Abstract:The development of entrepreneurship among students has become a priority in higher education in Indonesia to address unemployment, leading Universitas Trilogi to organise the Trilogi Got Business Founder Bootcamp with the…
e theme “Scaling the Future of Business: Sustainable and Responsible Innovation.†The aim of this activity is to provide in-depth understanding and practical skills in key aspects of entrepreneurship, including product development, digital marketing, and financial reporting. The bootcamp employed three main stages: preparation, implementation, and evaluation. The preparation stage involved scheduling, selecting speakers, and arranging facilities. The implementation stage comprised lectures, discussions, exercises, and case studies delivered by competent experts in their respective fields. The evaluation stage was conducted through questionnaires to assess the success of the event and its impact on participants. The evaluation results showed that the majority of participants were satisfied with the content delivered and the relevance of the activities to their needs. The methods used were effective in enhancing participants' understanding and practical skills in entrepreneurship. Overall, this bootcamp successfully achieved its objectives and made a positive contribution to the development of entrepreneurial capacity among students at Universitas Trilogi.
Keywords: bootcamp; digital marketing; entrepreneurship; sustainable innovation; university students
Abstrak: Pengembangan kewirausahaan mahasiswa menjadi prioritas pendidikan tinggi di Indonesia untuk mengatasi pengangguran, mendorong Universitas Trilogi mengadakan Bootcamp Trilogi Got Business Founder dengan tema “Scaling the Future of Business: Sustainable and Responsible Innovationâ€. Tujuan kegiatan ini adalah untuk memberikan pemahaman mendalam dan keterampilan praktis dalam aspek-aspek penting kewirausahaan, termasuk pengembangan produk, pemasaran digital, dan pembuatan laporan keuangan. Metode yang digunakan dalam bootcamp ini mencakup tiga tahap utama: persiapan, pelaksanaan, dan evaluasi. Tahap persiapan melibatkan perencanaan jadwal, pemilihan narasumber, dan penyediaan fasilitas. Tahap pelaksanaan terdiri dari ceramah, diskusi, latihan, dan studi kasus yang dilakukan oleh narasumber berkompeten di bidangnya. Tahap evaluasi dilakukan melalui kuesioner untuk menilai keberhasilan kegiatan dan dampaknya terhadap peserta. Hasil evaluasi menunjukkan bahwa mayoritas peserta merasa puas dengan materi yang disampaikan dan relevansi kegiatan dengan kebutuhan mereka. Metode yang digunakan efektif dalam meningkatkan pemahaman dan keterampilan praktis peserta dalam kewirausahaan. Secara keseluruhan, bootcamp ini berhasil mencapai tujuannya dan memberikan kontribusi positif terhadap pengembangan kapasitas kewirausahaan di kalangan mahasiswa Universitas Trilogi.
Kata kunci: bootcamp; inovasi berkelanjutan; kewirausahaan; mahasiswa; pemasaran digital
Abstract:Abstract: Brands in SMEs consist of a set of factors, including marketability and market differentiation, brand awareness, relevance, culture, association, and equity. The most important thing to ask yourself when deciding…
ng whether this is the right time to change your brand is whether SMEs can leverage any of the factors above to make SME consumers happier. Rebranding is an excellent way to change the target market for SMEs. Sees rebranding as a solution to a new management change or internal problem. Rebranding takes time and effort so that change will happen. Rebranding is carried out for SMEs to stimulate growth, expand, increase profits, strengthen their workforce, and gain a competitive advantage. This rebranding training was carried out using a training method. Due to the pandemic, the activity organizers visited five artisans to avoid crowds. The rebranding training opened the insight of the craftsmen about the benefits of managing a product brand. The rebranding training for birdcage artisans in Dawuhanmangli Village gained an understanding of branding. As a result of this training, artisans began to open themselves to introduce their products directly to consumers without a broker like before. The Bird Cage craft center in Dawuhanmangli Village, north of the center of Jember City, is well known in Indonesia. The location is 24 km from Jember City. The Bird Cage of Dawuhanmangli Village is the reason for being a place of service because it has advantages and characteristics that have the opportunity to open new markets for the region's superior products.
