Abstract:Abstract: The community service program was conducted at Sekolah Kampung Alam in Dutohe Village, Bone Bolango Regency, with the primary objective of enhancing children’s skills, creativity, and ecological awareness through…
ough the utilization of agricultural waste. The main problem faced by the school is the lack of integration of environmental potential into the curriculum, resulting in limited opportunities for children to gain direct experience in processing local resources. The activities were carried out through socialization, teacher and student training, implementation of simple technologies, mentoring, as well as monitoring and evaluation. The training materials included compost production, handicrafts made from agricultural waste such as dried banana leaves and corn husks, and digital promotion through social media platforms. The results of the program indicate improvements in three main aspects. First, teachers and students demonstrated increased knowledge regarding the concepts of ecotourism and waste management. Second, there was a positive shift in attitudes, reflected in stronger environmental concern and higher interest in entrepreneurship. Third, skills in processing agricultural waste developed, although they still require continuous improvement. Furthermore, community involvement contributed to the establishment of a holistic, empowered, and sustainable educational ecosystem. This program underscores the role of Sekolah Kampung Alam as both an environmental-based ecotourism education center and a medium for community empowerment.
Keywords: agricultural waste innovation; community empowerment; educational ecotourism; nature school
Abstrak: Program pengabdian kepada masyarakat ini dilaksanakan di Sekolah Kampung Alam Desa Dutohe, Kabupaten Bone Bolango, dengan tujuan meningkatkan keterampilan, kreativitas, dan kesadaran ekologis anak melalui pemanfaatan limbah pertanian. Permasalahan utama sekolah adalah kurangnya integrasi potensi lingkungan ke dalam kurikulum, sehingga anak-anak belum memperoleh pengalaman langsung dalam mengolah sumber daya lokal. Kegiatan dilakukan melalui sosialisasi, pelatihan guru dan siswa, implementasi teknologi sederhana, pendampingan, serta monitoring dan evaluasi. Materi pelatihan meliputi pembuatan pupuk kompos, kerajinan tangan dari limbah pertanian seperti daun pisang kering dan klobot jagung, serta promosi digital melalui media sosial. Hasil kegiatan menunjukkan adanya peningkatan pada tiga aspek utama: pengetahuan guru dan siswa meningkat terkait konsep ekowisata dan pengelolaan limbah, sikap menunjukkan perubahan positif berupa kepedulian lingkungan dan minat berwirausaha yang lebih tinggi, serta keterampilan dalam mengolah limbah pertanian berkembang meskipun masih perlu ditingkatkan secara berkelanjutan. Selain itu, keterlibatan masyarakat turut memperkuat terciptanya ekosistem pendidikan yang holistik, berdaya, dan berkelanjutan. Program ini menegaskan peran Sekolah Kampung Kawan Alam sebagai pusat edukasi ekowisata berbasis lingkungan sekaligus media pemberdayaan masyarakat.
Kata kunci: ekowisata edukatif; inovasi limbah pertanian; pemberdayaan masyarakat; sekolah alam
Abstract:Abstract: Introducing the maritime world to early childhood is an approach to developing awareness and knowledge of the role of the sea as a natural resource in Indonesia. This can be accomplished, for instance, by introducing…
ducing different types of ships and using coloring pages and images as an engaging way to learn. The activity was carried out in one of the day care located in Surabaya, with the par-ticipation of young children between the ages of 1 to 3 years old. The method applied in this community service activity is an educational method using a participatory approach. The activity was carried out in a number of phases, including preliminary observation and partner coordination, the creation of educational materials in the form of illustrations of various ship types, brief explanation of ship introduction, and ship coloring activities. Based on the activities that have been done, the children gave a positive response to learning and coloring activities. Using pictures and hands-on activities, the children tend to remember the shape and name of the ship that has been explained previously more easily. Coloring activities encourage fine-motor skills development and children's creativity.
