X2 selling t count -0.365 < t table 5.409 and significance 0.730 > 0.05 (no effect). X3 participation t count 8.090 > t table 5.409 and significance 0.010 < 0.05 (influential). X4 delegation t count 9.320 > t table 5.409 and significance 0.000 < 0.05 (influential). The results of the simultaneous significance test of the F test are f count 6.076 > f table 5.409 and the prob (F-statistic) is 0.0000 < 0.05. H0 : β1 = β2 = • • • = βk = 0 This means that the independent variable has an overall influence/relationship on the dependent variable
Abstract:The purpose of this study was to determine the effect of leadership style and job satisfaction. This study uses a quantitative descriptive analysis approach with an explanatory design, which aims to test the hypothesis related…
elated to the effect of leadership style and job satisfaction on employee loyalty at CVA Putra Perkasa Malang. The dependent variable is employee loyalty, while the independent variables include leadership style and job satisfaction. Data were collected through a questionnaire with 80 respondents from the production department. This study uses a saturated sampling technique, and the data obtained were analyzed using validity, reliability, and multiple linear regression tests to test the effect of independent variables on the dependent variable. Classical assumption tests such as normality, multicollinearity, and heteroscedasticity were also carried out to ensure a valid regression model, followed by the t-test and F-test to test partial and simultaneous effects. The coefficient of determination (R²) is used to measure the strength of the relationship between the independent and dependent variables. The results of the study indicate that leadership style has a positive effect on employee loyalty at CV Putra Perkasa, which means that the better the leadership style applied, the higher the level of employee loyalty. In addition, job satisfaction also has a positive effect on employee loyalty, where employees who are satisfied with their jobs tend to have higher loyalty to the company. Simultaneously, leadership style and job satisfaction have a significant effect on employee loyalty, indicating that these two variables, both separately and together, play an important role in increasing employee loyalty at CV Putera Perkasa
Abstract:Tujuan penelitian ini adalah untuk mengatahui bagaimana kompetensi manajerial kepala sekolah dan pengaruhnya terhadap kinerja guru pada SMA Serba Bakti Suryalaya. Penelitian ini didasarkan pada pemikiran bahwa perbedaan…
Kepala Sekolah dalam Memimpin Guru akan menghasilkan hasil yang berbeda dalam pencapaian kinerja. Penelitian ini menggunakan metode mixed methods dengan jenis desain sequential explanatory designs. Data dikumpulkan melalui angket, wawancara, dan dokumentasi. Populasi yang digunakan dalam penelitian ini adalah seluruh guru SMA Serba Bakti Suryalaya dengan sampel 30 orang. Hasil penelitian menunjukkan bahwa (1) Kompetensi manajerial kepala sekolah di SMA Serba Bakti Suryalaya berada pada kategori sangat baik dengan presentase 88,53%, (2) Kinerja guru di SMA Serba Bakti Suryalaya berada pada kategori baik dengan presentase 78,48%.
Abstract:This Research discuss about Movies or dramas have great influence and can be used as an effective propaganda tool. Lasswell said that propaganda is the control of opinion through meaningful symbols or conveying concrete…
and accurate opinions through stories. The purpose of this study is to describe the impact of the Film of Korean Drama Crash Landing On You on the relationship between South Korea and North Korea and K-Drama in International Relations especially in the propaganda issue of the Crash Landing On You drama, as well as describing how propaganda can be spread through the Crash Landing On You drama series. By using a method with a qualitative research approach and explanatory research type with sources from books, papers, journals, theses, and articles related to the problems in the research. The result of this study is the impact on Korean relations which is getting worse as a result of the depiction of North Korea in the Crash Landing On You series
Abstract:This study aims to examine the influence of social media and video conferencing applications on the learning outcomes of students at Bina Bangsa University. In line with the rapid adoption of digital technology in the education…
ucation sector, this research focuses on evaluating the effectiveness of social media and video conferencing apps in supporting flexible, interactive, and collaborative learning. Using a quantitative approach with descriptive and explanatory methods, data was collected from 50 respondents selected through stratified random sampling. The results indicate that WhatsApp is the most widely used social media platform by students (46.15%), while the most dominant video conferencing application is Zoom (61.54%). Students recognize the important role of social media in facilitating efficient communication, while video conferencing apps provide significant benefits in real-time interactivity. The combination of these two platforms has proven to significantly enhance students' learning motivation, with 84.62% of respondents acknowledging a positive impact on their learning process. This study emphasizes that the utilization of digital technology, such as social media and video conferencing apps, plays a crucial role in supporting more flexible and adaptive education. Therefore, the findings of this study recommend that educational institutions optimize the use of digital technology in learning to meet the demands of an evolving education system in this digital era.