Keywords: branding; smes; bird cage
Abstrak: Merek pada UMKM terdiri dari sekumpulan faktor, termasuk kemampuan pemasaran serta diferensiasi pasar, kesadaran merek, relevansi, budaya, asosiasi, dan ekuitas. Hal terpenting untuk ditanyakan pada diri sendiri saat memutuskan apakah ini waktu yang tepat untuk mengubah merek adalah apakah UMKM dapat meningkatkan salah satu faktor di atas untuk membuat konsumen UMKM lebih bahagia. Rebranding merupakan cara yang baik untuk mengubah target pasar UMKM. Melihat rebranding sebagai solusi untuk perubahan manajemen baru atau masalah internal. Rebranding membutuhkan waktu dan tenaga, sehingga perubahan akan terjadi. Rebranding dilakukan bagi UMKM untuk merangsang pertumbuhan, memperluas, meningkatkan laba, memperkuat tenaga kerjanya, dan mendapatkan keunggulan kompetitif. Pelatihan Rebranding ini dilakuan dengan metode pelatihan, dikarenakan pandemi, maka pelaksana kegiatan mendatangi 5 pengrajin untuk menghindari kerumuman. Pelatihan rebranding membuka wawasan para pengrajin tentang manfaat mengelola sebua brand sebuah produk. Hasil pelatihan rebranding pengrajin sangkar burung desa Dawuhan mangli mendapatkan pemahaman tentang branding. Dampak pelatihan ini pengrajin mulai mencoba membuka diri untuk mengenalkan produknya secara langsung kepada konsumen tanpa makelar seperti sebelumnya. Sentra kerajinan Sangkar Burung di desa Dawuhan mangli, wilayah utara pusat Kota Jember sudah dikenal luas di Indonesia.
Kata kunci: merek; umkm; sangkar burung
Abstract:Abstrak: Menurunnya minat membaca di kalangan English is an international language, so that the application of English covers all aspects of people's lives, especially in a company. The application of English can be seen…
in the company PT. Mandom Indonesia Batam, where some staff in certain parts such as frontliners, receptionists, ambassadors, and marketing must be able to use English because they are serving as reception guests both locally and internationally. Becouse of the importance of the role of English in PT. Mandom Batam Indonesia in interacting with guests, the workers there should be given the training in the application of the principles of cooperation and greetings in English (address forms). So that, they can create a positive impression while working.It can be important becouse Indonesian is famous for their modesty. cooperative principle).This is based on the theory of Grice in Crabtree (2003) that in communicating every speaker and speaker must be able to understand the four principles of cooperation in communication, among others, quality maxim, quantity maxim, maximance relevance and manner maxim. The training uses the lecture method and direct interaction with the training participants with interactive practice techniques on the material regarding the principles of communication cooperation (address forms.) From this service results can be seen increasing the understanding and skills of workers at PT Mandom Indonesia Batam on the principle of cooperation and greetings in English
Keywords: English Competence, Frontliner, Address form
Abstrak: Bahasa Inggris adalah bahasa Internasional sehingga penerapan bahasa inggris meliputi semua aspek kehidupan masyarakat terutama di sebuah perusahaan. Penerapan bahasa inggris dapat terlihat pada perusahaan PT. Mandom Indonesia Batam, dimana sebagian staff pada bagian tertentu seperti front liner, receptionist, ambassador, dan marketing harus mampu menggunakan bahasa inggris karna bertugas sebagai penerima tamu baik lokal maupun internasional. Melihat akan pentingnya peranan bahasa Inggris di PT. Mandom Indonesia Batam di dalam berinteraksi kepada tamu maka perlu kiranya diberikan pelatihan bagi perkerja di dalam penerapan prinsip kerjasama dan sapaan dalam bahasa Inggris (address forms) agar dapat menimbulkan kesan yang positif dari tamu asing terhadap sikap pekerja lokal yang terkenal dengan kesopanannya.Prinsip kerjasama (cooperative principle) ini didasari pada teori Grice di (Crabtree, 2013) bahwa di dalam berkomunikasi setiap penutur dan tertutur harus dapat memahami empat prinsip kerjasama di dalam berkomunikasi antara lain, quality maxim, quantity maxim,relevance maxim dan manner maxim. Pelatihan menggunakan metode ceramah dan interaksi langsung terhadap peserta pelatihan dengan teknik interactive practice terhadap materi mengenai prinsip kerjasama komunikasi dan (address forms.) Dari hasil pengabdian ini dapat terlihat peningkatan pemahaman dan keterampilan pekerja di PT Mandom Indonesia Batam terhadap prinsip kerjasama dan sapaan dalam bahasa Inggris