Keywords: coloring; early childhood; maritime; ship
Abstrak: Pengenalan dunia maritim pada anak usia dini penting untuk menumbuhkan pengetahuan tentang peran laut sebagai sumber daya alam di Indonesia. Salah satu cara yang dapat dilakukan adalah melalui pengenalan jenis kapal dengan memanfaatkan media gambar dan aktivitas mewarnai sebagai bentuk pembelajaran visual yang menarik. Kegiatan pengabdian kepada masyarakat ini dilaksanakan di taman penitipan anak yang berlokasi di Surabaya dengan melibatkan anak usia dini berusia 1–3 tahun. Metode yang digunakan adalah metode edukatif dengan pendekatan partisipatif. Pelaksanaan kegiatan meliputi beberapa tahapan, yaitu observasi awal dan koordinasi dengan mitra, persiapan media pembelajaran berupa gambar jenis-jenis kapal, penyampaian materi pengenalan kapal secara singkat, serta aktivitas mewarnai gambar kapal. Hasil kegiatan menunjukkan bahwa anak-anak memberikan respons positif terhadap kegiatan yang dilakukan. Dengan bantuan media visual dan aktivitas langsung, anak-anak lebih mudah mengenali bentuk dan nama kapal. Selain itu, kegiatan mewarnai juga mendukung perkembangan motorik halus serta kreativitas anak.
Kata kunci: anak usia dini; kapal; maritime; mewarnai
Abstract:Abstract: Developing tourism villages is a crucial strategy for strengthening local economies, reducing urbanization, and maintaining cultural and environmental sustainability. This concept is increasingly relevant in the…
e era of digital transformation, when tourism villages are required to adapt through technology-based smart tourism approaches, digital promotion, and information services. One area with significant potential is Lembar Selatan Village in West Lombok Regency, West Nusa Tenggara. Surrounded by 70 hectares of mangrove forest, a coastline, marine life, and well-preserved local traditions, the village has the potential to be developed into a coastal ecotourism destination. The Lembar Selatan Ecotourism Awareness Group (Pokdarwis) has begun managing tourism based on conservation and environmental education. However, obstacles remain, such as low digital literacy, the lack of an online promotion and reservation system, and limited destination management training. These conditions impact market reach and low tourist visits. Therefore, Community Service (PKM) activities are designed to increase Pokdarwis capacity, strengthen tourism digitalization through websites and promotional media, and encourage local community empowerment. This program is expected to realize inclusive, participatory, and sustainable coastal ecotourism, as well as strengthen the competitiveness and branding of Lembar Selatan Tourism Village.
Keyword: stourism village; tourism digitalization; coastal ecotourism; tourism group (pokdarwis); tourism digitalization; smart tourism; website.
Abstrak: Pengembangan desa wisata merupakan strategi penting untuk memperkuat ekonomi lokal, mengurangi urbanisasi, serta menjaga keberlanjutan budaya dan lingkungan. Konsep ini semakin relevan di era transformasi digital, ketika desa wisata dituntut beradaptasi melalui pendekatan smart tourism berbasis teknologi, promosi digital, dan layanan informasi. Salah satu wilayah yang memiliki potensi besar adalah Desa Lembar Selatan di Kabupaten Lombok Barat, Nusa Tenggara Barat. Desa ini dikelilingi hutan mangrove seluas 70 hektare, garis pantai, biota laut, serta tradisi lokal yang masih terjaga, sehingga potensial dikembangkan menjadi destinasi ekowisata pesisir. Tahapan Metode pelaksanaan PKM dilakukan melalui identifikasi kebutuhan Pokdarwis, pengembangan website sistem informasi wisata, penguatan ekowisata mangrove, pemasangan lampu tenaga surya, penyediaan fasilitas kebersihan, penempatan papan informasi berbasis QR, serta pelatihan penggunaan megaphone untuk mendukung pelayanan wisata serta pelatihan manajement wisata. Kondisi ini berdampak pada rendahnya jangkauan pasar dan kunjungan wisatawan. Untuk itu, kegiatan Pengabdian Kepada Masyarakat (PKM) dirancang guna meningkatkan kapasitas Pokdarwis, memperkuat digitalisasi pariwisata melalui website dan media promosi, serta mendorong pemberdayaan masyarakat lokal. Program ini diharapkan mewujudkan ekowisata pesisir yang inklusif, partisipatif, berkelanjutan, serta memperkuat daya saing dan branding Desa Wisata Lembar Selatan.