Abstract:Employee performance is a crucial factor in supporting the success of government organizations in achieving public service objectives. The Department of Education and Culture of Jayapura City continues to face various challenges…
allenges related to work motivation, work discipline, and the work environment, which are presumed to influence employee performance. This study aims to analyze the effects of work motivation, work discipline, and the work environment on employee performance, both partially and simultaneously. The research employed a quantitative approach with an explanatory research design. The study population consisted of 87 employees, all of whom were selected as respondents through a saturated sampling technique. Data were collected using questionnaires and analyzed through multiple linear regression with the assistance of IBM SPSS Statistics. The findings reveal that work motivation has a positive and significant effect on employee performance, with a significance value of 0.002 and a regression coefficient of 0.388. Work discipline also demonstrates a positive and significant effect, with a significance value of 0.002 and a regression coefficient of 0.310. The work environment emerges as the most dominant variable, with a significance value of 0.000, a regression coefficient of 1.238, and a beta coefficient of 0.417. Simultaneously, work motivation, work discipline, and the work environment significantly influence employee performance, as indicated by an F-statistic of 40.438 and a significance value of 0.000. The coefficient of determination (R Square) of 0.594 indicates that 59.4% of the variation in employee performance can be explained by these three variables. The novelty of this study lies in its empirical evidence that the work environment constitutes the most dominant factor affecting employee performance within the Department of Education and Culture of Jayapura City, an institution characterized by distinctive organizational features and service-area conditions.
Abstract:Cultural-based tourism has become an important strategy for enhancing community welfare while preserving local cultural heritage. Desa Tua in Buleleng Regency, Bali, possesses significant potential through the bamboo weaving…
ving tradition of the Bali Aga community, which holds substantial economic and cultural value. This study aims to analyze community empowerment through the development of tourism based on cultural weaving products, strengthen the bargaining position of local artisans, and examine efforts to maintain a balance between economic benefits and cultural preservation. The study employed a mixed-methods approach with a sequential explanatory design and involved 150 respondents. Data were collected through observation, interviews, documentation, and surveys. The findings reveal that experiential tourism increased average household income by 35% and enhanced women's participation by 42% through their involvement in production activities, training programs, tour guiding, and the management of creative enterprises. Traditional weaving products were successfully developed as the primary tourism attraction, generating greater economic value while preserving cultural integrity through the clear distinction between sacred and commercial products. The utilization of digital media further expanded market access and strengthened product competitiveness. The novelty of this study lies in the development of an integrative model that connects community empowerment, experiential tourism, cultural preservation, women’s empowerment, and digital cultural entrepreneurship as a sustainable strategy for cultural tourism development.
Abstract:This study analyzes the acceptance of teachers and ASN employees of the SINAGA (Sistem Informasi Layanan Kepegawaian) attendance application at SMA Negeri 1 Jatilawang using a modified Technology Acceptance Model (TAM).…
The model was extended by incorporating two external variables: Information Quality and Complexity. This explanatory quantitative research employed the Structural Equation Modeling–Partial Least Square (SEM-PLS) method involving 60 respondents who are civil servants, consisting of teachers and administrative staff. The results reveal that Information Quality has a positive and significant influence on both Perceived Usefulness (PU) and Perceived Ease of Use (PEOU), while Complexity does not show a significant effect on either variable. Furthermore, PEOU and PU have a positive impact on Attitude Toward Use (ATU), which subsequently affects Behavioral Intention to Use (BIU). Behavioral intention, in turn, strongly influences Actual Use (AU). These findings indicate that teachers’ acceptance of the SINAGA digital attendance system in educational settings is primarily driven by information quality and users’ positive attitudes rather than by system complexity. Theoretically, this study contributes to the expansion of TAM application in the educational context. Practically, it provides valuable insights for improving the effectiveness of SINAGA implementation through better information quality and enhanced user experience.
Abstract:This study analyzes the effect of population and investment on the Gross Regional Domestic Product (GRDP) and unemployment in East Kalimantan Province during the 2016–2025 period. The research employs a quantitative explanatory…
planatory design using secondary time-series data obtained from Statistics Indonesia (BPS) of East Kalimantan. Path analysis was applied through two structural equations using SPSS 21, complemented by the Sobel test to examine the mediating role of GRDP. The results show that population and investment each have a positive and significant direct effect on GRDP, and jointly explain 97.4% of its variation. GRDP, in turn, has a negative and significant effect on unemployment, accounting for 76.3% of its variation. The Sobel test confirms that GRDP significantly mediates the indirect effects of both population (Z = 2.295) and investment (Z = 2.628) on unemployment. These findings indicate that economic growth, as reflected in GRDP, acts as a strategic transmission channel converting demographic potential and capital accumulation into employment opportunities, thereby reducing unemployment in the region.