Kata kunci: Kompetensi Bahasa Inggris,Frontliner,Address Form
Abstract:Abstract: The determination of thesis topics is a fundamental stage in academic research, yet the evaluation process remains predominantly manual and subjective. This reliance on individual lecturer perception often leads…
s to inconsistent feasibility assessments and fails to systematically measure the topic's alignment with strategic needs. This research aims to develop a Decision Support System (DSS) model based on fuzzy logic to assess the feasibility of thesis topics objectively and systematically, focusing on enhancing the relevance of student research. The research method employed the Fuzzy Inference System (FIS) with the Sugeno method. This model was designed through literature review and FGD to establish four criteria (Topic Relevance, Difficulty Level, Idea Novelty, Reference Availability) and 81 rule bases. The model validation results against expert judgment using 15 test data showed a high accuracy rate of 91.31%, with a Mean Absolute Percentage Error (MAPE) value of 8.69%. In conclusion, this DSS model is proven to be valid and consistent, and it can be relied upon as an objective tool to improve the quality and relevance of thesis topics.
Keywords: academic evaluation; decision support system; fuzzy logic; fuzzy sugeno; thesis feasibility
Abstrak: Penentuan topik skripsi merupakan tahapan fundamental dalam penelitian akademik, namun proses evaluasinya hingga kini masih cenderung manual dan subjektif. Ketergantungan pada persepsi dosen secara individu sering kali menyebabkan penilaian kelayakan yang tidak konsisten serta kegagalan dalam mengukur keselarasan topik dengan kebutuhan strategis secara sistematis. Penelitian ini bertujuan mengembangkan model Sistem Pendukung Keputusan (SPK) berbasis logika fuzzy untuk menilai kelayakan topik skripsi secara objektif dan sistematis, dengan fokus pada peningkatan relevansi penelitian mahasiswa. Metode penelitian yang digunakan adalah Fuzzy Inference System (FIS) dengan metode Sugeno. Model ini dirancang melalui tinjauan pustaka dan Focus Group Discussion (FGD) untuk menetapkan empat kriteria (Relevansi Topik, Tingkat Kesulitan, Kebaruan Ide, Ketersediaan Referensi) serta 81 basis aturan. Hasil validasi model terhadap penilaian pakar menggunakan 15 data uji menunjukkan tingkat akurasi yang tinggi yaitu 91,31%, dengan nilai Mean Absolute Percentage Error (MAPE) sebesar 8,69%. Kesimpulannya, model SPK ini terbukti valid dan konsisten, serta dapat diandalkan sebagai alat objektif untuk meningkatkan kualitas dan relevansi topik skripsi.
Kata kunci: evaluasi akademik; sistem pendukung keputusan; logika fuzzy; fuzzy sugeno; kelayakan skripsi
Abstract:Abstract: Digital banking has brought various innovations in financial services, one of which is Blu Deposito by BCA Digital. However, the adoption rate of digital deposit services is still relatively low compared to digital…
ital payment services. This study aims to identify and analyze the factors that influence customers' intentions and actual behavior in using Blu Deposito with reference to the Technology Acceptance Model (TAM). This study aims to analyze the factors that influence customers' intentions and actual behavior in adopting Blu Deposito using the Technology Acceptance Model (TAM) framework. Data was collected through a Google Form questionnaire from 54 customers at one BCA branch and analyzed using SPSS through validity and reliability tests, descriptive analysis, and multiple regression. The results show that Behavioral Intention (BI)is significantly influenced by Perceived Ease of Use (PEOU), Perceived Usefulness (PU), and Attitude Toward Using (ATU), with PEOU as the most dominant factor. In addition, BI has a significant effect on Actual System Use (AU), which confirms the relevance of applying the TAM model in the context of digital deposit products. These findings indicate that ease of use plays a greater role than financial benefits in encouraging users to adopt Blu Deposits. This study contributes to the understanding of digital deposit adoption and provides managerial insights to improve the usability and user engagement of digital banking services.