Kata kunci: desa wisata; digitaisasi pariwisata; ekowisata pesisir; pokdarwis; digitalisasi pariwisata; smart tourism; website
Abstract:Abstract: The literacy and numeracy achievements of elementary school students in Indonesia still face various challenges, despite showing an upward trend based on the results of the National Assessment. One cause is the…
implementation of conventional and less interactive learning models. This community service activity aims to develop and train the use of the interactive Learning Management System (LMS) kelaspetualang.com integrated with Scratch-based educational games to support literacy and numeracy learning at SD Negeri 067240 Medan. The implementation method used an interactive workshop based on practice-based learning that included needs analysis, material development, training, implementation, mentoring, and evaluation. The activity participants consisted of 20 teachers. The evaluation was conducted using a 1–5 Likert scale questionnaire to measure understanding, interest, and effectiveness of the activity. The results of the activity showed that 18 teachers successfully developed and uploaded game-based teaching materials to the LMS, while two teachers experienced technical difficulties with the device. The evaluation results showed a very good level of understanding and enthusiasm, especially regarding interest in developing game-based learning media, although further mentoring is still needed on technical aspects. This activity has been proven to improve teachers' digital competence and literacy and has the potential to enrich literacy and numeracy learning in an innovative way.
Keywords: educational; games; scratch; literacy; numeracy
Abstrak: Capaian literasi dan numerasi siswa sekolah dasar di Indonesia masih menghadapi berbagai tantangan, meskipun menunjukkan tren peningkatan berdasarkan hasil Asesmen Nasional. Salah satu penyebabnya adalah penerapan model pembelajaran yang masih konvensional dan kurang interaktif. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengembangkan dan melatih pemanfaatan Learning Management System (LMS) interaktif kelaspetualang.com yang terintegrasi dengan game edukatif berbasis Scratch guna mendukung pembelajaran literasi dan numerasi di SD Negeri 067240 Medan. Metode pelaksanaan menggunakan workshop interaktif berbasis practice-based learning yang meliputi analisis kebutuhan, pengembangan materi, pelatihan, implementasi, pendampingan, dan evaluasi. Peserta kegiatan terdiri atas 20 guru. Evaluasi dilakukan menggunakan kuesioner skala Likert 1–5 untuk mengukur pemahaman, minat, dan efektivitas kegiatan. Hasil kegiatan menunjukkan bahwa 18 guru berhasil mengembangkan dan mengunggah materi ajar berbasis game ke dalam LMS, sementara dua guru mengalami kendala teknis perangkat. Hasil evaluasi menunjukkan tingkat pemahaman dan antusiasme yang sangat baik, terutama pada minat pengembangan media pembelajaran berbasis game, meskipun masih diperlukan pendampingan lanjutan pada aspek teknis. Kegiatan ini terbukti meningkatkan kompetensi dan literasi digital guru serta berpotensi memperkaya pembelajaran literasi dan numerasi secara inovatif.
Kata kunci: pendidikan; permainan; Scratch; literasi; numerasi.
Abstract:Abstract: English is a universal language used in many countries around the world. SDN Bicorong II is located in Bicorong Village, Pamekasan Regency. Students often struggle with English and are reluctant to learn it. As…
a means to improve their English communication skills, a tutoring program offers basic English instruction to SDN Bicorong II students. A total of 29 students participated in the community service program for basic English tutoring. Each session lasted 90 minutes and was conducted over two days. Socialization, instruction, mentoring, and assessment were part of the approach implemented to provide basic English tutoring to students. Only 17.24% of students who completed the test passed, while 82.76% of the other students failed, based on the learning outcomes of elementary school students before the tutoring program. The overall average score was 62. The results after the basic English tutoring program showed that of the 29 elementary school students who took the test, 86.21% passed and 13.79% failed. The data shows that students who did not pass the test got a score range of 55-69 while students who passed the test got a score range of 70-100. The average score of 29 students was 76. Thus, basic English tutoring can improve the abilities and learning outcomes of students at SDN Bicorong II.