Keywords: actual system use; attitude toward using; behavioral intention; perceived ease of use; perceived usefulness; technology acceptance model
Abstrak: Perbankan digital telah menghadirkan berbagai inovasi dalam layanan keuangan, salah satunya Blu Deposito oleh BCA Digital. Meskipun demikian, tingkat adopsi terhadap layanan deposito digital masih relatif rendah dibandingkan dengan layanan pembayaran digital. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis faktor-faktor yang memengaruhi niat serta perilaku aktual nasabah dalam menggunakan Blu Deposito dengan mengacu pada kerangka Technology Acceptance Model (TAM). Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi niat dan perilaku aktual nasabah dalam mengadopsi Blu Deposito dengan menggunakan kerangka Technology Acceptance Model (TAM). Data dikumpulkan melalui kuesioner Google Form dari 54 nasabah di satu cabang BCA dan dianalisis menggunakan SPSS melalui uji validitas, reliabilitas, analisis deskriptif, dan regresi berganda. Hasil penelitian menunjukkan bahwa Behavioral Intention (BI) dipengaruhi secara signifikan oleh Perceived Ease of Use (PEOU), Perceived Usefulness (PU), dan Attitude Toward Using (ATU), dengan PEOU sebagai faktor paling dominan. Selain itu, BI berpengaruh signifikan terhadap Actual System Use (AU), yang menegaskan relevansi penerapan model TAM pada konteks produk deposito digital. Temuan ini menunjukkan bahwa kemudahan penggunaan memiliki peran lebih besar dibandingkan manfaat finansial dalam mendorong pengguna untuk mengadopsi Blu Deposito. Penelitian ini berkontribusi terhadap pemahaman adopsi deposito digital serta memberikan wawasan manajerial untuk meningkatkan kegunaan dan keterlibatan pengguna pada layanan perbankan digital.
Kata kunci: actual system use; attitude toward using; behavioral intention; perceived ease of use; perceived usefulness; technology acceptance model
Abstract:Abstract: This research aims to build a recommendation system that can help parents determine the best Pendidikan Anak Usia Dini (PAUD) using the ELECTRE (Elimination and Choice Translating Reality) method. The electre method…
ethod was chosen because of its ability to handle Multi-Criteria Decision Making (MCDM) problems, which allows evaluating alternatives based on various relevant criteria. This system is designed to identify and assess PAUD based on a number of important criteria, such as facilities, location, teacher-student ratio, curriculum, accreditation and reputation. Each criterion is given a weight according to its level of importance, which is determined based on parental preferences and applicable educational standards. Data is collected from various sources and processed using artificial intelligence techniques to ensure accuracy and relevance. The electre method is then used to evaluate and compare between PAUD. The research results show that the recommendation system developed is able to provide accurate and relevant PAUD recommendations, as well as increasing user satisfaction in the PAUD selection process. This research makes a significant contribution to the field of decision support systems and education, by showing the practical application of the electre method in determining the best PAUD. It is hoped that the results of this research can inspire the development of similar recommendation systems in other educational fields, as well as help in improving the quality of early childhood education through the use of advanced technology.
Keywords: artificial intelligence; electre method; multi-criteria decision making (mcdm); paud.