Keywords: basic english; communicative approach; evaluation; learning; training
Abstrak: Bahasa Inggris merupakan bahasa universal yang digunakan di banyak negara di seluruh dunia. SDN Bicorong II terletak di Desa Bicorong Kabupaten Pamekasan. Para siswa biasanya kesulitan berbahasa Inggris dan enggan mempelajarinya. Sebagai sarana untuk meningkatkan kemampuan komunikasi bahasa Inggris mereka, program bimbingan belajar menawarkan pengajaran bahasa Inggris dasar kepada siswa SDN Bicorong II. Sebanyak 29 siswa berpartisipasi dalam program pengabdian masyarakat bimbingan belajar bahasa Inggris dasar. Setiap sesi berdurasi 90 menit selama dua hari. Sosialisasi, instruksi, pendampingan, dan penilaian merupakan bagian dari pendekatan yang diterapkan untuk memberikan bimbingan belajar bahasa Inggris dasar kepada siswa. Hanya 17,24% siswa yang menyelesaikan tes lulus, sementara 82,76% siswa lainnya tidak lulus, berdasarkan hasil belajar siswa sekolah dasar sebelum program bimbingan belajar. Skor rata-rata keseluruhan adalah 62. Hasil setelah dilakukan bimbingan belajar bahasa Inggris dasar menunjukan bahwa dari 29 siswa SD yang ikut tes 86,21% siswa lulus tes dan 13,79% siswa tidak lulus. Data menunjukan bahwa siswa tidak lulus tes mendapat rentang nilai 55-69 sedangkan siswa yang lulus tes mendapat rentang nilai 70-100. Hasil nilai rata-rata dari 29 siswa adalah 76. Dengan demikian bimbingan belajar bahasa Inggris dasar dapat meningkatkan kemampuan dan hasil belajar siswa SDN Bicorong II.
Kata kunci: bahasa inggris dasar; evaluasi; pelatihan; pembelajaran, pendekatan komunikatif
Abstract:Abstract: The community service program in Nangewer Village, Darangdan District, Purwakarta Regency, aims to empower local MSME actors and strengthen the village's economic independence post-pandemic through the development…
ent of a participatory weekly market model. This activity involved 25 MSME actors, village officials, and Youth Organizations in planning, training, and implementing weekly markets combined with social activities such as mass gymnastics, local culinary, and children's games. The results of the evaluation showed an increase in the daily income of business actors from IDR 6.23 million to IDR 11.52 million, or an increase of 85%, with income stability of 40%. In addition to having an economic impact, this activity increases social interaction across hamlets and strengthens the role of women in household businesses. The main obstacles in the form of limited facilities and waste management are overcome through synergy with BUMDes and the support of the Village Fund. This activity shows good practices of collaboration between the community, village government, and universities in developing sustainable micromarkets, which can be replicated as a model of economic empowerment in other villages.
Keywords: MSME; Community Empowerment; Weekly Market; Village Economy
Abstrak: Program pengabdian masyarakat di Desa Nangewer, Kecamatan Darangdan, Kabupaten Purwakarta, bertujuan memberdayakan pelaku UMKM lokal dan memperkuat kemandirian ekonomi desa pasca-pandemi melalui pengembangan model pasar mingguan partisipatif. Kegiatan ini melibatkan 25 pelaku UMKM, perangkat desa, dan Karang Taruna dalam perencanaan, pelatihan, dan pelaksanaan pasar mingguan yang dikombinasikan dengan kegiatan sosial seperti senam massal, kuliner lokal, dan permainan anak. Hasil evaluasi menunjukkan peningkatan pendapatan harian pelaku usaha dari Rp6,23 juta menjadi Rp11,52 juta, atau naik 85%, dengan stabilitas pendapatan 40%. Selain memberikan dampak ekonomi, kegiatan ini meningkatkan interaksi sosial lintas dusun dan memperkuat peran perempuan dalam usaha rumah tangga. Hambatan utama berupa keterbatasan fasilitas dan pengelolaan sampah diatasi melalui sinergi dengan BUMDes dan dukungan Dana Desa. Kegiatan ini menunjukkan praktik baik kolaborasi antara masyarakat, pemerintah desa, dan perguruan tinggi dalam mengembangkan pasar mikro yang berkelanjutan, yang dapat direplikasi sebagai model pemberdayaan ekonomi di desa lain.
Kata kunci: UMKM; Pemberdayaan Masyarakat; Pasar Mingguan; Ekonomi Desa
Abstract:Abstract: This community service program was carried out to empower the Dazry Harapan Household Industry, a laundry perfume MSME in Jambi City. The partner faced two main problems: business management that was still manual…
al and unstructured production processes. The proposed solutions included the digitalization of transaction and stock recording through a web-based system, the preparation of Standard Operating Procedures (SOP) for production, and digital literacy training. The implementation method consisted of planning, training, mentoring, and evaluation, involving lecturers and students. The results showed that the program targets were achieved: 100% of transactions and stock were recorded digitally, production capacity increased by at least 50%, production cycle time was reduced by 30%, and there were indications of increased revenue and partner satisfaction. This program not only improved business efficiency and product quality consistency but also created a social impact by enhancing the digital literacy of the partner. Furthermore, the program contributes to the achievement of the SDGs (Goal 8: Decent Work and Economic Growth) and university performance indicators. In the future, the developed system is recommended to be integrated with e-commerce platforms to expand market access.
Keywords: community empowerment; digitalization; jambi city; sop production; stock management
Abstrak: Kegiatan pengabdian kepada masyarakat ini dilaksanakan untuk memberdayakan UMKM parfum laundry Dazry Harapan di Kota Jambi. Mitra menghadapi dua permasalahan utama, yaitu manajemen usaha yang masih manual dan proses produksi yang belum terstruktur. Solusi yang ditawarkan adalah digitalisasi pencatatan transaksi dan stok berbasis web, penyusunan Standar Operasional Prosedur (SOP) produksi, serta pelatihan literasi digital. Metode pelaksanaan meliputi perencanaan, pelatihan, pendampingan, dan evaluasi dengan melibatkan dosen dan mahasiswa. Hasil kegiatan menunjukkan tercapainya target program, yakni 100% pencatatan transaksi dan stok dilakukan secara digital, peningkatan kapasitas produksi minimal 50%, penurunan waktu siklus produksi sebesar 30%, serta adanya indikasi peningkatan omzet dan kepuasan mitra. Kegiatan ini tidak hanya meningkatkan efisiensi usaha dan konsistensi kualitas produk, tetapi juga memberikan dampak sosial berupa peningkatan literasi digital mitra. Selain itu, program ini berkontribusi pada pencapaian SDGs (Tujuan 8: Pekerjaan Layak dan Pertumbuhan Ekonomi) dan IKU perguruan tinggi. Ke depan, sistem digital ini direkomendasikan untuk dikembangkan lebih lanjut melalui integrasi dengan e-commerce guna memperluas akses pasar.
Kata kunci: digitalisasi; kota jambi; manajemen stok; pemberdayaan masyarakat; sop produksi
Abstract:Abstract: Oyster mushroom cultivation in Bulurokeng Village, Makassar, can be an alternative to empower local communities to be more productive. The main problems experienced by partners are the use of manual and simple…
tools, which slows oyster mushroom production, the lack of bookkeeping in accordance with Financial Accounting Standards, and suboptimal marketing. The method used by the community service team as a form of solution to the problems faced by partners is to provide appropriate technological tools and provide training, outreach, and conduct focus group discussions. The role of technology is expected to have an impact in building community innovation. The results of this activity show that productivity in oyster mushroom production has increased by 300%, partners are able to make simple bookkeeping according to SAK and partners have new packaging equipped with labels that are marketed online.
Keywords: oyster mushrooms; packaging; marketing; business bookkeeping; productivity
Abstrak: Budidaya jamur tiram di Kelurahan Bulurokeng Makassar, mampu menjadi alternatif dalam memberdayakan masyarakat lokal agar lebih produktif. Permasalahan utama yang dialami mitra adalah penggunaan alat yang masih manual dan sederhana sehingga memperlambat produksi jamur tiram, belum ada pembukuan sesuai Standar Akuntansi Keuangan serta pemasaran yang tidak dilakukan secara optimal. Adapun metode yang dilakukan tim pengabdian sebagai bentuk solusi dari permasalahan yang dihadapi mitra yaitu dengan memberikan alat teknologi tepat guna dan memberikan pelatihan, sosialisasi serta melakukan focus group discussion. Peran teknologi diharapkan memberi dampak dalam rangka membangun masyarakat dalam berinovasi. Hasil dari kegiatan ini menunjukkan produktivitas dalam produksi jamur tiram meningkat sebesar 300%, mitra mampu membuat pembukuan sederhana sesuai SAK dan mitra memiliki kemasan baru dilengkapi label yang dipasarkan secara online.
Kata kunci: jamur tiram; kemasan; pemasaran; pembukuan usaha; produktivitas
Abstract:Abstract: This community service describes the implementation of artificial intelligence (AI)-based learning media training for elementary school teachers at the UPTD SDN 010106 Sei Silau Barat, Setia Janji. The background…
nd of the activity is the limited understanding and skills of teachers in utilizing AI applications (e.g., ImageFX, Canva AI, and ChatGPT) to create interesting, interactive, and student-specific learning media. The implementation method includes three stages: preparation (interviews & needs observations), implementation (face-to-face workshops, demonstrations, and supervised independent practice), and evaluation (pre-post surveys and work assessments). This can be seen from the results of the pre-test and post-test conducted at the beginning and end of the training, from 31% pre-test to 88% post-test showing a significant difference. The results of this training showed a 57% increase in teachers' practical understanding, the development of AI-based teaching media in core subjects, and plans for sustainable adoption in the classroom. This activity contributes to improving educators' ICT competencies and encouraging the integration of modern technology in elementary schools.