Abstrak: Penelitian ini bertujuan untuk membangun sistem rekomendasi yang dapat membantu orang tua dalam menentukan Pendidikan Anak Usia Dini (PAUD) terbaik dengan menggunakan metode ELECTRE (Elimination and Choice Translating Reality). Metode electre dipilih karena kemampuannya dalam menangani masalah Multi-Criteria Decision Making (MCDM), yang memungkinkan evaluasi alternatif berdasarkan berbagai kriteria yang relevan. Sistem ini dirancang untuk mengidentifikasi dan menilai PAUD berdasarkan sejumlah kriteria penting, seperti fasilitas, lokasi, rasio guru-murid, kurikulum, akreditasi dan reputasi. Setiap kriteria diberikan bobot sesuai dengan tingkat kepentingannya yang ditentukan berdasarkan preferensi orang tua dan standar pendidikan yang berlaku. Data dikumpulkan dari berbagai sumber dan diproses menggunakan teknik kecerdasan buatan untuk memastikan akurasi dan relevansi. Metode electre kemudian digunakan untuk melakukan evaluasi dan perbandingan antar PAUD. Hasil penelitian menunjukkan bahwa sistem rekomendasi yang dikembangkan mampu memberikan rekomendasi PAUD yang akurat dan relevan, serta meningkatkan kepuasan pengguna dalam proses pemilihan PAUD. Penelitian ini memberikan kontribusi signifikan pada bidang sistem pendukung keputusan dan pendidikan, dengan menunjukkan aplikasi praktis dari metode electre dalam penentuan PAUD terbaik. Diharapkan, hasil penelitian ini dapat menginspirasi pengembangan sistem rekomendasi serupa di bidang pendidikan lainnya, serta membantu dalam meningkatkan kualitas pendidikan anak usia dini melalui pemanfaatan teknologi canggih.
Kata kunci: kecerdasan buatan; metode electre; multi-criteria decision making (mcdm); paud.
Abstract:Abstract: In the digital era of transformation, educational websites serve as vital platforms for transparently disseminating information to stakeholders. This study evaluates the effectiveness of the Jember Regency Education…
ation Department website using the COBIT 5 framework. This study aims to enhance the effectiveness and usability of the Department of Education website in Jember Regency by aligning it with stakeholders' evolving needs through comprehensive evaluation and targeted recommendations. Employing a qualitative descriptive approach, the research identifies challenges such as mobile optimization issues, slow loading times, security vulnerabilities, and content relevance concerns. Despite commendable accessibility, these challenges significantly impact user experience and website credibility. The findings underscore the urgent need for website optimization, improved security measures, and continuous content updates. This research provides actionable recommendations to align the website with IT governance standards, offering a roadmap for enhancement. Furthermore, the MEA Capability Results highlight discrepancies between the current scores and expected standards, indicating the necessity for comprehensive alignment with COBIT 5 guidelines to optimize website functionality and better meet user expectations.Top of Form
Keywords: COBIT 5 framework; Jember Regency Department of Education; website effectiveness
Abstrak: Pada era transformasi digital, situs web pendidikan menjadi platform penting untuk menyebarkan informasi secara transparan kepada para pemangku kepentingan. Studi ini mengevaluasi efektivitas situs web Dinas Pendidikan Kabupaten Jember menggunakan kerangka kerja COBIT 5. Studi ini bertujuan untuk meningkatkan efektivitas dan kegunaan situs web Dinas Pendidikan di Kabupaten Jember dengan menyelaraskannya dengan kebutuhan yang berkembang dari para pemangku kepentingan melalui evaluasi komprehensif dan rekomendasi yang ditargetkan. Dengan pendekatan deskriptif kualitatif, penelitian ini mengidentifikasi tantangan seperti masalah optimasi seluler, waktu muat yang lambat, kerentanan keamanan, dan kekhawatiran tentang relevansi konten. Meskipun aksesibilitasnya baik, tantangan-tantangan ini secara signifikan memengaruhi pengalaman pengguna dan kredibilitas situs web. Temuan ini menegaskan perlunya pengoptimalan situs web, peningkatan langkah-langkah keamanan, dan pembaruan konten yang berkelanjutan. Penelitian ini memberikan rekomendasi yang dapat dilaksanakan untuk menyelaraskan situs web dengan standar tata kelola TI, menawarkan panduan untuk peningkatan. Selain itu, hasil Kemampuan MEA menyoroti perbedaan antara skor saat ini dan standar yang diharapkan, menandakan kebutuhan akan penyesuaian yang komprehensif dengan pedoman COBIT 5 untuk mengoptimalkan fungsionalitas situs web dan memenuhi harapan pengguna dengan lebih baik.