Keywords: artificial intelligence; community service; elementary school teachers; imageFX; learning media; training.
Abstrak: Pengabdian ini mendeskripsikan pelaksanaan pelatihan media pembelajaran berbasis kecerdasan buatan (AI) bagi guru sekolah dasar di UPTD SDN 010106 Sei Silau Barat, Setia Janji. Latar belakang kegiatan adalah masih terbatasnya pemahaman dan keterampilan guru dalam memanfaatkan aplikasi AI (misalnya ImageFX, Canva AI, dan ChatGPT) untuk membuat media ajar yang menarik, interaktif, dan sesuai karakteristik siswa. Metode pelaksanaan meliputi tiga tahap: persiapan (wawancara & observasi kebutuhan), pelaksanaan (workshop tatap muka, demo, dan praktik mandiri tersupervisi), serta evaluasi (pre–post survey dan penilaian karya). Hal ini dapat diliat dari hasil pre-test dan post-test yang dilakukan di awal dan di akhir pelatihan, dari 31% pre-test ke angka 88% post-test menunjukan perbedaan yang signifikan. Hasil pelatihan ini menunjukkan peningkatan sebesar 57% pada pemahaman praktis guru, penyusunan media ajar berbasis AI pada mata pelajaran inti, serta rencana adopsi berkelanjutan di kelas. Kegiatan ini berkontribusi pada peningkatan kompetensi TIK pendidik dan mendorong integrasi teknologi modern di sekolah dasar.
Kata kunci: guru SD; imageFX; kecerdasan buatan; media pembelajaran; pelatihan; pengabdian masyarakat.
Abstract:Abstract: Home industries producing palm sugar from oil palm sap in several rural areas continue to face various challenges, particularly in product marketing. Limited access to technology, lack of knowledge about digital…
l marketing, and dependence on local markets are the main obstacles in increasing sales productivity. This community engagement activity aims to provide assistance and training to home industry actors so they can utilize digital media as a broader and more effective marketing tool. A participatory approach is implemented in this activity through counseling, hands-on training, and technical assistance in creating digital content, using social media, and accessing e-commerce platforms. Evaluation was conducted through interviews and surveys with business actors before and after the training. The results of the program show an improvement in participants’ understanding of digital marketing, their ability to create promotional content, and success in reaching a wider market. The conclusion of this activity is that digital marketing has a positive impact on increasing the sales productivity of palm sugar and opens up more competitive and sustainable business opportunities for local industry players.
Keywords: home industry; palm sugar; oil palm; digital marketing
Abstrak: Home industri pengrajin gula merah kelapa sawit di beberapa wilayah pedesaan masih menghadapi berbagai permasalahan, terutama dalam aspek pemasaran produk. Keterbatasan akses terhadap teknologi, kurangnya pemahaman tentang pemasaran digital, serta bergantungnya penjualan pada pasar lokal menjadi hambatan utama dalam meningkatkan produktivitas penjualan. Kegiatan pengabdian ini bertujuan untuk memberikan pendampingan dan pelatihan kepada pelaku usaha home industri agar mampu memanfaatkan media digital sebagai sarana pemasaran yang lebih luas dan efektif. Metode yang digunakan dalam kegiatan ini adalah pendekatan partisipatif melalui penyuluhan, pelatihan langsung, serta pendampingan teknis dalam pembuatan konten digital, penggunaan media sosial, dan platform e-commerce. Evaluasi dilakukan melalui wawancara dan survei terhadap pelaku industri sebelum dan sesudah pelatihan. Hasil pendampingan menunjukkan peningkatan pemahaman pelaku usaha terhadap pemasaran digital, kemampuan membuat konten promosi, serta keberhasilan dalam menjangkau pasar yang lebih luas. Simpulan dari kegiatan ini adalah bahwa pemasaran digital memberikan dampak positif terhadap peningkatan produktivitas penjualan gula merah kelapa sawit, serta membuka peluang usaha yang lebih kompetitif dan berkelanjutan bagi pelaku industri lokal.
Kata kunci: home industri; gula merah; kelapa sawit; pemasaran digital