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Kata kunci: Dinas Pendidikan Kabupaten Jember; efektivitas website; kerangka kerja COBIT 5
Abstract:Abstract: The development of information technology has grown rapidly and has made information systems important in running an enterprise’s business. Therefore, companies need to increasingly adopt Enterprise Architecture…
itecture (EA). EA is the basis for problems that occur in an enterprise by utilizing technological innovations in meeting the expectations of information system architecture. The design quality of the Information System Architecture model has been recognized as an important factor for the success of EA design in enterprises. In meeting this quality, it is necessary to test the relevance of EA to the needs of the enterprise. This study focuses on testing the relevance of Information System Architecture design using the Enterprise Architecture Quality Framework (EAQF). The quality principle of relevance has derived attributes, which are EA Purpose and Objectives, EA Stakeholders Concerns, Usefulness, Completeness vs. Conciseness, and Level of Detail. Each attribute has an assessment method, whether qualitative, quantitative, or Yes / No. Relevance testing in this study will produce an Information System Architecture model in EA design that meets the quality principle of relevance in the EA quality framework.
Keywords: Enterprise Architecture; Enterprise Architecture Quality Framework; Information System Architecture; Relevance
Abstrak: Perkembangan teknologi informasi telah berkembang pesat dan menjadikan sistem informasi penting dalam menjalankan bisnis suatu perusahaan. Oleh karena itu, perusahaan perlu perusahaan semakin mengadopsi Enterprise Architecture (EA). EA merupakan landasan untuk permasalahan yang terjadi dalam suatu perusahaan dengan memanfaatkan inovasi teknologi dalam memenuhi harapan arsitektur sistem informasi. Kualitas perancangan model Information System Architecture telah diakui sebagai faktor penting untuk kesuksesan perancangan EA di perusahaan. Dalam memenuhi kualitas tersebut, maka diperlukan suatu pengujian relevansi EA terhadap kebutuhan perusahaan. Penelitian ini berfokus pada pengujian relevansi perancangan Information System Architecture menggunakan Enterprise Architecture Quality Framework (EAQF). Prinsip kualitas relevansi memiliki atribut turunan, yaitu berupa EA Purpose and Objectives, EA Stakeholders Concerns, Usefulness, Completeness vs. Conciseness, serta Level of Detail. Setiap atribut memiliki metode penilaian, baik yang bersifat kualitatif, kuantitatif, atau Ya / Tidak. Pengujian relevansi pada penelitian ini akan menghasilkan model Information System Architecture pada perancangan EA yang memenuhi standar prinsip kualitas relevansi pada kerangka kerja kualitas EA.
Kata kunci: Enterprise Architecture; Enterprise Architecture Quality Framework; Information System Architecture; Relevansi
Abstract:This study aims to analyze the influence of timeliness, transparency, and the effectiveness of recommendations on audit quality at the Audit Board(BPK) of Southeast Sulawesi Province. The research focuses on an economic-financial…
financial perspective, namely how these three variables play a role in improving the efficiency of fiscal governance, public spending accountability, and the effectiveness of state financial oversight. Research data were obtained through questionnaire distribution and audit document analysis. The results show that timeliness has a significant effect on audit quality because it is able to maintain the relevance of findings and accelerate follow-up. Transparency has a significant effect on increasing public trust and auditor credibility. The effectiveness of recommendations has the strongest influence on audit quality because it determines the implementation of financial governance improvements in audited entities. This study emphasizes the importance of promoting a fast, open, and responsive audit system to improve the quality of state financial management
Abstract:The objectives of Islamic educational philosophy include examining the function of Islamic educational philosophy in the context of education, explaining and analyzing philosophy in Islam, its objectives, and its methodology.…
logy. Methods in Islamic educational philosophy generally involve literature research and philosophical analysis of various aspects of Islamic education. The application of technology is also considered a means to facilitate discussion and reflection on teaching ethics. The contribution of Islamic educational philosophy to ethical development is explained through the relevance of ethical concepts. A deep understanding of monotheism, justice, compassion, and honesty are promoted as the main foundations in shaping Islamic character. The relevance of these ethical concepts in the context of Islamic education is found in the integration of moral values into the curriculum and teaching practices, thus providing concrete guidelines in everyday life. Recommendations are made for improving the education system, including further integration of ethical concepts into the curriculum and community involvement in ethical development. Furthermore, research development and collaboration between academics and educational practitioners are proposed as an effort to support further understanding and implementation of ethical concepts in Islamic education.